The global maternity apparel market is expected to cross $7 billion by 2023 and is likely to grow at a CAGR of more than 2% during the forecast period 2016–2023.
Pregnant women are demanding stylish and designer clothes due to presence of high fashion sense among women across the world. The demand for pregnancy wears is high from developed regions such as North America and Europe. The presence of high fashion-conscious consumers and the high disposable income are the major reasons for the high demand for maternity apparel in these regions. While the daywear segment is likely to dominate the market during the forecast period, the innerwear segment will witness the fastest growth rate. North America is expected to dominate the global market with a market share of 33.11%, followed by Europe.
Maternity Apparel Market Size in Revenue
The report provides a holistic view of the global maternity apparel market, the companies involved in the market, and the factors driving its growth. It also provides information about some of the latest trends that are likely to become strong market driving forces over the next five years. This report also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, the report also provides complete value chain analysis of the global market.
Global players to increase their presence in the market
The market is characterized by the presence of diversified global, regional, and local vendors. However, as global players increase their presence in the market with their huge infrastructure and R&D support, regional vendors find it increasingly difficult to compete in terms of reliability, technology, and price. Following are the main vendors in the market:
Other vendors in the market include H&M, GAP, Pinkblush Maternity, Belabumbum, Boobdesign, Brunelli & Co., Yashram Lifestyle Brands, Hotmilk Lingerie, House of Napius, Mamacouture, Tiffany Rose, Anita Dr. Helbig, Bravado Designs, and Zivame.
Introduction of organic and radiation proof clothing to drive the market growth
Growing number of working pregnant women and increasing demand from developing regions are the basic factors that will boost the maternity apparel market. Introduction of organic and radiation proof clothing, presence of innovative innerwear, increased sales through online shops are the latest trends and opportunities in the market that are likely to affect the market during the forecast period. The report also includes the expected challenges that are going to hinder the market growth. Reduced birth rates and delayed marriage can slow down the market growth during the forecast period.
Daywear apparel segment is the largest segment
The daywear segment is the largest one in the global maternity apparel market and is expected to remain the dominant segment during the forecast period. Vendors are focusing on introducing stylish daywear for occasions such as marriage, evening gowns, wedding guest, and party wears, thereby driving the daywear apparel market. Since the trend of wearing various stylish daywear is increasing, the demand for maternity bras with different shapes and designs is also increasing. The innerwear segment is going to witness the fastest growth during the forecast period. Many women prefer doing exercise and yoga during pregnancy, thereby increasing the demand for active innerwear. Analysts at Arizton expect that with the increase in awareness among pregnant women in developing regions, the demand for pregnancy night wear will also increase.
North America to remain the dominant market
North America dominated the global maternity apparel market with market share of 33.11% in 2016, followed by Europe. The demand is high in the developed regions such as North America and Europe due to presence of high fashion-conscious consumers. A majority of the vendors are present in these developed regions. However, with the increasing number of fashion conscious consumers and growing disposable income, manufacturers are focusing on developing regions such as APAC and Latin America.
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