The global dental water flosser market was valued at USD 890.20 million in 2022 and is expected to reach USD 1.27 billion by 2028, growing at a CAGR of 6.20%. The growing tourism, higher disposable incomes, and increased awareness of oral hygiene have all contributed to a surge in demand for dental water flossers in the market. Among the regions, North America is expected to dominate the market across the globe, which is attributed to the rising popularity of oral hygiene devices and increased cancer cases in the region. Moreover, the global dental water flosser market is mainly driven by increased awareness, rising disposable income in well-developed nations, changing lifestyles, and a rising number of oral diseases.
The dental water flosser market constitutes a specialized sector within the oral care industry that focuses on the production, distribution, and commercialization of dental water flossers. These flossers are favored over traditional string floss due to their user-friendly nature and their capacity to clean between teeth using a water stream. They offer particular benefits for individuals with braces, dental implants, or sensitive gums. However, it remains essential to uphold regular oral hygiene practices, including brushing and flossing, to ensure optimal dental health.
The desire for teeth whitening, continuous technological advancements, and increased awareness regarding oral health are some of the factors that drive the dental water flosser market. The growing affluence among consumers in developed nations has led to higher adoption of innovative technologies, which is expected to fuel demand within the market. Furthermore, major industry players are embracing online distribution channels in addition to their traditional in-store or offline channels, thereby expanding their customer reach within the market.
MARKET TRENDS & OPPORTUNITIES
Rising Shift Towards Travel-Friendly Products
Rising tourism can increase the demand for dental water floss products in the market due to several reasons. When people travel, they often prioritize their personal hygiene and oral care routines. This heightened awareness of oral health, combined with the desire to maintain a clean and presentable appearance, can lead to increased interest in products like dental water flossers. Additionally, exposure to new cuisines and eating habits during travel may make individuals more conscious of their dental hygiene, further driving the demand for oral care products. Many companies are focusing on manufacturing water floss products for travel in the market.
Significant Demand for Teeth Whitening Products
There are various teeth-whitening products available in the market, including whitening toothpaste, whitening strips, whitening gels, and professional treatments offered by dentists. The demand for teeth whitening products, including dental water floss, in the market can rise due to various factors, including increased awareness about dental aesthetics, social media influence promoting brighter smiles, advancements in whitening technology, celebrity endorsements, and the desire for improved self-confidence. Additionally, the availability of more accessible and affordable products, along with successful marketing strategies, can contribute to the growth in demand for dental water floss products in the industry.
High Threat of Substitute
The presence of alternative oral hygiene products within the market has the potential to influence the dental water flosser market. Water flossers have the potential to reduce market demand by providing alternative solutions that people perceive as more convenient or budget-friendly. For example, if traditional floss, interdental brushes, or other dental care tools are promoted as effective alternatives, some consumers might opt for those instead of purchasing water flossers. Additionally, if these substitutes are perceived as equally effective, some individuals may choose to forego buying water flossers altogether, impacting the overall demand for such products.
INSIGHTS BY PRODUCT
The global dental water flosser market by product segments can be categorized as portable and countertop. The global industry has been dominated by the portable segment and is expected to witness the highest CAGR of over 6% during the forecast period. The demand for dental water floss has been higher for portable water flossers due to being easy to carry, making them suitable for travel or for people who are constantly on the go. They offer a convenient alternative to traditional string floss and are more accessible for use outside of the home.
The demand for countertop dental water floss in the dental water flosser market is also growing steadily. This growth rate is relatively healthy and signifies that the demand for countertops is increasing over time. The rise in demand could be due to individuals with braces, dental bridges, or other orthodontic appliances often finding it challenging to floss effectively using traditional methods. Countertop water flossers provide an efficient way to clean around and under such devices, leading to increased demand from this demographic.
INSIGHTS BY AGE GROUP
The adult age group segment held the highest share of the global dental water flosser market in 2022. The increasing awareness about the importance of oral hygiene and preventive dental care could drive more adults to adopt dental water flossing as part of their daily routine. Moreover, as the global population ages, there may be an increased emphasis on maintaining oral health, which could contribute to the growth in demand for dental water flossers.
Apart from the adult segment, the dental water flosser market has risen in the children segment due to technology and innovation, parental influence, and fun factors. Furthermore, advances in water flosser technology have led to the development of models that are specifically designed for children. These models may have smaller nozzles, lower pressure settings, and child-friendly designs, additionally driving the demand in this segment. Moreover, many modern water flossers come with colorful designs, adjustable pressure settings, and various nozzle options.
INSIGHTS BY DISTRIBUTION CHANNEL
The global dental water flosser market by distribution channel can be categorized as online and offline. The offline channels include dental clinics, pharmacies, retail stores, and others. Dental care stores serve as a specialized and targeted distribution channel for products like water flossers. These stores cater to individuals who are particularly conscious of their oral health and hygiene. Further, the dental water flosser market through online channels is increasing due to the rising internet penetration worldwide. Moreover, the number of smartphone users is rapidly growing, contributing to the success of online sales of sportswear. Various vendors are expanding their presence in other countries by collaborating with e-commerce players or through their proprietary websites.
North America dominated the global dental water flosser market share, valued at over USD 300 million in 2022. The demand for dental water flossers in the region, particularly in the United States and Canada, has been relatively high. Consumers in these regions are often willing to invest in oral hygiene products that offer convenience and advanced cleaning capabilities. Factors like a higher awareness of oral health and disposable income contribute to the popularity of dental water flossers. Some well-known dental water floss companies in North America include Procter & Gamble, Jetpik, Church & Dwight, MySmile, and Colgate-Palmolive Company. These brands offer dental water floss products, such as cordless and countertop products.
In Europe, dental water flossers have also gained popularity, especially in countries where oral hygiene is a significant cultural emphasis. The demand for dental water flossers in Asia has been growing, driven by increasing awareness of oral health and a rising middle class with more disposable income. Further, the dental water flosser market in the Middle East and Africa has been influenced by economic development, cultural practices, and oral hygiene awareness.
The dental water flosser market is characterized by significant fragmentation, featuring many local and global participants. This fragmented nature emerges from the coexistence of domestic and international market contenders. Among the prominent frontrunners in this sector are industry giants like Procter & Gamble, Koninklijke Philips, Shenzhen Relish, Church & Dwight, and others. This landscape fosters intense competition among these entities. The swiftly evolving technological landscape further amplifies the competitive dynamics, which could present challenges to vendors. Customers' expectations for consistent innovations and enhancements in dental water floss products add to the pressure. This current backdrop necessitates vendors to adapt and refine their distinct value propositions to establish a robust foothold within the dental water flosser market.