U.S. PET GROOMING SERVICES MARKET INSIGHTS
- The U.S. pet grooming services market size to reach USD 6 billion in 2026, growing at a CAGR of 5% during the forecast period.
- In 2020, the total revenue share of the US pet industry stood USD 99 billion.
- 42% of the US pet care services market comprises businesses offering pet grooming services.
- The pet grooming service market is expected to grow 1.4 times during the forecast period posing an absolute growth of 38%.
- Despite the outbreak of the COVID-19 pandemic, the US pet industry's revenue reached USD 99 billion in 2020 from USD 95.7 billion in 2019.
The pet grooming market is witnessing an increasing application of natural and non-toxic products. The constant technological innovations are driving the growth of the market by accelerating the demand for pet grooming services with better technical features and efficiency. With the increasing pet humanization trend, coupled with high adoption, several owners prefer organic or natural products to ensure their pets' safety and health. Pet enthusiasts are switching from products containing artificial additives to natural or organic-based products. In an attempt to follow sustainable practices, several grooming service providers opt for reusable and recycled products. The Southern region is expected to dominate the US pet grooming services market and grow at a CAGR of 5.68%. The bath & dry segment and salon services segment have the potential to generate more revenue during the forecast period.
- The increase in digitalization and e-commerce portals is likely to increase the demand for online grooming services and other premium amenities.
- Millennials are the largest pet-owning generation and have overtaken aging baby boomers. The increasing preference for pet ownership among millennials is a significant driver for the mobile services market's growth.
- The rising awareness of pet care accelerates the demand for specialized shampoos and conditioners, thereby driving the growth of grooming products.
- The increasing adoption rate and the popularity of pet humanization concepts significantly contribute to the demand for several grooming products.
U.S. PET GROOMING SERVICES MARKET SEGMENTATION
This research report includes a detailed segmentation by
INSIGHTS BY TYPE
The US dog grooming services market expects to reach over USD 3 billion by 2026.
A major factor influencing these services is the increasing adoption of dogs and the pet humanization concept's popularity. Approximately 5% of the US adults adopt dogs and are willing to pay for premium care such as healthcare, organic food, training, and regular grooming. One of the prominent key players offering dog grooming services is Aussie Pet Mobile, a mobile service provider that has a significant presence across the West, Midwest, Northeast, and South US. It offers quality, care, convenience, and affection for dogs of all shapes and sizes. Several other prominent players in the market offer dog services include Camp Bow Wow and PetSmart.
The US cat grooming services market is likely to grow at a CAGR of over 5% during 2020–2026.
With over 62% pet ownership in the US, over 42 million households own cats. Cats are treated as part of the family, and pet owners are keen to spend on premium amenities such as grooming and training services. Although cats are self-cleaning creatures with limited grooming needs, regular brushing helps remove loose hairs and dead skin and prevent external parasitic infections.
INSIGHTS BY SERVICES
The bath & dry segment is growing at a CAGR of approx. 6%.
The bath and dry segment expects to generate a relatively higher revenue than other segments as most grooming amenities require products such as shampoos and conditioners. Regular bathing with lukewarm water and mild shampoo keeps the pet hygienic and relaxed and prevents knots and skin infections. However, bathing comes with their own set of challenges as they depend on the animal’s breed, lifestyle, and health needs.
The hair & skin segment is likely to account for over USD 1 billion by 2026.
Regular grooming helps maintain healthy coats and skin and allows groomers to identify abnormalities, including parasitic infections caused by fleas and ticks. Grooming services such as scrubbing, blow-drying, and brushing remove dead skin and hair, allowing proper circulation. Hair and skin grooming include haircuts, de-shedding, de-matting, and de-ticking treatments. Although the frequency of these services is relatively lower than bath & dry amenities, the market is expected to witness growth in the South, Midwest, and Northeast regions of the US.
INSIGHTS BY OPERATION
In 2020, the salon services segment accounted for the largest U.S. pet grooming services market share of approx. 78%.
Salon pet grooming services are the primary revenue generators and are expected to dominate during the forecast period. Salons are affordable and can provide services to a large number of pets per day. These can take a longer duration than mobile services and are widely available across the US. These saloons offer bathing, brushing, nail trimming, ear and eye cleaning, haircutting, de-shedding, de-matting, and flea and tick treatment.
The mobile grooming services segment is likely to grow at an impressive CAGR of 5.33%.
The increasing preference in the millennial population to own pets is one of the major drivers for the mobile services market's growth. Mobile services offer flexibility, comfort, and convenience; hence, they are increasing acceptance among pet lovers and owners.
South, West, and Midwest are the major revenue contributors to the U.S. pet grooming services market share.
Increasing awareness of the health and hygiene of pets is anticipated to drive the US market growth. In the southern region, most households prefer dogs over cats. Arkansas has the highest percentage of dog ownership in the US, with over 51% of households owning dogs. The increasing adoption rate is likely to drive pet grooming services as owners consider them as family members and provide premium care. One of the key players offering pet services in the Southern region is PetSmart. The player has 1650 pet stores across the US and offers more than 200 in-store PetSmart, PetsHotel dog, and cat boarding facilities.
MARKET VENDOR ANALYSIS
The US pet grooming products market is fragmented with the presence of several companies. Aussie Pet Mobile, The Pooch Mobile, Camp Bow Wow, Pet Palace Preppie Pooch, Oscar’s Pet Resort, Kriser’s, Canine Studio. Chama’s, Canine House of Style, Bow Wow Meow, Red Rover, Dog Gone Hairy, and The Pet Maven are the major vendors in the North America market. Several players or startups are tapping into the growing demand for mobile pet grooming services. Most groomers prefer mobile services on their own or through franchisees. Aussie Pet Mobile, one of the key players in the U.S. pet grooming services market, offers franchising opportunities. Despite the impact of the COVID-19 pandemic, Aussie Pet Mobile expects to expand by adding new franchisees across the US.
The U.S. pet grooming services market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
- Bath & Dry
- Hair & Skin
- Nail & Paws
- Eye, Ear, & Teeth