GLOBAL CODING AND MARKING INDUSTRY INSIGHTS
The global coding and marking market size was valued at USD 5 billion in 2020 and is expected to reach USD 8 billion by 2026, growing at a compound average growth rate (CAGR) of 8% during 2020-2026. The demand has increased due to the steady rise in production across end-user industries and the growing need to compete in the global market. A key area of focus for vendors in the coding and marking industry is to stay abreast with the regulatory updates. Various policies and regulatory frameworks associated with the coding and marking up of products across regions play a crucial role in shaping the industry's growth.
Variations in the demand for coding and marking solutions have propelled the introduction of a diverse range of printing technologies. Key players in the industry today have a range of printing solutions and techniques to offer. The demand has varied across products such as beverage cans, bottles, engine chassis, and car interiors. This has pushed the need to install different printing techniques and a diverse range of printers suitable for different products. For instance, laser technology has witnessed a significant upswing as compared to the other traditional printing technologies such as Palm, TTO, and PIJ, among others.
- The technological developments in the packaging machinery market will contribute to the global coding and marking market growth.
- The development of eco-friendly marking systems is one of the emerging industry trends in the market.
- The CIJ coding technology to grow at a CAGR of over 7% during the forecast period.
- The increasing requirement for food, vehicles, and medicines boosts the demand in the APAC & Latin America region.
- The coding and marking industry in India is expected to grow at a CAGR of around 17% during 2020-2026.
- Global coding and marking market vendors are well-positioned to drive the growth benefits in the healthcare industry.
CODING AND MARKING INDUSTRY OPPORTUNITIES AND GROWTH FACTORS
- The global market is innovation-centric, which requires vendors to come up with product launches and improvisations constantly.
- Collaborating with end-user industries to deliver customized solutions is another key to success in the future years.
- Although key vendors hold a significant market position, other prominent vendors are making their way through product innovations, expansions, consolidations, and customizations.
- Vendors can consider targeting key countries such as India, China, Japan, and other European nations to expand their business offerings due to the strong growth potential in such countries.
GLOBAL CODING AND MARKING MARKET SEGMENTATION
This research report includes a detailed segmentation by
- Product Mix
INSIGHTS BY END-USER
Increasing popularity and adoption of LED to drive the coding and marking demand in the electronics and electrical equipment segment
The food and beverage end-user segment accounts for more than 50% of the global coding and marking market share. The growth in F&B end-user is attributed majorly due to the improving demographics across the globe, increasing investment and strict regulations by the government, and shift towards urbanization. Furthermore, the emergence of new potential markets across geographies and the multiplication of stock-keeping units (SKU) have further propelled the growth of food and beverage coding and marking equipment in recent years.
The healthcare sector is the second-largest end-user due to the high applicability across various devices and drugs. The growing investments in the sector by various governments, increase in geriatric population, the rise of communicable and non-communicable diseases, and availability of diverse medicine tracking software are set to drive the market for coding and marking solution providers. The adoption of coding and marking systems in the electrical & electronics industry is growing rapidly in recent years. According to Arizton, the electronics and electrical coding and marking equipment will witness the highest growth CAGR during the forecast period.
INSIGHTS BY PRODUCT MIX
The consumables segment dominates the global coding and marking market
In 2020, consumables accounted for a share of 47% of the overall market revenue. The demand for consumables in the global market increased even during the pandemic of COVID-19 owing to huge requirements for inks and other consumables from the F&B industry and healthcare industry.
INSIGHTS BY TECHNOLOGY
The laser technology to grow at the highest CAGR due to the low maintenance and high-quality output technology
The high-speed printing and "quick-dry" nature of the CIJ coding solution will boost the continuous inkjet segment growth. The CIJ printing technology remains the largest segment in the global coding and marking market. Easy availability and high penetration within the market are driving the industry growth. Domino Printing Sciences is the leader in the field of CIJ technology. The company offers a wide array of CIJ solutions for several end-user industries.
The laser technology in the Asia-pacific region will remain a dominant revenue contributor to the global market. PIJ technology is gaining acceptance among commercial and industrial end-users. High-speed printing, long service life, and relatively low operating costs for end-users are major factors driving the PIJ technology demand in the global market.
INSIGHTS BY GEOGRAPHY
APAC, North America & Western Europe region to emerge as the top three growth contributors in the global coding and marking market
The Asia-Pacific region is witnessing the highest incremental growth during 2020-2026. The market in APAC is expected to witness a rapid growth rate due to the high demand for coding and marking equipment in various end-user industries during the forecast period. China is one of the major producers of consumer and industrial products globally. Thus, the demand for packaging, coding, and marking in major end-users has been increasing.
The presence of large F&B and pharmaceutical companies in the North American region will increase the demand for industrial coding and marking equipment in the region as manufacturers need to label their manufactured products. Furthermore, the investments in various sectors in North America have been witnessing a substantial increase. The biologic-based drugs, along with specialty drugs, witnessed a high growth rate in the market. The pharmaceutical segment is a leading revenue contributor in the North American region. The market in Western Europe is mature and likely to grow at a CAGR of over 7% during 2020-2026.
The competitive scenario in the global coding and marking market is currently intensifying. The major players are providing high-quality products with additional features such as RFID systems and QR codes that are required to enhance the performance of their products. On the other hand, local vendors such as Macsa ID and Iconotech provide less expensive product offerings with basic features.
The five major leaders in the market are Danaher, Dover, Brother Industries (Domino Printing Sciences), Hitachi Industrial Equipment Systems, and ITW (Diagraph). All these companies have a global presence in three major geographical regions such as North America, APAC, and Europe. However, there are local vendors providing products with similar specifications at lower prices.
The global coding and marking market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Segmentation by End-User
- Food & Beverage
- Electrical Equipment & Electronics
- Chemical & Construction
- Automotive & Aerospace
- Other Industries
Segmentation by Product Mix
- Spare Parts & Aftermarket
Segmentation by Technology
Segmentation by Geography
- North America
- Western Europe
- Latin America
- Middle East & Africa
- South Africa
- Saudi Arabia
- Central & Eastern Europe