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U.S. Electric Lawn Mowers Market Size, Share, & Trends Analysis Report By Product Type (Walk-behind, Ride-on, and Robotic Mowers), End-user Type (Residential Users, Professional Landscaping Services, Golf Courses, and Government & Others), Mower Blades (Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades), Cord Type (Corded and Cordless), Distribution (Retail and Online), and Geography (United States) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020– 2025
|Market Size(Revenue)||USD 2.2 BILLION (2025)|
|Market Size (Unit Shipment)||2.7 MILLION UNITS(2025)|
|Market Segments||Product Type (Walk-behind, Ride-on, and Robotic Mowers), End-user Type (Residential Users, Professional Landscaping Services, Golf Courses, and Government & Others), Mower Blades (Cylinder Blades, Deck/Standard Blades, Mulching Blades, and Lifting Blades), Cord Type (Corded and Cordless), Distribution (Retail and Online)|
|Geographic Analysis||United States|
|Countries Covered||United States|
The U.S. electric lawn mowers market is one of the major contributors to the global lawn mowers market. The market is increasingly getting influenced by the development of the concept of sustainable cities. Sustainability is likely to drive the adoption of electric lawn equipment with little or no harmful emissions and seamless integration with IoT. The US lawn mowers market has witnessed increasing applications in the commercial sector. It is increasingly accepted in several applications end-users such as golf courses and large parks and lawns. The adoption of green roofs helps to cool the environment, insulate infrastructures and buildings, reduce air pollution, and also increase biodiversity. Green roofs can also prove to be an essential and effective measure against the rising air pollution worldwide. Hence, green roofs initiatives would drive the market for electric equipment during the forecast period.
This research report includes a detailed segmentation by
The electric walk-behind segment dominated the market share in 2019. The increasing demand for professional landscaping services in the US is expected to fuel the demand for electric lawn mowers during the forecast period. Spending on preserving the environment in lawns and gardens is growing in the recent period, which is expected to boost the market for walk-behind devices. It is projected that the development of green spaces and eco-cities is a significant catalyst for the electric walk-behind mower market.
The popularity of robotic lawn mowers in the industrial sector is currently low due to the limited availability of the required product selection. However, with the increase in the development and production of high-capacity robotic devices, this segment is expected to witness the fastest growth during the forecast period. The demand for robotic devices to mow areas in the range of 32,301 sq. ft.−107,400 sq. ft. (3,001 sq. m. − 10,000 sq. m.) is growing slowly across the world. However, the demand for robotic devices to mow areas over 107,400 sq. ft. (10,000 sq. m.) is growing rapidly in the US. Professional landscaping services are the major end-user of the robotic lawn mowers market. These firms purchase robotic equipment with high capacity to mow medium to large areas.
The U.S. electric ride-on segment is witnessing a significant demand among professional and semi-professional users. Electric ride-on models have profound usage for professional contractors, with variations in cutting decks sizes and fuel types. The ride-on lawn mowers market is gaining popularity among urban, heavy-duty commercial users such as industrial users. Increasing diversification, coupled with the increased demand for reliable equipment inventory, is expected to contribute to a longer-term value for mower sales. Changing lifestyles and increasing immigration toward cities are is anticipated to open avenues for the maintenance of green spaces, parks, and yards, thereby favorably impacting the lawn mowers market.
In 2019, the residential end-user segment dominated the U.S. electric lawn mowers market. The market growth spurt is expected due to the growing adoption of robotic equipment in the world’s largest garden equipment market, the US. Although robotic variants struggled earlier to make a presence among households in the US, they have now silently penetrated the US households over the years. With the increasing demand for landscaping services, the lawn mowers market is expected to gain traction during the forecast period. Sustainability is expected to gain a significant rise during the forecast period. Thus, the increased focus on the integration of eco-friendly solutions with mower technology is encouraging residential owners to procure the latest and advanced robotic devices.
The landscaping service segment is growing on account of increased focus on innovations, stringency in legislation, advances in technology, change in consumer purchasing behaviors. Increasing innovations such as mobile-based services enable landscapers to perform operations effectively. The US is one of the most urbanized landscapes in the world, which drives the focus on maintaining biodiversity and the fragile eco-system. Thus, the popularity of landscaping in this region fuels the growth of the U.S. electric lawn mowers market.
The introduction of strict regulations and legislation to safeguard and protect the environment is driving consumers to opt for eco-friendly alternatives, which are likely to adopt electric-corded lawn mowers during the forecast period. The demand for corded-electric devices is growing on account of less fuel consumption and low noise and air emissions. Office structures, heritage areas, botanical gardens, hospitals, shopping malls, and residential facilities are the major end-users of electric-powered devices. However, corded electric mowers are restricted in movement, which can limit their application.
The increasing adoption of battery-powered lawn mowers by professional landscaping services is expected to drive the cordless segment. These devices eliminate the trouble and hassle related to oil and gas-powered devices. With the increase in innovations, leading vendors are focused on finding innovative options for low carbon emissions. Cordless devices have the maneuverability of gasoline-powered mowers and the environment-friendliness of corded electric devices. However, their expensive nature could hamper their application. Several regions in the US banned gas-powered lawn mowers. For example, California can ban state-wide gasoline-powered lawnmowers, following the lead of about 60 California towns that have already prohibited the use of gas-powered lawn equipment. This is expected to boost demand for electric cordless equipment in the regions where the government is taking various steps to minimize carbon footprints.
The electric lawn mowers are mainly sold through retail distribution channels such as specialty stores, dealerships and distributors, supermarkets, and hypermarkets. With the U.S. electric lawn mowers market being highly time-sensitive, distributors are increasingly focusing on extending their reach to improve the speed to market maintenance parts and services. Lawn mowers are also available to end-users through online OEMs’ e-commerce portals and online direct-to-consumer stores such as Amazon, Argos, eBay, RobotShop, Sainsbury's, MowDirect, Alibaba, and AliExpress. In 2019, retail sales constituted over 95% of the distribution model.
The U.S. electric lawn mowers market is moderately fragmented, with the presence of several local and global players. Currently, vendors are adjusting and improving their value proposition to attain their presence in the market. While the market is characterized by the presence of diversified international vendors and a few regional vendors, it would be increasingly difficult for regional vendors to compete, particularly in terms of technology and customer base. Deere & Co., Techtronic Industries, Husqvarna, Kubota, MTD Products, STIGA, & The Toro Group are among the major vendors in the U.S. electric lawn mowers market. Several players offer a wide variety of gardening equipment to achieve economies of scale.
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