Sous Vide Machine Market - Global Outlook and Forecast 2020-2025

INDUSTRY INSIGHTS

The sous vide machine market size to reach USD 1.4 billion by 2025, growing at a CAGR of around 27% during the forecast period. With advancements in food technology, several restaurant operators are emphasizing on the usage of sous vide machines in their outlets as they offer excellent results, thereby attracting a high number of consumers. It is one of the modernized cooking techniques. Sous vide processes help in cooking the food with incomparable texture and taste. The food prepared through this technology retains all its nutritional value along with natural sensory qualities. Further, factors such as consistency, precision, and food quality these processes offer are expected to affect the demand for sous vide processes among consumers favorably.

 Several restaurants follow the conventional mode of cooking, such as sautéing, grilling, steaming or boiling, roasting, or baking. However, with advances in technology and innovations in the food processing segments, especially restaurants, several advanced technologies, and equipment are gaining prominence. Moreover, changing consumer lifestyles are also propelling the demand for new techniques in the food processing segment. Hence, the adoption of new methods of food processing is expected to open avenues for sous vide machine demand in the market.

SNIPPETS

• An increase in the usage of high-end food processing appliances in the commercial and industrial segments is expected to impact the overall sous vide machine market favorably.
• Sous vide machine market in APAC is expected to observe strong traction during the forecast period on account of rapid expansion of the restaurant sector, constant technological innovations, and an increase in per capita disposable incomes.
• The vendor landscape is expected to experience significant competition and high consolidation.
• The technology is observing high popularity as it offers efficient food processing capabilities in large or bulk quantities, thereby catering to the changing needs of restaurant owners/chefs at the high-end hotels.
• Increasing diversification, coupled with demand for the reliability of the appliances inventory, is likely to contribute to long-term value for professional users. 

SOUS VIDE MACHINE MARKET SEGMENTATION

The market research report includes detailed segmentation by

• Product
• Application
• Distribution channels
• Geography

INSIGHTS BY PRODUCT  

Immersion circulators are expected to witness growth as they enable smart cooking via interactive applications. These machines are witnessing a widespread usage in the residential sector since they eliminate overcooking and undercooking chances, thereby offering an edge-to-edge perfection in food preparation. Moreover, these appliances come in simple designs, with steady grips, which ease their handling. In terms of holding capacities, immersion circulators are more flexible than water ovens. The application of these appliances has increased at homes as they help to reduce cooking anxiety levels among consumers along with food safety. With advances in technology, premium brand vendors have started to offer enhanced features. The sous vide machine is built-in with precision technology and Bluetooth connectivity, which can be operated remotely with the help of an application.

The water ovens segment is expected to grow at the highest CAGR during the forecast period. With increasing upgrades, sous vide machines are not only becoming convenient but are also preferred by homeowners. However, the availability of certain features, including safety, precise, and well-engineered designs, set these appliances apart. 

INSIGHTS BY APPLICATION 

The popularity of sous vide cooking to prepare several food products and dishes among commercial and household segments is gaining traction. This type of cooking is increasing in popularity among restaurant owners and chefs due to the consistency and energy-efficiency this method offers. Major restaurants are emphasizing on procuring advanced and innovative cooking solutions to increase their profitability and reachability.

The high emphasis of vendors to launch feature-rich products is expected to increase market competitiveness. Besides, manufacturers are offering products, which are time and cost-saving, thereby enabling productivity gains. Further, safety features such as chances of risk of contamination and reduction in the risk of occurrence of airborne diseases is anticipated to increase its usage over the forecast period.

 The industrial sous vide method involves cooking food under vacuum in airtight plastic pouches submerged in a water bath/cook tank. The increased focus on nutritional value, quality, and convenience among consumers is drive the growth of this segment. Hence, vendors are increasingly focusing on the adoption of solutions and technologies that cater to changing consumer preferences. Vendors are introducing appliances, which offer excellent cooking experience and comfort. North America is expected to witness significant growth in the industrial segment as restaurants are emphasizing technology/digital investments as well as analytics to attract and engage consumers in a personalized manner, thereby increasing the dining frequency, loyalty, and satisfaction.

INSIGHTS BY DISTRIBUTION CHANNELS 

Sous vide machines are majorly delivered via distribution channels such as manufacturers, dealers & distributors, retailers, and online modes. In the distribution channel process, manufacturers sell products to retailers, which are further expected to sell the same to consumers in the market. To gain a competitive edge, manufacturers are expected to evolve their business practices and strategies. Prominent vendors are striving to understand megatrends, affecting the sous vide machine market. Retail companies emphasize on strong distribution channels for their businesses.

While distributors are engaged in delivering sous vide machines directly to customers or through retailers, they account for the major share in the sous vide machine market. However, online distribution channels are expected to gain prominence during the forecast period due to the increased penetration of the internet and smartphone applications.

INSIGHTS BY GEOGRAPHY 

In high-end restaurants in Europe, chefs are showing a significant inclination toward high accurate temperature control during cooking to maintain flavors, texture, and quality alike. With the inclusion of sous vide technology, restaurant chefs are gaining all these benefits, thereby providing enhanced and superior quality food products to customers. The expansion of high-end restaurants across the region and the need to cater to changing consumer preferences are expected to favorably affect the sales of sous vide equipment during the forecast period.

Sous vide machines are witnessing a widespread usage in several end-user segments such as commercial, residential, and industrial segments. Benefits such as the reduced risk of contamination, minimization of overcooking or undercooking are likely to bolster the demand for sous vide in the food processing industry in the region. These techniques help in retaining the nutritional content of food, thereby increasing preference among consumers for opting for this particular mode of cooking.

Shifting preferences from traditional manual appliances towards automated equipment or technically advanced equipment or tools in Latin America is expected to open opportunities for sous vide manufacturers in the market. The growing demand for high-quality food products with consistency in nutritional value is expected to favorably impact the overall sales of sous machines in the region.

The growing usage of technologically advanced products is likely to influence the demand for commercial sous vide machine in the MEA region. With the increasing health consciousness, consumers are likely to opt for foods, which are healthier and perfect in taste.

KEY VENDOR ANALYSIS

The global sous vide machine market is highly concentrated due to the presence of several local and global players in the market. The competition is intense among the market players in the different regions of the world. The rapidly changing technological scenario could adversely affect vendors as customers expect continual innovations and upgrades in the domain. Manufacturers emphasize on identifying market opportunities to increase productivity and efficiently use capital resources. The present scenario is driving vendors to alter and refine their unique value proposition.

One of the key strategies implemented by market players includes the introduction of differentiated products and solutions for application segments. Hence, companies strive to offer differentiated channels for distribution. Major manufacturers are offering and expanding the product lineup with the launch of innovative techniques, thereby gaining an edge over their competitors. With increasing technological innovations among players, the competition is expected to intensify in the product segment. The growing trend for efficient utilization of capital resources is likely to gain significance. Key competitive factors include reliability and quality, product innovation, product support, pricing, warranty, distribution, financing options, and shelf space.

The sous vide machine market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Market Segmentation by Products   

• Paper
• Immersion Circulators
• Water Ovens

By Application   

• VIP
• Commercial
• Residential
• Industrial

By Distribution Channels   

• Retail
  • Specialty Stores
  • Mass Market Players
  • Dealers and Distribution
• Online Stores

By Geography

• APAC
  • China
  • Japan
  • Australia
  • South Korea
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Nordic
• North America
  • US
  • Canada
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
• Latin America
  • Brazil
  • Mexico
  • Argentina