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This research report on the point of sale (POS) terminal market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study includes insights on segmentation by Product Type (fixed/traditional and mobile POS), Compliance (EMV and non-EMV), NFC Technology (NFC-ready and Non-NFC), End-user Type (retail, restaurants, warehouse and distribution, entertainment, hospitality, and healthcare), and Geography (APAC, Europe, Latin America, MEA, and North America).
The global point of sale market is growing, with the presence of vendors such as Ingenico, Fujian Newland, Verifone, Xinguodu, and PAX Global, offering a diverse range of products. The demand for POS payment terminals has grown in countries such as the US, China, and India due to the booming retail industry and the shift in unorganized markets. mPOS terminals are increasingly marking their presence among end-users worldwide. The penetration of these devices is growing rapidly across the world, boosted by the growing demand in APAC countries. The global mPOS terminal market is expected to register a CAGR of over 9% in terms of revenue during the period 2019−2025.
Futuristic inventions in transaction and payment technology and the growth in the complementary security technologies are further expected to boost investors’ confidence in the market. Thus, the introduction of upgrades is likely to fuel the market growth during the forecast period. However, an important reason for the increasing acceptance of point of sale terminal among merchants is urbanization. Urbanization leads to the creation of better job opportunities, which, in turn, lead to the improvement in living standards and an increase in per capita disposable incomes. Urbanization also leads to a change in the sociological profile of end-users that can alter the demography as well as sociography. This also results in a change of lifestyle, improvement in the living conditions, high-spending sentiments, awareness of the latest technology, reduced insecurity, and improved confidence.
- The point of sale market in APAC is likely to continue its dominance on account of increase in the tech-savvy population and growth in per capita disposable incomes
- The demand for mPOS terminal is expected to grow in North America and Europe during the forecast period
- Constant product innovations are keys to achieving high sales growth
- North America is expected to witness high demand for NFC-ready EMV-compliant POS terminals
The global POS terminal market by revenue is expected to grow at a CAGR of over 8% during the period 2019–2025.
POS Terminal Market: Segmentation
The research report includes detailed segmentation by product type, NFC technology, application, end-users, compliance, and geography.
Insights by Product Type
Fixed or hardware point of sale systems have witnessed a steady growth in recent past years on account of the high adoption in department stores, convenience stores, specialty stores, and online marketplaces. The growing urbanization and the increase in consumer disposable income are driving the growth. Increased functionalities such as inventory management and execution of loyalty programs are increasing the popularity of fixed POS terminal. Moreover, these devices are witnessing high preference among restaurants and retail stores because they offer several features and functionalities. The increase in mobile payment applications and cashless transactions is driving the mPOS segment. The segment is expected to experience an absolute growth of 75% growth in terms of revenue during the period 2019–2025.
Insights by Compliance
The EMV point of sale segment is expected to grow at the highest CAGR during the forecast period. The presence of strong transaction security features in EMV cards is increasing segment growth. The segment has witnessed a significant boom in recent times. Emerging markets such as India have fixed structured regulations to promote EMV terminals. The Reserve Bank of India (RBI) has mandated all banks to replace their existing magnetic stripe-only cards with EMV chip cards, thereby increasing the demand for EMV cards. Moreover, 80% of developed economies have adopted EMV-based cards with Canada and the US leading the race. The adoption of non-EMV POS terminals is declining on the YOY basis due to stringent regulatory and security compliance for EMV card usage. The non-EMV segment is likely to be phased out slowly in developed economies during the forecast period as several governments such as the US have mandated the use of chip-based cards in their respective countries.
Insights by NFC Technology
NFC-ready POS terminals are gaining immense popularity worldwide. The NFC-ready segment has witnessed a major boost as internet penetration across the globe has significantly grown in the recent decade. With the high adoption of smart devices, along with the availability of inexpensive mobile data plans, has increased the adoption of NFC-ready segments. NFC-ready mPOS systems are creating abuzz among merchants, and the shipment is witnessing an upward trend. The market displayed strong momentum in 2019 and witnessed a shipment of over 58 million. Brazil, Turkey, and China are witnessing high adoption of NFC-ready POS terminals. Non-NFC POS terminals are still prevalent in the market as these devices have been widely used in several application end-users such as malls and shopping complexes. These devices are observing growth in developing economies as the market in these regions has slow in adopting new NFC technology.
Insights by End-user
The retail segment is the fastest adopters of mPOS systems. With the increasing acceptance of digital payment solutions, several economies in the APAC region are undergoing rapid digital transformation. The demonetization initiative by the government of India has resulted in an immense adoption of credit and debit cards. Moreover, the use of most advanced POS and payment systems in supermarkets, malls, and large retail stores across the world is increasing the share of the retail segment. Restaurants are another major end-user of POS systems. Advanced systems enhance customer experience and help to simplify business in restaurants. POS technology helps food and beverage operators in cash management and collaborates with payment service providers to process the order and retain financial controls.
The phenomenal growth of the food and beverage sector in APAC is likely to emerge as a major driver for the POS terminal market. Warehouse and distribution POS systems help to track inventory at several local and remote locations. Automated repeat tasks such as regular shipment at frequent intervals are simplified using these systems. Hence, the availability of the features mentioned above is driving the application of the POS terminal in the warehouse and logistics sector. APAC is likely to emerge as a major end-user due to the expansion of the e-commerce sector and rapid improvements in transportation infrastructure.
Insights by Geography
The APAC region has captured a large share of the global financial cards and payment market in recent years. China has emerged as the fastest-growing region, followed by India. Debit and credit cards are expected to witness growth in the future. However, rapid digitization in the region is aiding in the growth of the market.
Major reforms in societal and internet infrastructure in Latin America are the major factors contributing to the POS market growth. With increased internet connectivity and improved payment technology, consumers have better access to contactless payment options, which, in turn, helps to improve payment scenarios.
With the growth in retail and entertainment sectors, banks offer cashback and discounts on the usage of credit cards, thereby increasing their preference among consumers. The usage of debit and credit through POS terminals has been growing due to the prominence of the e-commerce sector. The penetration of high-speed data networks and changing consumer behavior are some major factors, which are boosting the demand for debit and credit cards in the US market.
The introduction of the new mPOS variant and the replacement of legacy POS terminals are the major factors influencing the Europe POS terminal market. The usage of plastic cards has been the fastest growing payment mode in Europe. The card payment industry has made tremendous efforts to make transactions flexible and accessible.
The awareness of POS products in countries such as the UAE and Saudi Arabia is likely to influence the market. The Middle East and African economies use cash as the method of payment. However, with the increase in awareness and willingness to adopt technology, there has been an increase in the use of financial and payment cards.
- South Africa
- Saudi Arabia
Key Vendor Analysis
The competitive scenario in the global point of sale market is currently intensifying. The rapidly changing technological environment could adversely affect vendors as continual innovations and upgrades characteristic the market. The present scenario is driving vendors to change and refine their unique value proposition to achieve a strong market presence. The market is moderately fragmented. Global players are providing POS terminal with high functionality and design. All these companies have a presence in the three major geographical regions - North America, APAC, and Europe. However, there are local vendors providing products with similar specifications at low prices. This has intensified price wars among vendors.
- Ingenico Group
- Fujian Newland Payment Technology
- PAX Global Technology
- Verifone Systems or Verifone
- Shenzhen Xinguodu Technology (NEXGO)
Other Prominent Vendors – Fiserv, Cybernet, SZZT Electronics, USA Technologies, VISIONTEK Linkwell Telesystems, Centerm, BBPOS, Dspread Technology, Castles Technology, Bitel Corporation, NEW POS TECHNOLOGY LIMITED (NEWPOS), Sunyard System Engineering, Spire Payments, Shenzhen Justtide, Spectra Technologies, Vanstone Electronic (Beijing) Co., Ltd, Datecs, Yarus, wizarPOS, YouTransactor, Equinox Payment, Bluebird, Worldline, Lian Yu (UIC), Panasonic Corporation, Gertec, Shenzhen Kaifa Technology Co. Ltd., Toshiba Tec Corp., M.POS, and Nayax
Key Market Insights
The analysis of the global point of sale market provides market sizing and growth opportunities for the forecast period 2020–2025.
- Provides comprehensive insights on the latest industry trends, forecast, and growth drivers in the market.
- Includes a detailed analysis of market growth drivers, challenges, and investment opportunities.
- Delivers a complete overview of segments and the regional outlook of the market.
- Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain a competitive advantage in the market.
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