MEDICAL TOURISM INDUSTRY INSIGHTS
The medical tourism market size was estimated at USD 41.30 billion in 2020 and is expected to reach USD 192.91 billion by 2026, growing at a CAGR of 29.29% during the forecast period.
Growth in the medical tourism industry led to increased patients traveling from their home country to other countries abroad to receive health treatment. Most medical tourists traveling from developed countries to developing countries are motivated by the low out-of-pocket cost of healthcare and fewer waiting times or services that are not available in their home countries. The APAC region is highly dominating by the global medical tourism market, with a significant revenue share of 46.00% in 2020.
Advertising plays a major role in attracting customers. Like many other privately driven industries, the medical tourism industry also needs exposure in the advertisement. Website advertising now became the most common source of information for medicinal travelers. Having more accredited hospitals will further boost a country’s positioning in the global arena. The tremendous growth in medicinal tourism is characterized by the simultaneous development of JCI-accredited health centers.
MARKET SIZE (REVENUE): USD 192.91 BILLION
MEDICAL TOURISM MARKET: KEY HIGHLIGHTS
- More than forty countries in Asia, America, Africa, and Eastern Europe are serving millions of health tourists annually for cosmetic surgery, cardiac surgery, dentistry, orthopedic surgery, etc.
- The integration of information and communication technology in the healthcare market is greatly shaped medical tourism by overcoming various challenges.
- Medical brokerages such as Plant Hospital, Global Choice HealthCare, Med Journeys, and MedRetreat have emerged as some of the potential leaders of medical travel planners.
- With the rapid growth in private sectors, medicinal tourism is expanding rapidly, particularly in Southeast Asian countries.
KEY OPPORTUNITIES IN THE MARKET:
- Emergence of online medical tourism startups
- Growing role of medical travel facilitators
- Investments & joint ventures fueling medical tourism
MEDICAL TOURISM MARKET SEGMENTATION:
This research report includes a detailed segmentation by
MARKET SHARE & SEGMENTS
- Cosmetic surgery accounted for 18.15% of the global medical tourism market share in 2020. Medicinal tourism is expanding on a worldwide basis, with patients seeking cosmetic surgery in countries abroad.
- Cardiovascular surgeries abroad are increasing in demand with the growing obesity rates and rise in healthcare costs. The global market for cardiac surgery will grow at a CAGR of 29.40% during the forecast period.
- Around 5-6 million Americans travel to several countries in Europe and Asia every year to undergo orthopedic procedures.
- Women from countries such as the US and the UK may travel for IVF treatment and medications to save money. Some countries, such as the US, Canada, Greece, Ukraine, and Russia, are popular foreign surrogacy destinations. The global medical tourism market by fertility treatment is expected to reach USD 20.55 billion by 2026.
- Organ transplant is fast-growing, to adopt new techniques and newer destinations. The global market for organ transplants is expected to reach USD 14.85 billion by 2026.
APAC: Prominent centers for medical tourism in APAC include Thailand, Malaysia, Singapore, India, Taiwan, Japan, and South Korea. Private hospital chains and investors perceive APAC as an attractive business opportunity investing in infrastructure, equipment, staff, and services. The region has a large pool of healthcare facilities that offer medical tourism services. The India medical tourism market was valued at USD 2.89 billion in 2020 and is expected to reach USD 13.42 billion by 2026.
Middle East & Africa: In 2020, the Middle East and Africa accounted for 25.00% of the market. The Middle East is one of the regions that host many potential health tourism powerhouses. Middle East countries are quickly gaining popularity as medicinal tourism destinations due to their low costs, English-speaking staff, and virtually nonexistent queues for treatments.
Latin America: Latin American countries offer health care facilities that cost around 50% less than that available in the US or Europe. Popular medical travel destinations in Latin America include Mexico, Brazil, Argentina, and Costa Rica.
Europe: For decades, Europe has been known as a distinguished medical tourism hub. Over 90% of EU citizens currently undergo health treatment in their own country. 53% of the total population is willing to utilize medicinal services provided in other EU countries as it offers an excellent and comprehensive portfolio of opportunities at competitive prices.
North America: North America is relatively expensive in healthcare, but tourists still seek healthcare assistance in these countries because of the high reputation. It is well-known that healthcare in the US and Canada are recognized as universal and ranked among the best in the world.
The medical tourism market is highly fragmented, with many players offering healthcare services for patients seeking healthcare abroad. More health providers are entering the medical tourism industry, and the governments are gearing up to promote their country and healthcare systems. Branding and recognition of medical tourism companies will be essential for success for the vendors. Most of the large network of hospitals and huge healthcare facilities are engaging in mergers and acquisitions to strengthen their market position. Several partnerships are also leading to a rise in innovations in healthcare by the health tourism companies.
The global medical tourism market research report includes in-depth coverage of the industry analysis with and forecast revenue insights for the following segments:
- Segmentation by Specialty Type
- Cosmetic Surgery
- Breast Surgery
- Face Surgery
- Cardiac Surgery
- Coronary Artery Bypass Surgery (CABG)
- Orthopedic Treatment
- Knee Replacement
- Hip Replacement
- Fertility Treatment
- Organ Transplant
- Liver Transplant
- Kidney Transplant
- Bone Marrow Transplant
- Segmentation by Geography
- South Korea
- Middle East & Africa
- South Africa
- Latin America
- Costa Rica
- Czech Republic
- North America