This research report on the global pro headphones market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study includes insights on segmentation by product type(over-ear, in-ear, and on-ear), connectivity types (wired and wireless), operating principle(close back and open back), end-use(studio & recording, live events and performances, and others), distribution channels(retail stores and online store),and geography (APAC, Europe, Latin America, MEA, and North America).
The growth in musical concerts and events worldwide is expected to boost the market demand for professional headphones during the forecast period
The growing transformation of earphones and headphones from sound isolators to protective hearing devices is one of the key factors aiding the pro headphones market. As per several studies, musicians are almost four times more prone to hearing loss (noise-induced hearing loss) than other professionals. Prolonged exposure to high noise levels can diminish the hearing capacity and can damage the fragile hair cells of the ears. Hence, vendors have an incredible opportunity to build and promote professional headphones as a combination of isolation and protection device rather than sound isolation headphones for musicians and artists.
The increasing strategic partnership between musicians and audiologists is another major area of opportunity for professional headphones vendors in the market. Musicians and audiologists play a vital role in the development of professional audio equipment market. The pro headphones market often requires the advice of audiologists for health and regulatory adherences. Therefore, the growing collaboration between these players is contributing to the growth of the pro headphones market.
The global live music industry is set to cross more than 25 billion by 2020. The growing synergy between brands and events management companies in the live concert industry will be efficiently capitalized by music festivals and concert organizers across the globe. Countries such as the US, the UK, Germany, and France are transforming into hubs for such events and concerts. The US alone has witnessed considerable growth in the live music industry and is set to continue in the coming years as well. Hence, the increase in musical events and concerts across the world is expected to boost the market demand for pro audio solutions, including professional headphones during the forecast period. The pro headphones market is expected to grow at a CAGR of over 5% during the period 2018–2024.
This research report includes detailed market segmentation by product type, connectivity, operating principle, end-use, distribution channel, and geography.
Pro Headphones Market: Product Type
With the launch of custom fit IEM, the revenue share of in-ear professional headphone has risen steeply
Advancements in audio technology along with capabilities to cancel unwanted noise, eliminate sound leakage, and control ambient sound have led to the development of over-ear models. The presence of features such as hi-fidelity sound and a high level of noise isolation is creating a buzz for professional headphones in the market. As over-ear professional devices have less impact on the eardrum due to the large cup size, they are considered safe. North America dominates the over-ear pro headphones market.
In-ear models are offering high portability in wearing and are compact and convenient to carry. With the launch of custom fit IEM, the revenue share of in-ear professional headphone has risen steeply as performing artists increasingly adopt them. The segment is expected to grow as this headphone can block the outside noise.
The on-ear headphone has witnessed an increase in demand recently due to technological advancements, which have improved their sound quality. The market has seen a surge in the number of vendors that have added new models of on-ear devices to their portfolio. On-ear models are finding an emerging consumer base among audiophiles.
Pro Headphones Market: Connectivity
The presence of several recording studios and the increasing number of live music concerts and events are contributing to the dominance of the North America pro headphones market
Wired professional headphones dominate the market as professional artists and technicians widely use them due to the high-quality audio transmission. Technological improvements in wired professional devices offer high-fidelity sound at relatively affordable prices. Some vendors have also included control buttons positioned at the upper end of the wire, which is targeted to increase the penetration in the individual consumer segment, including audiophiles. North America dominated the wired pro headphones market in 2018. The presence of a large number of recording studios and an increasing number of live events and concerts are the significant factors contributing to the dominance of North America.
Professional wireless headphones have faced low adoption from professionals for music composing settings. Also, the current scope for the wireless professional headphone is less due to the restrictions with wireless models of connecting with the music developing and mixing equipment. However, wireless professional headphones are finding applications among several end-users, including DJ, home studio, amateur singers, and beginner level of music mixing and mastering. The demand for the wireless professional headphone is expected to grow gradually with the APAC region.
Pro Headphones Market: Operating Principle
Open back professional headphones are desirable as they offer accurate frequency balance during the critical listening process
In terms of designs, the professional headphones market is categorized into an open ear and closed ear models. The closed-back headphone is widely used by vocalists and instrument players while singing or playing over the backing track, and there is no scope for sound leakage or bleeding. The market share of closed headphone is growing as they offer the user maximum sound isolation, which increases their application in the process of recording tracks in studios, performing alongside other instruments in a studio setup, as well as monitoring reference music.
Open back professional headphone is more desirable as they offer accurate frequency balance during the critical listening process. They are suited for settings where the ambient noise is absent or negligible so that it is not passed through the open back and delivered to the user, mixed with the audio from the headphones themselves. The demand for the open back professional headphone is expected to increase along with the rising music composition and recording market worldwide.
Pro Headphones Market: End-use
The expansion of musical events and rock shows in international borders is improving the scope of professional headphones
The studio and recording segment constituted the largest of the share of the pro headphones market in 2018. Professional headphones remain crucial in studio and recording applications as they are used for mixing, mastering, referencing, monitoring, and producing music at an optimal sound level. The boom in the recorded music market is attributed to the growth in the investments on the vibrant artists across the globe. Streaming has remained one of the key growth drivers for the global recorded music industry. Further, the rise in the paid streaming-music services is another driver for the growth of the recorded music industry.
The increase in live events and performances plays a crucial role in the growth of the pro headphones market, especially in-ear professional headphones (IEM) as artists and band members widely use them during live shows. The growing charm of live performances has developed an expanding competitive group, which is pushing the demand for the pro headphones market. The expansion of musical events and rock shows in international borders is further improving the scope of professional headphones. Strategies partnerships with trending performers can pave a way for the growth of professional headphone manufacturers.
Pro Headphones Market: Distribution Channel
Professional headphones manufacturers are harnessing retail stores due to personalized customer services
Retail and online are two major distribution channels in the pro headphones market. A majority of the revenue comes from the retail distribution channel such as AV system integrators, pro-AV and electronics stores, and pro AV dealers and distributors. However, the availability of pro headphones through online OEMs’ e-commerce portals and online direct-to-consumer stores is growing.
The manufacturers harness retail stores due to personalized customer services. The staffs in these stores are educated about the usage of professional headphones. However, the growth in online sales is set to increase by over 10% YOY during the forecast period. The primary reason for this is online stores offer a variety of options to choose from than retail stores. Many consumers seek to purchase professional headphones via online stores because of the ease-of-accessibility and convenience afforded by such channels.
Pro Headphones Market: Geography
Western European economies are witnessing product saturation as there is low product differentiation in the market
In APAC, Japan and South Korea are the largest professional headphones markets. However, countries such as China and India are expected to drive market growth in the region. Europe accounted for 24.62% of market shares in terms of revenue in 2018. The demand for new professional headphones in the market is growing, while upgrades and replacements among individual consumers are also driving the market growth. Further, Western European economies are witnessing maturity and product saturation, as there is low product differentiation in the market.
The market growth in Latin America was fueled by the Summer Olympics 2016 and the carnivals in Brazil. The increasing popularity of Latin music in other parts of the world has also propelled the market growth of the music industry. However, political unrest in Venezuela, economic dwindling of Brazil’s economy, and natural disasters would affect the market growth in the live event and concerts segments in the region.
In MEA, the concept of concerts and live music has not gained popularity yet. Thus, the market demand and penetration are low in these regions. However, significant events such as the 2020 Dubai Expo in the UAE and the 2022 FIFA World Cup in Qatar are expected to propel the market growth during the forecast period. With many vendors expanding their operations in these countries for market share, the demand for professional headphones will grow during the forecast period. MEA is likely to account for 6.17% market shares in terms of revenue in 2024.
Key Vendor Analysis
The global pro headphones market is highly competitive for vendors. The market remains mostly concentrated as the leading three key vendors constitute most revenue, with the growing influx of small and medium-sized vendors worldwide. Continuous variations in customer demands worldwide and a consistent need for technological enhancement in product offerings are driving vendors to refine and modify their unique value propositions. The growth of vendors in the market also depends on market conditions, technological innovations, and industry development. Therefore, vendors must expand their geographical presence while reviving domestic demand to achieve sustained growth. A majority of key leading vendors are focused on the European and North American markets. Thus, to capitalize on the increasing demand from the region such as APAC, Latin America, and MEA, these players are increasing geographical presence.
Other prominent vendors include ADAM Audio, Adam Hall Group, AKG (Samsung), Astell&Kern, Audeze, Audio2000’S, Behringer, Beyerdynamic, BGVP, CAD Audio, CharterOak Acoustic Devices, Direct Sound, Fearless Audio, Flare Audio, Focal Spirit Professional, Grado, Hear Technologies, HiFiMan, inMusic, JH Audio, JTS Professional, Koss, Loud Audio, Meze Audio, Nady systems, Pioneer, Prodipe, RHA, Roland, Samson Technologies, Sensaphonics, Sony, Takstar, TEAC, Tin HiFi, Ultrasone, Westone Laboratories, Yamaha, Zound Industries (Marshall)
Key Market Insights
The report provides the following insights into the pro headphones market for the forecast period 2019–2024.
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