Are Smartphones Steering Growth of the Global True Wireless Headphones Market?


Arizton’s recent market research report on the global true wireless headphones market provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by product (smart and non-smart), by price range (premium, medium, and low), by distribution channel (online and retail), and by geography (APAC, Europe, North America, Latin America, and MEA).

The global true wireless headphones market is anticipated to generate revenues of approximately $15 billion by 2024, growing at a CAGR of more than 26% during 2019-2024.

The removal of the headphone jack has driven the market for wireless headphones, in turn paving the way for true wireless headphones. The solutions offered in the true wireless headphones are sound transparency, ambient noise control, speech elevation, and augmented hearing functionality.

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Rising number of smartphones users and tech-savvy consumers

The percentage of smartphones users is rising in developing countries like India and China. This is expected to drive the global true wireless headphones market due to the high consumer demand for smart accessories for smartphones. Noise cancellation and strong wireless connectivity in consumer and professional headphones are the two most prolific advancements in audio technology. Bluetooth has become a preferred choice among OEMs as the technology has good quality audio; it has replaced wired earphones completely, paving the way for wireless headphones and opening opportunities for true wireless headphones. Market vendors are launching true wireless headphones with noise-cancellation features that can regulate ambient sounds using active noise control.

Few notable features of true wireless headphones are improved biometric monitoring, active noise cancellation, ambient sound control, augmented hearing, gesture recognition, virtual assistant, and so on.

Increasing demand for wireless devices among sports & fitness enthusiasts

The global health and wellness industry has been witnessing considerable growth mainly due to the rise in lifestyle-related disorders and unhealthy food consumption. True wireless headphones are riding on the success of wireless headphones and are becoming popular among gym goers because of their ability to deliver music and digital streams while being convenient, tiny, and truly wireless. Thus, the rising membership in fitness clubs and engagement in an active lifestyle will undoubtedly drive the demand for true wireless headphones worldwide over the next few years. The use of wireless headphones gained high popularity over the years since they offered users freedom from managing tangled wires, thereby increasing their mobility. Europe has strong prospects for fitness club growth in the western and eastern parts.

Increased investment in IoT by vendors

The number of consumers with a certain degree of exposure to IoT; access to internet connection; and avid smartphones users have reached over 71 million in 2017. The world has been witnessing a rising penetration of Internet of Things (IoT) in the consumer durable industry, and various brands are exploring ways of using IoT to streamline manufacturing processes and supply chain management as well as deliver more personalized customer experience. One of the most important aspects of incorporating IoT into the true wireless headphones is the enhanced product usage mapping, which can provide insights regarding the prospects and potential of marketing complementing products and services to the consumers.

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Apple, Sony, Bragi, Jabra, and Samsung are the leading vendors in the global true wireless headphones market. The complete overview of the latest market research report on the global true wireless headphones market by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographical regions.

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