The exhibition market in Europe is estimated to reach values of more than $20 billion by 2023 and is anticipated to grow at a CAGR of over 5% during the forecast period.
Arizton’s recent market research report on the exhibition market in Europe identifies GL Events, Koelnmesse, MCH Group, Messe Düsseldorf, Messe Frankfurt, Messe Munchen, and RELX Group as the leading vendors that are likely to dominate the market during the forecast period. This research report provides detailed analysis of market segmentation by exhibition type (B2B, B2C, and mixed exhibitions), by industry type (AFF & energy, automotive & transportation, consumer goods & retail, hospitality, industrial, and other), by revenue stream (exhibitor fees, services, sponsorship fees, and public admission charges), and by key countries (France, Germany, Italy, Russia, Spain, Turkey, and UK).
The exhibition market in Europe is divided into four major segments that include exhibition types, industry type, revenue stream, and key countries.
The exhibition market in Europe by revenue stream is segmented into exhibitor fees, services, sponsorship fees, and public admission charges. The service sector is the fastest growing segment of the market at a CAGR of more than 5% during the forecast period. Live demonstrations, live streaming, and gamification are some of the on-demand services offered by exhibitors to meet consumer requirements and increase the attendance for these events in Europe. The establishment of indoor pools and other setups that create real-world experiences for consumers is propelling the growth of this segment in the European market. The leading vendors are offering advertisement services on behalf of the companies to promote their products and services in the European market. These value-added services will help players gain the right audience for their products and boost their income through admission charges. The use of both online and offline platforms by vendors for product and services promotion will revolutionize the exhibition market in Europe over the next few years.
The exhibition type segment in the exhibition market in Europe is classified into B2B, B2C, and mixed exhibitions.
Mixed exhibitions are the fastest growing segment of the market at a CAGR of approximately 6% during the forecast period.
This format consists of both B2B and B2C exhibitions and is gaining immense popularity in Europe, specifically in Turkey and France. This format is a very profitable model of business that generates a revenue stream from both the trade and public, thereby boosting the demand in the European market. The exhibitors and organizers are organizing trade shows that have a better understanding of the target audience and environment and provide consumer experiences that are unique to the destination that results in increase business connection or networking. These events are strategized on higher-level branding integrated with feel-good factors that are engaging, exciting, and entertaining, thus, helping build a powerful connection within a short span of time. Furthermore, innovations in terms of patterns, textures, colors, design, and materials will provide a fresh look at these events and boost the attendance levels in the exhibition market in Europe.
The exhibition market by industry type is divided into AFF & energy, automotive & transportation, consumer goods & retail, hospitality, industrial, and other. The automotive & transportation sector is the fastest growing segment of the market at a CAGR of over 5% during the forecast period. The evolution of the automotive industry in terms of engine downsizing, electrification of automotive mechanism, emission regulations, connectivity, and safety are propelling the growth of this segment in the European market. The adoption of electronics especially in the area of safety systems and urban mobility is increasing curiosity levels among consumers in the industry and boosting the demand for trade shows in the European market. The increasing number of EV and HEV sales is encouraging vendors to exhibit new models for end-users in the European market. The integration of innovative technological solutions in vehicles will boost the demand in the exhibition market in Europe during the forecast period.
The other prominent players in the exhibition market in Europe are Comexposium, Deutsche Messe, Emerald Expositions, Fiera Milano, HKTDC, Informa Exhibitions, ITE Group, Messe Berlin Group, NürnbergMesse, PennWell Corporation, Tarsus Group, UBM, and Viparis.
The complete overview of the latest market research report on exhibition market in Europe by Arizton is now available.
The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.
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