Battle ropes are also referred as heavy ropes or muscle ropes and are gaining wide traction in the health and fitness industry. The extensive use of this fitness equipment that provides whole-body and high-intensity workout with immense control will boost the demand in the global battle ropes market. The adoption of these ropes is primarily driven as it conditions the upper body to replicate the benefits of running and help stimulate the muscles in the abs, back, and glutes. The exercise involved with these are done by incorporating movements, such as jumps, lunges, and squats that form a part of high-intensity circuit training. The use of this equipment for collaborative workouts both indoor and outdoor will boost the adoption of these products in the global market. The increasing focus on wellness and fitness consulting for the body and mind and the growing demand for nutritional supplements, fitness products, beauty and anti-aging products and services will impact this global market positively over the next few years.
The increasing health awareness and motivation to control lifestyle-related diseases such as diabetes and obesity will boost the demand for fitness products and services in the global market. The rising number of enrollments into gyms, fitness centers and clubs and growing demand for innovative fitness training services and products will have a positive impact on this market. The global battle ropes market is projected to reach revenues of more than $492 million by 2023 and is estimated to grow at a CAGR of over 11% during the forecast period.
BATTLE ROPES MARKET – DYNAMICS
The advent of e-commerce market places is enabling the better availability of these products and are emerging as a prominent sales channel in the global market. The e-commerce retailing business was estimated at over $4 trillion industry in 2016, and it is becoming a trusted source for all kinds of consumer durable and industrial goods. The promising growth of the nutrition, supplements and weight loss products segment in the e-commerce industry will drive the growth the global battle ropes market. Various fitness and wellness such as cardio equipment, sports gadgets, strength training accessories, benches, bars, gloves, exercise balls, and ropes are sold in the e-commerce websites and is helping vendors to reach a larger consumer base in the global market. The proliferation of digital content is encouraging players to illustrate the benefits and usage of these products as a market tool and a wide variety of products in the global market.
BATTLE ROPES MARKET – SEGMENTATION
This market research report includes a detailed segmentation of the market by use, type, end-user, and geography.
BATTLE ROPES MARKET – BY END-USERS
Increasing number of enrollments in gyms and fitness centers per year to boost sales in the global market
The global battle ropes market by end-users is segmented into gym and fitness centers and individuals. Gym and fitness centers dominated the majority of the battle ropes market size in 2017 and are projected to grow at a CAGR of more than 11% during the forecast period. The extensive use of these ropes by football players, mixed martial artists, and athletes as high-intensity and whole-body workouts is propelling the growth of this segment in the global market. Some of the factors that will increase the adoption of these products in gyms and fitness centers are versatility, higher effectiveness, minimal cost, and higher ROI. The increased incidence of various ailments such as obesity and diabetes are translating into a higher number of gym and fitness center enrollments in the global market. The introduction of interactive and collaborative workouts will increase the adoption of these ropes in the global market.
BATTLE ROPES MARKET – BY TYPE
30 feet ropes are the most popular equipment in the global battle ropes market
The product type segment in the battle ropes market is classified into 50 feet. 30 feet ropes segment occupied the largest market share in 2017. The research analysts at Arizton states that e-commerce market places have revealed that 30 feet length and 1 ½ inches variants constitute around 70% of the total sales in the global market. These are also the most marketed and sold product in the global market as it can accommodate a wide range of workout sessions that are preferred by the end-users. The leading vendors are offering standardized product variants that offer various advantages to trainers and end-users to gain a larger market share in the global market. The designs are primarily focused on an easier exercise regimen, a measure of effectiveness, better estimation, and optimization of workout spaces.
BATTLE ROPES MARKET – BY USE
Indoor ropes to dominate the global battle ropes market size during the forecast period
The market segmentation based on usage consists of indoor and outdoor ropes. Indoor ropes dominated the market share in 2017 and are anticipated to grow at a CAGR of approximately 11% during the forecast period. Indoor products are mostly used in gyms and fitness centers for daily workout sessions. These products are structured for repeat use rather than arranging and rearranging on a daily basis. The indoor ropes are made of lightweight materials such as Dacron, polyester, and polypropylene that can withstand the regular wear and tear. The growing requirement of daily exercise routines in developed and the need for training equipment and provisions in emerging nations will attribute to the adoption of these products in the global market. The emerging trend of adopting modular fitness equipment and provisions and effective utilization of the equipment will propel the demand for these ropes in the global market during the forecast period.
BATTLE ROPES MARKET – BY GEOGRAPHY
India, China, and Indonesia to occupy the largest market share in the global market during the forecast period
The global battle ropes market by geography is divided into North America, APAC, Europe, MEA, and Latin America. APAC dominated the total market share in 2017 and is expected to grow at a CAGR of over 10% during the forecast period. The consistent improvement in general fitness awareness and fitness and healthcare facilities across the region will boost the growth of the APAC market. The increase in disposable income and growing number of well-informed end-users with preferences for differentiated and value-added products will attribute to the growth of the market in this region. The growing awareness about health and wellness, advancement in technology, and increasing demand for wearables and fitness products will create the lucrative opportunity for leading players in the APAC market.
KEY VENDOR ANALYSIS
The competition in the global battle ropes market is driven by the presence of several vendors and their extended product portfolio. North America and specifically the US dominated the battle ropes market size in the global market size. The growing number of well-established fitness chains and extensive applications will create lucrative opportunities for prominent players in the global market. The emergence of fitness applications that can easily educate the end-user will help companies to launch innovative products in the market and attract new consumers. APAC’s steady growth will encourage to expand their businesses to these regions during the forecast period.
The battle ropes market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Market Segmentation by End-users
- Gym and Fitness Centers
Market Segmentation by Use
Market Segmentation by Type
- 30 Feet
- 40 Feet
- 50 Feet
- >50 Feet
Market Segmentation by Geography
- North America
- Latin America