The global baby stroller and pram market size is primarily driven by high birth rates in APAC and Middle Eastern countries. Brazil, Iran, and Saudi Arabia are expected to witness a stable growth rate in the baby stroller market over the next five years. Increasing healthcare facilities and declining infant mortality rates in these regions are expected to aid the growth.
The baby stroller industry analysis predicts that the competition is very high globally. The stroller manufacturer competes to sustain its leadership position through innovative technology and smart upgrades. The introduction of e-strollers is expected to emerge as a gamechanger. E-strollers are considered to be safe and user-friendly. The e-stroller market share is expected to increase in Europe and North America.
- The lightweight segment will grow over 9 million units by the end of 2025, growing at a CAGR of over 4%.
- Eco-friendliness, non-toxic raw materials, and environmental sustainability will emerge as key differentiators for vendors.
- With more than 48.1% of the employed women workforce in India, the landscape for the baby stroller market in India is expected to be promising during the forecast period.
BABY STROLLER MARKET SEGMENTATION
This research report includes detailed segmentation by
- Product type
- Seat type
INSIGHTS BY PRODUCTS
The standard stroller segment has a high preference among parents. Durability and multi-functional features are the major factors that are making these prams highly popular. The majority of demand can be witnessed in countries such as India, Malaysia, Indonesia, Thailand.
Lightweight prams are one of the fastest-growing segments. Latin America will grow at the fastest CAGR in terms of unit shipment. Europe is likely to generate incremental revenue of over $245 million in the next five years.
INSIGHTS BY SEAT TYPE
The single stroller segment is the dominant segment in terms of revenue and unit shipment. The convertible pram type is expected to witness an increase in demand during the forecast period. The segment is expected to grow at a CAGR of over 4% during the forecast period. The Asia Pacific region is estimated to pose an incremental revenue of over $150 million in the next five years.
Single stroller constituted more than one-third of the shares in 2019, and the scenario is expected to remain consistent during the forecast period. The APAC region is estimated to have an incremental growth of 1.81 million units in the next five years.
INSIGHTS BY DISTRIBUTION
Parents are willing to invest in high-quality and durable products. This is contributing to the growth of offline distribution stores. The penetration of offline stores is more prominent in APAC and Latin America, where the awareness and benefits of baby prams are comparatively low.
The increasing number of young parent communities and the growing relevance of consumer education on childcare has contributed to the popularity of online marketplaces. The trend of e-commerce sites and internet penetration has enforced the majority of parents to rely on online sources. North America and Europe are the major regions for the online distribution channel.
INSIGHTS BY GEOGRAPHY
The penetration and acceptance of baby prams are high in North America and Europe. However, China, with more childbirths annually, has contributed to the growth of the APAC market along with considerable revenue generation from South Korea, Japan, and Australia. The preference of prams is region-centric, and the importance is given based on demography, age, lifestyle, and geographical trends. For instance, despite a significant difference in the number of units sold in the market in APAC and North America, the high selling price in the US and Canada can be a major differentiator that can pose a challenge to APAC vendors.
The North American baby stroller market is expected to reach over 5 million units by 2025. The high selling price of prams is one of the reasons for its dominance. It shows the willingness and consumer adoption toward convenience products in the region. The awareness and internet penetration level are the reasons for the growth of online distribution channels. Europe was ranked as the third-largest market in 2019. Travel systems are the fastest-growing type that can more likely generate an incremental sale of 0.16 million units in the next five years. With the slowdown in growth rates of the baby pram market in countries such as Spain, Italy, and France due to decreasing birth rates, the revenue contribution from Nordic countries and Luxembourg can help in the consistent demand. The online segment is witnessing a high growth rate in the region.
INSIGHTS BY VENDORS
The global baby stroller market share is highly fragmented and characterized by the presence of diversified global, regional, and local vendors. The global players are increasing their footprint in the market due to vast infrastructure and R&D support. Regional manufacturers may find it increasingly difficult to compete in terms of reliability and price. The competitive environment is likely to intensify further with an increase in innovations and M&As. Artsana, Newell, Dorel Industries, Goodbaby, and Uppababy are expected to have noteworthy shares in the global industry during the forecast period.
This market research report includes in-depth coverage of the industry with revenues & forecasts for the following segments:
Segmentation by Product Type
- Travel Systems
Segmentation by Seat Type
Segmentation by Distribution
Segmentation by Geography
- North America
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa