The global immune health supplements market was valued at USD 20.80 billion in 2022 and is expected to reach USD 34.73 billion by 2028, growing at a CAGR of 8.92%. The market is highly attractive and offers tremendous revenue growth opportunities. The market dynamics continue evolving as immune health supplement users become more aware. In addition, variety in dosage format, ingredient development, combination, delivery methods, research & development makes the market landscape highly dynamic globally. Furthermore, the COVID-19 pandemic has significantly driven interest in products with the potential for everyday immune function support. For these purposes, people are looking for products that have the benefit of immune health development and support. In addition, the broad network of health issues such as stress, digestive problems, and increasing intake of unhealthy and processed food are significant factors leading to declining immunity. Moreover, the development of new formulations and more benefits are accelerating the global immune health supplements market growth.
MARKET TRENDS & DRIVERS
Rising Preference for Gummies, Soft Gel, and Effervescent Tablets Form Immune Supplement
Beyond the pill form, innovation in supplement delivery formats such as soft gel, gummies, soft jelly, and effervescent tablets are becoming more popular. Soft gel, gummies, and effervescent tablets are becoming more popular choices by consumers. The Nutraceutical World Report 2021 stated that diversified delivery methods such as gummies, chewables, and soft gels help immune health supplement brands to differentiate their product offerings, experiments, and innovations and appeal to varying people's preferences and requirements. Most immune health supplement consumers are seniors who have difficulty swallowing large tablets. Also, kids have issues swallowing tablets and can easily swallow soft gel or adopt gummies. In addition, the report stated that, from 2011 to 2021, the uptake of this new format considerably increased, but the COVID-19 pandemic significantly changed the demand and noted high growth.
New Immune Health Ingredients & Product Entries in The Immune Health Supplements Market
Consumers are suddenly shifting towards immune health and investing more than ever in their daily lives and well-being. In the COVID-19 pandemic, such as the period between April 2021 and April 2022, around 27% of the global vitamin and mineral supplements launched worldwide had an immune health support claim. The rapid change showed around 7% growth from 2016 (less than 20% five years ago). The DSM company, a pioneer in immune health supplement development and a key industry player, revealed this data.
Attention Towards Novel Synergetic Ingredients in Immune Health Supplement Development
Recently, some new ingredients and their combination have been poised to move into the spotlight due to their associated immune health benefits. The development of new ingredients and their combination gained more attention after the pandemic in the immune health supplements market. Clinical research and scientific breakthroughs are constantly increasing in the immune health supplement industry, and innovation has been continuously registered in immune health in recent years. In recent years, medicinal mushrooms have become a significant choice for immune health supplement manufacturing.
Increasing Surge of Natural Ingredients in Immune Health Supplements
In immune health supplements, herbal or botanical products are considered one of the primary choices worldwide. Currently, a significant number of natural herbs are identified as immune boosters. Moreover, the COVID-19 pandemic further shifts towards natural solutions that boost immunity and fight against general to severe infectious diseases. Several natural herbs were identified for immune health support in the same period. For instance, manufacturers started developing plant-based prebiotics for gummies during the COVID-19 pandemic, further increasing the new portfolio for consumers.
High Demand for Immune Health Supplements with Zinc, Vitamin C & D, and Curcumins
In the immune health supplements market, vitamin C, vitamin D, zinc, and curcumins are the most used and suggested ingredients for immune health. These ingredients are highly required for optimal nutrition in response to the fight against pathogens. So, regarding health and immunity, vitamins C & D, Zinc, and curcumins are the most preferred and used immune health support solutions.
INSIGHTS BY INGREDIENT TYPE
The global immune health supplements market is segmented by ingredient type into vitamins and minerals, herbal and botanical extracts, pre & probiotics, and other segments. In 2022, the vitamins and minerals segment accounted for the highest share of over 41% in the global market and dominated the other segment during the forecast period. The vitamin is considered one of the key ingredients claiming higher effectivity in infection reduction, wound healing, and many more health conditions. In vitamin ingredients, Vit C & Vit D are the most used ingredients during the manufacturing of immune health supplement solutions. In addition, the product with a combination of vitamins has gained high popularity in recent years. These factors are considered major segmental growth factors. Among all minerals, zinc and selenium are the most preferred ingredients in immune health supplements. People who suffer from selenium deficiency are shown to have impaired immune responses. Selenium deficiency's prevalence varies from area to area and country to country. Hence, the prevalence is frequently observed in many areas of the world.
INSIGHTS BY FORM
The capsule & soft gel form segment held the most prominent share of the global immune health supplements market in 2022. Capsules are the most preferred form by manufacturers as well as consumers. Capsule form has the potential to carry many types of active ingredients together and can be encapsulated with minimal excipient use. It helps vendors market and promote their offerings to end-users concerned with a clean-label status product. In addition, capsule form allows and accepts a range of filling materials besides powder, such as pellets, granules, and liquid. Furthermore, the attractive color combination, ease of handling, and printing options make them more attractive and popular. In addition, soft gel is a specialty form of capsule which is becoming more popular in recent years, accelerating significant segmental growth.
INSIGHTS BY AGE GROUP
The 18-34 age group dominated the global immune health supplements market in 2022. The high awareness about immune health among this age group and associated health expenditure are the factors that drive the high segmental growth. In 18 to 34 years, the increasing prevalence of vitamin and mineral deficiency is one of the leading factors for segmental growth. Adults under 18 to 34 commonly suffer from vitamin C & D, B12, iron, calcium, and zinc deficiency problems. In addition, growing income, education, and hectic lifestyles among the 18 to 34 age group propelling the high demand for immune healthcare services and solutions. Furthermore, women in this age group most commonly demand immune health supplements during pregnancy and growing age.
INSIGHTS BY DISTRIBUTION CHANNELS
The global immune health supplements market by distribution channels is segmented into pharmacies and drug stores, supermarkets & hypermarkets, e-commerce, and others. Other distribution channels segment included health & wellness stores, specialty stores, fitness stores, and malls. The pharmacies & drug stores segment had the highest global industry share in 2022. Pharmacies and drug stores are the primary sources of healthcare and nutritional products sources for every patient/consumer. In developing markets, pharmacies are one of the major sales channels. Most people consider pharmacies the first point of contact for healthcare solutions. The increasing aging population and significant general patient population drive the high demand for immune health supplements by pharmacies and boost segmental growth.
North America accounted for the highest global immune health supplements market share, accounting for over 33% in 2022. Most people consume immune and other health supplements that generate high revenue across the region daily. In addition, increased expenditure on supplements further drives higher market share for North America in the global market landscape. Across the region, vitamins, probiotics, minerals, and botanicals are more popular ingredients for immune health development and care. U.S. consumers are nearly three times more likely to consume dietary supplements such as vitamins, fatty acids, probiotics, proteins, and amino acids than Canadians. More than 80% of supplement users commonly consume vitamins in Canada.
APAC is a rapidly emerging immune health supplements market with a huge potential adult and older population. The growing consumer awareness about health, the high prevalence of chronic diseases, and rising expenditure on preventive care solutions drive the regional market growth. In APAC, cancer, diabetes, cardiovascular diseases, and digestive health problems are widespread, where nutraceutical products play a vital role as health supporters. In the APAC region, China and India are the two leading countries that have witnessed a high aging population and suffering from multiple chronic conditions. In addition, other factors, such as entries of major and middle-market players and their rapid penetration, accelerate higher market growth in the Indian market.
The global immune health supplements market is witnessing several dynamic changes after the Coronavirus surge worldwide. The production of immune health supplements increased significantly in developed and developing markets. Vendors increased their focus on advanced and quality solutions and created huge competition by offering innovative solutions. In the global immune health supplements market, several domestic, national, and international leading vendors are present in the markets. Amway, Bayer Ag, DSM, Glanbia Plc, Herbalife Nutrition, and Nutramax Laboratories are leading companies that accounted for high market share and penetration across the global market.
Amway offers top-selling brands such as Nutrilite vitamins, minerals, and dietary supplements in the immune health supplements market. Over 15,000 employees strengthen the nutritional products of the company. Across the world, Nutrilite is one of the company's No. 1 selling dietary supplement and vitamin brands featuring herbal ingredients. Across the U.S., Mexico, and Brazil, the company is witnessing high sales of the Nutrilite brand. Most of the company’s immune health supplements are considered the most popular products and register healthy sales.