Technological Innovations and Declining cost of Displays to Drive Europe ESL Market


Arizton’s recent market research report on the Europe ESL market provides comprehensive industry analysis, trends forecasts, and competitive analysis. The research study segments the market by display (LCD(TN LCD, TFT), EPD, and OLED), technology (vendor facing (RF and IR) and customer facing (BLE, NFC, and others), end-users (supermarkets and hypermarkets, departmental stores, convenience stores, drugstores, and others), and geography (Germany, France, UK, Italy, Spain, Austria, Belgium, Norway, Denmark, Sweden, Finland, the Netherlands, and Russia).

The Europe ESL market is expected to grow at an impressive CAGR of around 25% during 2018–2024.

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Technological Innovations and Declining Cost of Semiconductor Chips, Sensors, and micro-displays

The EPD display, which was introduced in the 1970s, has since been driven by digital innovations. From e-books to wrist watches and smartphones, the technology has gained its presence and prominence. One thing that has been consistent in the display industry is the constant upgrading driven by innovative technology. As the technology matured, the cost of the product consistently decreased on its way to become obsolete. This decrease in price is driving the adoption of displays in a host new set of applications, including price labels. The main display technology for micro-displays is LCD, LED, and EPD. The combined effect of technological growth and economies of scale has ensured the consistent decline in the price of micro-displays.

Increasing number of hypermarkets & supermarkets driving Europe ESL market

Supermarkets and hypermarkets have the highest adoption rate of ESLs, and the segment accounted for a market share of 53.31% of the total volume sales of Europe ESL market in 2018. The market share is expected to grow steadily in the coming years. The high average Stock Keeping Units (SKU) and the high presence of distribution stores, which make the introduction of ESLs more favorable and help to achieve ROIs in a short span than other retail stores are the major factors for the high adoption rate in ESLs by the supermarkets and hypermarkets segment.

The UK & France the largest revenue contributors in the Europe ESL market

The UK and France have the largest market shares in Europe ESL market. The presence of major retailers is playing a major role in the increased adoption of ESLs in the UK. Tesco, J Sainsbury, Asda, William Morrison, Marks and Spencer, Alliance Boots, and John Lewis are some of the major adopters of ESL. Further, the constant evolution in the purchasing behaviors of consumers wherein they prefer a mix of online and offline experiences has contributed in the spurred demand for ESLs in France.

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SES-imagotag, Pricer, Displaydata Ltd, Altierre Corp, and DIGI are some of the key vendors of the Europe ESL market.

The complete overview of the latest market research report on the Europe ESL market by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographical regions and key countries.

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