The functional chewing gum market is likely to reach around USD 10 billion by 2024, growing at a CAGR of 4.5% during 2018–2024. Chewing gums have long been considered as enjoyable fun snacks. However, over the period, they have developed some medicinal properties as well. The functional chewing gum market consists of nicotine gums, oral care gums, dietary supplements, etc. Chewing gums are also known for several health benefits from pain relief to stave off hunger pains. They also encourage weight loss by being substitutes for eatables. The functional chewing gum market has gained prominence in the health industry in the last few decades. A chewing gum acts as a drug delivery agent, which can be consumed with or without water.
Further, it can be directly absorbed by the oral mucosa, without passing through the gastrointestinal tract. It can be extremely beneficial for the patients with recent gastrointestinal surgery and in need of faster absorption of the drug. Further, an Alabama-based volatile analysis has developed a chewing gum, which can detect lung cancers, breast cancers, and pancreatic cancers.
Nowadays, vendors are introducing several innovative chewing gums with functional benefits such as energy gums, tooth whitening gums, sleep gums, weight reducing gums, and focus gums. Further, they are emphasizing on the manufacturing and packaging process by using automation and robotics. For instance, Fertin, a Denmark-based Pharma, developed robotic solutions for manual production processes. Such automation technologies will help to reduce labor costs and maintain consistency, quality, and hygiene.
Lotte has introduced a functional chewing gum with memory-enhancing properties.
The functional chewing gum market is undergoing several modifications. The growing popularity of smoking cessation therapy, the increasing demand for sliming chewing gum, growing innovations, and increasing demand for sugarless gum have affected the industry globally. Nowadays, chewing gums are not used only as breath freshening agents. Manufacturers are trying to add unique properties to their gums. For instance, WUGUM has introduced a variety of functional chewing gums that consist of Vitamin C, E, D3, Lycopene, and Beta carotene that help in speeding up the tanning process. Similarly, Lotte has also introduced a functional chewing gum with memory-enhancing properties.
Anti-aging, cholesterol-lowering, acne treatment, menopause gum, cellulite treatment, and breast enlargements are other benefits of medical chewing gums. Thus, such innovations are likely to add medicinal values to chewing gums, thereby increasing health benefits for consumers. This will further help to increase the demand for functional chewing gum during the forecast period.
FUNCTIONAL CHEWING GUM MARKET SEGMENTATION
This research report includes detailed segmentation by
- Distribution Channel
The rising health awareness among smokers has boosted the growth of the nicotine gums market.
The functional chewing gum market by products can be segmented into nicotine, oral, dietary, and lifestyle. Nicotine gums are the largest segment and are expected to grow at a CAGR of 4.27% during the forecast period. The rising health awareness among smokers has boosted the growth market of nicotine gums. Hence, the growing use of cigarette substitutes is expected to affect the sale of nicotine during the forecast period. Geographically, APAC accounts for the largest share of around 50% of the nicotine segment and is expected to grow at a faster rate during the forecast period.
Chewing gums with oral health properties are the second largest segment of the functional chewing gum market. The increasing consumer consciousness about appearances in social gatherings has fueled the demand for teeth whitening oral care products, which are likely to affect the functional chewing gum market in the coming years. Further, several global chewing gum brands have introduced functional chewing gums with added oral health benefits such as Orbit, Airwaves, Doublemint, Trident, Vivident, and Happydent White. CONFADENT Oral Technology has introduced functional chewing gum for oral care, helping whitening teeth, preventing plaque and gingivitis, and freshening breath.
The consumption of chewing gums has a huge impact on daily routines. It helps in eliciting psychological stress response and indirectly enhancing cognitive performance. Chewing gums also increase blood flow and improve alertness and brain activities. For instance, Vitale XD has introduced several stress-relieving functional chewing gums.
Chewing gums can also help to sustain a healthy lifestyle. The rising health awareness and the shift toward the consumption of low-calorie diets have revolutionized the functional chewing gum market. Chewing gums help to satisfy food cravings without indulging in unhealthy snacking habits. Thus, they can facilitate managing weight by controlling appetite and cravings for snacks, thereby decreasing the calorie intake.
DISTRIBUTION CHANNELS SEGMENTATION
The online channel is expected to be the fastest-growing distribution channel, growing at a CAGR of 22% during the forecast period.
The functional chewing gum market by distribution can be segmented into offline and online. The offline segment captured more than one-third of the market in 2018, and it is expected to grow at a CAGR of 3% during the forecast period. Offline distribution channels include supermarkets, hypermarkets, retail stores, pharmacy, and medical stores. Supermarkets and hypermarkets dominated the offline sales segment and have captured nearly around half of the market. Supermarkets and hypermarkets provide multiple options under one roof at discounted prices, adding momentum in the functional chewing gum market. Walmart, Whole Foods Market, Costco, and Kroger are the major retailers of functional chewing gums in North America. Auchan, Tesco, Carrefour, and Argos are the major sellers of functional chewing gums in Europe.
With the penetration of the internet and smartphones, the online functional chewing gum segment is gaining prominence. The online channel segment is expected to be the fastest-growing distribution channel during the forecast period and is likely to grow at a CAGR of 22.10%. Chewing gums have been part of the impulsive purchase for consumers for years now. However, with the rising trend of online shopping, the impulsive purchasing of chewing gum is declining significantly. Manufacturers are focused on increasing the online sale of chewing gums by implementing several online marketing strategies.
GEOGRAPHIC INSIGHTS AND ANALYSIS
APAC dominated the market in 2018 and captured nearly half of the market share
The functional chewing gum market by geography can be segmented into North America, Europe, Latin America, MEA, and APAC. APAC dominated the segment in 2018 and captured nearly half of the market. Also, lifestyle gums are expected to grow at a CAGR of 6% during the forecast period. Factors such as the presence of a large proportion of youth population, high prevalence of smoking habits among adults, and increased health awareness are driving the functional chewing gum market. Further, the increasing health consciousness has fueled the demand for anti-hunger, diet, and fat-burning functional chewing gums, thereby expecting an increase in the functional chewing gum market during the forecast period.
The functional chewing gum market in Europe and North America has been growing consistently. This could be attributed to increasing health awareness among consumers. Also, manufacturers are introducing gum with additional health beneficial ingredients such as sugarless gums. For instance, Fertin, a Denmark-based manufacturer, has introduced functional gum, which consists of vitamin C, zinc, and Echinacea that prevents the common cold.
KEY VENDOR ANALYSIS
The functional chewing gum market is highly fragmented with the presence of a large number of local and global players. Market vendors compete in terms of product quality, new products, and competitive pricing. The competition is expected to intensify further during the forecast period with an increase in product innovations.
The Functional Chewing Gum market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Segmentation by Products
- North America
- Latin America
- Middle East & Africa