This market research report on the US financial wellness benefits market offers analysis on market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by types (financial planning, financial education and counseling, retirement planning, debt management, and others), end-users (large business, medium-sized business, and small-sized business), and delivery (one-on-one, online/digital, and group).
The employer is becoming more focused towards employee financial wellness
The US financial wellness benefits market is evolving with a new-generation of employees (Millennials) entering workplaces. The employer and the employee are now more focused on financial stability and wellness. The employers are offering financial education on a range of topics such as insurance basics, cash flow management, budgeting, and investments among others. Interestingly, a two-third of these programs are sponsored by employers themselves. Further, vendors have launched several wellness-oriented programs to supplement financial education of employees. For instance, Best Money Moves enables employers to identify the source of financial stress through its Stressometer, which measures several types of financial stress, ranging from bankruptcy to student loan and provides customized solutions. The US financial wellness benefits market is expected to cross $825 million by 2024, growing at a CAGR of close to 13% during the forecast period.
Several prominent and established players are introducing new models in the US financial wellness benefits market
The US financial wellness benefits market is becoming increasingly data-driven. Organizations are investing in technology and expanding HR capabilities to measure financial initiatives. The vendors in the market are reviewing the employee’s information and productivity data to get insights about their finance management. Wearables, onsite program delivery, software platforms, employee feedback, online screening and surveys, and other data sources are being used to garner insights into the programs and help employees to understand more about financial wellness. Several new and established players such as Hellowallet, LearnVest, SmartDollar along with non-profit providers such as Enrich and GreenPath Financial Wellness are introducing new models in the US financial wellness benefits market. Also, Google offers several resources along with access to financial planning services and financial advisers.
This market research report includes a detailed segmentation of the market by types, end-users, and delivery.
US Financial Wellness Benefits Market: Type
Investment and financial planning firm offers a CFP-provided series of programs that are designed to educate participants about investing, debt, and retirement income planning
Financial planning, financial education and counseling, retirement planning, debt management, and others are the major segments of the US financial wellness benefits market. The financial planning segment has dominated the market and is expected to grow at a CAGR of around 12% during the forecast period. It includes assistance and advice on budgeting, devising investment strategies, and long-term planning of finances. A larger part of the workforce is looking at their long-term financial future as opposed to focusing on short-term stressors and seeking for the tools such as budgeting applications and action plans for a better financial outcome. Companies are onboarding financial planning advisors and asset managers, which is boosting the growth of the segment. Nowadays, vendors are launching several financial plans and offers. For instance, Korving & Co. offers a CFP-provided series of programs that are designed to educate participants about investing, debt, and retirement income planning.
Financial education and counseling programs are increasing in the US. The personalized financial counseling is growing at a healthy rate, surpassing online counseling since counselors can easily adopt to various types of workers and present optimal financial solutions.
US Financial Wellness Benefits Market: End-user
Several fintech organizations have entered in the market, offering comprehensive financial benefits tools to medium-sized organizations
Large, medium-sized, and small-sized business are the major end-users of the US financial wellness benefits market. Large companies have invested more in the financial wellness program, and the segment is expected to growing at a CAGR of around 13% during the forecast period. Recently, large companies have started offering voluntary financial benefits to employees, occasionally with cash incentives in order to aid the employee's money management. The offerings are designed based on Fortune 1000 companies and comprise online tools, personalized financial counseling, and a routine check on personal financial metrics.
Medium-sized business is the second-largest end-user of the US financial wellness benefits market. Due to the intensifying competition in the labor market, quit rates are nearing pre-recession levels. Hence, employee financial wellness programs are gaining momentum and an economic way to retain the employee. In the last few years, several fintech, for-profit, and non-profit companies and organizations have entered in the market, offering comprehensive tools to medium-sized organizations.
US Financial Wellness Benefits Market: Delivery
The online/digital mode is an emerging delivery platform that offers customized financial roadmaps to employees
The US financial wellness benefits market by delivery is divided into one-on-one, online/digital, and group. One-on-one assistance is gaining popularity and is growing at a CAGR of around 13%. Employees are seeking one-on-one interaction as it provides clarity about financial terms. Hence, advisors are catching up with employees at regular intervals via phone or personal meetings, which includes web-based platforms or classroom sessions.
The online/digital mode is an emerging delivery platform in the market. Financial education with games and goal tracking, account management tools (such as to facilitate automatic allocations) real-time chat sessions, and interactive savings products are some commonly used online services. For instance, LINK from Prudential offers a customized financial roadmap by allowing employees to choose what fit their needs and enable them to connect with advisors online via video, phone, or in person.
Key Vendor Analysis
The US financial wellness benefits market is characterized by several startup and employee benefits providers. Majority of new ones and do not necessarily have a sufficient track record. However, they are the ones that are fueling innovation and re-imagining the financial services space. Further, the market in US is highly fragmented, and employers are keen to provide solutions to employees. Several vendors have introduced platforms to interact with consumers. The future of financial benefits is expected to be governed by targeted communication, integrated, multichannel approach, accessibility to reliable resources, and personalized learning paths for exponential engagement.
Leading Vendors inMarket are:
Other prominent vendors are Aduro, Ayco, Beacon Health Options, Best Money Moves, BrightDime, DHS Group, Edukate, Enrich Financial Wellness, Even, Financial Fitness Group, HealthCheck360, Health Advocate, Money Starts Here, PayActive, Purchasing Power, Ramsey Solutions, Sum180, and Transamerica.
Key Market Insights include
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