The global online gambling market size to reach USD 74.36 billion by 2023, growing at a CAGR of 9% during the forecast period. These online gambling games are emerging as a profitable commercial activity and are gaining wide acceptance across many countries worldwide, thereby, augmenting the growth of the global online gambling market shares. The increasing legalization of gambling activities worldwide will create lucrative opportunities for leading vendors. These activities are also referred to as gaming and are played via desktop, tablets, and smartphones. The emergence of the digital era is revolutionizing the entertainment and leisure industry and boosting the demand for new games across all age groups. Steady growth of the online gambling market and increased end-users’ spending sentiments worldwide is resulting in higher revenues. The rapid economic development and increasing investments in the gaming industry across the European, North American, and APAC region will drive the evolution of the global market. The rising awareness about various types of mobile applications in developing countries and the penetration of high-speed internet services will boost the demand for new gaming sites.
Moreover, the growth in per capita disposable income has led to increased discretionary spending worldwide and encouraging players to launch innovative products and services. The growing focus on enhanced marketing and online promotion will enable companies to attract the maximum number of consumers and gain significant shares in the gambling industry.
The increasing availability of cost-effective mobile applications across the US, the UK, Italy, and China & SAR countries will help vendors generate higher revenues. The dynamic changes of lifestyle, improvements in the living conditions, high-spending sentiments, and rising awareness of the latest technologies will drive the evolution of the market.
The increasing investments in the development and implementation of gamification in the online industry will attribute to the transformation of the global online gambling market. Gamification of these activities is considered as a useful technique to retain customers. Gamification is the process of incorporating the game elements such as narratives, leaderboards, and role-playing and helps increase the players’ interaction. Various players are leveraging social media and mobile apps to promote online casinos and sports betting by offering rewards such as free spins, free chips, bonuses, comp points, cash back, and other deals. The use of gamification to offer gaming experience which is more motivating and stimulating will help companies to retain a higher number of consumers. Some of the online casinos which use gamification are Rizk Casino, Kaboo Casino, and Ikibu Casino. The incorporation of gamification techniques such as narratives, virtual currency, leveling up, community, and unlockable content will fuel the growth.
ONLINE GAMBLING MARKET SEGMENTATION
This research report on the gambling industry includes a detailed segmentation by
INSIGHTS BY PRODUCT
Smartphones and live casinos to contribute to the growth of the global online gambling market during the forecast period
Online casinos segment dominated more than half of the share in 2017, growing at a CAGR of around 9% during the forecast period. The advent of live casinos that provide a different approach to various operators to earn money and increase profitability while using the digital channels is propelling the growth of this segment. Online casinos allow the consumers to participate in this games at any time and from anywhere in the world. APAC and the European region are witnessing an exponential rise in the number of users playing these online games. Some of the major online casino games are Roulette, Slots, Blackjack, Baccarat, and Crap. Japanese Pachinko is also considered as one of the products in gambling segment. The growing popularity of smartphone applications and rapid changes in consumer preferences will boost demand in this segment. The entrant of private players and liberalization of regulations related to lotteries will drive the demand in the online lottery market over the next few years. Horse racing is one of the significant contributors to revenues in the global online sports betting segment.
INSIGHTS BY PLATFORM
The popularity of video lotteries to drive the growth of desktop platforms
The desktop platform occupied the largest share in 2017, growing at a CAGR of approximately 8% during the forecast period. The increasing penetration of internet and rising number of dual-income households across developing countries are contributing to the higher revenues in this segment. The growing popularity of video lotteries is one of the major factors attributing to the growth of the desktop platform. The increasing number of end-users that seek convenience and easy accessibility will help vendors launch new versions of desktop games. The expanding number of mobile applications and popularity of online gaming activities across European countries such as the UK, Germany, France, and Italy will boost revenues in the mobile platform. The mobile platform is the fastest growing segment.
INSIGHTS BY GEOGRAPHY
The launch of new mobile applications in European countries to fuel development in the global online gambling market
Europe dominated the majority of the share in 2017, growing at a CAGR of more than 9% during the forecast period. The liberalization of regulations and launch of innovative mobile applications will augment the growth of the European market. The increase in the per capita disposable income and improving the economy in many European countries will encourage vendors to launch new products. The UK, Germany, France, and Italy are the largest revenue generators in the European region. Mainland China, Hong Kong, and Japan are expected to be largest revenue generating regions in the APAC. Argentina and Mexico are the largest markets in the Latin American region. This market is slowly gaining popularity in the US and legalization of sports betting will revolutionize the market during the forecast period.
KEY VENDOR ANALYSIS
The global online gambling market moderately fragmented, with the presence of many regional and international players. The top vendors are investing to alter and refine their unique value proposition to sustain the intense competition. The market concentration in developed countries such as the Western European countries is high, while the market is in its nascent stage in developing economies such as the US and India. Various international brands are expanding to new regions to attract the maximum number of consumers and gain shares. The top players are competing by offerings, premises, and platform type. The increase in product/service extensions, technological innovations, and M&A activities will help vendors boost their revenues.
The online gambling market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Segmentation by Product Type (Online)
By Platform Type
- Mainland China
- China SAR Macau
- China SAR Hong Kong
- North America
- Nordic Region
- Latin America
- Middle East & Africa