The growing number of fitness-conscious population is driving the growth of the global sports headphones market
Advancements in audio technology, designs, and manufacturing are driving the global sports headphones market. The inclusion of biometric sensors, ergonomic design, high-noise cancellation feature, the increased latency of wireless headphones, and an in-line mic with playback controls is playing a vital role in the growth of the global sports headphones market. New-age earphones are known for high performance, exaggerated bass, acoustic fidelity, secure fit, a high degree of protection from moisture and dust.
The launch of earphones with the Ingress Protection Rating (IPX) certification, which ensures earbuds are sweat-proof and water-resistant, is further increasing the popularity of the sports headphones market.
Smart sports headphones offer several exceptional features. Vendors offer models that are resistant to water and sweat, provide extra comfort, and fit appropriately during workouts and stream the music to the user.
Also, the growing market for fitness clubs and the rising number of actively engaged gym and fitness enthusiasts are expected to drive the growth of the global sports headphones market. Further, the rise in music subscription services among music enthusiasts is likely to boost the sale of earphones and headphones globally. The growth in music subscription services is expected to underpin the growth of sports headphones as an increasing number of users prefer to listen to their favorite music during working out. The global sports headphones market is expected to grow at an impressive CAGR of over 14% during 2018–2024.
SPORTS HEADPHONES MARKET SEGMENTATION
This market research report includes detailed market segmentation by
- Distribution Channel
SPORTS HEADPHONES MARKET: PRODUCTS
The increased level of comfort and portability is a significant factor for the popularity of in-ear headphones among users
In-ear sports headphone models are highly popular in the market as they are feature-rich and lightweight. With the introduction of true wireless headphones, the revenue share of in-ear devices has risen steeply in recent years in the sports headphones market. These models are highly adopted by the people that actively stream music during sports activities and workout sessions. Further, the increased level of comfort and portability offered by in-ear models make them an instant hit among sports enthusiasts.
The development in audio technology and the entry of new vendors, which offer models with features such as removable and washable earpads and an ergonomic fit, are likely to drive the demand of on-ear sports headphones. Also, the increasing price of over-ear models is auguring well for the growth of the on-ear sports headphones market.
SPORTS HEADPHONES MARKET: FEATURES
Feature-loaded smart true wireless sports headphones are redefining the genre of wearables as they are integrating with functionalities and capabilities
The high adoption of true wireless headphones is expected to drive the smart sports headphones market during the forecast period. Smart sports headphones are loaded with several innovative features such as water and sweat resistant, gesture recognition, sensors, heartbeat monitor, biometric recognition, and voice controls. Also, advancements in audio technology and sound engineering are placing smart headphone at the center of the connected universe. Smart earphones are attracting athletes and health-conscious individuals as they allow them to monitor body vitals. Further, feature-loaded smart true wireless earphones are redefining the genre of wearables as they are integrating functionalities and capabilities of several electronic devices into small in-ear wireless earbuds.
Non-smart sports headphones are likely to observe slow growth during the forecast as the segment is experiencing stagnation worldwide. Although the revenue of the segment will grow, it is expected to witness a decline in the growth rate because of the increasing adoption of technologically advanced wireless devices. The advent of smart headphones is likely to affect the non-smart segment adversely, and this trend is expected to continue during the forecast period.
SPORTS HEADPHONES MARKET: TECHNOLOGY
The introduction of water and sweat-resistant wireless headphones is growing traction among sports enthusiasts
The incorporation of innovative technology such as active head tracking, 3D surround sound delivery, and onboard storage in wireless sports models is expected to drive the growth of the wireless sports headphones. Besides, the increased integration of wireless devices with home entertainment systems is another important factor driving the global sports headphones market.
True wireless sports headphones have been positioned a notch above standard wireless models as they have capabilities to provide users with better hearing level and higher control over surrounding sound. Given their advancement in appearance and designs, sound quality, the share of the segment is expected to grow during the forecast period. Further, the introduction of water and sweat-resistant true wireless earphones is growing traction among consumers, especially sports and fitness enthusiasts, thereby presenting high growth opportunities for the true wireless sports headphones models.
The wired sports headphones segment is highly popular in emerging countries, given their competitive pricing. Although the segment has been dominating the market for a long period, wired ones are witnessing decline due to the growing adoption of wireless ones among consumers. The segment is further losing its sheen because of improvements in manufacturing and audio technology in wireless headphones.
SPORTS HEADPHONES MARKET: DISTRIBUTION CHANNEL
The ease-of-accessibility afforded by online stores is likely to increase the revenue of the global true wireless headphones market
The increasing number of OEMs’ e-commerce portals and online direct-to-consumer stores such as Amazon, eBay, Best Buy, Alibaba, and JD.com is contributing to the growth of the online segment in the global market. Several leading vendors are promoting the concept and use of Bluetooth devices and technology through social media channels, thereby attracting the maximum number of consumers in the market. The availability of a wide range of products is fueling the growth of online distribution channels in the global market. The ease-of-accessibility and convenience afforded by online stores will contribute toward the revenue of the global true wireless earphones market.
Specialty stores such as Apple Stores, Bose Stores, and Harman Lifestyle Showrooms are attracting the maximum number of consumers in the retail segment in the market. Several vendors from the UK and the US are selling their finished products in electronic stores, supermarkets & hypermarkets, or online stores, which is contributing to the growth of the segment. Walmart, Costco, Sears, Home Depot, Best Buy, and Target are some of the leading players in the retail space.
SPORTS HEADPHONES MARKET: GEOGRAPHY
The growth in streaming music services is one of the key factors driving the market in North America
The popularity of paid digital audio subscriptions such as investment in music and fitness subscriptions and fitness gear is a key factor driving the Europe sports headphones market. In addition, the growing interest shown by fitness and sports enthusiasts in adopting sports headphones is expected to fuel the market growth. Further, true wireless and wireless sports models are gaining traction in the region due to control over ambient sound and enhanced sound experience. The high level of mobility offered by these headphones to the user.
A high number of internet users, especially millennials, the inclination to adopt new technology, high average disposable incomes, the proliferation of smartphones, the introduction of smart sports headphones, and high urbanization are driving the sports headphones market in North America. Also, the rise in the number of music and video playback applications and the growth in streaming music services have grown significantly. With the increasing trend of using premium wireless headphones as fashion accessories, the sports headphones market can expect tremendous growth in the coming years.
The availability of budget smartphones, the increase in disposable incomes, and the increased buying power in the middle-class population, especially in China, South Korea, and India are major factors driving the growth in the APAC region. In addition, the presence of several Chinese vendors offering low-priced models is immensely benefitting the sports headphones market in the region.
The demand for premium headphones is growing in the MEA region, especially in the UAE, Qatar, Bahrain, Kuwait, Israel, and Jordan. It is expected that wireless and active noise cancellation headphones will gain prominence in the MEA market. While the popularity of the beach gym concept in South Africa is favoring the market growth in Africa.
The growing number of smartphone users, the increase in the number of internet users, and an inclination toward online music streaming are fuelling the growth in the Latin America market. Further, the wireless sports headphones market in Latin America is expected to experience significant growth due to the growing number of connected devices in the region.
KEY VENDOR ANALYSIS
The increasing penetration of smartphones and connected mobile devices to stream the content online during sports and fitness activities will boost the sports headphones market. With a keen eye on the changing market landscape, vendors are incorporating several smart features in headphones, with secure fit being the focal point. There is a high demand for entry-level sports headphones in developing countries; local manufacturers currently meet this demand to a large extent. There is also a significant demand for specialized, high-end, better sound quality devices, which are catered by specialized brands such as Bose, Sony, Beats, JBL, Anker, and Sennheiser. Further, the emergence of innovative technologies across industries is expected to have a profound impact on product design, development, manufacturing, marketing, sales, aftersales, thereby offering seamless and customized consumer experience. Samsung, Sony, Sennheiser are the leading players in the market.
The Sports Headphones market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Market Segmentation by Products
- True Wireless
By Distribution Channel
- South Korea
- Latin America
- North America