U.S. Lawn and Garden Tractor Market - Industry Outlook & Forecast 2022-2027

The U.S. lawn and garden tractor market was valued at USD 808.67 million in 2021 and is expected to reach USD 1.031 billion by 2027, growing at a CAGR of 4.13% from 2021-2027. The garden and lawn tractors are compact utility tractors with a heavy-duty design used for mowing garden yards, green cover areas, and others, which are highly influenced by the weather conditions. The demand for garden tractors arises in summer and spring, increasing time spent on lawn care activities. On the other hand, golf courses are becoming more popular across developed and developing countries. Golf courses require regular ground maintenance and upkeep of the field, which necessitates using lawn and garden tractors.

Apart from mowing grass, garden and lawn tractors are used for mowing snow, cleaning leaves, applying fertilizer, and others. Moreover, the increasing government initiatives & activities to expand green acreage are pushing the demand for lawn and garden tractors. Furthermore, the garden equipment industry prospects in the North American region have improved. In addition, tractors are becoming a mainstream product, which has increased the end-user adoption rate in the lawn and garden market.

The constant development of garden tractors is to maintain a sustainable presence in the U.S. lawn and garden tractor market. There have been considerable developments in tractors regarding features and models. For instance, high-capacity garden tractors are expanding as plantation areas are developed, lawns are replaced, new landscapes are designed, and the installation of residential buildings and malls, theme parks, and others boosts the garden tractor industry demand.

MARKET TRENDS & DRIVERS

Incorporate Garden Tractor With Technology
Vendors in the U.S. lawn and garden tractor market are integrating mobile applications with their tractors. Such features will assist in connecting consumers with lawn tractors and help with lawn mowing and tracking. It will enable the exchange of information and monitor the state of the lawn and garden tractor.

Growth In Commercial Construction
In 2020, there was a steep decline in the commercial construction sector owing to the hard-hit motel & hotel industry and convention & sports stadium. The commercial construction sector has been witnessing constant growth since 2021 with the reopening of the economy. The construction of hotels, amusement parks, private & government offices, and sports & convention centers is growing, supporting the commercial sector's U.S. lawn and garden tractor market.

SEGMENTATION ANALYSIS

INSIGHTS BY PRODUCT TYPE
The U.S. lawn and garden tractor market by product type is categorized as lawn and garden tractors. In 2021, the lawn tractor market held a revenue share of 77.34% in the U.S. lawn and garden tractor market and is expected to grow enormously during the forecast period due to its mowing and tilling performance in distinct soil conditions. The ability of lawn tractors to handle slopes is the main reason for their growth. These tractors have a large customer base in sports turf, golf, large parks, and hobby farm industries.

INSIGHTS BY FUEL TYPE
Gas-powered lawn and garden tractors dominate the U.S. lawn and garden tractor market, accounting for a revenue and unit shipment share of 71.47% and 78.39%, respectively. The highest percentage of gasoline-based garden tractors was attributed to their high power compared to battery-based lawn and garden tractors. Moreover, sizeable green acreage, public parks, many hotel & restaurant chains, and educational institutions support the demand for gas-powered lawn and garden tractors.

INSIGHTS BY END-USER
In 2021, the professional landscaping services segment accounted for a revenue share of 37.87% in the U.S. lawn and garden tractor market. It was expected to witness an incremental growth of USD 88.61 million during the forecast period. The U.S. has over 600,000 landscaping service providers throughout the country. Most of these landscaping service providers are smaller players with limited geographical presence and a focus on specific offerings. Moreover, the growing investment among professional landscapers will likely propel the demand for this end-user segment.

INSIGHTS BY DRIVE TYPE
The 2WD lawn and garden tractors dominate the U.S. lawn and garden tractor market, accounting for a revenue and unit shipment share of 72.15% and 78.64%, respectively. The significant use is cultivating garden equipment and plowing small fields, gardens, and backyards. WHO and other organizations are increasing awareness about global warming among the people. Also, by taking the initiative to reduce Global warming, many countries stand up for reforestation in their regions which propels the garden equipment requirement of plowing across large areas. These factors are fueling the demand for 2WD lawn and garden tractors.

INSIGHTS BY HORSEPOWER
In 2021, 18 – 24 HP garden tractors dominated the U.S. lawn and garden tractor market, accounting for a revenue and unit shipment share of 26.60% and 30.59%, respectively. The economic prosperity of developed countries in the region contributes to the more significant potential growth in home gardening, farming activities, and other green areas, propelling industry growth. Further, the HP range between 18 – 24 segment lawn and garden tractors are built for residential use and have less power than large commercial units, contributing to the segment's demand.

INSIGHTS BY START TYPE
The push start type led the U.S. lawn and garden tractor market by start type segment and accounted for a revenue share of 73.47%. It is expected to witness an incremental growth of USD 180.03 million during the forecast period. Nowadays, most lawn and garden tractor vendors like Honda and Hayter are shifting to electric push button type technology rather than recoil starter rope or key start. The electric push button starts the engine effortlessly instead of pulling a recoil starter cord to turn over the engine. So, the push-button technology drove the U.S. lawn and garden tractor market by the start type segment in the forecast period.

REGIONAL ANALYSIS

South is the most significant segment for a revenue share of 33.26% in 2021 and dominates the U.S. lawn and garden tractor market. A large residential construction sector and numerous garden courses across the region support the demand for garden equipment. The United States residential sector supports the demand for lawn and garden tractors across the region. The country's residential sector is observing strong growth with the surging demand for single-family housing units. Other factors, including government schemes, high household revenue(income), and rising demand for home improvement, have led to the expansion of residential sectors across the country.

COMPETITIVE LANDSCAPE

Many large and small players characterize the U.S. lawn and garden tractor markets. Honda, Deere & Company, Husqvarna, MTD, and The Toro Company are some of the key players in the market. Other players operating in the U.S. lawn and garden tractor market include STIGA Group, AGCO, CAB CADET, Stanley Black & Decker, and others. The prominent vendors focus on developing advanced lawn tractors and investing in R&D initiatives to enlarge their product line and gain a competitive advantage. As a result, a lot of mergers & acquisitions are taking place to develop and enhance the offerings and attributes to survive in the market.