Will Wireless Headphones Overtake Wired ones in the US Market?


Arizton’s recent market research report on the earphones and headphones market in the US identifies Apple, Bose, Samsung, Sony, Sennheiser, Skull Candy, and LG Electronics as the leading vendors that are likely to dominate the market during the forecast period. The research report along with detailed competitive analysis offers a detailed analysis of market segmentation by technology (wired, wireless, and truly wireless), end-user (entertainment, sports & fitness, and gaming), features (smart and non-smart), types (in-ear, on-ear, over-ear), and distribution channels (hypermarkets and supermarkets, multi-branded stores, exclusive stores, online, and others).

The earphones and headphones market in US is projected to grow at a CAGR of over 12% during 2018–2024, reaching over $9 billion by 2024.

Headphones have a short replacement cycle due to frequent updates and feature enhancements. Headphones and earphones manufacturers keep evolving their products in term of functionalities, listening experience, and designs and appearance. The US has been witnessing the highest revenue growth from digital music subscription and streaming services over the last six years, thereby making it a potential market for headphones.

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The earphones and headphones market in the US is divided into five major segments – technology, end-users, features, types, and distribution channels.

Wireless headphones are likely to dominate the earphones market in the US

The wireless headphones market segment by volume is expected to grow over 60% by 2024. Wireless headphones find application in several booming industries and market sectors, including entertainment, audio-video streaming, fitness and sports, and gaming. Changing fashion trends, improving sound quality, and increasing durability and convenience compared to wired ones are the major buying factors for the rise of wireless headphones. Vendors have started to incorporate innovative technology such as gesture recognition and control, active head tracking, biometric monitoring, 3D surround sound delivery, and onboard storage in over-ear wireless earphones as well. One of the major factors driving the growth of this segment is the increased integration of wireless headphones with home entertainment systems. The removal of the headphone jack has pushed wireless and true wireless headphones further.

Fitness & Sports segment to grow at a lucrative CAGR in the earphones market

The entertainment segment occupies the largest share in the headphones market, however, the sports and fitness segment is likely to emerge as the fastest growing segment during the forecast period. Vendors offer earphones that are water and sweat resistant, provide extra comfort, and fit appropriately during workouts, and stream the music or digital books for the user. One of the major advantages that wireless models offer is the increased engagement of users as they eliminate the need to check mobile phones to control volume and change tracks, thereby reducing distractions. The growing number of fitness clubs and memberships is expected to drive the growth of the global wireless headphones market.

In-ear headphones are expected to have incremental growth in the earphones market

In-ear headphones offer benefits such as compactness, high mobility, ease of use, and convenience while on-the-go. This segment is likely to dominate the market in terms of revenue as well as volume. A major reason for the high market penetration of these headphones is the low price point. With the launch of true wireless headphones, the revenue share of in-ear ones has raised steeply. The model is highly popular among users that actively stream music during sports and fitness activities. The average selling price of in-ear headphones is likely to grow in incremental value.

Jabra, Bang & Olufsen, Jaybird, Motorola, Xiaomi, Huawei, Avanca, Amkette, Asus, Audio Technica, Beyerdynamic, Denon, Creative Technology, Grado Labs, House of Marley, JAYS, JVCKenwood, Logitech, Monster, Panasonic, Parrot, Philips, Pioneer, Shure, Sol Republic, Turtle Beach, Urbanears, Westone Laboratories, Alphabet, Bragi, Nuheara, Rowkin, Crazybaby, Earin, Meizu, Waverly Labs, Mymanu, Toshiba, RHA, and Sentry Industries Inc. are the other prominent vendors in the earphones and headphones market in the US.

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The complete overview of the latest market research report on the earphones and headphones market in the US by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides market sizing and forecast for major geographical regions and key countries.

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