Craft Spirits Market in US, Research Report, Size,
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This market research report on US craft spirits market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by product (whiskey, gin, vodka, brandy, rum, liqueurs, and others), by product size (large craft producers, medium craft producers, and small craft producers), and by distribution (out of state sales, home state sales, and direct sales). 

Key highlights of US crafts spirits market:

  • The major market enabler of US crafts spirits market is the growing cocktail renaissance and gradual loosening of strict laws and regulations towards alcohol sales.
  • The policy changes in the US market has enabled the vendors of crafts spirits market to drive more foot traffic and increase the possibilities of sampling, opening up the craft spirits industry to a larger audience.
  • Craft spirit brands are elucidating their heritage and introducing products that are made using traditional ingredients and authentic processes. Restaurants are incorporating beverages that have locally-made products.
  • Another emerging trend in the budding craft distilling scene is trails that carry a regional footprint of these fine spirit makers.
  • Craft distillery owners are also witnessing a potential in collaborating with or selling to large players in terms of distribution networks, shelf space in restaurants and bars, and the marketing dollars driving sustainable growth of the business.

US Craft Spirits Market - Overview

The changes in taste and the growing demand for small batch, handmade beverages with unique flavor profiles is contributing to the growth of the US craft spirits market. The growing number of younger demographic is encouraging the market of these beverages in the US market. The growth of the economy is driving greater flexibility and giving consumers the luxury to demand handcrafted alcoholic beverages in the US market. The increasing in tourism and growing interest in visiting distilleries is encouraging manufacturers to invest in the development of new breweries in the US craft spirits market. The rapid change in consumer palates, jaded existing products, ease in production, ease in regulations, and intensification of social drinking are some of the factors driving the growth of the market. These factors will promote the demand for premium and artisanal craft beers with distinctive flavors over the next few years. The distilleries in the US market are adopting the incubator model of business which allows small brands to access corporate money, either through capital investments or by selling a majority stake while remaining in control of the trade. These business models will promote the growth of the market and result in the production of unique beverages in the US. The availability of best-selling gins, whiskeys, rums, and vodkas will also contribute to the revenues in the US craft spirits market.

The focus on the mixing of handmade craftsmanship, tons of culture, and locavore ethics are resulting in the thriving craft brewing industry and distilling industries in the US craft spirits market. The new trends of consuming and producing absinthe, liqueur, Amaro, and aquavit will add to the growing revenues in the US market. The US craft spirits market is expected to reach revenues of more than $20 billion by 2023, growing at an impressive CAGR of over 32% during 2017-2023. The report also includes market size in terms of volumes produced during the forecast period.

US Craft Spirits Market at a Glance

Craft Spirits market in US Market Size, Share and Analysis 2023

US Craft Spirits Market - Dynamics

The growing investments in delivering the perfect on-site experiences are augmenting the growth of the US craft spirits market. The new trend of agritourism is leading to the promotion of craft distilleries demonstrating their manufacturing process thereby, simultaneously building brand awareness and loyalty in the US market. The increasing focus on consumer engagement and leveraging it to fortify authenticity of their brand and product will help vendors to attract new consumers and increase their market share during the forecast period. The craft spirits market is witnessing the use of space of a rag factory for a distillery to acquiring a property that uses solar power to offset its carbon footprint, craft makers are going great lengths to weave elements of interest to their sites to gain larger consumer groups. The increase in innovations at tasting rooms and distilleries that enrich the experience of a distillery-tourer will boost demand in the US craft spirits market. For instance, Anchor Distilling Company in San Francisco has a provision of a walk through an edible roof garden along with a penthouse bar to engage consumers in the US market.

US Craft Spirits Market - Segmentation

This market research report includes a detailed segmentation of the market by product, by product size, and by distribution.

Segmentation of US Craft Spirits Market

Segmentation of Craft Spirits Market in US 2023

 

US Craft Spirits Market – By Products

Innovations in styles and flavors of whiskey to boost revenues in the US craft spirits market during the forecast period

The US craft spirits market by products is segmented into whiskey, gin, vodka, brandy, rum, liqueurs, and others. Craft whiskey dominated the majority of the market share in 2017, growing at a CAGR of approximately 32% during the forecast period. The efforts on improving the quality and breadth of whiskey driving the demand for premium grade products in this segment in the US market. The use of a combination of old school and modern methods of distilling of Kentucky and Tennessee bourbons that include single malts, ryes, white whiskeys, and blends will augment the growth of the US market during the forecast period. The growing demand for darker liquors, artisanal bourbons, and ryes is leading to the entry of new producers in the US craft spirits market. The rising focus on the innovations that will enable distillers to add personality to the whiskey’s profile will transform the US craft spirits market. Additionally, rising consumer awareness will create a positive impact on the growth of this segment.

US Craft Spirits Market – By Product Size

The entry of new producers will boost the number of aged products in the US craft spirits market during the forecast period

The product size segment in the US craft spirits market is categorized into large craft producers, medium craft producers, and small craft producers. Large craft producers occupied the largest market share in 2017, growing at a CAGR of more than 28% during the forecast period. The advantage of diversifications and expansion of large producers are contributing to the growth of this segment in the US market. With a wide range of products with distinct flavors is encouraging these players to pay more attention to the environmental and social impact in the US craft spirits market. The incorporation of sustainability and fair trade policies while sourcing raw materials will propel the growth of the US market. Large craft producers are gaining certifications to produce organic spirits to gain a larger market share and boost revenues. The rising number of partnerships and focus on production automation will transform the US craft spirits market. These strategic collaborations will help micro distilleries create craft beverages in urban settings and provide access to the required capital in the market. For instance, Our/Vodka, stated by Swedish entrepreneurs employed an out-of-the-box model where local entrepreneurs could produce spirits in cities such as Detroit using sustainable business practices.

US Craft Spirits Market – By Distribution

Marketing strategies to promote out of state sales in the US craft spirits market during the forecast period

The US craft spirits market by distribution is divided into out of state sales, home state sales, and direct sales. Out of state sales segment dominated the majority of the market share in 2017, growing at a CAGR of around 29% during the forecast period. The increasing strategic marketing efforts and distribution networks enabling large producers to draw the attention of the consumer and building a national brand is propelling the growth of the US craft spirits market. The growth of e-commerce portals that sell and distribute craft products will boost the revenues in the US market during the forecast period. Various retail chains are using innovative marketing tactics that revolve around selling with ideas, services, and inspiration to break through national barriers in the US market. The changes in regulations and inter-state business policies will propel the growth of the US craft spirits market.

Key Vendor Analysis

The US craft spirits market is highly fragmented and is witnessing consolidation activities by large producers acquiring established craft distilleries. The leading players in the market control majority of the market share and competition in the US. The introduction of different product categories will help vendors sustain the competition in the US craft spirits market. The increasing influx of women entrepreneurs in the industry that is bringing in whole new perspectives will result in the evolution of the US craft spirits market during the forecast period. The top companies in the US market are competing on the basis of accessibility, taste, variety, ingredients, quality, price, versatility, and flavor.

The major vendors in the US market are:

  • Diageo
  • Pernod Ricard
  • Bacardi
  • St. George’s Spirits
  • House Spirits Distillery

 

Other prominent vendors include Balcones Distilling, Corsair Distillery, Fifth Generation, Glen Moray Distillery, Koval Distillery, Louisiana Spirits, Middle West Spirits, New Deal Distillery, Oregon Spirit Distillers, and Philadelphia Distilling.

Key market insights include

  1. The analysis of US craft spirits market provides market size and growth rate for the forecast period 2018-2023.
  2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the US craft spirits market.
  3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
  4. It offers a complete overview of market segments and the regional outlook of US craft spirits market.
  5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

The US craft spirits market are expected to reach values of around $20 billion by 2023, growing at an impressive CAGR of over 32% 2017–2023.

The US craft spirits market is driven by pro-business parity with wineries and breweries to increase production. The top vendors are using social networks as sources of invitation to tastings and other special events in the US market. The market research report provides in-depth market analysis and segmental analysis of the US market by product, product size, and distribution.

Market Size 

  • Revenue
  • Volume                               

Base Year:                  2017

Forecast Year:           2018–2023

The report considers the present scenario of the US craft spirits market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the US market.

Major Vendors in the US Craft Spirits Market

  • Diageo
    • Business Overview
    • Major Product Offerings
    • Key Strengths
    • Key Strategies
    • Key Opportunities
  • Pernod Ricard
  • Bacardi
  • St. George’s Spirits
  • House Spirits Distillery

Prominent Players in the US Craft Spirits Market

  • Balcones Distilling
    • Business Overview
    • Product Offerings
    • Key Strengths
    • Key Strategies
  • Corsair Distillery
  • Fifth Generation
  • Glen Moray Distillery
  • Koval Distillery
  • Louisiana Spirits
  • Middle West Spirits
  • New Deal Distillery
  • Oregon Spirit Distillers
  • Philadelphia Distilling

Market Segmentation by Product

  • Whiskey
  • Gin
  • Vodka
  • Brandy
  • Rum
  • Liqueurs
  • Others

Market Segmentation by Product Size

  • Large Craft Producers
  • Medium Craft Producers
  • Small Craft Producers

Market Segmentation by Distribution

  • Out of State Sales
  • Home State Sales
  • Direct Sales

1          Research Methodology

2          Research Objectives

3          Research Process

 

4          Report Coverage

4.1       Market Definition

4.2       Base Year

4.3       Scope of Study

4.3.1   Market Segmentation by Product

4.3.2   Market Segmentation by Distribution

4.3.3   Market Segmentation by Producer Size

 

5          Report Assumptions and Caveats

5.1       Key Caveats

5.2       Inclusions

5.3       Exclusions

5.4       Currency Conversion

5.5       Market Derivation

 

6          US Craft Spirits Market at a Glance

7          Introduction

7.1       Overview

7.1.1   US Economy: An Overview

7.2       Overview of the Beverage Market In US

7.3       Consumer Behavior

7.4       The Craft Market

7.4.1   Craft Beer and Craft Spirits – A comparison

7.4.2   US Craft Spirits Market States

 

8          US Craft Spirits Market Dynamics

8.1       US Craft Spirits Market Growth Enablers

8.1.1   Growing “Share of Throat” of Spirits against Beers

8.1.2   The Cocktail Renaissance

8.1.3   Gradual Loosening of Regulations

8.1.4   Intensifying Farm-to-flask Movement

8.1.5   Reduced FET

8.1.6   YOY Impact of Market Growth Enablers

8.2       US Craft Spirits Market Growth Restraints

8.2.1   Vague Definition

8.2.2   Difficulties with Expansion and Mainstream Attention

8.2.3   Time and Cost Factors Create Quality Vacuum

8.2.4   Complex Regulatory Environment

8.2.5   YOY Impact of Market Growth Restraints

8.3       US Craft Spirits Market Opportunities and Trends

8.3.1   Evolution of Hybrid Distillery Concepts

8.3.2   Spirit Events on the Rise

8.3.3   Integration of Tourism and Trails

8.3.4   Major Firms on the Movement

8.3.5   Growing Investments in On-Site Experiences

8.3.6   YOY Impact of Market Opportunities and Trends

 

9          US Craft Spirits Market

9.1       US Craft Spirits Market Overview

9.1.1   By Revenue

 

10        Porter’s Five Forces Analysis

10.1    Threat of New Entrants

10.2    Bargaining Power of Suppliers

10.3    Bargaining Power of Buyers

10.4    Threat of Substitutes

10.5    Competitive Rivalry

 

11        US Craft Spirits Market By Product

11.1    US Craft Spirits Market Overview

11.2    Craft Whiskey

11.2.1 Market Size and Forecast

11.3    Craft Gin

11.3.1 Market Size and Forecast

11.4    Vodka

11.4.1 Market Size and Forecast

11.5    Craft Brandy

11.5.1 Market Size and Forecast

11.6    Craft rUM

11.6.1 Market Size and Forecast

11.7    Craft Liqueurs

11.7.1 Market Size and Forecast

11.8    Others

11.8.1 Market Size and Forecast

 

12        US Craft Spirits Market By Producer Size

12.1    Market Overview

12.2    Large Craft Producers

12.2.1 Market Size and Forecast

12.3    Medium Craft Producers

12.3.1 Market Size and Forecast

12.4    Small Craft Producers

12.4.1 Market Size and Forecast

 

13        US Craft Spirits Market By Distribution

13.1    Market Overview

13.2    Out of State

13.2.1 Market Size and Forecast

13.3    Home State Sales

13.3.1 Market Size and Forecast

13.4    Direct Sales

13.4.1 Market Size and Forecast

 

14        Competitive Landscape

14.1    market overview

14.1.1 Performance Demands among Distillers, Distributors, and Operators

14.1.2 Marketing Tactics

 

15        Market Vendor Analysis

15.1    Market RANKING ANALYSIS

 

16        Key Company Profiles

16.1    Diageo

16.1.1 Business Overview

16.1.2 Major Product Offerings

16.1.3 Key Strategies

16.1.4 Key Strengths

16.1.5 Key Opportunities

16.2    Pernod Ricard

16.2.1 Business Overview

16.2.2 Major Product Offerings

16.2.3 Key Strengths

16.2.4 Key Strategies

16.2.5 Key Opportunities

16.3    Bacardi

16.3.1 Business Overview

16.3.2 Major Product Offerings

16.3.3 Key Strengths

16.3.4 Key Strategies

16.3.5 Key Opportunities

16.4    St. George’s Spirits

16.4.1 Business Overview

16.4.2 Product Offerings

16.4.3 Key Strengths

16.4.4 Key Strategies

16.4.5 Key Opportunities

16.5    House Spirits Distillery

16.5.1 Business Overview

16.5.2 Product Offerings

16.5.3 Key Strengths

16.5.4 Key Strategies

16.5.5 Key Opportunities

 

17        Other Prominent Vendors

17.1    Balcones Distilling

17.1.1 Business Overview

17.1.2 Product Offerings

17.1.3 Key Strengths

17.1.4 Key Strategies

17.2    Corsair Distillery

17.2.1 Business Overview

17.2.2 Product Offerings

17.2.3 Key Strengths

17.2.4 Key Strategies

17.3    Fifth Generation

17.3.1 Business Overview

17.3.2 Key Strengths

17.3.3 Key Strategies

17.4    Glen Moray Distillery

17.4.1 Business Overview

17.4.2 Key Strategies

17.4.3 Key Strengths

17.5    Koval Distillery

17.5.1 Business Overview

17.5.2 Product Offerings

17.5.3 Key Strengths

17.5.4 Key Strategies

17.6    Louisiana Spirits

17.6.1 Business Overview

17.6.2 Product Offerings

17.6.3 Key Strengths

17.6.4 Key Strategies

17.7    Middle West spirits

17.7.1 Business Overview

17.7.2 Product Offerings

17.7.3 Key Strengths

17.7.4 Key Strategies

17.8    New Deal Distillery

17.8.1 Business Overview

17.8.2 Product Offerings

17.8.3 Key Strengths

17.8.4 Key Strategies

17.9    Oregon Spirit Distillers

17.9.1 Business Overview

17.9.2 Product Offerings

17.9.3 Key Strengths

17.9.4 Key Strategies

17.10  Philadelphia Distilling

17.10.1 Business Overview

17.10.2 Product Offerings

17.10.3 Key Strengths

17.10.4 Key Strategies

 

 

18        Report Summary

18.1    Key Takeaways

18.2    Strategic Recommendations

18.3    Qualitative Summary: US Craft Spirits Market

18.4    Quantitative Summary: US Craft Spirits Market

18.4.1 Market Size

 

19        Appendix

19.1    Abbreviations

List of Exhibits       

Exhibit 1         Segmentation of US Craft Spirits Market

Exhibit 2         Market Size Calculation Approach 2017

Exhibit 3         Pulse of the US Craft Spirits Market

Exhibit 4         Change in Real GDP in US 2017−2023 (%)

Exhibit 5         Beverage Market in US by Category 2017

Exhibit 6         Pulse of Beverage Market in US

Exhibit 7         Share of Craft in Beer and Spirit Markets 2017

Exhibit 8         Craft Distiller Sales as Share of Total US Spirits Volume and Value 2012−2017

Exhibit 9         Time – Shifted Volume Market Share of US Craft Breweries and Craft Distilleries

Exhibit 10       Share of Craft Distilleries across US 2017

Exhibit 11       Spirit Sale Statistics in US 2016−2017

Exhibit 12       State Favorability Index for Craft Distillery Tasting Rooms 2017

Exhibit 13       US Consumer Insights 2017

Exhibit 14       Commonly Associated Descriptors of Spririts

Exhibit 15       Average Start-up Distillery Costs

Exhibit 16       Participation Areas during Spirits Weeks

Exhibit 17       Key Craft Distillery Trails with Number of Distilleries Across US

Exhibit 18       US Craft Spirits Market 2017−2023 ($ million)

Exhibit 19       US Market 2017−2023 (9L million cases)

Exhibit 20       Five Forces Analysis 2017

Exhibit 21       Product Segmentation 2017 & 2023

Exhibit 22       US Craft Spirits Market by Product ($ million)

Exhibit 23       US Market by Product 2017

Exhibit 24       US Craft Spirits Market by Product 2023

Exhibit 25       US Market Growth Comparison by Product 2017–2023

Exhibit 26       Craft Whiskey Market in US 2017–2023 ($ million)

Exhibit 27       Craft Gin Market in US 2017–2023 ($ million)

Exhibit 28       Craft Vodka Market in US 2017–2023 ($ million)

Exhibit 29       Craft Brandy Market in US 2017–2023 ($ million)

Exhibit 30       Craft Rum Market in US 2017–2023 ($ million)

Exhibit 31       Craft Liqueur Market in US 2017–2023 ($ million)

Exhibit 32       Other US Craft Spirits Market 2017–2023 ($ million)

Exhibit 33       US Market by Producer Size 2017 & 2023

Exhibit 34       US Craft Spirits Market by Producer Size ($ million)

Exhibit 35       US Market by Producer Size 2017

Exhibit 36       US Market Growth Comparison by Producer Size 2017–2023

Exhibit 37       US Market by Producer Size 2023

Exhibit 38       US Market by Large Craft Producers 2017–2023 ($ million)

Exhibit 39       US Craft Spirits Market by Large Craft Producers 2017–2023 (9L million cases)

Exhibit 40       Medium Craft Producers Market in US 2017–2023 ($ million)

Exhibit 41       US Market by Medium Craft Producers 2017–2023 (9L million cases)

Exhibit 42       US Market by Large Craft Producers 2017–2023 (9L million cases)

Exhibit 43       US Craft Spirits Market by Small Craft Producers 2017–2023 ($ million)

Exhibit 44       US Market by Distribution Segmentation

Exhibit 45       US Market by Distribution ($ million)

Exhibit 46       Spirits Distribution by Distillery Type (2017)

Exhibit 47       US Craft Spirits Market by Distribution 2017

Exhibit 48       US Market by Distribution 2023

Exhibit 49       US Craft Spirits Market Growth Comparison by Distribution 2017–2023

Exhibit 50       US Market by Out of State Sales 2017–2023 ($ million)

Exhibit 51       US Market by Out of State Sales 2017–2023 (9L million cases)

Exhibit 52       Spirits Market in US by Home State Sales 2017–2023 ($ million)

Exhibit 53       US Craft Spirits Market by Home State Sales 2017–2023 (9L million cases)

Exhibit 54       Spirits Market in US by Direct Sales 2017–2023 ($ million)

Exhibit 55       US Craft Spirits Market by Direct Sales 2017–2023 (9L million cases)

Exhibit 56       Leading Criteria Considered for Brands (%)

Exhibit 57       Number of Active Craft Distillers by State 2017

Exhibit 58       From DSPs to Craft Distillers 2017

Exhibit 59       Industry Recommendations for Conducive Craft Environment 2017

           

List of Tables          

Table 1            Key Caveats

Table 2            Currency Conversion 2013−2017

Table 3            Overview of Craft Distillery Scene in Various States 2017

Table 4            New Crop of Alcohol Laws Passed in US 2016−2018

Table 5            Summary of Changes in Tax Rates 2017−2020

Table 6            YOY Impact of Market Growth Enablers 2017−2023

Table 7            YOY Impact of Market Growth Restraints 2017−2023

Table 8            YOY Impact of Market Opportunities and Trends 2017−2023

Table 9            US Craft Spirits Market by Revenue & Volume 2011−2016

Table 10         Market Ranking Analysis 2017

Table 11         Diageo: Product Offerings

Table 12         St. George’s Spirits: Product Offerings

Table 13         House Spirits Distillery: Product Offerings

Table 14         Qualitative Summary of US Craft Spirits Market

Table 15         Quantitative Summary of US Market by Distribution ($ million)

Table 16         Quantitative Summary of US Market by Distribution (%)

Table 17         Quantitative Summary of Market by Product ($ million)

Table 18         Quantitative Summary of Market by Product (%)

Table 19         Quantitative Summary of US Market by Producer Size ($ million)

Table 20         Quantitative Summary of US Market by Producer Size(%)

 

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