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EUROPE FAST-CASUAL DINING MARKET SIZE TO CROSS USD 17 BILLION BY 2024, GROWING AT A CAGR OF 6% DURING THE FORECAST PERIOD
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Europe Fast-Casual Dining Market Report Scope
REPORT ATTRIBUTE | DETAILS |
---|---|
Market Size (Revenue) | USD 17 Billion (2024) |
CAGR | 6% (2019-2024) |
Base Year | 2018 |
Forecast Year | 2019-2024 |
Market Segments | Daypart (Lunch, Dinner, Breakfast, and Snacks), Channel (On-Premise and Off-Premise), and Format (Independents and Chains) |
Geographic Analysis | Europe |
Countries Covered | Germany, UK, France, Spain, Italy, and Rest Of Europe |
INDUSTRY INSIGHTS
The Europe fast-casual dining market size to cross USD 17 billion by 2024, growing at a CAGR of 6% during the forecast period. Fast-casual dining is a fusion of fast food and casual dining. A menu board, which constitutes dishes that are made with better quality ingredients, is a significant part of this model. Good value meals, ease of ordering, decent customer services, and high-quality food and taste have provided momentum to the Europe fast-casual dining market. With opportunities abound, chains and start-ups are cleaning up menus, adjusting recipe configurations, enabling personalized-everything, and crafting flexible menu, thereby evolving the concept of fast-casual dining restaurants. At the core of fast-casual dining is a value proposition – a value delivered not only in terms of price but also in other areas such as first-rate décor and perception of freshness among other qualities. Further, the intersection of digital technology and food is taking place at a monumental space. Therefore, the business implications of using digital technology are enormous. A lot of the growth and innovation is being fueled in the market by small and regional chains similar to the relationship between Instagram generation and strong marketing of small brands. This has shifted expectations around restaurant designs, ingredient sourcing, services, and food.
The supply chain is expected to include hydroponics, urban farming, and aquaponics. In fast casual 2.0, strategies of growth are tempered, with profits and outlet expansion coming second in terms of ambition as goals such as investment in vendors and suppliers and community development become priorities.
Europe has demonstrated high potential for casual dining as consumers across the region are as short on time as those in the US and are seeking out entirely new dining experiences. Cross-referencing is a tactic that is gaining traction in fast casual kitchens so as to not stress workers working in the quick service environment, and the kitchen in general. Moreover, authenticity in the dining experience is being given a lot of attention.
Market Overview
Digital advancements are bolstering the franchise development model
Over the years, fast-casual dining has evolved in terms of dining patterns. Factors such as cultural influence, the flexibility of fast casual dining, and increased technological innovations are driving the Europe fast-casual dining market. The advent of digital technology is changing the food industry significantly. It helps to customize orders, gather the customer's data, and create lucrative rewards and discounts. Prominent vendors have integrated applications that allow customers to make the payment via debit and credit cards, Apple Pay, or PayPal. For instance, Firejacks offers Pay My Bill, which enables diners to pay their bills electronically via a compatible mobile device at the restaurant. Similarly, Chipotle has created a tech-enabled second make line – i.e., a second burrito assembly line where all online orders are assembled. It has fitted stores with visual screens that show which ingredients are added into each burrito, thereby improving accuracy.
Digital advancements are bolstering the franchise development model. It helps to improve communication by enabling franchisors to monitor everything in real-time. With established operators such as Vapiano having successfully expanded via the franchise model, other players are looking to get on board. As the competition gets intense, others are doing it seeing as they already have simple management systems and processes that ensure the quality does not go for a toss. Players are re-configuring their business model to suit franchising. They are ensuring consistency by developing supplier relationships to de-skilling operations and creating systems that can flex and keep up with a wide variety of spaces.
Europe Fast-casual Dining Market Segmentation
The market research report includes a detailed segmentation of the market by
- Daypart
- Channel
- Format
- Geography
Insights by Daypart
Most casual restaurants are trying to leverage upon healthy food, combo options, and competitive pricing
The Europe fast-casual dining market by dayparts can be segmented into lunch, dinner, breakfast, and snacks. The lunch segment grew gradually and was valued at around $5 billion in 2018. Increased lunch outings by office goers have significantly contributed to the segment growth. Most casual restaurants are trying to leverage upon healthy food, combo options, and competitive pricing. Vendors are slowly including beverages as part of the portfolios from signature hot beverages to alcohol.
The diner segment is the second most developing sub-segment of the Europe fast-casual dining market. It is witnessing high popularity among customers, especially the family segment and serves high-quality food under the quick service model. Vendors are trying to drive up the brand value by improving the quality of services and food. For instance, Frankie & Benny launched a campaign in 2018 wherein it prompted parents to have a smartphone-free meal with their children, which if successful would make them eligible for a free kid’s meal.
Breakfast is growing at a slower rate than lunch and dinner segments. This segment mostly serves ready to eat food at competitive prices. Vendors are trying to miniaturize breakfast mainstays such as quiches and muffins. For instance, Wagamama trialed a new breakfast menu in 2019 at its flagship store in London, introduced vegan menu, which included maple 'bacon' made with seitan, a meat substitute made from gluten, and seitan and beetroot sausages, which were used in place of pork.
Snacks have a huge spectrum, which includes foodstuff ranging from appetizers, beverages, and bakery stuff. As with other dayparts, vendors are offering snack options that fall under a certain margin of calories to appeal to health-conscious consumers. Further, almost three-fourths of consumers that consume snack state that they do it because of the physical drive – get better nutrition, curb hunger, replace lunch, and gain energy.
Insights by Channel
Vendors are working on timely deliveries, getting feedbacks, and adding new food formats to boost the off-site market.
The Europe fast-casual dining market by channels can be segmented into on-premises and off-premises. The on-premise casual dining segment is developing and is expected to grow at a CAGR of around 5% during the forecast period. Increased outings and the rise in disposable income have given momentum to the on-premise casual dining segment. Further, to make fast-casual restaurants more millennial-friendly and increase dwell time, vendors are adding elements that are likely to fuel conversation, spread fun and frolic, and increase community interactions.
Off-premise dining is impacted by the advent of flat screens. It has changed dining habits to a significant degree. The off-premise dining has facilitated vendors to talk to a whole new customer segment and know their preferences and include them in their menu. Vendors are also working on offering timely deliveries, collecting feedbacks, and adding new food formats, which are expected to boost the off-site Europe fast-casual dining market.
Insights by Format
The entry of established brands is encouraging the growth of the Europe fast-casual dining market
The Europe fast-casual dining market by format can be segmented into independents and chains. Independent units dominated the market and are expected to grow at a CAGR of around 6% during the forecast period. High responsiveness toward customer needs and the element of freshness and surprise are the key factors for market growth. The independent segment has further been fast-tracked as a lot of internationally-recognized professional chefs have been attracted to the market. For instance, Paul Bocuse’s Ouest Express, Ferran Adria’s Fastfood, and Marcus Samuelsson’s Street Food in Western Europe are offering high-quality food and quick service together. These chef-driven concepts have rendered a level of creativity to independent fast casuals, thereby propelling the Europe fast-casual dining market.
The chain segment is going at a steady rate. Chains have revamped menus and enhanced the décor to attract more customers. Further, the lucrativeness of the fast-casual concept has witnessed a lot of casual dining players entering the market as well. For instance, PizzaExpress undertook a brand refresh and developed ZA in 2019, which offers fresh slices of pizza along with an all-day dining and breakfast offering. Hence, the entry of established brands is encouraging the growth of the Europe fast-casual dining market.
Insights by Geography
Germany dominated the market in 2018 and is expected to grow at a CAGR of around 6% during the forecast period
The Europe fast-casual dining market by geography is segmented into Germany, UK, France, Spain, Italy, and Rest of Europe. Germany has dominated the market and is expected to grow at a CAGR of around 6% during the forecast period. Fast-casual players are fueling the growth by expanding in areas of transit. The rise of Germany as a favorite destination for multiple fast-food joints is fueling the Europe fast-casual dining market.
The market in UK has created a conducive environment. Food diversity and the evolving high-street landscape have paved the path for the Europe fast-casual dining market growth. The UK casual-dining market has many restaurants that offer vegetarian and vegan diets, low-calorie options, and allergen-aware dishes.
France, Spain, Italy, and Rest of Europe are also witnessing a surge in casual-dining. Growing economies, improving food habits, increasing disposable incomes and changing lifestyle are driving the fast-casual dining market in these regions.
Insights by Vendors
The fast-casual dining market in Europe has moderate concentration of leading players. It is dominated by both regional chains and small single-location establishments. The market is focusing on quality, brand value, customer services, and consistency. Vendors are introducing new concepts to gain customers such as offering dining on rooftops, introducing make-your-own dishes, creating innovative kitchens among others. The combination of such new concepts and technological advancements is expected to drive the fast-casual dining market in Europe.
The Europe fast-casual dining market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:
Market Segmentation by Daypart
- Lunch
- Dinner
- Breakfast
- Snacks
By Channel
- On-premise
- Off-premise
By Format
- Independents
- Chains
By Geography
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
Frequently Asked Questions
What is the Europe fast-casual dining market size and growth rate during the forecast period?
Which is the fastest growing segment in the daypart fast casual-dining market?
What is the growth rate of on-premise casual dining segment? What factors are influencing the growth?
Who are the leading vendors in the market, and what are their market shares?
The Europe fast-casual dining market is likely to reach revenues of around $17 billion by 2024, growing at a CAGR of approximately 6% during 2018–2024.
The Europe fast-casual dining market is expected to be driven by factors such as change in dining patterns, flexibility of fast casual, cultural influences, and evolution of digital technology. The report provides an in-depth market and segmental analysis of the market by daypart, channel, format, and geography.
Base Year: 2018
Forecast Year: 2019–2024
The study considers the present scenario of the Europe fast-casual dining market and its market dynamics for the period 2019−2024. The report covers a detailed overview of several market growth enablers, restraints, and trends. It covers both the demand and supply aspect of the market. It profiles and examines leading and prominent companies operating in the market.
Leading Vendors
- JAB Holdings
- Business Overview
- Major Product Offerings
- Key Strategies
- Key Strengths
- Key Opportunities
- Nando’s
- Pizza Hut
- The Restaurant Group
Other prominent vendors
- 100 Montaditos
- Chipotle Mexican Grill
- Five Guys
- Francesca
- Gourmet Burger Kitchen
- Itsu
- Leon
- Marché Mövenpick
- Mezzo di Pasta
- PAUL
- Smashburger
- Shake Shack
- Tossed
- Tortilla Mexican Grill
- Vapiano
- vonAllwörden
- Patisserie Valerie
- Sushi Daily
Market Segmentation by Daypart
- Lunch
- Dinner
- Breakfast
- Snacks
Market Segmentation by Channel
- On-premise
- Off-premise
Market Segmentation by Format
- Independents
- Chains
Market Segmentation by Geography
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
List of Exhibits
Exhibit 1 Segmentation of Fast-Casual Dining Market in Europe
Exhibit 2 Market Size Calculation Approach 2018
Exhibit 3 Pulse of the Fast Casual Market
Exhibit 4 Global GDP Growth 2017 (annual % change)
Exhibit 5 Gross Adjusted Household Disposable Income Per Capita of OECD Countries in 2017 ($)
Exhibit 6 Ranking of Importance of Customer Attributes by Dining Format
Exhibit 7 Overview of Fulfilment of Dietary & Food Intolerance/Lifestyle-based Needs (% of Population)
Exhibit 8 Vegetarian-Friendly Countries in Europe
Exhibit 9 Impact of Changes in Dining Patterns
Exhibit 10 Population Frequenting Various Foodservice Establishments in Europe 2018 (%)
Exhibit 11 Impact of Rising Trend of Conscious Consumption
Exhibit 12 Percentage Following Special Diets That Limits or Restricts Specified Foods Or Ingredients
Exhibit 13 Impact of Flexibility of Fast Casual
Exhibit 14 Impact of Cultural Influences Drive Uptake
Exhibit 15 Time Spent in Eating and Drinking in Various Countries
Exhibit 16 Impact of Casual Dining Boundaries in a Flux
Exhibit 17 Impact of Groceraunts Take Off
Exhibit 18 Impact of Downward Spiral of Discounting
Exhibit 20 Impact of An Ongoing Turf War
Exhibit 21 Impact of Fast to Fine – An Evolving Proposition
Exhibit 22 Organic Food Market in Europe 2018
Exhibit 23 Population Avoiding Unnatural Ingredients 2018
Exhibit 24 Impact of Enhancing Customer Journeys via Technology
Exhibit 25 Impact of Shift Away from National Brands
Exhibit 26 Growth of Fast-casual Sites Across Small, Medium, and Large-sized Firms 2018
Exhibit 27 Impact of Warming up to Franchising
Exhibit 28 LSR Penetration Potential in Europe 2019
Exhibit 29 Fast-Casual Dining Market in Europe 2018−2024 ($ billion)
Exhibit 30 Five Forces Analysis 2018
Exhibit 31 Incremental Growth by Daypart 2018−2024
Exhibit 32 Market in Europe by Daypart 2018−2024 ($ billion)
Exhibit 33 Market in Europe by Daypart 2018 & 2024
Exhibit 34 Market in Europe - Comparison by Daypart 2018−2024
Exhibit 35 Fast-Casual Lunch Dining Market in Europe 2018−2024 ($ billion)
Exhibit 36 Fast-Casual Dinner Dining Market in Europe 2018−2024 ($ billion)
Exhibit 37 Fast-Casual Breakfast Dining Market in Europe 2018−2024 ($ billion)
Exhibit 38 Fast-Casual Snacks Dining Market in Europe 2018−2024 ($ billion)
Exhibit 39 Incremental Growth by Channel 2018−2024
Exhibit 40 Market in Europe by Channel ($ billion)
Exhibit 41 Market in Europe by Channel 2018 & 2024
Exhibit 42 Market in Europe- Growth Comparison by Channel 2018–2024
Exhibit 43 On-premise Fast-Casual Dining Market in Europe 2018–2024 ($ billion)
Exhibit 44 Off-premise Fast-Casual Dining Market in Europe 2018–2024 ($ billion)
Exhibit 45 Incremental Growth by Format 2018–2024
Exhibit 46 Market in Europe by Format ($ Billion)
Exhibit 47 Market in Europe by Format 2018 and 2024
Exhibit 48 Market in Europe - Growth Comparison by Format 2018–2024
Exhibit 49 Fast-Casual Independent Outlets Dining Market in Europe 2018–2024 ($ billion)
Exhibit 50 Fast-Casual Chains Dining Market in Europe 2018–2024 ($ billion)
Exhibit 51 Incremental Growth by Country 2018–2024
Exhibit 52 Market in Europe by Geography ($ billion)
Exhibit 53 Market in Europe by Geography 2018 & 2024
Exhibit 54 Market in Europe- Growth Comparison by Geography 2018–2024
Exhibit 55 Market in Germany 2018–2024 ($ billion)
Exhibit 56 Germany Dining Statistics 2018
Exhibit 57 Dining Out Traffic in Germany
Exhibit 58 Average Transaction Value of Dining Out in Germany
Exhibit 59 Market in UK 2018–2024 ($ billion)
Exhibit 60 UK Dining Statistics 2018
Exhibit 61 Dining Out Traffic in the UK
Exhibit 62 Average Transaction Value of Dining Out in the UK
Exhibit 63 Market in France 2018–2024 ($ billion)
Exhibit 64 France Dining Statistics 2018
Exhibit 65 Dining Out Traffic in France
Exhibit 66 Average Transaction Value of Dining Out in France
Exhibit 67 Market in Spain 2018–2024 ($ billion)
Exhibit 68 Spain Dining Statistics 2018
Exhibit 69 Dining Out Traffic in Spain
Exhibit 70 Average Transaction Value of Dining Out in Spain
Exhibit 71 Market in Italy 2018–2024 ($ billion)
Exhibit 72 Dining Out Traffic in Italy
Exhibit 73 Italy Dining Statistics 2018
Exhibit 74 Average Transaction Value of Dining Out in Italy
Exhibit 75 Market in Rest of Europe 2018–2024 ($ billion)
Exhibit 76 Most Influential Factor in Selecting a Fast Casual Establishment
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2018
Table 3 Market Ranking Analysis 2018
Table 4 JAB Holdings: Product Offerings
Table 5 Nando’s: Product Offerings
Table 6 Pizza Hut: Product Offerings
Table 7 The Restaurant Group: Product Offerings
Table 8 Fast-Casual Dining Market in Europe by Daypart ($ billion)
Table 9 Fast-Casual Dining Market in Europe by Daypart (%)
Table 10 Fast-Casual Dining Market in Europe by Channel ($ billion)
Table 11 Fast-Casual Dining Market in Europe by Channel (%)
Table 12 Fast-Casual Dining Market in Europe by Format ($ billion)
Table 13 Fast-Casual Dining Market in Europe by Format (%)
Table 14 Fast-Casual Dining Market in Europe by Geography ($ billion)
Table 15 Fast-Casual Dining Market in Europe by Geography (%)
1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by Daypart
4.4.2 Market Segmentation by Channel
4.4.3 Market Segmentation by Format
4.4.4 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at A Glance
7 Introduction
7.1 Overview
7.2 State Of The Global Economy
7.2.1 Economic Profile
7.3 Driving A Great Customer Experience
7.4 Trends Dominating Foodservice
7.5 Vegetarianism in Europe
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Changes in Dining Patterns
8.1.2 Rising Trend of Conscious Consumption
8.1.3 Flexibility of Fast-Casual
8.1.4 Cultural Influences Drive Uptake
8.2 Market Growth Restraints
8.2.1 Casual Dining Boundaries in Flux
8.2.2 Groceraunts Take Off
8.2.3 Downward Spiral of Discounting
8.2.4 An Ongoing Turf War
8.3 Market Opportunities & Trends
8.3.1 An Evolving Proposition
8.3.2 Enhancing Customer Journeys Via Technology
8.3.4 Shift Away from National Brands
8.3.5 Warming up to Franchising
9 Fast Casual Dining Market In Europe
9.1 Market Size & Forecast
9.2 Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry
10 By Daypart
10.1 Market Snapshot & Growth Engine
10.2 Market Overview
10.3 Lunch
10.3.1 Market Size & Forecast
10.4 Dinner
10.4.1 Market Size & Forecast
10.5 Breakfast
10.5.1 Market Size & Forecast
10.6 Snacks
10.6.1 Market Size & Forecast
11 By Channel
11.1 Market Snapshot & Growth Engine
11.2 Market Overview
11.3 On-Premise
11.3.1 Market Size & Forecast
11.4 Off-Premise
11.4.1 Market Size & Forecast
12 By Format
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Independent Outlets
12.3.1 Market Size & Forecast
12.4 Chains
12.4.1 Market Size & Forecast
13 By Geography
13.1 Market Snapshot & Growth Engine
13.2 Overview
14 Germany
14.1 Market Size & Forecast
14.1.1 Food Habits
15 The UK
15.1 Market Size & Forecast
15.1.1 Food Habit
16 France
16.1 Market Size & Forecast
16.1.1 Food Habits
17 Spain
17.1 Market Size & Forecast
17.1.1 Food Habits
18 Italy
18.1 Market Size & Forecast
18.1.1 Food Habits
19 Rest of Europe
19.1 Market Size & Forecast
19.1.1 Food Habits
20 Competitive Landscape
20.1 Competition Overview
20.1.1 Competitive Edge
20.1.2 Labor
20.1.3 The Employee Situation
20.1.4 Digital Ordering Capabilities
20.1.5 Marketing Approach
21 Market Vendor Analysis
21.1 Market Ranking Analysis
22 Key Company Profiles
22.1 JAB Holdings
22.1.1 Business Overview
22.1.2 Major Product Offerings
22.1.3 Key Strengths
22.1.4 Key Strategies
22.1.5 Key Opportunities
22.2 Nando’s
22.2.1 Business Overview
22.2.2 Major Product Offerings
22.2.3 Key Strengths
22.2.4 Key Strategies
22.2.5 Key Opportunities
22.3 Pizza Hut
22.3.1 Business Overview
22.3.2 Major Product Offerings
22.3.3 Key Strengths
22.3.4 Key Strategies
22.3.5 Key Opportunities
22.4 The Restaurant Group
22.4.1 Business Overview
22.4.2 Major Product Offerings
22.4.3 Key Strengths
22.4.4 Key Strategies
22.4.5 Key Opportunities
23 Other Prominent Vendors
23.1 100 Montaditos
23.1.1 Business Overview
23.1.2 Product Offerings
23.1.3 Key Strengths
23.1.4 Key Strategies
23.2 Chipotle Mexican Grill
23.2.1 Business Overview
23.2.2 Product Offerings
23.2.3 Key Strengths
23.2.4 Key Strategies
23.3 Five Guys
23.3.1 Business Overview
23.3.2 Product Offerings
23.3.3 Key Strengths
23.3.4 Key Strategies
23.4 Francesca
23.4.1 Business Overview
23.4.2 Product Offerings
23.4.3 Key Strengths
23.4.4 Key Strategies
23.5 Gourmet Burger Kitchen
23.5.1 Business Overview
23.5.2 Product Offerings
23.5.3 Key Strengths
23.5.4 Key Strategies
23.6 Itsu
23.6.1 Business Overview
23.6.2 Product Offerings
23.6.3 Key Strengths
23.6.4 Key Strategies
23.7 Leon
23.7.1 Business Overview
23.7.2 Product Offerings
23.7.3 Key Strengths
23.7.4 Key Strategies
23.8 Marché Mövenpick
23.8.1 Business Overview
23.8.2 Product Offerings
23.8.3 Key Strengths
23.8.4 Key Strategies
23.9 Mezzo Di Pasta
23.9.1 Business Overview
23.9.2 Product Offerings
23.9.3 Key Strengths
23.9.4 Key Strategies
23.10 Paul
23.10.1 Business Overview
23.10.2 Product Offerings
23.10.3 Key Strengths
23.10.4 Key Strategies
23.11 Smashburger
23.11.1 Business Overview
23.11.2 Product Offerings
23.11.3 Key Strengths
23.11.4 Key Strategies
23.12 Shake Shack
23.12.1 Business Overview
23.12.2 Product Offerings
23.12.3 Key Strengths
23.12.4 Key Strategies
23.13 Tossed
23.13.1 Business Overview
23.13.2 Product Offerings
23.13.3 Key Strengths
23.13.4 Key Strategies
23.14 Tortilla Mexican Grill
23.14.1 Business Overview
23.14.2 Product Offerings
23.14.3 Key Strengths
23.14.4 Key Strategies
23.15 Vapiano
23.15.1 Business Overview
23.15.2 Product Offerings
23.15.3 Key Strengths
23.15.4 Key Strategies
23.16 von Allwörden
23.16.1 Business Overview
23.16.2 Product Offerings
23.16.3 Key Strengths
23.16.4 Key Strategies
23.17 Patisserie Valerie
23.17.1 Business Overview
23.17.2 Product Offerings
23.17.3 Key Strengths
23.17.4 Key Strategies
23.18 Sushi Daily
23.18.1 Business Overview
23.18.2 Product Offerings
23.18.3 Key Strengths
23.18.4 Key Strategies
24 Report Summary
24.1 Key Takeaways
24.2 Strategic Recommendations
24.3 Quantitative Summary
24.3.1 Market Size
25 Appendix
25.1 Abbreviations
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Frequently Asked Questions
What is the Europe fast-casual dining market size and growth rate during the forecast period?
Which is the fastest growing segment in the daypart fast casual-dining market?
What is the growth rate of on-premise casual dining segment? What factors are influencing the growth?
Who are the leading vendors in the market, and what are their market shares?