Constant innovations are currently driving the carpet cleaner market worldwide. Vendors are introducing smart wash automatic cleaners, which consist of motion sensing auto cleaning technology and auto mix technology that automatically mixes the dispenses solution for optimal cleaning. Another major innovation witnessed in the market is the introduction of cordless or battery powered carpet cleaners. These battery-powered floor cleaning equipment are easy and convenient to operate. They are more advantageous than electric cleaners as they do not require cable trails, thereby increasing mobility and flexibility.
Also, the increasing popularity of green cleaning, which refers to the usage of products and services that have less impact on human health and the environment, is driving the market. Professional cleaning service providers are increasingly incorporating greener cleaning technologies that have a minimal impact on the environment. They use green certified, non-toxic cleaning agents. Cleaning agencies are gradually focusing on adopting sustainable cleaning technologies. Although green cleaning technology has been there, cleaning agencies are adopting innovative technologies that provide more sustainable results.
Hence, the introduction of innovative cleaning technology, the increasing popularity of renting professional equipment, and the growing adoption of environmentally sustainable services are expected to drive the market globally in the coming years.
CARPET CLEANER MARKET SEGMENTATION
The research report includes detailed market segmentation by
- cleaning methods
CARPET CLEANER MARKET BY PRODUCTS
The upright segment captured around half of the market in 2018. An upright carpet cleaner machine is the most popular floorcare equipment. It is largely used in developed countries such as the US and Europe. Residential and commercial variants are the major end-users of the segment. North America accounted for the largest market for upright carpet cleaners in 2018, followed by Europe. However, the APAC region is expected to witness the fastest growth during the forecast period.
Handheld cleaner machines are observing high demand in residential and commercial sectors due to convenience, maneuverability, versatility, and lightweight. They are witnessing high popularity in several industries such as theatres, food and beverage, hospitality. Although the handheld segment constituted the smallest share for carpet cleaner by products in 2018, the segment is expected to grow at the fastest CAGR during the forecast period. Handheld machines are easy to maintain with less chance of breakdown.
INSIGHTS BY CLEANING METHOD
The carpet extractors segment dominated the carpet cleaner market in 2018. Carpet extractors are widely used to clean carpeted areas in educational institutes, hotels, restaurants, and airports. They are ideal for commercial spaces as they take a short time to clean. Also, they are beneficial to clean small areas due to their compactness and maneuverability.
Carpet steamers are typically used for cleaning synthetic carpets. These steam cleaners can remove tough stains. Europe was the second largest market in 2018; however, APAC is expected to grow at a healthy CAGR during the forecast period. Further, the market in MEA and Latin America is likely to grow significantly in the coming years.
INSIGHTS BY END-USERS
Commercial, residential, and contract cleaners are the three major end-users in the carpet cleaner market. In 2018, the commercial segment was the largest end-user. The global commercial real estate market experienced rapid growth in 2018 due to increased global investments, which inevitably fueled the demand for cleaning amenities, including carpet cleaners. Also, the increased application of these cleaners in corporate offices, hospitality, and retail sectors is expected to increase the demand for carpet spot cleaners worldwide.
Corporate offices comprised the second largest segment in the market in 2018. The increase in office and corporate construction and the rise in retrofit renovation projects are expected to drive the global carpet cleaner market during the forecast period.
Further, educational institutes comprised 9.06% of the commercial carpet cleaner market in 2018. Cleaning is the most important aspect of educational institutes. A clean and tidy environment can improve productivity and concentration, thereby resulting in a positive learning experience. Hence, the growth of educational institutes and the rising demand for carpet flooring are expected to drive the global carpet cleaner market.
CARPET CLEANER MARKET BY DISTRIBUTION CHANNELS
Offline and online are the two primary distribution modes for the carpet cleaner market. Offline sales accounted for approximately 85% market share in 2018. However, online sales are gaining prominence due to rising internet penetration and the rapid expansion of online retailing.
The offline segment comprises B2B sales, supermarkets and hypermarkets, specialty stores, and others. Consumers prefer to purchase cleaners from supermarkets and hypermarkets as all types of products are available under one roof. Further, the APAC region is expected to be a potential market for vendors and is expected to grow at a higher CAGR.
The penetration of internet and smartphones and the growing trend of online shopping have boosted the online carpet cleaner market globally. APAC and MEA are emerging as the high potential regions in the market and are expected to increase the sale of carpet cleaning machine globally.
INSIGHTS BY GEOGRAPHY
The global carpet market is mainly driven by the installation of carpets in new buildings or replacement of the existing ones. Infrastructural development, renovations, and remodeling of existing commercial and residential buildings are expected to augur well for market growth during the forecast period. The growth in North America and Europe is majorly driven due to product innovations, however, in developing economies, the market is driven by developing infrastructure and construction output. North America accounted for the largest market for carpet cleaners in 2018. Strong economic growth, the establishment of new businesses, increased construction and product projects are major driving factors for the incremental growth of the market in North America.
Further, EU accounts for the second largest market, and the growth is supported due to increased expenditure of on home improvement, renovation, and remodeling. Walmart, Costco, and Amazon are the major online retailers of cleaners in North America, whereas Auchan, Tesco, and Carrefour are the major sellers in Europe. The APAC region is expected to emerge as the fastest growing market for carpet cleaners during the forecast. The strong economic growth, rising construction activities, increasing disposable income have primarily supported the growth of the industry in the region.
KEY VENDOR ANALYSIS
The global carpet cleaner market is highly competitive with the presence of several vendors. Vendors are adopting innovative technologies to retain their strong market position. Rapid technological improvements are adversely affecting market vendors as consumers are expecting continuous innovations and product upgrades. The competition is based on features such as quality, quantity, technology, services, and price. Further, the competition is expected to intensify with the increase in product/service extensions, growth in technological innovations, and an increase in mergers and acquisitions. Arizton believes that global players would grow inorganically by acquiring regional or local players in future years. Alfred Karcher, Tennant, Techtronic Industries, Nilfisk, Bissell Inc are the leading players having significant market share.
The carpet cleaner market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
By Cleaning Methods
- Carpet Extractors
- Carpet Steamers
- Contract Cleaners
Market Segmentation by Distribution
- Supermarkets and hypermarkets
- Specialty stores
- Latin America
- North America