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This research report on the pressure washer market covers sizing and forecast, share, industry trends, growth drivers, and vendor analysis. The study includes insights on the segmentation by Output (0 to 1500 PSI, 1501 to 3000 PSI, 3001 to 4000 PSI, and 4000+ PSI), Power Source (electric, gas, and battery), Operation (hot and cold), End-users (commercial (automobile, construction, public & municipality, retail, hospitality, health, agriculture, and others), residential ( garden, vehicles, swimming pools & patio areas, bicycles, and others) and contract cleaners), and Geography (APAC, Europe, North America, Latin America, and the Middle East & Africa).
Consumer pressure washers are witnessing increased adoption in the residential sector. The growing number of vehicle washing services and the increasing maintenance of swimming pools, floors, and gardens are driving the demand for this equipment. Rapid technological advancements are primarily resulting in the high adoption of these devices in the North America and Europe region. However, the APAC region is expected to witness the fastest growth owing to the increasing growth in cleaning and automobile detailing industries. The growing agriculture and industrial sectors in India and China are also expected to drive market growth.
The growth in the vehicle washing industry is projected to supplement the pressure washer market during the forecast period. Car washing consumes a large quantity of water, making it environmentally unsustainable. Approximately 38 gallons of water are required to clean a car each time. It is estimated that 8 million cars are washed daily, which means around 304 million gallons of water are used to wash cars per day globally. Thus, car washing has a major environmental impact. There is a huge demand for cleaning methods that can reduce water consumption. These devices can reduce the manual labor involved in cleaning vehicles, along with reducing water consumption. Hence, the growth in the car washing industry can fuel the demand for high-pressure washer equipment.
- The electric segment is projected to observe an incremental growth of $221 million due to rising business investments, increasing commercial and residential construction, and the high government spends on infrastructure development.
- The APAC region is likely to observe an absolute growth of 34% due to the demand for cleaning equipment in India, Australia, China, and Japan. These countries are witnessing strong economic growth, increased construction activities, the rise in the aging population, and high disposable incomes.
- The 4000 PSI + segment is expected to grow at the highest CAGR of over 4% during the forecast period on account of the rise of commercial cleaning services across the world
The pressure washer market is expected to grow at a CAGR of over 4% during the period 2019–2025.
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PRESSURE WASHER MARKET: SEGMENTATION
This research report includes a detailed segmentation by output, power source, operation end-users, and geography.
INSIGHTS BY OUTPUT
The 0−1500 PSI segment accounted for a market share of over 12% in 2019. A majority of battery-operated and electric corded pressure washers fall under the 0−1500 PSI category. They are highly portable, lightweight, and produce less noise. The segment is expected to emerge as the fastest-growing mainly owing to the increasing demand for battery-powered machines and the growing demand for electric pressure washers for domestic applications.
The 1500−3000 PSI segment accounts for the highest market share owing to the widespread application of these models in both residential and commercial sectors. This segment constitutes both electric and gas ones. They are used for heavy-duty residential cleaning purposes such as concrete, sidewalks, walls, and other hard surfaces.
Pressure washers with an output of 3,001−4,000 PSI are used for commercial cleaning purposes. Generally, gas pressure washers and a few high-end electric models fall under this category. This equipment is used for extra heavy-duty outdoor applications. They are highly powerful machines that can easily remove mud, dirt, oil, grease, and debris from sidewalks, garage floors, and pavements.
INSIGHTS BY POWER SOURCE
Electric-powered equipment dominates the market as they are highly affordable and powerful machines that are used by several residential, industrial, and commercial end-users. They are more popular than gas and battery-powered ones. Europe was the largest market for electric models in 2019, followed by North America. Factors such as cost-effectiveness, low maintenance, and convenience are increasing the adoption of electric-powered machines.
Gas-powered equipment are more powerful than electric ones. They are primarily used for heavy-duty cleaning purposes such as cleaning decks, siding, and other large areas. These machines can easily clean tough stains, paints, and dirt. While these machines are cordless, which increase their maneuverability and portability, they require high maintenance, which increases the overall machine expenditure. Another downside of the product is high noise emission, which is likely to hinder their growth.
Battery-powered machines constitute the smallest segment as they are less powerful than electric or gas ones. These machines are powered by lithium-ion batteries that provide a run time of around 45 minutes. They are not as popular as electric or gas versions, mainly on account of low runtime and high product prices. However, with rapid improvements in battery technology, battery-powered pressure washers are expected to increase their share in the global pressure washer market in the next two decades.
INSIGHTS BY OPERATION
In terms of revenue, hot-water pressure washers dominate the market and are expected to witness the highest growth during the forecast period. These machines are generally used in industrial and commercial cleaning applications. Hot-water machines are highly effective in removing oil and grease efficiently. Their demand is expected to grow as they reduce the use of detergents, thereby making them environment friendly. They are widely used in the food processing industry to kill harmful bacteria and maintain rigorous health and safety standards.
Cold-water pressure washers are compact and cost-effective machines, which provide an ideal cleaning solution across several industries. These machines are smaller in size, making them portable. Moreover, cold-water models also require less maintenance. Cold-water types account for the majority share of the residential sector owing to low cost and portability.
INSIGHTS BY END-USERS
Pressure washers are multifunctional equipment with diverse usage in residential, commercial, and contract cleaning industries. They are used for cleaning garden tools, fence, lawn, and sidewalks accounts for the majority share of the market, followed by the vehicles cleaning segment. Owing to the high affordability, portability, and ease of use, these devices are being increasingly adopted in domestic cleaning activities. The demand for residential cleaning equipment is mainly growing due to the increasing number of households, an aging population, and a higher number of dual-income households.
Pressure washers are witnessing high usage in the commercial sector, including retail stores, hospitality, public and municipality, roads, sideways, monuments, and building exteriors. However, the automobile industry accounts for the largest usage, followed by the construction industry. The agricultural sector is, however, the fastest-growing end-user application in the commercial segment. The gas-powered equipment is ideally preferred for commercial usage as these machines are not only powerful but are also highly maneuverable.
Contract cleaners accounted for about 21% of the market revenue in 2019. The primary factor for the rise in contract cleaners is to save time and effort. Some of the major drivers of the contract cleaning industry are increasing disposable incomes, rising construction expenditures, and a growing number of business establishments. The growth in the contract cleaning industry is expected to drive the pressure washer market, as they constitute an integral part of commercial cleaning equipment.
INSIGHTS BY GEOGRAPHY
The increase in disposable incomes, growth of construction activities, and the expansion of commercial and retail spaces are driving the demand for cleaning equipment across the globe. The implementation of stringent health and safety regulations by government and healthcare bodies around the world is also fueling the demand for pressure washers. Besides, the spurt in demand for contract cleaning services is another factor that is driving the sale of cleaning equipment.
Although the pressure washer market in North America and Western Europe has reached a mature phase, the growth in these regions is mainly supported by product innovations. However, the availability of inexpensive labor in developing and underdeveloped countries is the main factor that is hindering the growth of cleaning equipment.
The industry sector across the world is inclined to adopt sustainable cleaning technology, which is inducing equipment manufacturers to introduce ecological, efficient, and eco-friendly products. These products reduce water usage and harmful chemical consumption by almost 75%. The presence of a large contract cleaning market, especially in Germany, is primarily driving the European market.
The expansion of commercial spaces and the rising demand for residential pressure washers are primarily driving the market in North America. Stringent watershed laws in the US are also fueling the increasing demand in the North American region. The APAC region is expected to be the fastest-growing market during the forecast period. The growth is mainly supported by healthy economic development in India and China, along with rising disposable incomes, expansion of commercial spaces, and improvements in the retail and hospitality industry. However, the availability of low-cost labor is expected to slightly hinder the growth prospects in the region during the forecast period.
Key Profiled Countries
- South Korea
- South Africa
INSIGHTS BY VENDORS
The global pressure washer market is highly competitive, with the presence of a large number of vendors. Rapid technological improvements are adversely impacting the vendors as consumers are expecting continuous innovations and upgrades. The present scenario is driving vendors to alter and refine their unique value proposition to achieve a strong market presence. Alfred Karcher, Nilfisk, Robert Bosch, Briggs & Stratton, and FNA Group are some of the major players that are dominating the market. Major vendors are adopting innovative technologies to retain a strong position. There is intense competition among players that are competing to gain shares. The market is likely to witness increased market consolidation due to the intensely competitive landscape. Also, vendors must develop high functionalities and continue upgrading their products to keep pace with the latest technological developments, failing which they might lose relevance in the market.
- Alfred Karcher
- Briggs & Stratton Corporation
- FNA Group
Other Prominent Vendors – Generac Power Systems, Lavorwash Group, Alkota Cleaning Systems, Annovi Reverberi Group, Campbell Hausfeld, Deere & Company, Snow Joe + Sun Joe, Stanley Black & Decker, IPC Solution, Techtronic Industry (TTI), Husqvarna, Koblenz Electrica SA, Simoniz, Stihl, Hitachi-Koki, AR Blue Clean, Makita, Zhejiang Anlu, Greenworks Tools, Mi-T-M, NorthStar, Snap-on, Vortexx Pressure Washer, Troy-bilt, Duromax, Ridgid, Yamaha, and Delux Cleaning Supply Inc.
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KEY MARKET INSIGHTS
The analysis of the pressure washer market provides the following insights:
- Offers sizing and growth prospects of the market for the forecast period 2020–2025.
- Provides comprehensive insights on the latest industry trends, forecast, and growth drivers in the pressure washer market.
- Includes a detailed analysis of growth drivers, challenges, and investment opportunities.
- Delivers a complete overview of segments and the regional outlook of the pressure washer market.
- Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain competitive advantage.
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