THE U.S. FINANCIAL WELLNESS BENEFITS MARKET SIZE WAS VALUED AT USD 446 MILLION IN 2021 AND IS EXPECTED TO REACH USD 965 MILLION BY 2027, GROWING AT A CAGR OF 13.71% DURING THE FORECAST PERIOD

The U.S. Financial Wellness Benefits Market Research Report Includes Size, Share, Trends Analysis, Competitive Landscape, and Growth Potential by

  • Program: Financial Planning, Financial Education & Counseling, Retirement Planning, Debt Management, and Others
  • End-User: Large Businesses, Medium-Sized Businesses, and Small-Sized Businesses
  • Delivery: One-On-One, Online/Digital, and Group
  • Type: Consumer Tools and Employer Tool
  • Industry: Healthcare, Financial Services, Education, Manufacturing, Public Sector, and Others
  • Region: South, West, Midwest, and Northeast

Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share, & Forecast, 2022-2027

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Most Exhaustive Report

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328 Pages

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115 Tables

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111 Charts

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4 Regions

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1 Countries

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41 Companies

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6 Market Segment

U.S. FINANCIAL WELLNESS BENEFITS MARKET REPORT SCOPE

Report Attribute Details
MARKET SIZE USD 964.69 MILLION (2027)
CAGR 13.71% (2022-2027)
BASE YEAR 2021
FORECAST YEAR 2022-2027
LARGEST MARKET Southern U.S.
LARGEST SEGMENT Financial Planning
MARKET SEGMENTS Program (Financial Planning, Financial Education & Counseling, Retirement Planning, Debt Management, and Others), End-User (Large Businesses, Medium-Sized Businesses, and Small-Sized Businesses), Delivery (One-On-One, Online/Digital, and Group), Type (Consumer Tools and Employer Tools), and Industry (Healthcare, Financial Services, Education, Manufacturing, Public Sector, and Others)
REGIONS South, West, Midwest, and Northeast

INDUSTRY INSIGHTS

The U.S. financial wellness benefits market was valued at USD 446.31 million in 2021 and is expected to reach USD 964.69 million by 2027, growing at a CAGR of 13.71%. Employers in this time of ‘new normal’ are taking initiatives to impart financial education, online tools, in-person assistance, and financial services to protect the interest and well-being of their employees. More than 2/3rd of financial wellness programs are employer-sponsored. However, almost 1/3rd of them are provided by third-party providers such as those involved in retirement plan recordkeeping, where the employees themselves pay less than 19%. Disposable personal income per capita will increase when the growth in disposable income is greater than the growth in the population—revenues in the financial wellness benefit market increase when the real disposable personal income per capita rises.

Investments in financial wellness start-ups have accelerated rapidly in the last few years and peaked in 2020; with the recent stock market declines and market uncertainty, there has never been more of a need for financial wellness. The need for financial wellness programs tailored to the stressors exacerbated by COVID-19 drives organizations to seek solutions from the vendors operating in the industry. That can help their employee’s life stages and financial journeys.

KEY HIGHLIGHTS IMPACTING THE U.S. FINANCIAL WELLNESS BENEFITS MARKET SIZE

  • Financial planning, financial education & counseling, and retirement planning are the top 3 incremental revenue contributors in the financial wellness market, reaching over USD 450 million during 2021-2027.
  • Vendors can collaborate with established groups within the employee population that are already walking the talk with their health to improve awareness and engagement in wellness programs and seek feedback regarding program offerings and implementation.
  • Nearly 22% of the employers offer incentives for getting fit from a financial perspective, thereby fueling financial wellness for employees.
  • FinFit, a financial wellness company, also offered its platform for free through June 30, 2020. Additionally, the company also launched a COVID-19 resource center.
  • Employers are also recognizing that single-point financial solutions are not working well enough and are increasingly aware of the need for a holistic financial wellness program as the rate of stress brought on by finances amplified dramatically in 2020.
  • The National Disability Institute (NDI) and AFCPE (Association for Financial Counseling and Planning Education) launched the Financial Resilience Center to offer information on COVID-19 stimulus, money management, unemployment/employment, scams, public benefits, and healthcare/food/housing. It did this via an online information platform that served individuals with chronic health conditions and disabilities, free of charge.

U.S. FINANCIAL WELLNESS BENEFITS MARKET SEGMENTATION

This research report includes a detailed segmentation by

  • Program
  • End-User
  • Delivery
  • Type
  • Industry

INSIGHTS by PROGRAMS

The US financial planning benefits market is expected to grow at a CAGR of 13.22% during the forecast period.

Most vendors offering retirement plans such as the 401k are not adequately equipped to provide anything more than a host of investment choices. New players are entering the industry to fill this void, ramping up activity. For instance, Edukate addresses nine issues of employees who are tight on cash but might be working on purchasing a vehicle, managing credit to buying a home/estate planning, budgeting, or managing credit, among others.

Personalized financial counseling is growing at a rate surpassing online counseling since counselors can quickly adapt to various types of workers and present appropriate guidance in a highly diverse workforce. Employees also seek health, retirement, and other employee benefits, investment, and saving information.

INSIGHTS BY END-USER

Large businesses are the top 3 incremental revenue contributors and are expected to reach USD 239.77 million during 2021-2027

“Health meets wealth” is a concept that is gaining immense traction in the market because both are mainly interdependent, and healthcare costs are continuing to rise as well. Businesses blend physical, mental, and financial programs to provide a holistic pillar of support to their people. Furthermore, these employers are more invested in digital tools than other smaller-sized ones, mainly to provide financial education anywhere at any time. However, a major challenge for large-sized companies is that almost 35% of the workers had no clue that their employer offered benefits in the financial wellness realm.

Financial wellness benefits are gaining momentum as an economical way to attract and retain employees, with nearly 70% of employers offering it to keep their workers happy. Financial education and training services are the most offered financial wellness benefits, thereby boosting the growth of the US financial wellness benefits market size.

INSIGHTS BY DELIVERY

The US one-on-one financial wellness benefits market will reach USD 482.58 million by 2027.

Personalized financial counseling is growing at a more rapid rate than digital and online solutions since advisers can quickly adapt to the needs of every employee. They are trendy in workforces with highly diverse employees. Employees are asking for one-on-one interactions more than ever to help navigate finances. Thereby, advisers meet with employees on a more routine basis, driving up revenues in the offline US financial wellness benefits industry.

The most common services online in the US financial wellness benefits market include financial education with games and goal tracking, account management tools (such as those that facilitate automatic allocations), and interactive savings products. Some employers are also offering video games to help employees learn about debt management and personal finance. Farm Blitz, for example, was created and targeted at low-income adults to enhance financial literacy among them.

INSIGHTS BY TYPE

The consumer tools segment in the United States financial wellness benefits market reached USD 347.05 million during the forecast period.

Firms are investing in a combination of high-touch and high-tech. Technology is increasingly being used to optimize financial health holistically and seamlessly integrate it into the employee’s daily life and schedule. All this is being done online. For instance, LINK from Prudential offers a customized financial roadmap by allowing employees to choose what fits their needs. It will enable them to connect with advisors online, by video, phone, or in person. The Financial Gym is a retail and online personal finances company that serves employers and offers advice in a physical setting. It provides:

  • Private coaching sessions
  • Customized financial plans
  • Regular check-ins
  • Unlimited access to the company’s offices as a coworking space

All these factors enable the company to deliver value through a community-based high-touch experience, inspired by the idea of a gym to help drive lifestyle changes around financial health, mimicking the model that prioritizes community, acceptance, and personalization.

INSIGHTS BY INDUSTRY

The U.S. financial wellness benefits market by the healthcare industry is expected to grow at a CAGR of 13.80% during the forecast period.

Workplace financial wellness programs in healthcare companies and systems have been going strong because the industry is specifically susceptible to disadvantageous outcomes due to workforce volatility in a system where reliable and consistent care is a priority. Given that the industry’s turnover is almost 21% among the worst across sectors, financial wellness benefits are being viewed to drive retention.

Since work-life balance has often gone for a toss in this industry, with professionals such as financial analysts working up to 70 hours per week, companies in this space have focused on offering holistic wellness programs. On the other hand, niche programs are not so common. Furthermore, programs in this market tend to be more sophisticated considering the companies operate in the financial space. Financial wellness benefits are prevalent in this market, with companies further raking up their offerings during the pandemic. Citi offered a special compensation award to over 75,000 colleagues globally to help ease the financial burden of the pandemic.

GEOGRAPHICAL OUTLOOK

In 2021, the Southern region accounted for a share of 36.94% in the U.S. financial wellness benefits market.

Southern US employees firmly believe that stress management is crucial and can strongly impact a person’s health. Southerners acknowledge the role that financial wellness benefits programs can play in helping them with managing stress and lifestyle or behavior changes. Owing to the significant presence of companies and employee base, the region holds the highest share in the financial wellness benefits market.

The Western region consists of developed and fast-growing states like Utah, Washington, Colorado, and others. The region accounts are ranked second highest in the labor force and have many private and public establishments. Thus, all these factors will further boost the region's financial wellness benefits market during the forecast period.

VENDOR LANDSCAPE

The financial wellness benefits market in the US has 300+ players. Start-ups and employee benefits providers that are offering employee assistance program services(EAPs), health care, and insurance occupy the player space in the market. Financial services that cater to solving specific economic issues that are in some way related to the market and may include credit counselors, payroll loan administrators, and student loan services, among others, are inundating the market via technology. Some vendors offer it as a value-addition to another service for free, and some leverage these free resources as a means to sell employees a specific product or service.

Prudential Financial is one of the prominent players in the market. It has offered its services to clients such as Samsung and Cintas and has more than USD 1 trillion in assets under management. Mercer is a significant player in the US financial wellness market. It has 28,000 clients and impacts the life of 15 million people.

U.S. financial wellness benefits market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Segmentation by Program

  • Financial Planning
  • Financial Education & Counseling
  • Retirement Planning
  • Debt Management
  • Others

Segmentation by End-User

  • Large Businesses
  • Medium-Sized Businesses
  • Small-Sized Businesses

Segmentation by Delivery

  • One-On-One
  • Online/Digital
  • Group

Segmentation by Type

  • Consumer Tools
  • Employer Tools

Segmentation by Industry

  • Healthcare
  • Financial Services
  • Education
  • Manufacturing
  • Public Sector
  • Others

Segmentation by Region

  • Southern U.S.
  • Western U.S.
  • Midwest U.S.
  • Northeast U.S.

Frequently Asked Questions

What is the growth of the U.S. financial wellness benefits market during the forecast period?

The US financial wellness benefits market was valued at USD 446.31 million in 2021 and is expected to reach USD 964.69 million by 2027, growing at a CAGR of 13.71%.

How do data analytics play a major role in the growth of the financial wellness market?

Advanced algorithms and data analytics are helping employers determine if employees are taking actions, making behavioral changes, and whether they need guidance and a push for accomplishing their goals.

Who are the major market players in the financial wellness industry?

Prudential Financial, Bank of America Merrill Lynch, Virgin Pulse, Mercer, and Financial Finesse.

What is the role of technology in the U.S. financial wellness benefits market?

As businesses become more digital-oriented in their operations, technology influences how employees work. As a result, the workplace is becoming more dynamic and integrated than ever.

Which segment is likely to generate the highest revenues during the forecast period?

Financial planning segment to generate the highest revenues in the United States financial wellness benefits market during the forecast period.

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The U.S. financial wellness benefits market was valued at USD 446.31 million in 2021 and is expected to reach USD 964.69 million by 2027, growing at a CAGR of 13.71%.

The following factors are likely to contribute to the growth of the financial wellness benefits market in US during the forecast period:

  • Growing Role of Wellness Champions
  • Increasing Growth in Early wage Access
  • Rising Penetration of Gig Economy in US
  • Huge Interest & Investment from Investment Companies
  • Hijack of the Term Financial Wellness
  • Growing Influence of Data Analytics in Financial Wellness
  • Rising Financial Wellness Incentives
  • Administration of Targeted Benefits
  • Changing Work Dynamics in US
  • COVID-19 Fueling Demand for Financial Wellness
  • Financial Unease Despite Upbeat Environment Pre-COVID-19
  • Integrating and Leveraging Existing Benefits
  • Employers Take Onus for Employee Financial Wellness

Base Year:                  2021

Forecast Year:           2022–2027

The report considers the present scenario of the U.S. financial wellness benefits market and its market dynamics for the period 2021−2027. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply side of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the market.

Prominent Vendors

  • Prudential Financial
    • Business Overview
    • Product Offerings
    • Key Strengths
    • Key Opportunities
    • Key Strategies
  • Bank of America Merrill Lynch
  • Virgin Pulse
  • Mercer
  • Financial Finesse

Other Prominent Vendors

  • Aduro
    • Business Overview
    • Product Offerings
    • Key Strengths
    • Key Strategies
  • Ayco
  • Beacon Health Options
  • Best Money Moves
  • BrightDime
  • Brightside
  • DHS Group
  • Edukate
  • Enrich Financial Wellness
  • Even
  • FlexWage
  • Financial Fitness Group
  • Financial Knowledge
  • HealthCheck360
  • Holberg Financial
  • Health Advocate
  • LearnLux
  • Limeade
  • Money Starts Here
  • PayActiv
  • Purchasing Power
  • Ramsey Solutions
  • Transamerica
  • My Secure Advantage
  • LifeCents
  • Origin
  • BrightPlan
  • Savology
  • Sqwire
  • FinFit
  • Pro Financial Health
  • FutureFuel.io
  • Salary Finance
  • Social Finance (SoFi)
  • GoPlan 101
  • The Financial Gym

Market Segmentation by Program

  • Financial Planning
  • Financial Education & Counseling
  • Retirement Planning
  • Debt Management
  • Others

Market Segmentation by End-User

  • Large Businesses
  • Medium-Sized Businesses
  • Small-Sized Businesses

Market Segmentation by Delivery

  • One-On-One
  • Online/Digital
  • Group

Market Segmentation by Type

  • Consumer Tools
  • Employer Tools

Market Segmentation by Industry

  • Healthcare
  • Financial Services
  • Education
  • Manufacturing
  • Public Sector
  • Others

Market Segmentation by Region

  • South
  • West
  • Midwest
  • Northeast

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

4.1.1 INCLUSIONS

4.1.2 EXCLUSIONS

4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR

4.3 SCOPE OF THE STUDY

4.3.1 MARKET SEGMENTATION BY PRODUCTS

4.3.2 MARKET SEGMENTATION BY END-USER

4.3.3 MARKET SEGMENTATION BY DELIVERY

4.3.4 MARKET SEGMENTATION BY TYPE

4.3.5 MARKET SEGMENTATION BY INDUSTRY

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

5.2 CURRENCY CONVERSION

5.3 MARKET DERIVATION

6 MARKET AT A GLANCE

7 INTRODUCTION

7.1 OVERVIEW

7.1.1 COST OF STRESS TO US CORPORATE SECTOR

7.1.2 WELLBEING IN THE US BY STATE

7.2 FINANCIAL WELLNESS: AN OVERVIEW

7.3 STATE OF US HEALTHCARE

7.1 ECONOMIC & DEMOGRAPHIC ANALYSIS

7.1.1 POPULATION

7.1.2 INCOME

7.1.3 GENERATION & AGE TRENDS

7.1.4 RACIAL/ETHNIC TRENDS

7.2 AMERICAN WORKFORCE ANALYSIS

7.3 IMPACT OF COVID-19

8 MARKET OPPORTUNITIES & TRENDS

8.1 GROWING ROLE OF WELLNESS CHAMPIONS

8.2 INCREASING GROWTH IN EARLY WAGE ACCESS

8.3 RISING PENETRATION OF GIG ECONOMY IN US

8.4 HUGE INTREST & INVESTMENT FROM INVESTMENT COMPANIES

8.5 HIJACK OF THE TERM FINANCIAL WELLNESS

8.6 GROWING INFLUENCE OF DATA ANALYTICS IN FINANCIAL WELLNESS

8.7 RISING FINANCIAL WELLNESS INCENTIVES

8.8 ADMINISTRATION OF TARGETED BENEFITS

9 MARKET GROWTH ENABLERS

9.1 CHANGING WORK DYNAMICS IN US

9.2 COVID-19 FUELING DEMAND FOR FINANCIAL WELLNESS

9.3 FINANCIAL UNEASE DESPITE UPBEAT ENVIRONMENT PRE-COVID-19

9.4 INTEGRATING & LEVERAGING EXISTING BENEFITS

9.5 EMPLOYERS TAKE ONUS FOR EMPLOYEE FINANCIAL WELLNESS

10 MARKET RESTRAINTS

10.1 MISALIGNMENT IN FINANCIAL WELLNESS OFFERINGS

10.2 FIDUCIARY CONCERNS HINDER EFFORTS

10.3 THE ELUSIVE ROI

10.4 LOW EMPLOYEE PARTICIPATION & ENGAGEMENT

11 MARKET LANDSCAPE

11.1 MARKET OVERVIEW

11.2 MARKET SIZE & FORECAST

11.3 PEST ANALYSIS

11.3.1 POLITICAL

11.3.2 ECONOMIC

11.3.3 SOCIAL

11.3.4 TECHNOLOGY

11.4 INDUSTRY

11.4.1 MARKET SIZE & FORECAST

11.5 PROGRAM

11.5.1 MARKET SIZE & FORECAST

11.6 END-USER

11.6.1 MARKET SIZE & FORECAST

11.7 TYPE

11.7.1 MARKET SIZE & FORECAST

11.8 DELIVERY

11.8.1 MARKET SIZE & FORECAST

11.9 FIVE FORCES ANALYSIS

11.9.1 THREAT OF NEW ENTRANTS

11.9.2 BARGAINING POWER OF SUPPLIERS

11.9.3 BARGAINING POWER OF BUYERS

11.9.4 THREAT OF SUBSTITUTES

11.9.5 COMPETITIVE RIVALRY

12 PROGRAM

12.1 MARKET SNAPSHOT & GROWTH ENGINE

12.2 MARKET OVERVIEW

12.3 FINANCIAL PLANNING

12.3.1 MARKET SIZE & FORECAST

12.3.2 MARKET BY REGION

12.4 FINANCIAL EDUCATION & COUNSELING

12.4.1 MARKET SIZE & FORECAST

12.4.2 MARKET BY REGION

12.5 RETIREMENT PLANNING

12.5.1 MARKET SIZE & FORECAST

12.5.2 MARKET BY REGION

12.6 DEBT MANAGEMENT

12.6.1 MARKET SIZE & FORECAST

12.6.2 MARKET BY REGION

12.7 OTHERS

12.7.1 MARKET SIZE & FORECAST

12.7.2 MARKET BY REGION

13 END-USERS

13.1 MARKET SNAPSHOT & GROWTH ENGINE

13.2 MARKET OVERVIEW

13.3 LARGE BUSINESSES

13.3.1 MARKET SIZE & FORECAST

13.3.2 MARKET BY REGION

13.4 MEDIUM-SIZED BUSINESSES

13.4.1 MARKET SIZE & FORECAST

13.4.2 MARKET BY REGION

13.5 SMALL BUSINESSES

13.5.1 MARKET SIZE & FORECAST

13.5.2 MARKET BY REGION

14 DELIVERY

14.1 MARKET SNAPSHOT & GROWTH ENGINE

14.2 MARKET OVERVIEW

14.3 ONE-ON-ONE

14.3.1 MARKET SIZE & FORECAST

14.3.2 MARKET BY REGION

14.4 ONLINE/DIGITAL

14.4.1 MARKET SIZE & FORECAST

14.4.2 MARKET BY REGION

14.5 GROUP

14.5.1 MARKET SIZE & FORECAST

14.5.2 MARKET BY REGION

15 TYPE

15.1 MARKET SNAPSHOT & GROWTH ENGINE

15.2 MARKET OVERVIEW

15.3 CONSUMER TOOLS

15.3.1 MARKET SIZE & FORECAST

15.3.2 MARKET BY REGION

15.4 EMPLOYER TOOLS

15.4.1 MARKET SIZE & FORECAST

15.4.2 MARKET BY REGION

16 INDUSTRY

16.1 MARKET SNAPSHOT & GROWTH ENGINE

16.2 MARKET OVERVIEW

16.3 HEALTHCARE

16.3.1 MARKET SIZE & FORECAST

16.3.2 MARKET BY REGION

16.4 FINANCIAL SERVICES

16.4.1 MARKET SIZE & FORECAST

16.4.2 MARKET BY REGION

16.5 EDUCATION

16.5.1 MARKET SIZE & FORECAST

16.5.2 MARKET BY REGION

16.6 MANUFACTURING

16.6.1 MARKET SIZE & FORECAST

16.6.2 MARKET BY REGION

16.7 PUBLIC SECTOR

16.7.1 MARKET SIZE & FORECAST

16.7.2 MARKET BY REGION

16.8 OTHER END-USERS

16.8.1 MARKET SIZE & FORECAST

16.8.2 MARKET BY REGION

17 REGION

17.1 MARKET SNAPSHOT & GROWTH ENGINE

18 SOUTH

18.1 MARKET SIZE & FORECAST

18.2 INDUSTRY

18.2.1 MARKET SIZE & FORECAST

18.3 PROGRAM

18.3.1 MARKET SIZE & FORECAST

18.4 END-USER

18.4.1 MARKET SIZE & FORECAST

18.5 TYPE

18.5.1 MARKET SIZE & FORECAST

18.6 DELIVERY

18.6.1 MARKET SIZE & FORECAST

19 WEST

19.1 MARKET SIZE & FORECAST

19.2 INDUSTRY

19.2.1 MARKET SIZE & FORECAST

19.3 PROGRAM

19.3.1 MARKET SIZE & FORECAST

19.4 END-USER

19.4.1 MARKET SIZE & FORECAST

19.5 TYPE

19.5.1 MARKET SIZE & FORECAST

19.6 DELIVERY

19.6.1 MARKET SIZE & FORECAST

20 MIDWEST

20.1 MARKET SIZE & FORECAST

20.2 INDUSTRY

20.2.1 MARKET SIZE & FORECAST

20.3 PROGRAM

20.3.1 MARKET SIZE & FORECAST

20.4 END-USER

20.4.1 MARKET SIZE & FORECAST

20.5 TYPE

20.5.1 MARKET SIZE & FORECAST

20.6 DELIVERY

20.6.1 MARKET SIZE & FORECAST

21 NORTHEAST

21.1 MARKET SIZE & FORECAST

21.2 INDUSTRY

21.2.1 MARKET SIZE & FORECAST

21.3 PROGRAM

21.3.1 MARKET SIZE & FORECAST

21.4 END-USER

21.4.1 MARKET SIZE & FORECAST

21.5 TYPE

21.5.1 MARKET SIZE & FORECAST

21.6 DELIVERY

21.6.1 MARKET SIZE & FORECAST

22 COMPETITIVE LANDSCAPE

22.1 COMPETITION OVERVIEW

22.2 MARKET RANKING ANALYSIS

23 KEY COMPANY PROFILES

23.1 PRUDENTIAL FINANCIAL

23.1.1 BUSINESS OVERVIEW

23.1.2 SERVICE OFFERINGS

23.1.3 KEY STRENGTHS

23.1.4 KEY STRATEGIES

23.1.5 KEY OPPORTUNITIES

23.2 BANK OF AMERICA MERRILL LYNCH

23.2.1 BUSINESS OVERVIEW

23.2.2 SERVICE OFFERINGS

23.2.3 KEY STRENGTHS

23.2.4 KEY STRATEGIES

23.2.5 KEY OPPORTUNITIES

23.3 VIRGIN PULSE

23.3.1 BUSINESS OVERVIEW

23.3.2 SERVICE OFFERINGS

23.3.3 KEY STRENGTHS

23.3.4 KEY STRATEGIES

23.3.5 KEY OPPORTUNITIES

23.4 MERCER

23.4.1 BUSINESS OVERVIEW

23.4.2 SERVICE OFFERINGS

23.4.3 KEY STRENGTHS

23.4.4 KEY STRATEGIES

23.4.5 KEY OPPORTUNITIES

23.5 FINANCIAL FINESSE

23.5.1 BUSINESS OVERVIEW

23.5.2 SERVICE OFFERINGS

23.5.3 KEY STRENGTHS

23.5.4 KEY STRATEGIES

23.5.5 KEY OPPORTUNITIES

24 OTHER PROMINENT VENDORS

24.1 ADURO

24.1.1 BUSINESS OVERVIEW

24.1.2 SERVICE OFFERINGS

24.1.3 KEY STRENGTHS

24.1.4 KEY STRATEGIES

24.2 AYCO

24.2.1 BUSINESS OVERVIEW

24.2.2 SERVICE OFFERINGS

24.2.3 KEY STRENGTHS

24.2.4 KEY STRATEGIES

24.3 BEACON HEALTH OPTIONS

24.3.1 BUSINESS OVERVIEW

24.3.2 SERVICE OFFERINGS

24.3.3 KEY STRENGTHS

24.3.4 KEY STRATEGIES

24.4 BEST MONEY MOVES

24.4.1 BUSINESS OVERVIEW

24.4.2 SERVICE OFFERINGS

24.4.3 KEY STRENGTHS

24.4.4 KEY STRATEGIES

24.5 BRIGHTDIME

24.5.1 BUSINESS OVERVIEW

24.5.2 SERVICE OFFERINGS

24.5.3 KEY STRENGTHS

24.5.4 KEY STRATEGIES

24.6 BRIGHTSIDE

24.6.1 BUSINESS OVERVIEW

24.6.2 SERVICE OFFERINGS

24.6.3 KEY STRENGTHS

24.6.4 KEY STRATEGIES

24.7 DHS GROUP

24.7.1 BUSINESS OVERVIEW

24.7.2 SERVICE OFFERINGS

24.7.3 KEY STRENGTHS

24.7.4 KEY STRATEGIES

24.8 EDUKATE

24.8.1 BUSINESS OVERVIEW

24.8.2 SERVICE OFFERINGS

24.8.3 KEY STRENGTHS

24.8.4 KEY STRATEGIES

24.9 ENRICH

24.9.1 BUSINESS OVERVIEW

24.9.2 SERVICE OFFERINGS

24.9.3 KEY STRENGTHS

24.9.4 KEY STRATEGIES

24.10 EVEN

24.10.1 BUSINESS OVERVIEW

24.10.2 SERVICE OFFERINGS

24.10.3 KEY STRENGTHS

24.10.4 KEY STRATEGIES

24.11 FLEXWAGE

24.11.1 BUSINESS OVERVIEW

24.11.2 SERVICE OFFERINGS

24.11.3 KEY STRENGTHS

24.11.4 KEY STRATEGIES

24.12 FINANCIAL FITNESS GROUP

24.12.1 BUSINESS OVERVIEW

24.12.2 SERVICE OFFERINGS

24.12.3 KEY STRENGTHS

24.12.4 KEY STRATEGIES

24.13 FINANCIAL KNOWLEDGE

24.13.1 BUSINESS OVERVIEW

24.13.2 SERVICE OFFERINGS

24.13.3 KEY STRENGTHS

24.13.4 KEY STRATEGIES

24.14 HEALTHCKECK360

24.14.1 BUSINESS OVERVIEW

24.14.2 SERVICE OFFERINGS

24.14.3 KEY STRENGTHS

24.14.4 KEY STRATEGIES

24.15 HOLBERG FINANCIAL

24.15.1 BUSINESS OVERVIEW

24.15.2 SERVICE OFFERINGS

24.15.3 KEY STRENGTHS

24.15.4 KEY STRATEGIES

24.16 HEALTH ADVOCATE

24.16.1 BUSINESS OVERVIEW

24.16.2 SERVICE OFFERINGS

24.16.3 KEY STRENGTHS

24.16.4 KEY STRATEGIES

24.17 LEARNLUX

24.17.1 BUSINESS OVERVIEW

24.17.2 SERVICE OFFERINGS

24.17.3 KEY STRENGTHS

24.17.4 KEY STRATEGIES

24.18 LIMEADE

24.18.1 BUSINESS OVERVIEW

24.18.2 SERVICE OFFERINGS

24.18.3 KEY STRENGTHS

24.18.4 KEY STRATEGIES

24.19 MONEY STARTS HERE

24.19.1 BUSINESS OVERVIEW

24.19.2 SERVICE OFFERINGS

24.19.3 KEY STRENGTHS

24.19.4 KEY STRATEGIES

24.20 PAYACTIV

24.20.1 BUSINESS OVERVIEW

24.20.2 SERVICE OFFERINGS

24.20.3 KEY STRENGTHS

24.20.4 KEY STRATEGIES

24.21 PURCHASING POWER

24.21.1 BUSINESS OVERVIEW

24.21.2 SERVICE OFFERINGS

24.21.3 KEY STRENGTHS

24.21.4 KEY STRATEGIES

24.22 RAMSEY SOLUTIONS

24.22.1 BUSINESS OVERVIEW

24.22.2 SERVICE OFFERINGS

24.22.3 KEY STRENGTHS

24.22.4 KEY STRATEGIES

24.23 TRANSAMERICA

24.23.1 BUSINESS OVERVIEW

24.23.2 SERVICE OFFERINGS

24.23.3 KEY STRENGTHS

24.23.4 KEY STRATEGIES

24.24 MY SECURE ADVANTAGE

24.24.1 BUSINESS OVERVIEW

24.24.2 SERVICE OFFERINGS

24.24.3 KEY STRENGTHS

24.24.4 KEY STRATEGIES

24.25 LIFECENTS

24.25.1 BUSINESS OVERVIEW

24.25.2 SERVICE OFFERINGS

24.25.3 KEY STRENGTHS

24.25.4 KEY STRATEGIES

24.26 ORIGIN

24.26.1 BUSINESS OVERVIEW

24.26.2 SERVICE OFFERINGS

24.26.3 KEY STRENGTHS

24.26.4 KEY STRATEGIES

24.27 BRIGHTPLAN

24.27.1 BUSINESS OVERVIEW

24.27.2 SERVICE OFFERINGS

24.27.3 KEY STRENGTHS

24.27.4 KEY STRATEGIES

24.28 SAVOLOGY

24.28.1 BUSINESS OVERVIEW

24.28.2 SERVICE OFFERINGS

24.28.3 KEY STRENGTHS

24.28.4 KEY STRATEGIES

24.29 SQWIRE

24.29.1 BUSINESS OVERVIEW

24.29.2 SERVICE OFFERINGS

24.29.3 KEY STRENGTHS

24.29.4 KEY STRATEGIES

24.30 FINFIT

24.30.1 BUSINESS OVERVIEW

24.30.2 SERVICE OFFERINGS

24.30.3 KEY STRENGTHS

24.30.4 KEY STRATEGIES

24.31 PRO FINANCIAL HEALTH

24.31.1 BUSINESS OVERVIEW

24.31.2 SERVICE OFFERINGS

24.31.3 KEY STRENGTHS

24.31.4 KEY STRATEGIES

24.32 FUTUREFUEL.IO

24.32.1 BUSINESS OVERVIEW

24.32.2 SERVICE OFFERINGS

24.32.3 KEY STRENGTHS

24.32.4 KEY STRATEGIES

24.33 SALARY FINANCE

24.33.1 BUSINESS OVERVIEW

24.33.2 SERVICE OFFERINGS

24.33.3 KEY STRENGTHS

24.33.4 KEY STRATEGIES

24.34 SOFI

24.34.1 BUSINESS OVERVIEW

24.34.2 SERVICE OFFERINGS

24.34.3 KEY STRENGTHS

24.34.4 KEY STRATEGIES

24.35 GOPLAN 101

24.35.1 BUSINESS OVERVIEW

24.35.2 SERVICE OFFERINGS

24.35.3 KEY STRENGTHS

24.35.4 KEY STRATEGIES

24.36 THE FINANCIAL GYM

24.36.1 BUSINESS OVERVIEW

24.36.2 SERVICE OFFERINGS

24.36.3 KEY STRENGTHS

24.36.4 KEY STRATEGIES

25 REPORT SUMMARY

25.1 KEY TAKEAWAYS

25.2 STRATEGIC RECOMMENDATIONS

26 QUANTITATIVE SUMMARY

26.1 MARKET BY REGION

26.2 MARKET BY INDUSTRY

26.3 MARKET BY PROGRAM

26.4 MARKET BY END-USER

26.5 MARKET BY TYPE

26.6 MARKET BY DELIVERY

27 SOUTH

27.1 INDUSTRY

27.1.1 MARKET SIZE & FORECAST

27.2 PROGRAM

27.2.1 MARKET SIZE & FORECAST

27.3 END-USER

27.3.1 MARKET SIZE & FORECAST

27.4 TYPE

27.4.1 MARKET SIZE & FORECAST

27.5 DELIVERY

27.5.1 MARKET SIZE & FORECAST

28 WEST

28.1 INDUSTRY

28.1.1 MARKET SIZE & FORECAST

28.2 PROGRAM

28.2.1 MARKET SIZE & FORECAST

28.3 END-USER

28.3.1 MARKET SIZE & FORECAST

28.4 TYPE

28.4.1 MARKET SIZE & FORECAST

28.5 DELIVERY

28.5.1 MARKET SIZE & FORECAST

29 MIDWEST

29.1 INDUSTRY

29.1.1 MARKET SIZE & FORECAST

29.2 PROGRAM

29.2.1 MARKET SIZE & FORECAST

29.3 END-USER

29.3.1 MARKET SIZE & FORECAST

29.4 TYPE

29.4.1 MARKET SIZE & FORECAST

29.5 DELIVERY

29.5.1 MARKET SIZE & FORECAST

30 NORTHEAST

30.1 INDUSTRY

30.1.1 MARKET SIZE & FORECAST

30.2 PROGRAM

30.2.1 MARKET SIZE & FORECAST

30.3 END-USER

30.3.1 MARKET SIZE & FORECAST

30.4 TYPE

30.4.1 MARKET SIZE & FORECAST

30.5 DELIVERY

30.5.1 MARKET SIZE & FORECAST

31 APPENDIX

31.1 ABBREVIATIONS

LIST OF EXHIBITS

EXHIBIT 1 SEGMENTATION OF US FINANCIAL WELLNESS BENEFITS MARKET

EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2021

EXHIBIT 3 EMPLOYMENT STATISTICS IN US

EXHIBIT 4 CHANGE IN REAL GDP IN US 2017−2023 (%)

EXHIBIT 5 FINANCIAL WELLNESS: OVERVIEW

EXHIBIT 6 FINANCIAL WELLNESS DYNAMICS IN US 2020

EXHIBIT 7 FACTORS LEADING TO INCREASING FOCUS OF EMPLOYERS ON FINANCIAL WELLNESS

EXHIBIT 8 KEY DYNAMICS OF US FINANCIAL WELLNESS BENEFITS MARKET

EXHIBIT 9 IMPLICATIONS OF FINANCIAL STRESS AT WORKPLACE IN US

EXHIBIT 10 WELLBEING ACROSS US STATES

EXHIBIT 11 LIFECYCLE STAGE OF CORPORATE WELLNESS MARKET 2019

EXHIBIT 12 FINANCIAL WELLNESS DYNAMICS IN US

EXHIBIT 13 EMPLOYERS OFFERING FINANCIAL WELLNESS PROGRAMS TO VARIED DEGREES 2019 (%)

EXHIBIT 14 EMPLOYER & EMPLOYEE DYNAMICS REGARDING FINANCIAL WELLNESS IN US 2021

EXHIBIT 15 FINANCIAL STRESS AND HEALTH 2019

EXHIBIT 16 HEALTHCARE EXPENDITURE STATISTICS IN US 1960−2018 ($ BILLION)

EXHIBIT 17 REGIONAL INSIGHTS IN US BY POPULATION 2021

EXHIBIT 18 PROJECTION OF THE US POPULATION BY 2060 (MILLION)

EXHIBIT 19 PERSONAL SAVINGS AS PERCENTAGE OF DISPOSABLE PERSONAL INCOME IN US 2021

EXHIBIT 20 MEAN PERSONAL DISPOSABLE INCOME BY REGION ($)

EXHIBIT 21 WAGES & SALARIES BY PRIVATE & PUBLIC SECTOR IN US 2021 ($ BILLION)

EXHIBIT 22 FINANCIAL WELLNESS DYNAMICS BY GENERATION IN US 2020

EXHIBIT 23 TREND IN US POPULATION GROWTH BY AGE (BILLION)

EXHIBIT 24 EMPLOYMENT STATISTIC BY RACE/ETHNICITY IN US 2021 (THOUSANDS)

EXHIBIT 25 US POPULATION COMPOSITION BY RACE (BILLION)

EXHIBIT 26 PERCENTAGE OF EACH GENERATION IN TODAY’S WORKFORCE

EXHIBIT 27 KEY DYNAMICS FOR FINANCIAL WELLNESS AMONG WORKFORCE IN US 2020 & 2021

EXHIBIT 28 EMPLOYEE ENGAGEMENT LEVELS BY GENERATION 2019

EXHIBIT 29 GENDER-WISE FINANCIAL GOALS

EXHIBIT 30 OUTLOOK ON FINANCIAL SITUATION

EXHIBIT 31 STATE OF STUDENT LOANS IN US 2020

EXHIBIT 32 STRESS-RELATED STATISTICS

EXHIBIT 33 IMPACT OF COVID-19 ON FINANCIAL WELLNESS IN US

EXHIBIT 34 IMPACT OF GROWING ROLE OF WELLNESS CHAMPIONS

EXHIBIT 35 IMPACT OF INCREASING GROWTH IN EARLY WAGE ACCESS

EXHIBIT 36 IMPACT OF RISING PENETRATION OF GIG ECONOMY IN US

EXHIBIT 37 IMPACT OF HUGE INTEREST & INVESTMENT FROM INVESTMENT COMPANIES

EXHIBIT 38 IMPACT OF HIJACK OF THE TERM FINANCIAL WELLNESS

EXHIBIT 39 IMPACT OF GROWING INFLUENCE OF DATA ANALYTICS IN FINANCIAL WELLNESS

EXHIBIT 40 IMPACT OF RISING FINANCIAL WELLNESS INCENTIVES

EXHIBIT 41 FINANCIAL WELLNESS INCENTIVE STATISTICS 2019

EXHIBIT 42 IMPACT OF ADMINISTRATION OF TARGETED BENEFITS

EXHIBIT 43 IMPACT OF CHANGING WORK DYNAMICS IN US

EXHIBIT 44 IMPACT OF COVID-19 FUELING DEMAND FOR FINANCIAL WELLNESS

EXHIBIT 45 COVID-19-RELATED PERSONAL FINANCIAL CONCERNS & CONDITIONS

EXHIBIT 46 IMPACT OF FINANCIAL UNEASE DESPITE UPBEAT ENVIRONMENT PRE-COVID-19

EXHIBIT 47 AREAS OF FINANCIAL CONCERN BY FAMILY INCOME

EXHIBIT 48 WELLBEING OF THE AMERICAN POPULATION

EXHIBIT 49 IMPACT OF INTEGRATING AND LEVERAGING EXISTING BENEFITS

EXHIBIT 50 IMPACT OF EMPLOYERS TAKE ONUS FOR EMPLOYEE FINANCIAL WELLNESS

EXHIBIT 51 RISING SENSE OF RESPONSIBILITY AMONG EMPLOYERS IN US

EXHIBIT 52 IMPACT OF MISALIGNMENT IN FINANCIAL WELLNESS OFFERINGS

EXHIBIT 53 REASONS FOR EMPLOYEES NOT USING FINANCIAL WELLNESS BENEFITS OFFERED BY EMPLOYERS

EXHIBIT 54 GAP IN EMPLOYERS’ AND EMPLOYEES’ APPROACH TO FINANCIAL WELLNESS

EXHIBIT 55 IMPACT OF FIDUCIARY CONCERNS HINDER EFFORTS

EXHIBIT 56 IMPACT OF THE ELUSIVE ROI

EXHIBIT 57 EMPLOYER OUTLOOK ON FINANCIAL WELLNESS, ITS VALUE & ROI

EXHIBIT 58 IMPACT OF LOW EMPLOYEE PARTICIPATION & ENGAGEMENT

EXHIBIT 59 CASE FOR LACK OF PARTICIPATION & ENGAGEMENT

EXHIBIT 60 CORONAVIRUS-LED CHANGES IN FINANCIAL WELLNESS PROGRAMS

EXHIBIT 61 US EMPLOYEES USING SERVICES THEIR EMPLOYER PROVIDES TO ASSIST WITH PERSONAL FINANCES

EXHIBIT 62 DEFINITION OF FINANCIAL WELLNESS & RELEVANCE TO EACH GENERATION

EXHIBIT 63 CORPORATE PROFITS IN US 2009–2019 ($ BILLION)

EXHIBIT 64 US FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 65 OVERVIEW OF PEST ANALYSIS: US

EXHIBIT 66 FIVE FORCES ANALYSIS 2021

EXHIBIT 67 INCREMENTAL GROWTH BY PROGRAM 2021 & 2027

EXHIBIT 68 STATE OF FINANCIAL PLANNING IN US

EXHIBIT 69 US FINANCIAL PLANNING BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 70 US FINANCIAL EDUCATION & COUNSELLING BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 71 FINANCIAL ASSISTANCE BY DELIVERY 2012 AND 2018

EXHIBIT 72 RETIREMENT PLANNING DYNAMICS IN US

EXHIBIT 73 US RETIREMENT PLANNING BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 74 KEY STATISTICS REGARDING RETIREMENT PLANNING IN US

EXHIBIT 75 US DEBT MANAGEMENT BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 76 US OTHER FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 77 INCREMENTAL GROWTH BY END-USERS 2021 & 2027

EXHIBIT 78 US LARGE BUSINESS FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 79 FINANCIAL WELLNESS BENEFITS MARKET DYNAMICS IN LARGE BUSINESSES

EXHIBIT 80 FINANCIAL WELLNESS IN LARGE BUSINESSES: THE BIGGER PICTURE 2020

EXHIBIT 81 US MEDIUM-SIZED BUSINESS FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 82 FINANCIAL WELLNESS IN MEDIUM-SIZED BUSINESSES: THE BIGGER PICTURE 2020

EXHIBIT 83 SMALL BUSINESSES IN US 2021

EXHIBIT 84 STATE WISE INSIGHTS FOR SMALL BUSINESS IN US 2021

EXHIBIT 85 FINANCIAL WELLNESS IN SMALL BUSINESSES: THE BIGGER PICTURE 2020

EXHIBIT 86 US SMALL BUSINESS FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 87 INCREMENTAL GROWTH BY DELIVERY 2021 & 2027

EXHIBIT 88 US ONE-ON-ONE FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 89 US ONLINE/DIGITAL FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 90 ONLINE CHANNELS IN FINANCIAL WELLNESS

EXHIBIT 91 US GROUP FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 92 INCREMENTAL GROWTH BY TYPE 2021 & 2027

EXHIBIT 93 US CONSUMER TOOLS FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 94 US EMPLOYER TOOLS FINANCIAL WELLNESS BENEFITS MARKET 2021–2027 ($ MILLION)

EXHIBIT 95 INCREMENTAL GROWTH BY INDUSTRY 2021 & 2027

EXHIBIT 96 US FINANCIAL WELLNESS BENEFITS MARKET BY HEALTHCARE INDUSTRY 2021–2027 ($ MILLION)

EXHIBIT 97 KEY STATISTICS FOR HEALTHCARE INDUSTRY IN US

EXHIBIT 98 FINANCIAL WELLNESS STATISTICS AMONG HEALTHCARE EMPLOYEES 2020

EXHIBIT 99 STATE OF FINANCIAL WELLNESS IN HEALTHCARE INDUSTRY IN US

EXHIBIT 100 US FINANCIAL WELLNESS BENEFITS MARKET BY FINANCIAL SERVICES 2021–2027 ($ MILLION)

EXHIBIT 101 US FINANCIAL WELLNESS BENEFITS MARKET BY EDUCATION INDUSTRY 2021–2027 ($ MILLION)

EXHIBIT 102 US FINANCIAL WELLNESS BENEFITS MARKET BY MANUFACTURING INDUSTRY 2021–2027 ($ MILLION)

EXHIBIT 103 US FINANCIAL WELLNESS BENEFITS MARKET BY PUBLIC SECTOR 2021–2027 ($ MILLION)

EXHIBIT 104 US FINANCIAL WELLNESS BENEFITS MARKET BY OTHER END-USERS 2021–2027 ($ MILLION)

EXHIBIT 105 INCREMENTAL GROWTH BY REGION 2021 & 2027

EXHIBIT 106 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US 2021–2027 ($ MILLION)

EXHIBIT 107 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US 2021–2027 ($ MILLION)

EXHIBIT 108 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US 2021–2027 ($ MILLION)

EXHIBIT 109 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US 2021–2027 ($ MILLION)

EXHIBIT 110 KEY PARAMETERS FOR MARKET COMPETITION

EXHIBIT 111 MARKET RANKING ANALYSIS, 2021

LIST OF TABLES

TABLE 1 KEY CAVEATS

TABLE 2 CURRENCY CONVERSION 2015−2021

TABLE 3 WORKFORCE ANALYSIS

TABLE 4 FINANCIAL WELLNESS BENEFITS MARKET IN US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 5 FINANCIAL WELLNESS BENEFITS MARKET IN US BY PROGRAM 2021−2027 ($ MILLION)

TABLE 6 FINANCIAL WELLNESS BENEFITS MARKET IN US BY END-USER 2021−2027 ($ MILLION)

TABLE 7 FINANCIAL WELLNESS BENEFITS MARKET IN US BY TYPE 2021−2027 ($ MILLION)

TABLE 8 FINANCIAL WELLNESS BENEFITS MARKET IN US BY DELIVERY 2021−2027 ($ MILLION)

TABLE 9 US FINANCIAL PLANNING BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 10 US FINANCIAL EDUCATION & COUNSELLING BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 11 US RETIREMENT PLANNING BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 12 US DEBT MANAGEMENT BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 13 US OTHER FINANCIAL WELLNESS BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 14 US LARGE BUSINESS FINANCIAL WELLNESS BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 15 US MEDIUM-SIZED BUSINESS FINANCIAL WELLNESS BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 16 US SMALL BUSINESS FINANCIAL WELLNESS BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 17 US ONE-ON-ONE FINANCIAL WELLNESS BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 18 US ONLINE/DIGITAL FINANCIAL WELLNESS BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 19 US GROUP FINANCIAL WELLNESS BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 20 US CONSUMER TOOLS FINANCIAL WELLNESS BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 21 US EMPLOYER TOOLS FINANCIAL WELLNESS BENEFITS MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 22 US FINANCIAL WELLNESS BENEFITS MARKET BY HEALTHCARE INDUSTRY: MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 23 US FINANCIAL WELLNESS BENEFITS MARKET BY FINANCIAL SERVICES INDUSTRY: MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 24 US FINANCIAL WELLNESS BENEFITS MARKET BY EDUCATION INDUSTRY: MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 25 US FINANCIAL WELLNESS BENEFITS MARKET BY MANUFACTURING INDUSTRY: MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 26 US FINANCIAL WELLNESS BENEFITS MARKET BY PUBLIC SECTOR: MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 27 US FINANCIAL WELLNESS BENEFITS MARKET BY OTHER END-USERS: MARKET BY REGION 2021−2027 ($ MILLION)

TABLE 28 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 29 FINANCIAL WELLNESS BENEFITS MARKET BY PROGRAM IN SOUTHERN US 2021−2027 ($ MILLION)

TABLE 30 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US BY END-USER 2021−2027 ($ MILLION)

TABLE 31 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US BY TYPE 2021−2027 ($ MILLION)

TABLE 32 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US BY DELIVERY 2021−2027 ($ MILLION)

TABLE 33 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 34 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY PROGRAM 2021−2027 ($ MILLION)

TABLE 35 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY END-USER 2021−2027 ($ MILLION)

TABLE 36 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY TYPE 2021−2027 ($ MILLION)

TABLE 37 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY DELIVERY 2021−2027 ($ MILLION)

TABLE 38 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 39 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY PROGRAM 2021−2027 ($ MILLION)

TABLE 40 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY END-USER 2021−2027 ($ MILLION)

TABLE 41 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY TYPE 2021−2027 ($ MILLION)

TABLE 42 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY DELIVERY 2021−2027 ($ MILLION)

TABLE 43 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 44 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY PROGRAM 2021−2027 ($ MILLION)

TABLE 45 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY END-USER 2021−2027 ($ MILLION)

TABLE 46 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY TYPE 2021−2027 ($ MILLION)

TABLE 47 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY DELIVERY 2021−2027 ($ MILLION)

TABLE 48 PRUDENTIAL FINANCIAL: MAJOR SERVICE OFFERINGS

TABLE 49 BANK OF AMERICA MERRILL LYNCH: MAJOR SERVICE OFFERINGS

TABLE 50 VIRGIN PULSE: MAJOR SERVICE OFFERINGS

TABLE 51 MERCER: MAJOR SERVICE OFFERINGS

TABLE 52 FINANCIAL FINESSE: MAJOR SERVICE OFFERINGS

TABLE 53 ADURO: MAJOR SERVICE OFFERINGS

TABLE 54 AYCO: MAJOR SERVICE OFFERINGS

TABLE 55 BEACON HEALTH OPTIONS: MAJOR SERVICE OFFERINGS

TABLE 56 BEST MONEY MOVES: MAJOR SERVICE OFFERINGS

TABLE 57 BRIGHTDIME: MAJOR SERVICE OFFERINGS

TABLE 58 BRIGHTSIDE: MAJOR SERVICE OFFERINGS

TABLE 59 DHS GROUP: MAJOR SERVICE OFFERINGS

TABLE 60 EDUKATE: MAJOR SERVICE OFFERINGS

TABLE 61 ENRICH: MAJOR SERVICE OFFERINGS

TABLE 62 EVEN: MAJOR SERVICE OFFERINGS

TABLE 63 FLEXWAGE: MAJOR SERVICE OFFERINGS

TABLE 64 FINANCIAL FITNESS GROUP: MAJOR SERVICE OFFERINGS

TABLE 65 FINANCIAL KNOWLEDGE: MAJOR SERVICE OFFERINGS

TABLE 66 HEALTHCHECK360: MAJOR SERVICE OFFERINGS

TABLE 67 HOLBERG FINANCIAL: MAJOR SERVICE OFFERINGS

TABLE 68 HEALTH ADVOCATE: MAJOR SERVICE OFFERINGS

TABLE 69 LEARNLUX: MAJOR SERVICE OFFERINGS

TABLE 70 LIMEADE: MAJOR SERVICE OFFERINGS

TABLE 71 MONEY STARTS HERE: MAJOR SERVICE OFFERINGS

TABLE 72 PAYACTIV: MAJOR SERVICE OFFERINGS

TABLE 73 PURCHASING POWER: MAJOR SERVICE OFFERINGS

TABLE 74 RAMSEY SOLUTIONS: MAJOR SERVICE OFFERINGS

TABLE 75 TRANSAMERICA: MAJOR SERVICE OFFERINGS

TABLE 76 MY SECURE ADVANTAGE: MAJOR SERVICE OFFERINGS

TABLE 77 LIFECENTS: MAJOR SERVICE OFFERINGS

TABLE 78 ORIGIN: MAJOR SERVICE OFFERINGS

TABLE 79 BRIGHTPLAN: MAJOR SERVICE OFFERINGS

TABLE 80 SAVOLOGY: MAJOR SERVICE OFFERINGS

TABLE 81 SQWIRE: MAJOR SERVICE OFFERINGS

TABLE 82 FINFIT: MAJOR SERVICE OFFERINGS

TABLE 83 PRO FINANCIAL HEALTH: MAJOR SERVICE OFFERINGS

TABLE 84 FUTUREFUEL.IO: MAJOR SERVICE OFFERINGS

TABLE 85 SALARY FINANCE: MAJOR SERVICE OFFERINGS

TABLE 86 SOFI: MAJOR SERVICE OFFERINGS

TABLE 87 GOPLAN 101: MAJOR SERVICE OFFERINGS

TABLE 88 THE FINANCIAL GYM: MAJOR SERVICE OFFERINGS

TABLE 89 US FINANCIAL WELLNESS BENEFITS MARKET BY GEOGRAPHY 2021−2027 ($ MILLION)

TABLE 90 US FINANCIAL WELLNESS BENEFITS MARKET BY GEOGRAPHY 2021−2027 ($ MILLION)

TABLE 91 FINANCIAL WELLNESS BENEFITS MARKET IN US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 92 FINANCIAL WELLNESS BENEFITS MARKET IN US BY PROGRAM 2021−2027 ($ MILLION)

TABLE 93 FINANCIAL WELLNESS BENEFITS MARKET IN US BY END-USER 2021−2027 ($ MILLION)

TABLE 94 FINANCIAL WELLNESS BENEFITS MARKET IN US BY TYPE 2021−2027 ($ MILLION)

TABLE 95 FINANCIAL WELLNESS BENEFITS MARKET IN US BY DELIVERY 2021−2027 ($ MILLION)

TABLE 96 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 97 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US BY PROGRAM 2021−2027 ($ MILLION)

TABLE 98 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US BY END-USER 2021−2027 ($ MILLION)

TABLE 99 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US BY TYPE 2021−2027 ($ MILLION)

TABLE 100 FINANCIAL WELLNESS BENEFITS MARKET IN SOUTHERN US BY DELIVERY 2021−2027 ($ MILLION)

TABLE 101 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 102 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY PROGRAM 2021−2027 ($ MILLION)

TABLE 103 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY END-USER 2021−2027 ($ MILLION)

TABLE 104 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY TYPE 2021−2027 ($ MILLION)

TABLE 105 FINANCIAL WELLNESS BENEFITS MARKET IN WESTERN US BY DELIVERY 2021−2027 ($ MILLION)

TABLE 106 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 107 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY PROGRAM 2021−2027 ($ MILLION)

TABLE 108 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY END-USER 2021−2027 ($ MILLION)

TABLE 109 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY TYPE 2021−2027 ($ MILLION)

TABLE 110 FINANCIAL WELLNESS BENEFITS MARKET IN MIDWEST US BY DELIVERY 2021−2027 ($ MILLION)

TABLE 111 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY INDUSTRY 2021−2027 ($ MILLION)

TABLE 112 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY PROGRAM 2021−2027 ($ MILLION)

TABLE 113 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY END-USER 2021−2027 ($ MILLION)

TABLE 114 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY TYPE 2021−2027 ($ MILLION)

TABLE 115 FINANCIAL WELLNESS BENEFITS MARKET IN NORTHEAST US BY DELIVERY 2021−2027 ($ MILLION)

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