U.S. Commercial Lawn Mower Market - Comprehensive Study and Strategic Analysis 2020−2025

INDUSTRY INSIGHTS

The U.S. commercial lawn mower market size is likely to reach revenues of over USD 4.4 billion by 2025, growing at a CAGR of around 4% during 2020-2025. The U.S. commercial lawn mowers industry is growing due to the demand for landscaping services in residential lawns, golf courses, sports fields, and public parks. The use of IoT-enabled systems in combination with machine learning and AI, could lead to a paradigm shift in the country’s system management and control. The landscaping industry is rising in commercial construction activities due to the increasing demand for backyard beautification, contributing to the growth of the market in the US. The development of green spaces and green roofs is driving the US industry's need for innovative lawn mower products. Because of their application in golf courses and other large parks and lawns, the increasing deployment of new commercial technology would fuel market growth.

The U.S. commercial lawn mower market will witness surging demand during the period 2019−2025. With the increase in spending toward the professional landscaping services, connecting lawn mowers with the internet of technology, development of sustainable cities, among others, the demand for various lawn mowers is anticipated to increase. Further, activities such as golf are becoming mainstream consumer leisure destinations, thereby witnessing high growth in the US.

SNIPPETS

• The commercial walk-behind segment is expected to reach over $3.1 billion by 2025, owing to the growing demand for backyard beautification and the rise in the landscaping industry.
• The gas-powered segment is likely to witness a revenue of over $4.1 billion by 2025 due to their high power to perform tougher and demanding tasks.
• The professional landscaping services segment is projected to reach a revenue of close to $3 billion by 2025 on account of restricted measures for the usage of water and ecological landscaping measures.
• The dealers & distributors segment is likely to account for a major share of the distribution mechanism.

U.S. COMMERCIAL LAWN MOWER MARKET SEGMENTATION

This research report includes a detailed segmentation by

1. Products
2. Fuel Type
3. End-user
4. Blade Type
5. Drive Type
6. Start Type

INSIGHTS BY PRODUCT

In terms of revenue, the walk-behind segment dominated the U.S. commercial lawn mower market share with 72% in 2019. The increasing demand for professional landscaping services in the country will propel the demand for commercial lawn mowers to gain some market revenue during the forecast period. Industrial gardens, residential gardens, public parks, industrial areas, and institution gardens are the major end-users of these devices. Further, In the US, gardening is one of the ideal outdoor recreational activities that are likely to boost the demand for walk-behind mowers.

Commercial ride-on lawn mowers are witnessing a significant demand among professional and semi-professional users in the US. They have profound usage for professional contractors, with variations in cutting decks size, type of the fuels being used, along with the different engine options as well. One of the main reasons ride-on mowers are preferred is that space comes at a premium on the transporting trailer, and they are easier to store. Another rendition of efficiency, i.e., sustainability, is also gaining momentum, increasing demand for electric ride-on mowers.

INSIGHTS BY END-USERS

Increasing innovations such as mobile-based services enable landscapers to perform the operations effectively. Companies collaborate with Virtual & Interactive Landscape Design Software companies to add more value to the product as they will allow users to utilize some drafting program to create scale in landscape plans via a computer. This will enable companies to remain competitive in the market and maximize profit. The US is witnessing robust growth in the demand for commercial landscaping services. Further, the growth in commercial construction, office spaces, and large parks and gardens has led to an increment in the revenue in the market. 

The US has the world's largest golf industry. Golf has recently played an outsize role in the US-Japan relationship, as diplomacy between President Trump and Japanese Prime Minister Shinzo Abe. This is expected to increase the popularity and craze of goals among people, thereby expected to boost the U.S. commercial lawn mower market during the forecast period. Golf is expected to gain popularity among players. Nearly 75% of this sport is made freely accessible in some way or the other on a "pay for match" basis.

Governments have become major buyers of lawn mowers worldwide as they have several major projects involving lawn conservation. As the number of visitors visiting the US is growing, policymakers depend on the beautification of sceneries. Several municipalities are developing healthy communities that will be built with large gardens, public parks, walks, and residential developments with green lawns, lawn care technologies such as garden equipment and lawn mowers are witnessing growth in this segment. The driving force of the industry is projected to be factors such as rising building activities, growing smart home industry, rapid urbanization, and increasing demand for landscaping services. However, raising the use of artificial grass turf would threaten the development of the industry.

INSIGHTS BY FUEL TYPE

The gas-powered lawn mowers dominated the U.S. commercial lawn mower market shares in 2019. The increasing demand for lawn and yard landscaping is likely to help the segment to gain market share during the forecast period. The electric-powered lawn mower segment is also likely to grow owing to the growing demand for eco-friendly lawn mowers during the forecast period. In the future, hybrid mowers are expected to gain popularity with combinations of battery and engine-powered technology and gas and battery-powered technology due to the existent noise and emission challenges that are expected to increase in the future. While battery will be the main source of power, small combustion engines are expected to supplement power alternative fuel, and power sources such as propane and solar will become mainstream. Electric cutting units and traction power are also expected to find their way into golf course mower equipment. While air-cooled engines are widespread, liquid-cooled engines are gaining traction in mowers. Technology such as digital electronic ignition and electronic fuel injection (EFI) are incorporated in liquid-cooled units instead of air-cooled units as they have operating temperatures that are a lot more consistent.

While gas-powered and electric mowers have been around for the longest time, battery-powered equipment is relatively new. Factors such as storage, portability, performance, and safety are usually the deciding factors for choosing lawn equipment. Gas-powered equipment has been conventionally used at a large-scale worldwide and are de-facto pieces of equipment used by landscapers as they are versatile in terms of the models they are incorporated in. However, the use of electric and battery-powered devices are limited to more specific models and find a higher adoption in developed countries.

INSIGHTS BY GEOGRAPHY

The demand for commercial gardening equipment in the US is projected to grow at an incredible rate, owing to the high maintenance demand from a large number of parks, golf courses, and commercial spaces. Garden equipment manufacturers are increasingly incorporating advanced cutting-edge technologies such as U-cut steering technology, all-wheel-drive technology, air induction mowing technology to enhance the effectiveness and efficiency of garden equipment. The introduction of battery-powered robotic lawn mowers in the US market has increased vendors’ sales on both an overall market and a per-unit basis. Owing to the rising demand for backyard beautification, the US landscaping industry is growing in commercial construction activities, leading to the rise of the commercial lawn mower sector in the country.

INSIGHTS BY VENDORS

The U.S. commercial lawn mower market is moderately fragmented, with several local and international market players. As consumers expect constant advances and upgrades in garden equipment, the increasingly changing economic environment may have a negative effect on vendors. The current situation pushes vendors to adjust and improve their value proposition to attain a good business presence. While the market is characterized by the presence of diversified international vendors and a few regional vendors as foreign players will expand their market footprint, it would be increasingly difficult for regional vendors to compete with them, particularly in terms of technology and customer base.

The U.S. commercial lawn mower market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

By Products 

• Walk-Behind Mowers
  • Self-propelled
  • Push
  • Hover
• Ride-on Mowers
  • Standard Ride-on
  • Zero-turn
  • Lawn Tractor
  • Garden Tractor
• Robotic Mowers

By Fuel Type 

• Gas-powered
• Propane-powered
• Electric Corded
• Electric Cordless

By Blade Type

• Cylinder
• Deck/Standard
• Mulching
• Lifting 

Drive Type

• AWD
• FWD
• RWD

Start Type

• Keyed Start
• Push Start

By End-user

• Professional Landscaping Services
• Gold Courses
• Government & Others

By Geography

• United States