Are Second Waves of Glamping Swaying Europe Luxury Camping Market?


Arizton’s recent market research report on Glamping Market in Europe- Industry Outlook and Forecast 2020-2025 provides comprehensive industry analysis, trend forecasts, and competitive analysis.  The study includes insights on segmentation by Accommodation Type (cabins, tents, yurts, tipis, treehouses, and others), Area (rural and urban), End-user (consumers and events), Land Ownership (public and private), Size (4-person, 2-person, and others), and Geography (Europe).

The glamping market in Europe is expected to grow at a CAGR of over 11% during the period 2019–2025.

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Glamping is a combination of functionalities and aesthetics, hence appeals to luxury travelers. Staycations are becoming popular among glamping enthusiasts. This has also widened the scope of camping to a previously untapped market, which was into luxurious accommodations. However, camping enthusiasts tend to scoff at the luxury attached with glamping. The lack of knowledge and the minimum basics that combine the safety and novelty of the luxurious experience also contributes to this. While these challenges are expected to stall the growth of the Europe luxury camping market to some extent, it is unlikely that glamping is going to slow down any time soon. As the number of venues offering camping experiences have increased, start-ups have also popped up to serve the growing niche.

The leading drivers and trends driving the growth of the Europe luxury camping market are discussed below:

Popularity of Musical and Camping Festivals

Camping trips have a newfound relevance. The dramatic rise of music festivals since the late 2000s, due to celebrities, social media, and the growth of the experiential economy, has expanded their day count, increasingly spread over the weekend to a couple of days. A large majority of these festivals are located on grounds/hills in the middle of nowhere, and are too far from an urban setting, necessitating the setup of temporary shelters. Thus, camping around music festivals has become a trend. As the number of music festivals and concerts increases, the number of tourists rises, thereby surging the demand for Europe luxury camping market. Festival organizers are building off their packages to create tiers that may include furnished tents, hot showers, breakfasts, shuttle services, comfy couches, 24-hour security, separate food and drink stations, and concierge services. These festivals also extend the luxury camping experience among youngsters.

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Development of Plug-and-play Structures

The development of modular glamping units has disrupted the Europe luxury camping market. While tents have been around for a while, they were less flexible and practical in the past. However, this has changed as they become easier and faster to set up and are customized to offer a one-of-a-kind dimension to the luxury camping experience, which gives them an edge. It is increasingly appealing to potential individual and commercial glamping owners that seek to start off a glamping business. Most new tents offer full weather protection, often providing high insulation. They are capable of holding up campers and getting the best of the overall square footage. Overall, they offer high functionalities and are user-friendly, multi-purpose, and innovative. Some of them even offer self-catering sites that are self-sufficient. They are also diverse and offer high reliability, modes of usage, comfort, and convenience

The Second Wave of Glamping

Glamping is witnessing a modern spruce-up and a cosmetic overhaul, including five-star luxuries while retaining its outdoorsy vibe. The beauty and preciousness of the location is more important than ever. It is the provision of an outdoor hotel experience that is integrated into the social structure

Sustainability and designer stays have become center points for glamping. While picture-perfect vacations have always been popular, it has never held as much importance as it does at present, where travelers seek to minimize distress. They are reminiscent of homes. Earlier, businesses sold products and services that emulated home amenities. At present, the emphasis has strengthened as millennials live further away from their home, and this has culminated in the second wave of glamping, representing maturation. While outdoor hospitality providers are retrofitting existing properties in this stage, there are also pure glamping businesses that are coming up. As glamping speeds up, there is some movement in providing an anchor for it as well at this stage, making it a formal industry.

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Bushtec Safari, Canopy & Stars, Eco Retreats, Huttopia, and Wigwam Holidays are identified as prominent vendors in the Europe luxury camping market.

The complete overview of the latest market research report on the glamping market in Europe by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographical regions and key countries.

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