US Floral Gifting Market Analysis, Share, Trends,

US Floral Gifting Market - Industry Outlook and Forecast 2018-2023

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The US floral gifting market revenues  to reach  approximately $16 billion by 2023, growing at a CAGR of around 6% during 2017-2023

 

This market research report on US floral gifting market offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by platform (in-store, online, and mobile) and by occasion (personal gifting, wedding, self-gifting, corporate, and sympathy).

US Floral Gifting Market - Overview

The development of technology, innovation in the supply chain, and florist-led changes to stay relevant is augmenting the growth of the US floral gifting market. The new entrants are readapting business models that is resulting in a multifarious landscape in the market. The emergence of new rules that is transforming the business model in the market includes razor-sharp focus on waste, sourcing, design, and customer experience. The focus on establishing dedicated supply chains that enables direct-to-customer interaction will create new opportunities for leading vendors in the US market. This new form of distribution network will reduce the perils associated with quality, availability, delivery time, and ethics by removing the middle-men in the process. The trend of on-demand floral production is augmenting the demand in the market. The concept of farm-to-table is gaining immense popularity and strategic supervision that will lead to optimized production system reducing wastage will revolutionize the market. The prominent players are scaling their flexibility thereby, avoiding any upcoming pitfalls and expanding their resource network and organizing back-up specifically during holiday seasons to attract new consumers and gain a larger share in the US floral gifting market.

The range of innovations in the delivery model by eliminating retail stores and leveraging digital platforms to attract more consumers, will positively impact their purchasing decisions and drive sales in the market. The demand for bouquets that are made of cut flowers and DIY concepts will create new opportunities for leading vendors in the US market.

US Floral Gifting Market - Dynamics

The intensifying movement towards local flowers is propelling the growth of the US floral gifting market. The growing need for sustainability and shorter lead times is supporting the movement of growing and distributing flowers and bouquets native from the US farms. The growing number of initiatives encouraging floral vendors and suppliers to commit to balance out the labor equation and support the local communities will transform the US market. The consumers are also willing to pay a premium price for the flowers that are locally sourced from farms from in and around the US market. For most consumers, local translates to flowers that are produced within a 100-mile radius from where they are purchasing them. 14 US states currently grow flowers domestically and such measures will attribute to the growth and development of the US floral gifting market.

US Floral Gifting Market - Segmentation

This market research report includes a detailed segmentation of the market by platform and by occasion.

US Floral Gifting Market Segments and Share

US Floral Gifting Market – By Platform

Studio florists in the in-store segment to gain traction in the US floral gifting market during forecast period

The US floral gifting market by platform is segmented into in-store, online, and mobile. The in-store segment dominated more than half of the total market share in 2017, growing at a CARG of approximately 5% during the forecast period. The emergence of studio florists is propelling the growth of this segment in the US market. Studio florists have consultations by appointments or fill orders daily and are the major suppliers of event florists, catering to weddings, and corporate events in the US market. Some of the florists in the market are expanding their services by offering flower arrangement classes and on-site workshops appealing those that are interested in DIY concepts. Mass-market retailers and supermarkets are finding their way into the floral market and progressing steady. The trend towards full-service operations among chain, independent supermarkets, and grocery or service wholesalers will revolutionize the US market. Supermarket chains are re-evaluating the system and contemplating starting their own operations for growing flowers to increase operational efficiency and implement cost savings. Additionally, vendors such as natural food stores, mega-retailer Sam’s Club, FTD-certified shops are offering products that have fair trade policies, sustainable, and organic bouquets to appeal to eco-conscious customers. Such strategies will augment the development of the US floral gifting market.

US Floral Gifting Market – By Occasion

Holiday gifting phenomenon to drive personal gifting segment in the US floral gifting market during forecast period

The occasion segment in the US floral gifting market is classified into personal gifting, wedding, self-gifting, corporate, and sympathy. The personal gifting segment occupied more than half of the market share in 2017, growing at a CAGR of approximately 7% during the forecast period. In the recent times, the trend of buying flowers for Mother’s Day has only seen an upward trajectory in the last decade among households with members ranging from 18-44. Increasing accessibility of florists through mobile apps and m-stores is contributing to the revenues in this segment in the US market. The top vendors are also offering special bouquets for different occasions to attract larger consumers and a larger share in the US market. For instance, Farmgirl Flowers offer all-peony arrangements for specific occasions. Baby boomers are the most lucrative when it comes to bouquets as they attach the values such as “thoughtful” to it. Such sentiments attached to flower gifting is augmenting the growth of this segment in the US floral gifting market.

Key Vendor Analysis

The US floral gifting market is fragmented, and the top three players attribute to the majority of the market share. The leading companies are utilizing catalog, online, mass market retail, wholesale, floral and gift retail channels as distribution channels to reach maximum number of consumers in the US market. Floral mass marketers that cater to consumers take orders via websites, mobile, and phone and the development of digital technology is expected to revolution the business models in the US market. The market is also witnessing the operation of floral wire services that use proprietary network communication systems through which orders are taken and passed through to the members of the floral network. Such service networks will boost revenues in the US floral gifting market during the forecast period.

The major vendors in the market are:

  • FTD Companies
  • 1-800-Flowers.com
  • Teleflora
  • From You Flowers

 

Other prominent vendors include Avas Flowers, BloomNation, Blooms Today, Farmgirl Flowers, Flora2000, Flowerbud.com, Flowerpetal.com, Just Flowers.com, KaBloom.com, Venus Et Fleur, The Bouqs, UrbanStems, Gotham Florist, and H Bloom.

Key market insights include

  1. The analysis of US floral gifting market provides market size and growth rate for the forecast period 2018-2023.
  2. It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the US floral gifting market.
  3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
  4. It offers a complete overview of market segments and the regional outlook of US floral gifting market.
  5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

The US floral gifting market is expected to reach values of around $16 billion by 2023, growing at an CAGR of more than 6% 2018–2023.

The US floral gifting market is driven by the growing demand for sustainable flowers and optimized production system which help to reduce wastage. The leading companies are also paying attention to the value that flowers are sought to fulfill across their target consumer groups and develop products and devise price points accordingly in the US floral gifting market. The market research report provides in-depth market analysis and segmental analysis of the market by platform, and occasion.

Base Year:                  2017

Forecast Year:           2018–2023

The report considers the present scenario of the US floral gifting market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.

Major Vendors in the US Floral Gifting Market

  • FTD Companies
    • Business Overview
    • Product Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunities
  • 1-800-Flowers.com
  • Teleflora
  • From You Flowers

Prominent Players in the US Floral Gifting Market

  • Avas Flowers
    • Business Overview
    • Product Offerings
    • Key Strategies
    • Key Strengths
  • BloomNation
  • Blooms Today
  • Farmgirl Flowers
  • Flora2000
  • Flowerbud.com
  • Flowerpetal.com
  • Just Flowers.com
  • KaBloom.com
  • Venus Et Fleur
  • The Bouqs
  • UrbanStems
  • Gotham Florist
  • H Bloom

Market Segmentation by Platform

  • In-Store
  • Online
  • Mobile

Market Segmentation by Occasion

  • Personal Gifting
  • Wedding
  • Self Gifting
  • Corporate
  • Sympathy

 

1          Research Methodology

2          Research Objectives

3          Research Process

 

4          Report Coverage

4.1       Floral Gifting Market Definition

4.2       Base Year

4.3       Scope of Study

4.3.1  Floral Gifting Market Segmentation by Platform

4.3.2   Floral Gifting Market Segmentation by Occasion

 

5          Report Assumptions & Caveats

5.1       Key Caveats

5.2       Inclusions

5.3       Exclusions

5.4       Currency Conversion

5.5       Market Derivation

 

6          Floral Gifting Market at a Glance

 

7          Introduction

7.1       Overview

7.2       The State Of US Economy

                                       

8          Floral and Gifting Industry in US: An Overview

8.1       The Gifting Industry in US

8.2       Floral Gifting Market

8.2.1   An insight into Attributed Value

8.2.2   Flower Production

8.2.3   Logistics and Transportation

8.2.4   Rules and Regulations

8.3       Consumer Behavior

8.3.1   Key Consideration Drivers

8.3.2   Degree of Value

8.3.3   Purchase Barriers

8.4       Generational Insights

8.4.1   Millennials

8.4.2   Generation X

8.4.3   Baby Boomers

 

9          Floral Gifting Market Dynamics

9.1       Market Growth Enablers

9.1.1   New Entrants Disrupting Industry

9.1.2   Green Narrative in Home Improvement

9.1.3   Diminishing Barriers of Cost

9.1.4   Growth of Multi-Cultural Audiences

9.1.5   Risk Aversion during Gift Giving

9.1.6   YOY Impact of Market Growth Enablers

9.2       Market Growth Restraints

9.2.1   The Personalized Gift Wave

9.2.2   High Wastage

9.2.3   Negative Publicity for Flowers

9.2.4   Disparities and Issues with Flower Deliveries

9.2.5   Investments in Artificial Flowers and Blooms

9.2.6   YOY Impact of Market Growth Restraints

9.3       Market Opportunities & Trends

9.3.1   Growth in Floral Subscription Services

9.3.2   Intensifying Movement Towards Local Flowers

9.3.3   Broadening Range of Bouquet Elements

9.3.4   Sustainability on the Rise

9.3.5   Micro-regionalism is Intensifying

9.3.6   YOY Impact of Market Opportunities & Trends

 

10        Floral gifting market in the US

10.1    Market Size and Forecast

10.1.1 By Revenue

 

11        Porter’s Five Forces Analysis

11.1    Threat of New Entrants

11.2    Bargaining Power of Suppliers

11.3    Bargaining Power of Buyers

11.4    Threat of Substitutes

11.5    Competitive Rivalry

 

12        Floral Gifting Market In US By platform

12.1    Floral Gifting Market Overview

12.2    In-store

12.2.1 Market Size & Forecast

12.3    Online

12.3.1 Market Size & Forecast

12.4    Mobile

12.4.1 Market Size & Forecast

 

13        Floral Gifting Market In US By Occasions

13.1    Market Overview

13.2    Personal gifting

13.2.1 Floral Gifting Market Size & Forecast

13.3    Wedding

13.3.1 Market Size & Forecast

13.4    Self Gifting

13.4.1 Market Size & Forecast

13.5    Corporate

13.5.1 Market Size & Forecast

13.6    Sympathy

13.6.1 Market Size & Forecast

 

14        Competitive Landscape

14.1    Floral Gifting Market Overview

14.2    Marketing

 

15       Floral Gifting Market Vendor Analysis

15.1    Market Ranking Analysis

 

16        Key Company profiles

16.1    FTD Companies

16.1.1 Business Overview

16.1.2 Product Offerings

16.1.3 Key Strategies

16.1.4 Key Strengths

16.1.5 Key Opportunities

16.2    1-800-FLOWERS.com

16.2.1 Business Overview

16.2.2 Major Product Offerings

16.2.3 Key Strategies

16.2.4 Key Strengths

16.2.5 Key Opportunities

16.3    Teleflora

16.3.1 Business Overview

16.3.2 Major Product Offerings

16.3.3 Key Strategies

16.3.4 Key Strengths

16.3.5 Key Opportunities

16.4    From You Flowers

16.4.1 Business Overview

16.4.2 Major Product Offerings

16.4.3 Key Strengths

16.4.4 Key Strategies

16.4.5 Key Opportunities

 

17        Other Prominent Vendors

17.1    Avas flowers

17.1.1 Business Overview

17.1.2 Product Offerings

17.1.3 Key Strengths

17.1.4 Key Strategies

17.2    Bloomnation

17.2.1 Business Overview

17.2.2 Product Offerings

17.2.3 Key Strengths

17.2.4 Key Strategies

17.3    Blooms Today

17.3.1 Business Overview

17.3.2 Product Offerings

17.3.3 Key Strengths

17.3.4 Key Strategies

17.4    Farmgirl Flowers

17.4.1 Business Overview

17.4.2 Product Offerings

17.4.3 Key Strengths

17.4.4 Key Strategies

17.5    Flora2000

17.5.1 Business Overview

17.5.2 Product Offerings

17.5.3 Key Strengths

17.5.4 Key Strategies

17.6    Flowerbud.com

17.6.1 Business Overview

17.6.2 Product Offerings

17.6.3 Key Strengths

17.6.4 Key Strategies

17.7    Flowerpetal.Com

17.7.1 Business Overview

17.7.2 Product Offerings

17.7.3 Key Strengths

17.7.4 Key Strategies

17.8    Justflowers.Com

17.8.1 Business Overview

17.8.2 Product Offerings

17.8.3 Key Strengths

17.8.4 Key Strategies

17.9    KaBloom.com

17.9.1 Business Overview

17.9.2 Product Offerings

17.9.3 Key Strengths

17.9.4 Key Strategies

17.10  Venus Et Fleur

17.10.1 Business Overview

17.10.2 Product Offerings

17.10.3 Key Strengths

17.10.4 Key Strategies

17.11  The Bouqs

17.11.1 Business Overview

17.11.2 Product Offerings

17.11.3 Key Strengths

17.11.4 Key Strategies

17.12  Urban Stems

17.12.1 Business Overview

17.12.2 Product Offerings

17.12.3 Key Strengths

17.12.4 Key Strategies

17.13  Gotham Florist

17.13.1 Business overview

17.13.2 Product Offerings

17.13.3 Key Strengths

17.13.4 Key Strategies

17.14  H. Bloom

17.14.1 Business Overview

17.14.2 Product Offerings

17.14.3 Key Strengths

17.14.4 Key Strategies

                                   

18        Report Summary

18.1    Key Takeaways

18.2    Strategic Recommendations

18.3    Qualitative Summary: Floral gifting market in US

18.4    Quantitative Summary: Market in US

18.4.1 Market by Platform

18.4.2 Market by Occasion

 

19        Appendix

19.1    Abbreviations

List of Exhibits             

Exhibit 1         Segmentation of Floral Gifting Market in US

Exhibit 2         Market Size Calculation Approach 2017

Exhibit 3         Player-led Differentiation in Market

Exhibit 4         Change in Real GDP in US 2017−2023 (%)

Exhibit 5         Holiday Retail Sales in US 2007−2017

Exhibit 6         Comparison of Flower Gifting Industry with Other Gifting Industries 2017−2023

Exhibit 7         Leading Flower Growing States and Countries in and Outside US 2017

Exhibit 8         Regression Analysis of Drivers during Consideration

Exhibit 9         Attributes of Flowers Deemed Important

Exhibit 10       Millennials Market Insights 2017

Exhibit 11       Generation X Market Insights 2017

Exhibit 12       Baby Boomers Market Insights 2017

Exhibit 13       Old Floral Business Structure

Exhibit 14       New Floral Business Structure

Exhibit 15       Case for Diminishing Cost Barrier of Flowers

Exhibit 16       US Population and Growth Basis Minority Groups (Growth Rate)

Exhibit 17       Personalized Gifting Statistics 2017

Exhibit 18       Instances of Damaging Floral Publicity

Exhibit 19       Complaints by Customers on Floral Orders

Exhibit 20       Benefits of Faux Flowers

Exhibit 21       Local Flower Growing Statistics and Effects

Exhibit 22       Share of Select Locally Grown Flowers 2017

Exhibit 23       Major Reasons for Creation of Alliances 2017

Exhibit 24       Floral Gifting Market in US 2017−2023 ($ billion)

Exhibit 25       Five Forces Analysis 2017

Exhibit 26       Flower Gifting Market in US by Platform 2017−2023

Exhibit 27       Market in US by Platform ($ billion)

Exhibit 28       Market in US by Platform 2017

Exhibit 29       Market in US by Platform 2023

Exhibit 30       Market in US by Platform 2017−2023

Exhibit 31       Mass-market Service Level in Floral Market 2017

Exhibit 32       Percent of Sales Each Holiday Represents of Total Holiday Sales

Exhibit 33       In-Store Floral Gifting Market in US 2017–2023 ($ billion)

Exhibit 34       Average Spend Per Order Across Platforms 2017 ($)

Exhibit 35       Online Floral Gifting Market in US 2017–2023 ($ billion)

Exhibit 36       Flower Gifting Market in US by Occasions 2017−2023

Exhibit 37       Floral Gifting Market in the US by Occasions ($ billion)

Exhibit 38       Market in US by Occasions 2017

Exhibit 39       Market in US by Occasions 2023

Exhibit 40       Growth Comparison of Floral Gifting Market in US by Application 2017–2023

Exhibit 41       Personal Floral Gifting Market in US 2017–2023 ($ billion)

Exhibit 42       Consumers Buying Gift Across Occasions and Events in Overall Gifting Market 2017 (%)

Exhibit 43       Percentage of Weddings Held in 2017

Exhibit 44       Wedding Floral Gifting Market in US 2017–2023 ($ billion)

Exhibit 45       Floral Self-Gifting Market in US 2017–2023 ($ billion)

Exhibit 46       Corporate Market in US 2017–2023 ($ billion)

Exhibit 47       Sympathy Market in US 2017–2023 ($ billion)

Exhibit 48       Economics of Floral Industry 2017

Exhibit 49       Operational Focus Among Vendors 2018

              

List of Tables          

Table 1            Key Caveats

Table 2            Currency Conversion 2013−2017

Table 3            Key Barriers to Purchase 2009 and 2017

Table 4            On-demand Flower Delivery Startups Disrupting Industry

Table 5            YOY Impact of Market Growth Enablers 2017−2023

Table 6            YOY Impact of Market Growth Restraints 2017−2023

Table 7            Floral Subscription Service Providers 2017

Table 8            YOY Impact of Market Opportunities & Trends 2017−2023

Table 9            Market Ranking Analysis 2017

Table 10         FTD Companies: Product Offerings

Table 11         1-800-Flowers.com: Product Offerings

Table 12         Teleflora: Product Offerings

Table 13         From You Flowers: Product Offerings

Table 14         Qualitative Summary of Floral Gifting Market in US

Table 15         Quantitative Summary of Floral Gifting Market in US by Platform ($ billion)

Table 16         Quantitative Summary of Market in US by Platform (%)

Table 17         Quantitative Summary of Floral Gifting Market by Occasions ($ billion)

Table 18         Quantitative Summary of Floral Gifting Market by Occasions (%)

 

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