The popularity of rental services is increasing as several vendors are offering steam cleaner equipment on the rent or lease basis
The steam cleaner market to reach USD 3.5 billion by 2024, growing at a CAGR of 6% during the forecast period. The awareness to decrease usage of harmful chemicals and their presence in runoff water is a major factor for the growth of the global steam cleaner market. The rise in construction, hospitality, commercial, and retail industries and the growing adoption of energy-efficient and sustainable practices are other main factors driving the growth.
Steam cleaner devices are primarily used in industries such as automotive, food and beverages, pharmaceutical, chemical, mining, textiles, plastics, and aerospace. They help to maintain overall cleanliness and hygiene in residential and commercial spaces. Hence, the increasing awareness of sanitization is expected to drive the market during the forecast period.
One of the emerging trends witnessed is the introduction of environmentally sustainable services. Green cleaning mainly refers to the usage of amenities that have a less impact on human health and the environment. Equipment manufacturers are constantly evolving technology to meet industrial standards, thereby generating several opportunities for the players. Both residential and commercial end-users in developed countries and in a few emerging economies are focusing on adopting sustainable technologies.
The increasing demand for carpet cleaning in residential and commercial segments is also boosting steam cleaner equipment. Also, the popularity of rental services is increasing as several vendors are offering equipment on rent and lease. A new market trend of variable term rental has become a significantly popular alternative to purchasing of the equipment because it is cost-effective and hassle-free. Therefore, the growth in rental services is set to rise in the future. Financial constraints, regulations, and high ownership costs are the growth of equipment rental services industry. This further substantially increases the adaptation in the equipment rental industry.
Steam Cleaner Market Segmentation
This research report includes detailed segmentation by
- Product type
- Power source
- Cleaning methods
- Distribution channel
Insights by Product Type
Upright equipment is the most popular equipment for floor sanitization and hygiene
The North America region will witness the highest incremental growth during the forecast period. The high prevalence of specialty equipment in the US and Canada and the increased awareness and proclivity for green practices have bode well for the market. Upright devices are the most popular equipment for floor sanitization and hygiene. These devices are largely popular in developed countries such as the US and Europe, however, their adoption is currently growing across the globe, especially in commercial and residential segments.
Canister equipment is mainly suitable for commercial and industrial applications as they can remove grease, tough stains, food and beverage stains with ease. They are also used for upholstery cleaning. The need for quick-fix solutions in restaurants, hotels, food stations, pharmaceuticals, and other commercial places is majorly contributing to the growth. APAC accounted for the third-highest share for cannister devices in 2018. The increased construction output and the growing awareness of clean and hygienic workspaces, as well as public places, are major boosts for market growth.
Insights by End-user
The heightened sense of hygiene consciousness is to drive the market for sustainable and eco-friendly floor cleaning equipment
The adoption of steam cleaner devices in residential settings is primarily driven by the need to achieve a hygienic and chemical-free cleaning of floors, walls, and kitchens. They are gaining traction as deep cleaning and sanitization of carpets at homes is growing. Kitchen and carpets form the largest application end-users in the residential segment. The growing residential construction has increased the expenditure on remodeling and renovations. The heightened sense of health and hygiene consciousness among consumers is to drive the market for substantial and eco-friendly floor cleaning equipment.
The rise in shopping malls, retail outlets, hotels, and offices is likely to drive the commercial segment. Steam cleaner equipment is affordable, easy to operate, and are available in various variants to suit diverse need depending on-premises. However, the increasing application in non-residential spaces, including hospitality & retail, corporate offices, travel & transportation, educational institutes, government institutes, manufacturing, and production facilities is a major boost to the market. The growth of the hospitality industry is expected to drive the growth of industrial and commercial cleaning equipment.
The increasing demand for residential and corporate services accounts for the major revenue of the contract cleaning segment worldwide. Major drivers such as increasing disposable incomes, growing construction expenditure, and a rising number of business establishments are driving the contract cleaning industry. This segment is highly fragmented with the presence of a few national players and numerous domestic and local players. Although the market is mature in a few geographies, it will continue to witness growth due to the growth in private and public organizations that outsource services.
Insights by Cleaning Method
The capacity of dual steam cleaner to provide steam, as well as vacuuming function, is a key driver for the market
North America was the largest market for steam only equipment, accounting a 36% share in 2018. APAC, however, is expected to emerge as the fastest market during the forecast period. Factors such as rapid urbanization, infrastructure development, changing lifestyles, and increasing disposable income are mainly driving the segment. The markets in MEA and Latin America are also expected to grow significantly during the forecast period. The increasing usage of steam cleaning for floor, tiles, kitchens and food stations, children and pet area, as well as synthetic fabrics is driving the segment. Steam cleaner devices can easily remove tough stains from synthetic fabrics and hard surfaces, while deep cleaning and sanitizing the surface.
The capacity of dual steam cleaner to provide steam, as well as vacuuming functions, is a key driver. Steam only cleaner provides deep cleansing; however, this equipment does not rinse the surface as performed by the steam-and-vacuum cleaner. They may not remove the detergent completely and cause re-soiling of the carpet eventually.
Insights by Power Sources
Advancements in battery technology are driving the adoption of the battery-powered segment
With the growing need to reduce air pollution emissions, consumers prefer battery-powered equipment over electric-powered ones. Battery-powered equipment is hassle-free as they do not need cable trails, thereby increasing mobility. Manufacturers are adopting lithium-ion batteries given their high productivity, long runtime, low maintenance, and less charging time. Hence, advancements in battery technology are likely to drive the adoption of the battery-powered device.
The electrical corded cleaner is used in standard cleaning equipment, especially for the commercial purpose. They are simple to operate and reduce labor cost, provide efficient and faster cleansing, enhancing productivity. However, electrical models also reduced the maintenance cost than battery-powered. The market for corded steam cleaner, which primarily depends on the availability of power in the residential as well as commercial segment, has witnessed a swift adoption in North America and Europe. In terms of growth prospects, North America is expected to add revenues of $214 million, followed by APAC during the forecast period. The higher revenue increment in APAC can be attributed to the overall growth of the steam cleaner market due to the growing share of potential consumer base that are opting for greener practices in countries such as Japan, South Korea, and Australia.
Insights by Distribution Channels
The growth in online sales is expected to focus on lowering costs, improving efficiencies, and opening to new business opportunities
The market is being highly competitive; distributors are increasingly focusing on extending their reach to improve business opportunities and aftermarket services. Steam cleaner equipment is mainly sold through retail distribution channels such as specialty stores, dealership and distributors, supermarkets, and hypermarkets. The distribution environment is rapidly evolving with systems and processes being upgraded at a rapid pace. Changes are being spurred by expanding competition, accelerating digitization, constant disintermediation, and consumerization of expectations. This is expected to continue further with a focus on lowering costs, improving efficiencies, and opening to new opportunities. New forms of competition and business models are emerging due to technological advances, disrupting operations.
Online sales contributed a 20 % share in 2018, driven by the demand from retailers, dealers, and consumers for a multi-channel approach and support. Steam cleaner devices are sold largely through dealership websites and online retailers. A lot of offline distributors are moving the sale’s process online by incorporating e-commerce solutions and enterprise resource planning systems.
Insights by Geography
The growing demand for innovative cleaning equipment APAC is supported by strong economic growth and increased construction activities
North America was the largest market with a 37% share of the revenue in 2018. Strong economic growth, the establishment of new businesses, company expansions, and increased construction activities, as well as the growing traction toward environment friendly practices are driving the demand in the region.
The European market is driven by the growing installation of hard flooring in new buildings as well as high demand from renovations activities to clean the tile grout as well as air ducts. Renovating and retrofit activities bode well for new purchase of steam cleaner devices. Consumers generally prefer to invest in cleaning and housekeeping equipment to upgrade their home caretaking abilities.
APAC is the fastest growing market with a CAGR of over 7% during the forecast period. The market is mainly driven by China, Australia, South Korea, and Japan. Strong economic growth, coupled with rising construction activities and high disposable income, has primarily supported the growth in the region. The growing demand for innovative cleaning equipment in these countries is supported by strong economic growth, increased construction activities, and high disposable income among the population. Moreover, the stringent regulations sanitization and increasing hygiene awareness is highly likely to drive sales in the region.
MEA is another fast-growing construction sector and infrastructural development. The increasing construction activities in the Middle Eastern countries and proactive government policies for cautious use of water and sustainable practices are resulting in high demand for green equipment in the region. The upcoming Expo 2020 Dubai is expected to drive the construction of infrastructural facilities. Therefore, hospitality and leisure industries are also growing in the region. The expansion of hotels and other accommodation services is driving the growth in the region, including innovative and environment-friendly products.
The largest demand is largely coming from Brazil and Mexico, the largest economies in the region. The growth in tourism and hospitality industries and infrastructural development is driving the demand in the region.
Insights by Vendors
The global steam cleaner market is highly competitive, with the presence of many vendors. Rapid technological improvements have benefitted vendors as consumers are expecting continuous innovations and upgrades, especially ability to provide hygienic cleaning without the use of chemicals. The current scenario is driving vendors to alter and refine their unique value proposition to achieve a strong presence. Major vendors are adopting innovative technologies to retain their market position. Currently, the market is dominated by vendors that have a global presence. Many global players are expected to expand their reach worldwide during the forecast period, especially in the fast-developing countries of APAC.
The steam cleaner market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Market Segmentation by Products
- Contract Cleaning
By Cleaning Method
- Steam Only
- Steam & Vacuum
By Power Source
By Distribution Method
- South Korea
- Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa
- North America