U.S. Lawn Mower Market - Comprehensive Study and Strategic Analysis 2020−2025

INDUSTRY INSIGHTS

The U.S. lawn mower market size will reach 16.2 million units in 2025, exhibiting a CAGR of 4% during the forecast period. the demand for lawn mowers is growing on account of the growing demand for landscaping services in residential lawns, golf courses, sports fields, and public parks across the country. The use of IoT-enabled technology, in combination with machine learning and AI, could lead to a paradigm shift in the US’s system management and control. The landscaping industry is growing in commercial construction activities due to the increasing demand for backyard beautification, contributing to the growth of the U.S commercial lawn mower market. The development of green spaces and green roofs is driving the US industry's need for innovative lawn mower products. Owing to the use in golf courses and other large parks and lawns, the increasing deployment of new commercial lawn mowers would fuel market growth. The lawn mower market in the US will witness surging demand during the period 2019−2025. With the increase in spending toward eco-friendly landscaping, connecting lawn mowers, with the internet of technology, development of sustainable cities, among others, the demand for electric lawn mowers is anticipated to increase. Further, activities such as golf are becoming mainstream consumer leisure destinations, thereby witnessing high growth in the US.

SNIPPETS

• The walk-behind segment is likely to observe an incremental growth of over $1.7 billion by 2025 due to the increase in the number of lawns, gardens, and yards the US in the future.
• The robotic lawn mowers segment is expected to grow at a CAGR of close to 16% during the period 2019–2025, with the increase in landscaping services in the industrial sector.
• The electric cordless segment is expected to reach over $1.2 billion by 2025 on account of advances in battery technology and stringency in emission regulations.
• The professional landscaping services segment is projected to reach close to $3 billion by 2025 because of the growth in commercial construction, office spaces, and large parks and gardens in the US.

U.S. LAWN MOWER MARKET SEGMENTATION

 This research report includes a detailed segmentation by

1. Walk-Behind Mowers
2. Ride-On Mowers
3. Robotic Mowers
4. Fuel Type
5. End-user
6. Blade Type
7. Drive Type
8. Start Type

INSIGHTS BY PRODUCT

In terms of unit shipment, the walk-behind segment is expected to reach a revenue share of close to 14 million by 2025. The increasing demand for professional landscaping services in the country is likely to propel the demand for commercial lawn mowers during the forecast period.  Ride-on mowers are primarily in the range of 18–25 HP. They are self-propelled and are majorly air-conditioned. The engines have largely evolved to having electric starters, which is likely to increase their adoption during the forecast period. Diesel engines are increasingly being used in ride-on mowers. Both ride-on and walk-behind mowers have witnessed developments in transmissions. Electric-start models have choices such as liquid cooling, V-twin, or diesel power. The competitive advantages offered by walk-behind mowers have been the primary reason for their high uptake. Further, the requirement for productivity and efficiency and the absence of mowers that can handle a variety of terrains have almost made the production of zero-turn mowers a necessity among vendors.

INSIGHTS BY END-USERS

The US residential user segment is expected to reach 10.51 million units by 2025. The increasing integration of eco-friendly solutions with mower technology is expected to encourage residential owners to procure the latest and advanced lawn mowers. Zero-turn mowers are offering a complete range of equipment, which can provide convenience and comfort, ease of operation, and better-quality performance.  Residential users are engaged in using lawn care equipment devices, particularly lawnmowers. The usage of battery-powered and electric-powered zero-turn lawn mower equipment is anticipated to gain a considerable rise in demand among household users in developed countries.

Key factors driving the growth of the professional landscaping segment include innovations, legislation, technological advances, consumer behaviors, and changing culture. Increasing innovations such as mobile-based services enable landscapers to perform operations effectively. Companies can collaborate with virtual & interactive landscape design software companies to add more value to the product. The US is one of the most urbanized landscapes in the world, which increases the focus on maintaining biodiversity and the fragile eco-system. Thus, the popularity of landscaping in this region fuels the growth of the electric lawn mower market.

Golf is expected to gain popularity among the players in the US. Nearly 75% of this sport is made freely accessible in some way or the other on a "pay for match" basis. Factors such as the influx of youngsters in golf activities, along with the increasing number of women players in these sports, acts as a reflection of the broadening appeal of this sport. The increasing number of youngsters joining the sport in different geographies helps in shaping the game worldwide. Hence, factors such as increasing investments coupled with the shifting participation trends among players also play a vital role in boosting the market growth.

INSIGHTS BY FUEL TYPE

Gas-powered lawn mowers dominated the US market in 2019. The increasing demand for lawn and yard landscaping will help this segment to gain market share during the forecast period. The electric-powered lawn mower segment is expected to grow owing to the growing demand for eco-friendly lawn mowers during the forecast period. In the future, hybrid mowers are expected to gain popularity with combinations of battery and engine-powered technology and gas and battery-powered technology due to the existent noise and emission challenges, which are expected to increase in the future. While battery will be the main source of power, small combustion engines are expected to supplement power alternative fuel, and power sources such as propane and solar will become mainstream. Electric cutting units and traction power are also likely to find their way into golf course mower equipment. While air-cooled engines are widespread, liquid-cooled engines are gaining traction in mowers. Technology such as digital electronic ignition and electronic fuel injection (EFI) are incorporated in liquid-cooled units instead of air-cooled units as they have operating temperatures that are a lot more consistent. Factors such as storage, portability, performance, and safety are usually the deciding factors for choosing lawn equipment. Gas-powered equipment has been conventionally used at a large-scale worldwide and is de-facto pieces of equipment used by landscapers. However, the use of electric and battery-powered mowers is limited to more specific models and find a higher adoption in developed countries.

INSIGHTS BY VENDORS

AriensCo, Deere & Co., Husqvarna, Kubota, Briggs & Stratton, MTD Products, STIGA, Textron, Techtronic Industries, and The Toro Company are the major vendors in the US lawn mower market. Several players offer a wide variety of gardening equipment to achieve economies of scale. The acquisition strategy has been followed by the majority of the players in the path of becoming industry leaders. The concentration of markets in developed countries such as the US is high. The competition among vendors exists based on offerings and pricing. Market leaders are currently emphasizing the adoption of energy-efficient goods owing to the increasing trend of using less carbon energy sources. This can be due to the growing environmental challenges, such as global warming. Manufacturers prioritize recognizing various demand conditions while setting certain goals for achieving profitability and the effective usage of capital resources.

The U.S. lawn market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Segmentation by Products  

• Walk-behind Mowers
  • Reel/Cylinder
  • Self-propelled
  • Push
  • Hover
• Ride-on Mowers
  • Standard Ride-on
  • Zero-turn
  • Lawn Tractor
  • Garden Tractor
• Robotic Mowers

Segmentation by Fuel Type  

• Manual
• Gas-powered
• Propane-powered
• Electric Corded
• Electric Cordless

Segmentation by Blade Type

• Cylinder
• Deck/Standard
• Mulching
• Lifting

Segmentation by Drive Type

• Manual
• AWD
• FWD
• RWD

Segmentation by Start Type

• No Start Required
• Keyed Start
• Push Start
• Recoil Start

 Segmentation by End-user

• Residential
• Professional Landscaping Services
• Government & Others
• Golf Courses