Immune Health Supplements Market

Most Exhaustive Report

Immune Health Supplements Market - Global Outlook and Forecast 2020-2025

Immune Health Supplements Market

Most Exhaustive Report

Immune Health Supplements Market - Global Outlook and Forecast 2020-2025

SKU : ARZ200515 Published on : July 2020 Pages : 272


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Immune Health Supplements Market Size, Share, & Trends Analysis Report Segmentation By Ingredient (Vitamins, Minerals, Herbal/Botanical Extracts, Amino Acids, Probiotics, Omega-3 Fatty Acids, Amino Acids, and Others), By Source (Plant-based and Animal-based), By Form (Capsule, Tablet, Powder, and Liquid), By Distribution Channels (Supermarkets & Hypermarkets, Drug Stores/Pharmacy, Specialty Stores, Online, Others), By Geography (North America, Europe, APAC, Latin America, Middle East & Africa). Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2025


The global immune health supplements market is expected to witness consistent growth following the outbreak of COVID-19. Vitamins and minerals are used as a major source of immunity ingredients. The flexibility in storage options, the demand for combined formulations with multiple benefits, increased consumer education levels, informed consumers, and the rise in health concerns among connected consumers are expected to fuel the demand for immune supplements during the forecast period. Herbal extracts are the fastest-growing ingredient, which is expected to grow at a CAGR of over 12% from 2020–2025. Herbal immunity supplements such as echinacea, elderberry, astragalus, garlic, and andrographis are expected to pose additional sales with the growth of the vegan population and flexitarians.

The onset of COVID-19 in early 2020 has stimulated the demand and sale forecast for immune supplements. Unlike the FMCG industry, which has confronted the demand and sales challenges during the pandemic, the immune supplement market witnessed a spike in sales during Q1 2020. More than 50% of consumers have increased their consumption levels and over 30% have planned to increase in the latter half of 2020.


  • The US herbal supplement market has witnessed a surge in the past few years. Echinacea, which is one of the best-selling herbs to boost immunity, crossed over $115 million in retail sales in 2019.
  • Customizable product portfolio is the future of the immune supplements industry, which is expected to be launched by major players in the market.
  • North America leads the immune supplements market as consumers prefer targeted actions and immediate health effective products.
  • The health supplement market in China is expected to witness an incremental growth of $550 million by 2025. The growth can be attributed to the increased preference of vitamins and micronutrients.
  • The immune health supplements market in India is growing at a CAGR of over 12% during the period 2019­–2025.

 The immune health supplements market size is expected to grow at a CAGR of over 9% during the period 2019–2025.


 This research report includes a detailed segmentation by ingredient, source, form, distribution, and geography.



The vitamin segment accounted for over 26% of the total revenue in 2019. The wide availability and proven health benefits of vitamin A, D, C, K, E, and B complex in supporting the immune system is driving the segment. The sale boost in vitamin C has been high since the outbreak of COVID-19, especially in APAC, Europe, and North America. The surge is expected to continue during the forecast period as the preventive measures have been accelerated.

The herbal and botanical extracts segment is expected to be the fastest-growing one in the market with a CAGR of over 12%. The growth in the vegan population, flexitarians, and consumers seeking plant-based alternatives with fewer side-effects is driving the demand for the segment. The growth is also associated with the importance of clean labels and health claims.

A low level of zinc, iron, copper, and magnesium in the body decreases the resistance against infections, thereby negatively impacting the immune system. The encouraging results related to the consumption of minerals is expected to generate a surge in mineral-based supplements during the forecast period.

Studies have shown that probiotics impact immunity health, which is emerging as a factor driving the market segment. Following the outbreak of COVID-19, the probiotic supplements market has witnessed higher growth in the first quarter of 2020 than in 2019. The introduction of low-moisture Hypromellose (HPMC) capsules, which improve the probiotic stability of the strains is a major trend in the capsule dosage, which is likely to increase the shelf life, thereby the demand for immunity-based probiotics supplements. 


More than 90% of vendors offer immune health supplements in the capsule format. Soft gels pills offer an easy route to consume vitamins, minerals. With advances such as delay release formula in probiotics and combined formula for minerals & vitamins are found to be more effective in the market. Over 60% of new product launches are happening in the segment. Further, capsules are also expected to withstand temperature fluctuations compared to other forms. 

Tablets are one of the conventional modes of delivery forms. The tablets segment is highly accelerated by the chewable tablets category, which is gaining momentum among children and kids. North America contributed over 32% of the total revenue in 2019, whereas Europe constituted over 26% in the segment for the same period. fruit-flavored gummies are gaining penetration among the adult segment.

The powder segment is expected to grow at the highest CAGR of over 10%. It is highly popular among baby boomers and the elderly population as the powder is more flexible in consumption. It is also recommended for children to avoid swallowing issues. Further, new product launches are aimed at gaining an edge over functional foods and beverages. Herbal extracts are also increasingly preferred in the powder form, which is likely to contribute to the overall growth. The introduction of sachets and daily dosage packs is common to facilitate on-the-go consumption among consumers pursuing a busy lifestyle. 


The dominance of vitamins and minerals in a plant-based health supplement serves as a major factor for the growth of the segment. The impact of COVID-19 has reinforced the demand for vitamin C in the form of gummies and chewable from elderberry, cranberry, and other fruits, which has accelerated to the growth further. The increasing demand for plant-based Omega 3, the availability of herbal dosages in powder and liquid forms, and the importance of vegan claims in immune supplements are some of the factors that can promote growth in the coming years. The growth in the number of organic retail outlets can increase the momentum for plant-based immunity supplements among domestic vendors in the market.

Animal-based ingredients were valued at $4.55 billion in 2019. Probiotics are expected to be a gamechanger in the immune health supplements market. Mergers and acquisitions, growing investments, government initiatives, consumer attitude toward probiotics, strong market growth opportunities in developing countries are expected to add momentum. Omega 3 is also widely offered in liquid and tonic forms. Thus, the rising preference and proven health benefits is determining the penetration level of animal-based ingredients in the market. The segment is expected to reach $7.27 billion by 2025.


The supermarkets and hypermarkets segment dominated in 2019 and is expected to keep the momentum during the forecast period. Markets such as India, Indonesia, and Brazil are purchasing immune health supplements from convenience stores, which come under the segment, which contributes to the overall revenue generation. Drug stores and pharmacies are the most preferred outlets after supermarkets & hypermarkets. Pharmacists act as a source of influence when it comes to the purchase of immune health supplements. This scenario has enforced vendors to rely on pharmacy chains and druggists across the world.

Specialty stores consist of organic and natural retail outlets. With the growing vegan population, organic chains and natural food stores are in the spotlight. They can serve as a tool to promote and position the products in the market. The segment can be highly effective in regions such as North America and Europe where sustainability is the major influencing factor for sales. The online retailing channel has gained momentum post the rapid internet penetration and advancements in e-commerce shopping sites. It is estimated to be the second-fastest-growing distribution channel for the industry.


North America was the largest market for immune health supplements in 2019, which was valued at $4.04 billion. The demand for immune supplements has been witnessing a high growth following the outbreak of COVID-19. Vendors are recommended to focus on intensifying distribution outlets that can help to maintain their market share. The growing obesity levels, high consumer awareness, and the rise in preventive expenditures are expected to fuel the growth during the period 2020–2025. In the US, there is an increasing trend among people to seek natural and organic substitutes for increasing immunity. Following the COVID-19 impact, the demand for these products is expected to surge further as the scope for plant-based ingredients is on the rise. As consumers in the region seek natural and organic products to overcome the impact of stress, sleep, and moods and to improve immunity, it can act as a window of opportunity for vendors to comply with the prevailing trend. With the market being prominent in North America, APAC is estimated to grow at the fastest CAGR during the forecast period.


The global immune health supplements market share is highly competitive with a considerable number of vendors in the market. Clinically proven formulas and scientific researches are the major differentiating factors in the market that can substantially increase the level of investment. Other functional foods and beverages are posing a threat to the consumption of immune ingredients in the supplement form. Factors such as innovations, research, competitive landscape, availability of substitutes, stringent regulations from standard bodies can further intensify the market dynamics.

The immune health supplements market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

 Segmentation by Ingredients 

  • Vitamins
  • Minerals
  • Herbal/Botanical Extracts
  • Omega 3 fatty Acids
  • Amino Acids
  • Probiotics
  • Others 

 Segmentation by Form   

  • Capsule
  • Tablets
  • Powder
  • Liquid 

Segmentation by Source

  • Plant-based
  • Animal-based 

Segmentation by Distribution 

  • Supermarkets & Hypermarkets
  • Drug Stores/Pharmacy
  • Specialty Stores
  • Online
  • Others 

Segmentation by Geography 

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Russia
  • APAC
    • China
    • Japan
    • South Korea
    • Australia
    • India
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

 Key Questions Answered 

  1. What is the global immune health supplements market size and growth rate?
  2. What are the factors impacting the growth of the dietary supplements market?
  3. What are the fastest-growing segment/geography in the health supplements industry?
  4. Who are the leading vendors in the immune health supplements market and what are their market shares?
  5. What is the impact of COVID-19 on the market?



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