Heat not Burn (HNB) Tobacco Market - Global Outlook and Forecast 2020-2025

247 pages

58 tables

85 charts

5 region

20 countries

27 company

3 segments

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Heat not Burn Tobacco market size to reach USD 38 billion by 2025, growing at a CAGR of 22% during the forecast period

Heat Not Burn Tobacco Market Size, Share, & Trends Analysis Report by Products (HnB Devices (Direct/Indirect Heating & Hybrid/Infused) and Consumables (Tobacco Capsules & Cartridges and Tobacco Sticks)), Distribution (Retail and Online), and Geography (APAC, Europe, North America, Latin America, and Middle East & Africa), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020-2025
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Heat not Burn Tobacco Market Report Scope

REPORT ATTRIBUTEDETAILS
Market Size (REVENUE)USD 38 BILLION (2025)
CAGR22% (2020-2025)
Base Year2019
Historic Year2015−2018
Forecast Year2020-2025
Market SegmentsProducts (HnB Devices (Direct/Indirect Heating & Hybrid/Infused) and Consumables (Tobacco Capsules & Cartridges and Tobacco Sticks)), Distribution (Retail and Online)
Geographic AnalysisAPAC, Europe, North America, Latin America, and Middle East & Africa
Countries CoveredUS, Canada, Japan, Australia & New Zealand, China, Malaysia, South Korea, Italy, UK, Poland, Germany, Spain, Russia, Romania, Czech Republic, UAE, South Africa, and Egypt
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INDUSTRY INSIGHTS

The Heat not Burn tobacco market size to reach USD 38 billion by 2025, growing at a CAGR of 22% during the forecast period. The market is growing at a tremendous rate due to an increase in the popularity of HnB products and devices in the US, Japan, and South Korea. With the increase in demand and the increasing awareness of health concerns, the HnB tobacco market is growing rapidly across the globe. The APAC region enjoys major shares because of the large smoking population and continuous shift toward innovative smoking products. The region is witnessing the introduction of innovative products to drive the sale as end-users are looking for enhanced smoking experience. Thus, the introduction of HnB products in the market has disrupted the revenue of traditional cigarettes up to an extent. Although the sale of HnB products is lower than traditional cigarettes, the sale and revenue of large tobacco companies are witnessing a decline. These products are experiencing popularity among existing smokers and ex-smokers as they offer a different vaping sensation. Cost efficiency and easy availability are the other major drivers for growth. However, owing to stringent government regulations, the market is witnessing hindrance in its growth.

SNIPPETS

  • The FDA approval for the use of HnB products in the US is likely to influence the market growth in the country during the forecast period.
  • Consumables are expected to witness high traction owing to the growing demand for HnB tobacco sticks among end-users.
  • The established brick-and-mortar distribution network would help in achieving higher sales for the Big Tobacco firm in the market.

HEAT NOT BURN TOBACCO MARKET SEGMENTATION

This research report includes a detailed segmentation by

  • Products
  • Distribution
  • Geography

INSIGHTS BY PRODUCT 

HnB tobacco devices are emerging as the best alternative for tobacco. They have become popular with consumers since they are easy to use, safe, and adequately mimic the experience of smoking. Innovation and competition have produced a new generation of HnB products that are changing the tobacco landscape. The industry is growing rapidly in Europe, especially in the UK, Italy, Poland, and France. The HnB tobacco market will double in Western Europe during the forecast period. Although the share of HnB products is minuscule when compared to cigarettes, they are expected to grow. The HnB consumables segment is expected to grow at a CAGR of over 20%. The demand for capsules and cartridges is growing with the increasing purchase of HnB devices. 

INSIGHTS BY DISTRIBUTION

The sale of HnB products takes place via two major distribution channels - retail and online. The majority of the revenue comes from retail distribution channels such as convenience stores, tobacco shops, grocery shops, drug stores, and supermarkets. The distribution environment is rapidly evolving with systems, and processes are being upgraded at a rapid pace. Changes are being spurred by expanding competition, accelerating digitization, constant disintermediation, and consumerization of expectations. As the heat not burn tobacco market is highly consumer-centric, distributors are increasingly focusing on extending their reach to vape stores and local outlets. The online sale contributed over a 6% share of the overall revenue to the global market in 2019, propelled in large by the demand from retailers, dealers, and consumers for a multi-channel approach and support. HnB products are also sold majorly through vendor websites and online retailers. A lot of offline distributors are moving the sale process online by incorporating e-commerce solutions and enterprise resource planning systems.  

INSIGHTS BY GEOGRAPHY

The US vapor product market is growing consistently after the authorization of HnB products sale by the FDA within the country. This will help North America to increase its shares as smokers in the US to become health conscious. One of the major influencing factors propelling the growth opportunities in the region is the increasing availability of HnB products in retail shops and over the internet. The popularity of heat not burn products has been fostered due to the easy availability of vapor products in the market. With retailers stocking vape products, they are increasingly witnessing a surge in their popularity in the region.

APAC remains to be looked upon as the largest potential key market for HnB products during the forecast period. Advances in lifestyle coupled with rising consumer expenditure are likely to increase the consumption of HnB vapor products in APAC during the forecast period. However, the region faces several challenges such as proposals to regulate vapor products, impose high taxes, and ban vapor products in the region. Besides, an increase in counterfeit products and unregulated manufacturing processes are hindering the growth of the APAC region.

One of the major reasons behind the high adoption of HnB products among Europeans is an increase in the per capita disposable income of end-consumers. An improving economy in many European countries has increased disposable income in Europe. Another major reason for the growth in the European region is the favorable retail environment. The retail environment in Western European countries is known to be characterized by heavy discounting. Besides, end-users in these countries are known to have a high annual saving ratio.

Brazil has banned the usage and consumption of tobacco in the country and has imposed taxes on cigarettes. Despite the recent increase in taxes on cigarettes in Brazil, cigarettes are still sold at lower prices than cigarettes in Argentina, Peru, Suriname, and Uruguay, so Brazil has great potential further for the companies to penetrate the market.

INSIGHTS BY VENDORS

The acceptance rate of HnB products among smokers worldwide has been impressive. The market has witnessed the entry of several new vendors. The competition among these companies has increased, leading to the introduction of several innovative and advanced products. These players compete on several factors, such as price, availability, brand, and safety. However, the price is set to become a major base for the competition among players to gain a competitive edge. Further, the growth of vendors depends on its condition, GDP growth, and industry development. High capital requirements and rapid advances in technology are major entry barriers for new players. Philip Morris International, Japan Tobacco International (JTI), British American Tobacco, Imperial Brands, are the leading vendors in the market.

The global heat not burn tobacco market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

By Distribution

  • Retail
    • Convenience Stores
    • Tobacco Shops
    • Grocery Shops
    • Drug Shops
    • Others
  • Online
    • Company & E-commerce Websites

By Product

  • Devices
    • Direct/Indirect Heating
    • Hybrid/Infused
  • Consumables
    • Capsules and Cartridges
    • Sticks

By Geography

  • Europe
    • Spain
    • Germany
    • Italy
    • France
    • UK
    • Poland
    • Russia
    • Czech Republic
    • Romania
  • North America
    • US
    • Canada
  • APAC
    • South Korea
    • China
    • Japan
    • Australia & New Zealand
    • Malaysia
  • Middle East & Africa
    • UAE
    • South Africa
    • Egypt

Frequently Asked Questions

What is the global Heat not burn tobacco market size and growth forecast?

Heat not Burn Tobacco market size to reach USD 38 billion by 2025, growing at a CAGR of 22% during the forecast period.

What are the major factors that are driving the global Heat not burn tobacco market share?

The heat not burn tobacco market is growing at a tremendous rate due to an increase in the popularity of HnB products and devices in the US, Japan, and South Korea.

Who are the leading vendors in the Heat not burn tobacco market?

Philip Morris International, Japan Tobacco International (JTI), British American Tobacco, Imperial Brands, are the leading vendors in the market.

Which segment will contribute maximum revenue to the Heat not burn tobacco market?

Consumables are expected to witness high traction owing to the growing demand for HnB tobacco sticks among end-users.

What are the latest industry trends and drivers in the market?

The following factors are likely to contribute to the growth of the heat not burn tobacco market during the forecast period: Growth in Merger & Acquisition Activities, Increase in Investment Opportunities, Promotion via Social Marketing, Rise in the Techno Savvy population,

The global heat not burn tobacco market is expected to grow at a CAGR of over 22% during the period 2019–2025.

 The following factors are likely to contribute to the growth of the market during the forecast period:

  • Growth in Merger & Acquisition Activities
  • Increase in Investment Opportunities
  • Promotion via Social Marketing
  • Rise in the Techno Savvy population

Base Year:                  2019

Forecast Year:           2020–2025

The study considers the present scenario of the HnB tobacco market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The study offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Key Vendors

  • Philip Morris International
    • Business Overview
    • Major Product Offerings
    • Key Strengths
    • Key Strategies
    • Key Opportunities
  • Japan Tobacco International (JTI)
  • British American Tobacco
  • Imperial Brands

Other Prominent Vendors

  • KT&G Corp.
    • Business Overview
    • Product Offerings
    • Key Strengths
    • Key Strategies
  • Eli Lilly and Company
  • RJ Reynolds Vapor Company (RJRVC)
  • Shenzhen AVBAD Technology Company Ltd.
  • Pax Labs, Vapor Tobacco Manufacturing
  • Shenzhen Royal Tobacco Industrial Limited (Royal Tobacco)
  • JOUZ
  • Shenzhen Yukan Intelligent Technology Co. Ltd.
  • Anlerr
  • HI TASTE
  • Shenzhen Kamry Technology
  • Yetr Amus
  • Shenzhen Yunxi Technology
  • AIIR Technology (Shenzhen)
  • Buddy Technology Development
  • Shenzhen Original Technology
  • Fog & Frog Technology (Shenzhen)
  • YanB Technology Shenzhen
  • Coeus
  • CCBATO
  • Dongguan Hawei Electronic Technology Limited
  • Dongguan Cigwin Technology
  • Shenzhen Keeptech Electronics

Market Segmentation by Distribution

  • Retail
    • Convenience Stores
    • Tobacco Shops
    • Grocery Shops
    • Drug Shops
    • Others
  • Online
    • Company & E-commerce Websites

Market Segmentation by Product

  • Devices
    • Direct/Indirect Heating
    • Hybrid/Infused
  • Consumables
    • Tobacco Capsules and Cartridges
    • Tobacco Sticks

Market Segmentation by Geography

  • Europe
    • Spain
    • Germany
    • Italy
    • France
    • UK
    • Poland
    • Russia
    • Czech Republic
    • Romania
  • North America
    • US
    • Canada
  • APAC
    • South Korea
    • China
    • Japan
    • Australia & New Zealand
    • Malaysia
  • Middle East & Africa
    • UAE
    • South Africa
    • Egypt

List of Exhibits 

Exhibit 1               Segmentation of Global HnB Tobacco Market

Exhibit 2               Market Size Calculation Approach 2019

Exhibit 3               Percentage Usage of HnB Device of Top Brands by Age Group (Years) During 2015−2018

Exhibit 4               Overview of HnB Devices Market

Exhibit 5               Comparison of Nicotine Levels in HnB Sticks and Cigarettes

Exhibit 6               Types and Components of HnB Devices

Exhibit 7               GDP Growth 2010−2023 (annual % change)

Exhibit 8               Average Global GDP Growth 2019 (annual % change)

Exhibit 9               Dual-income Households in US (1982 vs. 2017)

Exhibit 10             Impact of Growing Mergers & Acquisitions

Exhibit 11             Impact on Growing Opportunities for Investment

Exhibit 12             Impact of Shift from Smoking towards Heated Tobacco

Exhibit 13             Benefits of HnB Tobacco

Exhibit 14             Likeability of Harm from different tobacco product

Exhibit 15             Impact of Social Marketing Techniques Used for Promotion

Exhibit 16             Impact of Growing Techno Savvy Population

Exhibit 17             Impact of Growing Distribution Network

Exhibit 18             Impact of Campaigns run by Health Organization

Exhibit 19             Impact of Regulations Restricting the Distribution of HnB Products

Exhibit 20             Impact of Increased Concerns about Human Health

Exhibit 21             Young Adult Smoking Rate

Exhibit 22             Global HnB Tobacco Market: Historical Data 2015−2018 ($ billion)

Exhibit 23             Global HnB Tobacco Market 2019–2025 ($ billion)

Exhibit 24             Reasons Cited by End-users to Shift Toward Vapor Products (Percentage of Regular Users)

Exhibit 25             Global Urban and Rural Human Population 1950−2050 (million)

Exhibit 26             Prevalence of Smoking and Use of HnB Devices in Selected Countries (percentage of adults) 2019

Exhibit 27             Tobacco Products End-users by Smoking Characteristics 2015 (percentage of end-users)

Exhibit 28             Five Forces Analysis 2019

Exhibit 29             Value Chain Analysis of HnB Tobacco Market

Exhibit 30             Upstream Raw Material Process

Exhibit 31             Incremental Growth by Product 2019 & 2025

Exhibit 32             Various Types of HnB Tobacco: Overview

Exhibit 33             Global Heat not Burn Tobacco Market by Product 2019 and 2025

Exhibit 34             Global Market by Product 2019 and 2025

Exhibit 35             Incremental Growth by Sub-product 2019 & 2025

Exhibit 36             Global HnB Devices Market 2019−2025 ($ billion)

Exhibit 37             Global Direct /Indirect Heating Devices 2019−2025 ($ billion)

Exhibit 38             Penetration of Direct/Indirect Heating in HnB Tobacco Markets in Selected Countries 2019

Exhibit 39             Global Infused/Hybrid Devices Market 2019−2025 ($ billion)

Exhibit 40             Global Consumables Market 2019–2025 ($ billion)

Exhibit 41             Global Sticks Market 2019−2025 ($ billion)

Exhibit 42             Global Capsules & Cartridges Market 2019−2015 ($ billion)

Exhibit 43             Various Distribution Channels of HnB tobacco

Exhibit 44             Distribution Channel of Traditional Cigarettes

Exhibit 45             Distribution Channel Flow of Vapor Products

Exhibit 46             Global Heat not Burn Tobacco Market by Distribution Channel 2019

Exhibit 47             Global Market by Distribution Channel 2019

Exhibit 48             Global Consumables Market by Distribution Channel 2019

Exhibit 49             Incremental Growth by Geography 2019 & 2025

Exhibit 50             Market Share of Geographies in Heat not Burn Tobacco Market 2019 & 2015

Exhibit 51             Market Share of Geographies in Market 2019 & 2015

Exhibit 52             CAGRs of Key Geographies 2019−2025

Exhibit 53             Heat not Burn Tobacco Market in North America 2019−2025 ($ billion)

Exhibit 54             Annual Saving Ratio US 2008-2017

Exhibit 55             Change in US GDP Growth Rate (2006−2018)

Exhibit 56             North America: Market by Product 2019−2025 ($ billion)

Exhibit 57             Incremental Growth in North America 2019 & 2025

Exhibit 58             Market in the US 2019–2025 ($ billion)

Exhibit 59             Market in Canada 2019–2025 ($ billion)

Exhibit 60             Heat not Burn Tobacco Market in APAC 2019−2025 ($ billion)

Exhibit 61             Incremental Growth in APAC in 2019 & 2025

Exhibit 62             Market in Japan 2019−2025 ($ billion)

Exhibit 63             Market in China 2019−2025 ($ billion)

Exhibit 64             Market in Malaysia 2019−2025 ($ billion)

Exhibit 65             Market in Australia & New Zealand 2019−2025 ($ billion)

Exhibit 66             Market in South Korea 2019−2025 ($ billion)

Exhibit 67             Heat not Burn Tobacco Market in Europe in 2019−2025 ($ billion)

Exhibit 68             Incremental Growth in Europe in 2019 & 2025

Exhibit 69             Market in UK 2019−2025 ($ billion)

Exhibit 70             Market in Italy 2019−2025 ($ billion)

Exhibit 71             Market in Poland 2019−2025 ($ billion)

Exhibit 72             Market in France 2019−2025 ($ billion)

Exhibit 73             Growing Tobacco Smoking in Germany 2019−2025 (%)

Exhibit 74             Market in Germany 2019−2025 ($ billion)

Exhibit 75             Market in Spain 2019−2025 ($ billion)

Exhibit 76             Market in Russia 2019−2025 ($ billion)

Exhibit 77             Market in Romania 2019−2025 ($ billion)

Exhibit 78             Market in Czech Republic 2019–2025 ($ billion)

Exhibit 79             Heat not Burn Tobacco Market in Middle East & Africa 2019−2025 ($ billion)

Exhibit 80             Incremental Growth in Middle East & Africa in 2019 & 2025

Exhibit 81             Market in UAE 2019−2025 ($ billion)

Exhibit 82             Market in South Africa in 2019−2025 ($ billion)

Exhibit 83             Market in Egypt 2019−2025 ($ billion)

Exhibit 84             Heat not Burn Tobacco Market in Latin America in 2019−2025 ($ million)

Exhibit 85             Global Heat not Burn Tobacco Market Vendor Share (2019)

               

List of Tables    

Table 1                  Key Caveats

Table 2                  Currency Conversion 2013−2019

Table 3                  Various Terminologies Used in Report

Table 4                  Pricing Assumptions

Table 5                  Real GDP per Capita Growth in Several Asian Developing Countries 2013–2018

Table 6                  Fastest Growing Eastern & Central European Economies 2018

Table 7                  Global Heat not Burn Tobacco Market by Geography 2019−2025 ($ billion)

Table 8                  Global HnB Devices market 2019−2025 ($ billion)

Table 9                  Global Direct /Indirect Heating Devices Market 2019−2025 ($ billion)

Table 10               Global Infused/Hybrid Devices Market 2019−2025 ($ billion)

Table 11               Global Consumables Market by Geography 2019−2025 ($ billion)

Table 12               Global Sticks Market by Geography 2019−2025 ($ billion)

Table 13               Global Capsules & Cartridges Market by Geography 2019−2025 ($ billion)

Table 14               APAC: Heat not Burn Devices Market by Product 2019−2025 ($ billion)

Table 15               Europe: Heat not Burn Tobacco Market by Product 2019−2025 ($ billion)

Table 16               Middle East & Africa: Heat not Burn Devices Market by Product 2019−2025 ($ billion)

Table 17               Latin America: Heat not Burn Tobacco Market by Product 2019−2025 ($ million)

Table 18               Phillip Morris International: Major Product Offerings

Table 19               Japan Tobacco International: Major Product Offerings

Table 20               British American Tobacco: Major Product Offerings

Table 21               Imperial Brands: Major Product Offerings

Table 22               KT&G: Major Product Offerings

Table 23               RJ Reynolds Vapor Company: Major Product Offerings

Table 24               Shenzhen AVBAD: Major Product Offerings

Table 25               PAX Labs: Major Product Offerings

Table 26               Vapor Tobacco Manufacturing: Major Product Offerings

Table 27               Shenzhen Royal Tobacco Industrial Limited (Royal Tobacco) : Major Product Offerings

Table 28               JOUZ: Major Product Offerings

Table 29               Shenzhen Yukan Intelligent Technology: Major Product Offerings

Table 30               Anlerr: Major Product Offerings

Table 31               HI TASTE: Major Product Offerings

Table 32               Shenzhen Kamry Technology: Major Product Offerings

Table 33               Yetr Amus: Major Product Offerings

Table 34               Shenzhen Yunxi Technology: Major Product Offerings

Table 35               AIIR Technology (Shenzhen): Major Product Offerings

Table 36               Buddy Technology Development: Major Product Offerings

Table 37               Shenzhen Original Technology: Major Product Offerings

Table 38               Fog & Frog Technology (Shenzhen): Major Product Offerings

Table 39               YanB Technology Shenzhen: Major Product Offerings

Table 40               Coeus: Major Product Offerings

Table 41               CCBATO: Major Product Offerings

Table 42               Dongguan Hawei Electronic Technology: Major Product Offerings

Table 43               Dongguan Cigwin Technology: Major Product Offerings

Table 44               Shenzhen Keeptech Electronics: Major Product Offerings

Table 45               Global HnB Tobacco Market by Geography 2019−2025 ($ billion)

Table 46               Market in North America by Product 2019−2025 ($ billion)

Table 47               Market in APAC by Product 2019−2025 ($ billion)

Table 48               Market in Europe by Product 2019−2025 ($ billion)

Table 49               Market in Middle East & Africa by Product 2019−2025 ($ billion)

Table 50               Market in Latin America by Product 2019−2025 ($ million)

Table 51               Global Market by Product 2019−2025 ($ billion)

Table 52               Global Market by Sub-Product 2019−2025 ($ billion)

Table 53               Global Devices Market 2019−2025 ($ billion)

Table 54               Global Consumables Market 2019−2025 ($ billion)

Table 55               Global Direct/Indirect Heating Devices Market 2019−2025 ($ billion)

Table 56               Global Hybrid/Infused Devices Market 2019−2025 ($ billion)

Table 57               Global Sticks Market 2019−2025 ($ billion)

Table 58               Global Capsules & Cartridges Market 2019−2025 ($ billion)

1              Research Methodology

2              Research Objectives

3              Research Process

 

4              Scope & Coverage

4.1          Market Definition

4.1.1      Inclusions

4.1.2      Exclusions

4.2          Base Year

4.3          Scope of The Study

4.3.1      Market Segmentation by Product

4.3.2      Market Segmentation by Distribution Channel

4.3.3      Market Segmentation by Geography

 

5              Report Assumptions & Caveats

5.1          Key Caveats

5.2          Currency Conversion

5.3          Market Terminologies

5.4          Pricing Assumption

5.5          Market Derivation

 

6              Market at a Glance

7              Introduction

7.1          Overview

7.2          Working Mechanism Of HnB Tobacco Devices Systems

7.2.1      HnB Tobacco Devices

7.3          Macroeconomic Factors Enabling Market Growth

7.3.1      Economic Development

7.3.2      Per Capita GDP in Developing Markets

7.3.3      Dual-income Households in Developed Markets

 

8              Market Opportunities & Trends

8.1          Growing Mergers & Acquisitions

8.2          Growing Opportunities for Investment

8.3          Shift from Smoking Toward Heated Tobacco

 

9              Market Growth Enablers

9.1          Social Marketing Techniques Used for Promotion

9.2          Growing Techno Savvy Population

9.3          Growing Distribution Network

 

10           Market Restraints

10.1        Campaigns Run by Health Organization

10.2        Regulations Restricting the Distribution Of HnB Products

10.3        Increased Concerns About Human Health

 

11           Market Landscape

11.1        Historical Data 2015−2018

11.2        Market Size & Forecast

11.3        Health Concern Analysis

11.3.1    Overview

11.3.2    Negative Reviews

11.3.3    Positive Reviews

11.4        Market by Geography

11.5        Five Forces Analysis

11.5.1    Threat of New Entrants

11.5.2    Bargaining Power of Suppliers

11.5.3    Bargaining Power of Buyers

11.5.4    Threat of Substitutes

11.5.5    Competitive Rivalry

 

12           Value Chain Analysis

12.1        Overview

12.2        Value Chain Analysis

12.2.1    Raw Materials Suppliers

12.2.2    Manufacturers

12.2.3    Dealers/Distributors/Retailers

12.2.4    End-users

 

13           Heat not Burn Tobacco Market by Product

13.1        Market Snapshot & Growth Engine

13.2        Market Overview

13.3        Sub-Product – Market Snapshot & Growth Engine           

13.4        HNB Tobacco Devices

13.4.1    Market Size & Forecast

13.4.2    Market by Geography

13.5        Direct/Indirect Heating HnB Tobacco

13.5.1    Market Size & Forecast

13.5.2    Market by Geography

13.6        Infused/Hybrid HnB Devices

13.6.1    Market Size & Forecast

13.6.2    Market by Geography

13.7        HnB Tobacco Consumables

13.7.1    Market Size & Forecast

13.7.2    Market by Geography

13.8        HnB Tobacco Sticks

13.8.1    Market Size & Forecast

13.8.2    Market by Geography

13.9        HnB Capsules & Cartridges

13.9.1    Market Size & Forecast

13.9.2    Market by Geography

 

14           Heat not Burn Tobacco Market by Distribution Channel

14.1        Market Overview

14.2        Manufacturing, Production, & Distribution

14.3        Distribution Through Retail Stores

14.4        Distribution Through Online Websites

14.5        Shifting Manufacturing Bases

 

15           Heat not Burn Tobacco Market by Geography

15.1        Market Snapshot & Growth Engine

15.2        Geographic Overview

 

16           North America

16.1        Market Size & Forecast

16.2        Product

16.2.1    Market Size & Forecast

16.3        Key Countries

16.3.1    Market Snapshot & Growth Engine

16.3.2    US: Heat not Burn Tobacco Market Size & Forecast

16.3.3    Canada: Market Size & Forecast

 

17           APAC

17.1        Market Size & Forecast

17.2        Product

17.2.1    Market Size & Forecast

17.3        Key Countries

17.3.1    Market Snapshot & Growth Engine

17.3.2    Japan: Heat not Burn Tobacco Market Size & Forecast

17.3.3    China: Market Size & Forecast

17.3.4    Malaysia: Market Size & Forecast

17.3.5    Australia & New Zealand: Market Size & Forecast

17.3.6    South Korea: Market Size & Forecast

 

18           Europe

18.1        Market Size & Forecast

18.2        Product

18.2.1    Market Size & Forecast

18.3        Key Countries

18.3.1    Market Snapshot & Growth Engine

18.3.2    UK: Heat not Burn Tobacco Market Size & Forecast

18.3.3    Italy: Market Size & Forecast

18.3.4    Poland: Heat not Burn Tobacco Market Size & Forecast

18.3.5    France: Market Size & Forecast

18.3.6    Germany: Market Size & Forecast

18.3.7    Spain: Market Size & Forecast

18.3.8    Russia: Market Size & Forecast

18.3.9    Romania: Market Size & Forecast

18.3.10  The Czech Republic: Market Size & Forecast

 

19           Middle East & Africa

19.1        Market Size & Forecast

19.2        Product

19.2.1    Market Size & Forecast

19.3        Key Countries

19.3.1    Market Snapshot & Growth Engine

19.3.2    UAE: Heat not Burn Tobacco Market Size & Forecast

19.3.3    South Africa: Market Size & Forecast

19.3.4    Egypt: Market Size & Forecast

 

20           Latin America

20.1        Market Size & Forecast

20.2        Product

20.2.1    Market Size & Forecast

20.3        Key Countries

21           Competitive Landscape

21.1        Competition Overview

21.2        Trade Associations and Industry Bodies

21.2.1    Smoke-free Alternatives Trade Association (SFATA)

21.2.2    Electronic Cigarette Industry Trade Association (ECITA)

21.2.3    American Vaping Association (AVA)

21.2.4    Vapor Technology Association (VTA)

21.3        Market Share Analysis

 

22           Key Company Profiles

22.1        Philip Morris International

22.1.1    Business Overview

22.1.2    Philip Morris International in HnB Tobacco Market

22.1.3    Product Offerings

22.1.4    Key Strategies

22.1.5    Key Strengths

22.1.6    Key Opportunities

22.2        JAPAN TOBACCO INTERNATIONAL (JTI)

22.2.1    Business Overview

22.2.2    Japan Tobacco International in HnB Tobacco Market

22.2.3    Product Offerings

22.2.4    Key Strategies

22.2.5    Key Strengths

22.2.6    Key Opportunities

22.3        British American Tobacco

22.3.1    Business Overview

22.3.2    British American Tobacco in HnB Tobacco Market

22.3.3    Product Offerings

22.3.4    Key Strategies

22.3.5    Key Strengths

22.3.6    Key Opportunities

22.4        Imperial Brands

22.4.1    Business Overview

22.4.2    Imperial Brands in HnB Tobacco Market

22.4.3    Product Offerings

22.4.4    Key Strategies

22.4.5    Key Strengths

22.4.6    Key Opportunities

 

23           Other Prominent Vendors

23.1        KT&G ( Korea Tomorrow& Global Corporation)

23.1.1    Business Overview

23.1.2    Product Offerings

23.1.3    Key Strategies

23.1.4    Key Strengths

23.2        RJ Reynolds Vapor Company

23.2.1    Business Overview

23.2.2    Product Offerings

23.2.3    Key Strategies

23.2.4    Key Strengths

23.3        Shenzhen Avbad Technology Company Ltd.

23.3.1    Business Overview

23.3.2    Product Offerings

23.3.3    Key Strategies

23.3.4    Key Strengths

23.4        PAX Labs

23.4.1    Business Overview

23.4.2    Product Offerings

23.4.3    Key Strategies

23.4.4    Key Strengths

23.5        Vapor Tobacco Manufacturing

23.5.1    Business Overview

23.5.2    Product Offerings

23.5.3    Key Strategies

23.5.4    Key Strengths

23.6        Shenzhen Royal Tobacco Industrial Limited (Royal Tobacco)

23.6.1    Business Overview

23.6.2    Product Offerings

23.6.3    Key Strategies

23.6.4    Key Strengths

23.7        JOUZ

23.7.1    Business Overview

23.7.2    Product Offerings

23.7.3    Key Strategies

23.7.4    Key Strengths

23.8        Shenzhen Yukan Intelligent Technology

23.8.1    Business Overview

23.8.2    Product Offerings

23.8.3    Key Strategies

23.8.4    Key Strengths

23.9        ANLERR

23.9.1    Business Overview

23.9.2    Product Offerings

23.9.3    Key Strategies

23.9.4    Key Strengths

23.10     HI TASTE

23.10.1  Business Overview

23.10.2  Product Offerings

23.10.3  Key Strategies

23.10.4  Key Strengths

23.11     Shenzhen Kamry Technology

23.11.1  Business Overview

23.11.2  Product Offerings

23.11.3  Key Strategies

23.11.4  Key Strengths

23.12     YETR AMUS

23.12.1  Business Overview

23.12.2  Product Offerings

23.12.3  Key Strategy

23.12.4  Key Strength

23.13     Shenzhen Yunxi Technology

23.13.1  Business Overview

23.13.2  Product Offerings

23.13.3  Key Strategies

23.13.4  Key Strength

23.14     AIIR TECHNOLOGY (SHENZHEN)

23.14.1  Business Overview

23.14.2  Product Offerings

23.14.3  Key Strategies

23.14.4  Key Strengths

23.15     Buddy Technology Development

23.15.1  Business Overview

23.15.2  Product Offerings

23.15.3  Key Strategy

23.15.4  Key Strengths

23.16     Shenzhen Original Technology

23.16.1  Business Overview

23.16.2  Product Offerings

23.16.3  Key Strategies

23.16.4  Key Strengths

23.17     Fog & Frog Technology (Shenzhen)

23.17.1  Business Overview

23.17.2  Product Offerings

23.17.3  Key Strategies

23.17.4  Key Strengths

23.18     Yanb Technology Shenzhen

23.18.1  Business Overview

23.18.2  Product Offerings

23.18.3  Key Strategies

23.18.4  Key Strengths

23.19     COEUS

23.19.1  Business Overview

23.19.2  Product Offerings

23.19.3  Key Strategies

23.19.4  Key Strengths

23.20     CCBATO

23.20.1  Business Overview

23.20.2  Product Offerings

23.20.3  Key Strategy

23.20.4  Key Strengths

23.21     Dongguan Hawei Electronic Technology

23.21.1  Business Overview

23.21.2  Product Offerings

23.21.3  Key Strategies

23.21.4  Key Strength

23.22     Dongguan Cigwin Technology

23.22.1  Business Overview

23.22.2  Product Offerings

23.22.3  Key Strategies

23.22.4  Key Strengths

23.23     Shenzhen Keeptech Electronics

23.23.1  Business Overview

23.23.2  Product Offerings

23.23.3  Key Strategies

23.23.4  Key Strengths

 

24           Report Summary

24.1        Key Takeaways

24.2        Strategic Recommendations

 

25           Quantitative Summary

25.1        Geography

25.1.1    Market Size & Forecast

25.2        North America

25.2.1    Market Size & Forecast – Product

25.3        APAC

25.3.1    Market Size & Forecast – Product

25.4        Europe

25.4.1    Market Size & Forecast – Product

25.5        Middle East & Africa

25.5.1    Market Size & Forecast – Product

25.6        Latin America

25.6.1    Market Size & Forecast – Product

25.7        Product

25.7.1    Market Size & Forecast

25.8        Sub-Product

25.8.1    Market Size & Forecast

25.9        HNB Devices

25.9.1    Market Size & Forecast by Geography

25.1        HNB Tobacco Consumables

25.10.1  Market Size & Forecast by Geography

25.11     HNB Direct/Indirect Heating Devices

25.11.1  Market Size & Forecast by Geography

25.12     HNB Hybrid/Infused Devices

25.12.1  Market Size & Forecast by Geography

25.13     HNB Tobacco Sticks

25.13.1  Market Size & Forecast by Geography

25.14     HNB CAPSULES & CARTRIDGES

25.14.1  Market Size & Forecast by Geography

 

26           Appendix

26.1        Abbreviations

               

 

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Frequently Asked Questions

What is the global Heat not burn tobacco market size and growth forecast?

Heat not Burn Tobacco market size to reach USD 38 billion by 2025, growing at a CAGR of 22% during the forecast period.

What are the major factors that are driving the global Heat not burn tobacco market share?

The heat not burn tobacco market is growing at a tremendous rate due to an increase in the popularity of HnB products and devices in the US, Japan, and South Korea.

Who are the leading vendors in the Heat not burn tobacco market?

Philip Morris International, Japan Tobacco International (JTI), British American Tobacco, Imperial Brands, are the leading vendors in the market.

Which segment will contribute maximum revenue to the Heat not burn tobacco market?

Consumables are expected to witness high traction owing to the growing demand for HnB tobacco sticks among end-users.

What are the latest industry trends and drivers in the market?

The following factors are likely to contribute to the growth of the heat not burn tobacco market during the forecast period: Growth in Merger & Acquisition Activities, Increase in Investment Opportunities, Promotion via Social Marketing, Rise in the Techno Savvy population,