The rising demand for water treatment in countries such as China, India, and Singapore are expected to propel the demand for water softeners in the near future.
According to a recent report, Water Softener Market - Global Outlook & Forecast 2022-2027, by Arizton, The global water softener market is expected to reach USD 5.7 million by 2027. Consumers are increasingly conscious of hard water and are seeking products that help in minimizing the impact on people, appliances, and the environment. This awareness, along with the surge in disposable income, is estimated to drive the market during the forecast period. The presence of major players such as Culligan, Pentair, 3M, A.O. Smith, and DuPont is expected to boost the sales of water softeners that generally use ion exchange technology.
Water softener systems are primarily distributed through retail distribution channels such as specialty stores, hypermarkets, and home improvement stores. The offline distribution of water softeners will be the dominating segment with a revenue share of approximately 67% in 2021 and is expected to grow with a CAGR of over 8% by the end of 2027. The distribution environment is rapidly changing, with systems and processes being upgraded at breakneck speed. Mostly, the offline distribution through specialty and brick-and-mortar stores has the edge over certain counterfeit products from unauthorized sellers in the e-commerce space.
Rising Adoption of Smart Water Softeners
Development of smart technologies in the water softeners market gaining popularity. In recent years, homeowners are more into adopting smart devices, especially, water softeners. Smart water softeners improve the efficiency of water-using appliances by lowering scale buildup. According to the Water Quality Association, a study conducted by its research foundation discovered that using softened water allowed water heaters to retain their original factory efficacy rating for up to 15 years.
Most North Americans are trying to save water, choosing shorter showers, or buying water-efficient appliances. Smart softeners can be eco-friendly as they assist in understanding the water usage patterns and enabling to set goals for water conservation, and supervising the progress using a water tracker app. These advantages and developments of smart water softeners provide great opportunities for market growth.
- Market Size & Forecast by Revenue | 2021−2027
- Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
- Market Segmentation – A detailed analysis of the product, grain capacity, application, distribution channel, and geography
- Competitive Landscape – 5 key vendors and 18 other prominent vendors
The market competition is expected to intensify with an increase in product and after-service extensions, growth in technological innovations, and increased mergers and acquisitions. Arizton believes that the global players will grow inorganically by acquiring regional or local players in the future to gain significance. In the competitive market, it is crucial for vendors to tap opportunities in every category, including salt-free, ion exchange, reverse osmosis, and magnetic. Established brands such as Culligan leverage their market presence and a wide portfolio of water softeners to widen their revenue opportunities. Moreover, taping to the unexplored opportunities in the growing markets of APAC, Latin America, and Africa can serve as a gamechanger for vendors.
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