North American Jewelry Manufacturing at a Crossroads: AI, AR & $112B in Play
The North America jewelry market is entering a transformative phase, driven by the rising demand for sustainable luxury, AI-powered personalization, and immersive digital retail experiences. According to Arizton’s latest research, the market is projected to grow from USD 88.50 billion in 2024 to USD 112.04 billion by 2030, registering a CAGR of 4.01%.
Access the full market intelligence and data-driven insights here: https://www.arizton.com/market-reports/north-america-jewelry-market
Sustainability Reshapes Jewelry Industry Standards
Sustainability has moved beyond trend, it is now central to how consumers choose and evaluate jewelry brands. Millennials and Gen Z buyers are prioritizing ethically sourced materials, lab-grown diamonds, and circular design that embraces recyclable and repairable products.
Leading brands are stepping up. In 2023, Tiffany & Co. strengthened its alignment with LVMH’s Code of Conduct, investing in renewable energy and launching ocean-focused sustainability campaigns. Meanwhile, Prada’s Eternal Gold collection, crafted entirely from recycled gold, redefined ethical high jewelry with a modern aesthetic.
Technology Transforms Jewelry: AI Optimization & AR Try-Ons Redefine Retail
Artificial intelligence and augmented reality are driving a new era of efficiency and personalization in the North American jewelry market. In 2024, the launch of the VERTU AI Ring showcased how luxury can seamlessly integrate technology, merging biometric tracking with sophisticated design. On the operational side, brands are leveraging AI to enhance forecasting accuracy and supply chain agility. Notably, Pandora’s partnership with o9 Solutions in 2023 enabled data-driven inventory planning and improved responsiveness to market trends.
Meanwhile, virtual try-on technology is reshaping the customer experience. Virtual try-on technology, powered by 3D rendering and real-time visualization, is becoming a key differentiator in digital jewelry retail. Brands like Kendra Scott and Pandora are already reporting increased conversion rates and stronger consumer engagement through these immersive, tech-enabled touchpoints.
A New Luxury Consumer Is Shaping the Market
Today’s jewelry buyer:
- Prefers experiences over possessions
- Demands personalized, ethical products
- Expects digital transparency and interactivity
- Values craftsmanship but not at the expense of innovation
Influencer collaborations, celebrity collections, and rising disposable incomes continue to push luxury demand, especially among younger demographics seeking brands that reflect their identity.
Regional Insights: U.S. Leads, Canada Gains
The U.S. remains the dominant market, with brands like Signet Jewelers and Pandora leading in innovation and reach. Demand is strongest among affluent millennials and Gen Z, who are driving the digital and ethical retail shift.
Canada, however, is emerging as a fast-growing segment with a projected CAGR of 6.00%. The rise is fueled by high-net-worth individuals and immigrants from countries like India, where jewelry holds deep cultural and financial significance. As of early 2025, nearly 834,000 temporary resident applications were approved in Canada, 46% of which came from Indian nationals.
Read the full North America Jewelry Market Report: https://www.arizton.com/market-reports/north-america-jewelry-market
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