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Global Hyperscale Data Center Market - Google Joins Apple for 100% Renewable Energy Uptake

Published date : Oct-2018

Microsoft, Facebook, Apple, Google, and Amazon Web Services are leading in the procurement and use of renewable energies in the global hyperscale data center market.


Arizton’s recent market research report on the global hyperscale data center market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by IT infrastructure (server, storage, and network), by electrical infrastructure (UPS systems, generators, transfer switches & switchgear, rack PDU, and other electrical infrastructure), by mechanical infrastructure (cooling systems, rack, and other infrastructure), by general construction (building development, installation and commissioning services, building design, physical security, and DCIM), by geography (Americas, APAC, and EMEA), and offers detailed competitive analysis.

The global hyperscale data center market is expected to reach revenues of over $128 billion by 2023, growing at a CAGR of more than 10% during 2017-2023.

The research report also offers market size in square feet area and power capacity in megawatts (MW) across geographies for the forecast period. The significant uptake of wholesale colocation spaces by cloud service providers such as Facebook and Apple are leading to the construction of new facilities in the global market. The availability of renewable energy, land for development, stable fiber backbone, district cooling techniques, and reduction in electricity pricing is attracting multiple investments across the Nordic region in the global hyperscale data center market.

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The top 3 drivers and trends contributing to the development of the global hyperscale data center market are discussed below:

Increasing procurement of renewable energy for data centers

The rising focus on the procurement and use of renewable energy sources across facilities is propelling the growth of the global hyperscale data center marketThe leading data center providers are purchasing clean, renewable energy sources,to power their existing and new facilities across the globe and to reduce their carbon footprint. Companies such as Microsoft, Facebook, Apple, Google, and Amazon Web Services are leading in the procurement and use of renewable energies in the global hyperscale data center market. Leading facility operators are installing solar panels on the rooftops of their facilities to attract new consumers. The use of renewable energy is encouraging leading companies to focus on their facility designs, redefine the installation and commissioning process, and increase physical security requirements in case of on-site power generation in the global market.

Apple is one of the first companies to operate on 100%renewable energy in the global market.

Google datacenters are another company that is powered by 100% renewable sources of energy by 2017, which was at 57% by the end of 2016.Google has purchased 2.6GW of renewable energy through 20 power agreements so far. In 2016, Google achieved an average PUE of 1.12 across its global carbon footprint and up to 50% reduction in energy usage. Such efforts will lead to sustainable development in the global hyperscale data center market.

Increase in Deployment of Software Defined Data Center (SDDC)

The rising deployment of the software-defined data center (SDDC) will revolutionize the global hyperscale data center market. SDD Cutilizes the power of virtualization technologies to segregate the hardware infrastructure into multiple virtual machines tooffer computing and network services for multiple purposes and customers. The increasing use of SDDC enables operators to reduce the cost associated with the procurement of infrastructure and promotes high utilization of resources in the global hyperscale data center market. SDDC is categorized into software-defined computing (SDC), software-defined storage, and software-defined networking (SDN). Cloud providers such as Microsoft, AWS, Google, Oracle, and VMware (OVH) are involved in providing SDDC solutions for end-users. The growing adoption of hyper-converged datacenter infrastructure will increase SDDC deployments in the global market. Moreover, the growing need for virtualized computing resources via cloud will drive the demand for SDDC in the global hyperscale data center market.

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Increase in Adoption of OCP and Hyperscale Specific Infrastructures

The increasing focus on improving the efficiency IT and support infrastructures will lead to the adoption of open compute project (OCP) in the global hyperscale data center market. The OPC community in the global market is involved in offering infrastructures such as a server, storage, network, power, and cooling solutions. Leading facilities operators in the OCP community are Facebook, Google, Microsoft, Tencent, Alibaba, and IBM and ODM suppliers such as QCT, and Wiwynn in the global hyperscale data center market. OCP community is also involved in innovating towards datacenter facility power, cooling, IT space layout, and design, monitoring and management, and facility operations in the global market. The leading service providers are offering ODM design-based products with customization as per customer needs to attract maximum consumers in the global hyperscale data center market.

The leading vendors in the global hyperscale data center market are Alibaba Group Holding Limited, Apple, Facebook, Google, IBM, Microsoft, NTT Communications, OVH, and Tencent.

The complete overview of the latest market research report on global hyperscale data center market by Arizton is now available.

The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.

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