North America to account for 57% of Unflavored Maple Sap Water

Dec 18, 2019

Maple sap water is increasingly emerging as an alternative to sports drinks.

Arizton’s recent market research report on Maple Water Market - Global Outlook and Forecast 2020-2025 provides comprehensive industry analysis, trend forecasts, and competitive analysis. The study includes insights by type (flavored and unflavored), category (sparkling and non-sparkling), packaging (paper boats, pet bottles, and others), distribution (supermarkets & hypermarkets, convenience stores, online, specialty stores, discounters and others), and geography (North America, Europe, APAC, Latin America, and MEA).

The global maple sap water market is expected to grow at a CAGR of over 27% during the period 2019−2025.

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Maple sap water is increasingly emerging as an alternative to sports drinks. It is used to poach meat, quench thirst, and make ice and smoothies sweeter. Maple sap water is GMO, gluten, and dairy free. With the growing awareness of the risk related to alcoholic and soda-based beverages, the focus has been shifted toward non-alcoholic and plant-based beverages among health-conscious consumers across globe. Plant-based water drinks are derived from plants without involving any additional preservatives or gluten. They are also rich in natural electrolytes.

The global maple sap water market is segmented into type, category, packaging, distribution, and geography.

Use of Eco-friendly Paperboards to boost the Sale of Unflavored Maple Drinks

The unflavored maple sap water segment is the largest contributor to the maple sap water market across the world. Major players in the industry are offering primary unflavoured maple drinks in pet bottles, eco-friendly paper boards and cans. For instance, Oviva, Maple3, Vertical water, Seva, Necta are offering their drinks in paper boards, which are easily biodegradable. In APAC, Latin America and MEA regions, supermarkets are helping to gain attention and boost sales.

Non-sparkling and Non-fizzy Drinks to dominate the Maple Market

The North American regions leads in the consumption of non-sparkling maple sap water. The region has also a high demand for sparkling water due to the high popularity of carbonated drinks. Non-sparkling and non-fizzy drinks are proven to effective in delivering nutritional benefits. Non-sparkling water is experiencing the consumption among all type of end users; however, these drinks are highly popular among health-conscious people as they prefer low-sugar and low-calorie alternative drinks. Non-sparkling drinks come in several flavours, including raspberry, blueberry, lemon, orange, and mango. As these drinks are offered in tetra packs and pet bottles which offer convenience to end users.

Paperboards to constitute a major Share of Packaging Material

Following sustainability practices in manufacturing, sourcing, and packaging is influencing businesses significantly. Maple sap water producers not only tap sap in the most natural manner, but they also try to be efficient in packaging techniques. More than 70% of maple sap water producers prefer paperboards and carton packs for package and distribution. Maple drinks are offered in 12 Fl Oz (335 ml) or in 32 Fl Oz (946 ml) for consumption purposes. The demand for tetra packs in the US and Canada is high as over 62% of the households in US have carton recycling facilities.

Unflavored Maple Drinks to account for over 57% to the North America Market

With the Quebec region accounting for more than 80% of the total maple sap and other maple product, North America is dominating the market. The awareness of maple sap water benefits is a major driver for high consumption. Unflavored drinks are likely to contribute over 57% of the total market by 2025. Similarly, the pet bottles segment is the fastest growing mode of packaging, which accounts for over 27%. With the rise in specialty stores and large retail chains such as Whole Foods, Kroger, Costco, the sale of maples drinks is expected to boost during the forecast period. The lifestyle of the people in the US supports the consumption of maple sap water. The country, especially in western US has witnessed a high preference for organic products.

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Oviva, Maple3, Happytree Maple Water, Drink Simple, Pure Maple Water, Wahta, Necta, Seva, Kiki, Sibberi, Tretap, Anti Plus, Sap Sucker, Sap on Tap, Arbeau, Maple Mama, Tapped Muskoka, My Maple Water, and Asarasi are identified as prominent vendors in the global maple sap water market.

The complete overview of the latest market research report on the global maple water market by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographical regions and key countries.

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