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SMART SPEAKER MARKET SIZE TO CROSS OF USD 19 BILLION BY 2023, GROWING AT A CAGR OF OVER 31% DURING THE FORECAST PERIOD
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A smart voice assistant speaker is also known as a voice-controlled speaker or VPA-enabled speaker. It is a smart device through which the user can control using its voice. The speaker uses artificial intelligence (AI) to play music, find information, and control other connected devices in the house. A smart voice assistant speaker makes use of voice assistant platforms such as Alexa by Amazon, Google Assistant by Google, Cortana by Microsoft, and other platforms.
The global smart voice assistant speaker market will cross $4 billion, growing at an exceptional CAGR of more than 30% during the forecast period 2016-2022. Analysts at Arizton state that the high usage of voice assistants and voice first technology primarily drive the growth. The usage is expected to increase by over 21% in 2017. Also, the per capita income and increase spending in connected devices and smart homes are driving the global smart voice assistant speaker market.
Smart Voice Assistant Speaker Market at a Glance
The report provides a holistic view of the global market, the companies involved in the market, and the factors driving its growth. The report also provides information on some of the latest trends that are likely to become strong market driving forces over the next five years. It also provides the Porter’s Five Forces analysis along with a description of each force and its impact on the market. Further, it also provides complete value chain analysis of the global smart voice assistant speaker market.
Smart Voice Assistant Speaker: Vendor Analysis
Many vendors are expected to enter the market during the forecast period
As the global smart voice assistant speaker market presents a lucrative revenue growth potential, many vendors are expected to enter the market during the forecast period, which is expected to make it highly fragmented. Chinese manufacturers will expand their presence in Europe and North America, which are likely to lead the price war among vendors, and the increased commoditization can also lead to low-quality products being manufactured. Major vendors mentioned in the report Alphabet (Google), Amazon
The other prominent vendors included in the report are Beijing LingLong, Fabriq, Jam Audio, HARMAN, Invoxia, Lenovo, Mattel, Mycroft, NVIDIA, and Sony.
Other emerging vendors are Swan Solutions, Cubic Robotics, Silk Labs, Protonet, Interactive Voice, and SPACO.
Smart Voice Assistant Speaker: Market Dynamics
Increased penetration in developed countries to drive the market
The global smart voice assistant speaker market is likely to witness an increase in revenue during the period 2016−2022. However, Arizton expects that the YoY growth will relatively slowdown continuously after that. The major reason being increased penetration of smart voice assistant speakers globally, especially in developed countries such as the US, Germany, and the UK. In 2016−2022, in value terms, the YoY growth of smart voice assistant speakers will be in double digits due to the high demand from North America and Europe coupled with the rise in awareness about these devices in developing countries of APAC and RoW.
Increasing popularity of voice-first technology and growing push for digital economy in developing economies are among the latest trends that are likely to drive the market growth. The usage of voice search is witnessing an unprecedented growth among consumers worldwide. There has been a sudden rise in the volume of voice searches in the recent past. Voice searches will have a large anticipated impact on the marketplace in terms of advertising, payment, and processing among others. Increasing dominance of voice searches demonstrates the ongoing widespread popularity of voice-first technology. With an increasing influx of these devices on the consumer mainstream household equipment category, the market is witnessing a major spurt in the demand for smart voice assistant speakers in the US and other parts of the world.
Smart Voice Assistant Speaker: Geographical Analysis
North America is likely to account for market shares of 42.87% and 49.74% in terms of unit shipment and revenue, respectively, in 2022.
The penetration of smart voice assistant speaker in the US is increasing rapidly. For instance, about 13 million US households had purchased at least one smart voice assistant speaker until December 2016. This number of households is expected to increase 2.5 times by the end of 2017 from the same in 2016. However, North America will lose a major chunk of its share in the global market to Europe and APAC during the forecast period.
Frequently Asked Questions
The global smart voice assistant speaker market will cross $4 billion, growing at a majestic CAGR more than 30% during the forecast period 2016−2022. The market is majorly driven by the fast-paced and advanced lifestyle in developed countries such as the US, Canada, the UK, and Germany. Though the North America will remain as the largest market, the European region is also witnessing tremendous growth and likely to be the second largest market for smart voice assistant speakers. Connected devices are witnessing a high popularity in the European market, and smart voice assistant speakers are also gaining popularity.
Smart Voice Assistant Market : Geographical Segmentation and Market Size 2016 ($ million)
Report Timeline
- Historic Year: 2014−2015
- Base Year: 2016
- Forecast Year: 2017−2022
Major Vendors included in the report are as followings
- Alphabet (Google)
- Amazon
The other prominent vendors in the smart voice assistant speaker market are Beijing LingLong, Fabriq, Jam Audio, HARMAN, Invoxia, Lenovo, Mattel, Mycroft, NVIDIA, Sony.
Other emerging vendors are Swan Solutions, Cubic Robotics, Silk Labs, Protonet, Interactive Voice, SPACO.
Scope of the Report
The report considers the crucial facts of the global smart voice assistant speaker market and provides the growth forecast for the period 2017–2022. It includes a detailed study of growth drivers, trends, and restraints.
The market size includes the sale of smart voice assistant speaker used by individuals for the home purpose only. It excludes the revenue generated from the sale of smart hubs. The report differentiates smart hubs from smart voice assistant speakers on the basis that smart hubs are compatible with a wide range of smart things as well as smart light bulbs, switches, and outlets.
The report provides the analysis of key segments of the market in terms distribution channel, geography, and vendors. It provides a detailed analysis of the revenue from the following segments:
- Revenue
- Shipment
Distribution Channels
- Retail
- Mass market players
- Electronic stores
- Online stores
Major Geographies
- APAC
- Europe
- North America
- RoW
The report includes leading trends, drivers, and restraints for each region.
List of Exhibits
Exhibit 1 Segmentation of Smart Voice Assistant Speaker Market
Exhibit 2 Market Size Calculation Approach 2016
Exhibit 3 Dual-income Households in US (1970 Vs. 2015)
Exhibit 4 Primary Reason for Using Voice Assistants and Voice Searches in US 2016
Exhibit 5 Primary Place of Voice Usage by US Nationals 2016
Exhibit 6 Voice Query on Hound Application in US by Major Categories
Exhibit 7 Total Fixed Broadband Subscriptions by Various Countries as of June 2016 (million)
Exhibit 8 Total Mobile Broadband Subscriptions by Select Countries as of June 2016 (million)
Exhibit 9 Smart Homes in North America and Europe by Installed Base (million units)
Exhibit 10 Internet Penetration in Asian Countries March 2017
Exhibit 11 Google Trends for Voice Searches June 2008–March 2017
Exhibit 12 Expected Contribution of Mobile Internet and IoT in GDP Growth in APAC by 2025
Exhibit 13 Sensitivity Analysis of Key Market Trends 2016–2022
Exhibit 14 Value Chain Analysis of Smart Voice-assistant Speaker 2016
Exhibit 15 Global Smart Voice Assistant Speaker Market 2014−2015
Exhibit 16 Global Smart Voice Assistant Speaker Market 2016−2022 (million units)
Exhibit 17 End-user of Voice Search by Age Category October 2016–March 2017
Exhibit 18 Global Smart Voice Assistant Speaker Market 2016−2022 ($ million)
Exhibit 19 Comparison of CAGR of Global Speaker Market vis-à-vis Global Smart Voice Assistant Speaker Market 2016−2022
Exhibit 20 ASP of Smart Voice Assistant Speaker ($)
Exhibit 21 Global Urban and Rural Human Population (million)
Exhibit 22 Women Workforce in Japan
Exhibit 23 Penetration of Smartphones in North America, Western Europe, and APAC
Exhibit 24 Global Internet-based Offline Retail Sales vis-à-vis Brick-and-mortar and Online Sales
Exhibit 25 Five Forces Analysis 2016
Exhibit 26 Various Distribution Channels of Global Smart Voice-assistant Speaker Market
Exhibit 27 Distribution Channel Flow of Smart Voice Assistant Speakers
Exhibit 28 Smart Voice-assistant Speakers Market by Distribution Channels 2016
Exhibit 29 Market Share of Various Regions in Global Smart Voice Assistant Speaker Market
Exhibit 30 Comparison of CAGR of Key Geographies
Exhibit 31 Annual Saving Ratio of US
Exhibit 32 Smart Voice Assistant Speaker Market in North America (million units)
Exhibit 33 Change in US GDP Growth Rate
Exhibit 34 Smart Voice Assistant Speaker Market in North America ($ million)
Exhibit 35 Smart Voice Assistant Speaker Market in Europe (million units)
Exhibit 36 Changes in Per Capita Disposable Income in EU-28 Countries
Exhibit 37 Annual Saving Ratio of Western European Countries
Exhibit 38 Change in Annual Household Disposable Income in Europe (%)
Exhibit 39 Smart Voice Assistant Speaker Market in Europe ($ million)
Exhibit 40 Smart Voice Assistant Speaker Market in Europe by Key Countries (Unit Shipment) 2016
Exhibit 41 Smart Voice Assistant Speaker Market in APAC (million units)
Exhibit 42 Gross Domestic Savings of China, India, and South Korea (percentage of income)
Exhibit 43 Increase in Urban Population in APAC (Overall Population %)
Exhibit 44 Smart Voice Assistant Speaker Market in APAC ($ million)
Exhibit 45 Comparison of Southeast Asian Countries with Income Brackets
Exhibit 46 Urban Households in China: Income Breakup
Exhibit 47 Smart Voice Assistant Speaker Market in RoW (million units)
Exhibit 48 Smart Voice Assistant Speaker Market in RoW ($ million)
Exhibit 49 Overview of Market Concentration in Various Geographies 2016 (as illustrated by HHI)
Exhibit 50 Global Smart Voice Assistant Speaker Market by Vendor Share 2016
Exhibit 51 Alphabet Revenue Generation by Business Segment FY2016
Exhibit 52 Alphabet Revenue Generation by Geographical Segment FY2016
Exhibit 53 Amazon.com Revenue Generation by Business Segment 2016
List of Tables
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013−2016
Table 4 Several Virtual Assistants in Market (May 2017)
Table 5 Real GDP per Capita Growth in Various Developing Countries 2013–2015
Table 6 Impact of Market Growth Enablers
Table 7 Impact of Market Growth Enablers 2016
Table 8 Average Internet Speed in Select APAC Countries 2016
Table 9 YOY Impact of Market Restraints
Table 10 Impact of Market Restraints 2016
Table 11 Average IoT Expenditure by Various Industries 2015 (overall % of revenue)
Table 12 Digitization Plans of Select Countries in APAC
Table 13 YOY Impact of Market Trends and Opportunities
Table 14 Impact of Market Trends and Opportunities 2016
Table 15 Bose Product Bundling in Market
Table 16 Smart Speaker by Alphabet
Table 17 Smart Speaker by Amazon
Table 18 Product in Development Stage as of February 2017
Table 19 Qualitative Summary of Global Smart Voice-Assistant Speaker Market
Table 20 Quantitative Summary of Global Smart Voice-Assistant Speaker Market by Geography(million units)
Table 21 Quantitative Summary of Global Smart Voice-Assistant Speaker Market by Geography($ million )
Table 22 Quantitative Summary of Global Smart Voice-Assistant Speaker Market by Geography(Revenue % )
1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Product Type
4.3.2 Market Segmentation by End User
4.3.3 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Currency Conversion rate
5.2 Market Derivation
6 Market at a glance
7 Introduction
7.1 Virtual-assistance Technology
7.2 Macroeconomic Factors Helping in Market Growth
7.2.1 Per Capita GDP in Developing Markets
7.2.2 Dual-income Households in Developed Markets
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Increased Instances of Voice Searches
8.1.2 Penetration of Broadband and Internet Connections
8.1.3 Increased Adoption of Smart Homes
8.1.4 YOY Impact of Market Growth Enablers
8.1.5 Impact of Market Growth Enablers
8.2 Market Restraints
8.2.1 Low Internet Penetration in Developing Economies
8.2.2 Security Issues and Ethical Concerns
8.2.3 YOY Impact of Market Restraints
8.2.4 Impact of Market Restraints
8.3 Market Opportunities & Trends
8.3.1 Increasing Popularity of Voice-first Technology
8.3.2 Increasing Investment on IoT by Vendors
8.3.3 Growing Push for Digital Economy in Developing Economies
8.3.4 Impact of Market Trends and Opportunities
8.3.5 Impact of Market Trends and Opportunities
8.3.6 Sensitivity Analysis of Key Market Trends
9 Value Chain Analysis
9.1 Overview
9.1.1 Raw Materials
9.1.2 Manufacturers
9.1.3 Distributors/Dealers
9.1.4 Retailers
9.1.5 End-user
10 Global Smart Voice Assistant Speaker Market
10.1 Historical Market SIZE
10.2 Market Size and Forecast
10.3 Porter’s Five Forces Analysis
10.3.1 Threat of New Entrants
10.3.2 Bargaining Power of Suppliers
10.3.3 Bargaining Power of Buyers
10.3.4 Threat of Substitutes
10.3.5 Competitive Rivalry
11 Smart Voice Assistant Speaker Market - Distribution Channels
11.1 Distribution Overview
11.1.1 Manufacture, Production, and Distribution
11.1.2 Distribution through Retail Stores
11.1.3 Distribution through Online Websites
12 Smart Voice Assistant Speaker Market – By Geography
12.1 Market Overview
13 North America: Smart Voice Assistant Speaker Market
13.1 Market Size and Forecast
13.2 Key Countries
13.3 Leading Trend, Driver, and Restraint
14 Europe: Smart Voice Assistant Speaker Market
14.1 Market Size and Forecast
14.2 Key Countries
14.3 Leading Trend, Growth Enablers, and Restraint
15 APAC: Smart Voice Assistant Speaker Market
15.1 Market Size and Forecast
15.2 Key Countries
15.3 Leading Trend, Growth Enabler, and Restraint
16 RoW: Smart Voice Assistant Speaker Market
16.1 Market Size and Forecast
16.2 Key Countries
16.3 Leading Trend, Growth Enabler, and Restraint
17 Competitive Landscape
17.1 Competitive overview
17.2 Market Structure and Mapping of Competition
17.2.1 Herfindahl-Hirschman Index
18 Key Company Profiles
18.1 Alphabet (Google)
18.1.1 Business Overview
18.1.2 Business Segment
18.1.3 Geographical Segment
18.1.4 Google in Smart Voice-assistant Speaker Market
18.1.5 Product Offerings
18.1.6 Key Strategies
18.1.7 Key Strengths
18.1.8 Key Opportunities
18.2 Amazon.com
18.2.1 Business Overview
18.2.2 Business Segment
18.2.3 Amazon in Smart Voice-assistant Speaker Market
18.2.4 Product Offerings
18.2.5 Key Strategies
18.2.6 Key Strength
18.2.7 Key Opportunities
19 Other Prominent Companies
19.1 Apple
19.1.1 Overview
19.1.2 Product Offering
19.1.3 Strategy
19.1.4 Strength
19.2 Beijing LingLong
19.2.1 Overview
19.2.2 Product Offering
19.2.3 Strategy
19.2.4 Strength
19.3 Fabriq
19.3.1 Overview
19.3.2 Product Offering
19.3.3 Strategy
19.3.4 Strength
19.4 JAM Audio
19.4.1 Overview
19.4.2 Product Offering
19.4.3 Strategy
19.4.4 Strength
19.5 Harman International Industries
19.5.1 Overview
19.5.2 Product Offering
19.5.3 Strategy
19.5.4 Strength
19.6 Invoxia
19.6.1 Overview
19.6.2 Product Offering
19.6.3 Strategy
19.6.4 Strength
19.7 Lenovo
19.7.1 Overview
19.7.2 Product Offering
19.7.3 Strategy
19.7.4 Strength
19.8 Mattel
19.8.1 Overview
19.8.2 Product Offering
19.8.3 Strategy
19.8.4 Strength
19.9 Mycroft AI
19.9.1 Overview
19.9.2 Product Offering
19.9.3 Strategy
19.9.4 Strength
19.1 NVIDIA
19.10.1 Overview
19.10.2 Product Offering
19.10.3 Strategy
19.10.4 Strength
19.11 Sony
19.11.1 Overview
19.11.2 Product Offering
19.11.3 Strategy
19.11.4 Strength
19.12 Other Prominent Vendors Worth Mentioning
20 Report Summary
20.1 Key Takeaways
20.2 Strategic Recommendations
20.3 Qualitative Summary of Global Smart Voice Assistant Speaker Market
20.4 Quantitative Summary of Global Smart Voice Assistant Market
21 Appendix
21.1 List of Abbreviations
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