U.S. SMART SPEAKER MARKET SIZE TO CROSS USD 9 BILLION BY 2023, GROWING AT A CAGR OF APPROXIMATELY 21% DURING FORECAST PERIOD

U.S. Smart Speaker Market Size, Share, & Trends Analysis Report on Segmentation By Device Type (First-Party Devices And Third-Party Devices), By End-Users (Retail And Online), And By Distribution Channel (Retail And Online) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Landscape & Forecast, 2018 – 2023

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37 Companies

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4 Market Segment

U.S. SMART SPEAKER MARKET REPORT SCOPE

Report Attribute Details
MARKET SIZE (REVENUE) USD 9 BILLION (2023)
MARKET SIZE (UNIT SHIPMENT) 94 MILLION UNIT (2023)
CAGR 21% (2017-2023)
BASE YEAR 2017
FORECAST YEAR 2018-2023
MARKET SEGMENTS Device Type (First-Party Devices And Third-Party Devices), By End-Users (Retail And Online), And By Distribution Channel (Retail And Online)
GEOGRAPHIC ANALYSIS United States
COUNTRIES COVERED United States

INDUSTRY INSIGHTS

The increasing number of consumers replying on smartphones for convenience of information is one of the primary factors promoting the U.S. smart speaker market growth. The introduction of voice-assistance technology that can assist consumers and make their life convenient will transform the industry. The integration of prominent virtual assistants such as Siri (Apple), Alexa (Amazon), Google Assistant (Google), and Cortana (Microsoft) with smart applications is gaining immense traction in the United States. The economic growth that helps in the expansion of businesses with access to finance sources, B2B marketing spends, and general economic activities will create lucrative opportunities for manufacturers in the United States. The growing preference for connected devices is promoting the demand and sales in the United States. The launch of the new product model that provide ease-of-use along with a taste of innovation will lead to the introduction of various models such as  wireless speakersBluetooth speakers, and others. The introduction of new devices with voice technology and product innovations will transform the industry in United States. The increasing number of dual-income households and in the spending capacity among consumers will generate higher revenues during the forecast period. Such factors are propelling the growth of the U.S. smart speaker market and will boost demands during the forecast period.

 U.S. SMART SPEAKER INDUSTRY DYNAMICS

The rising investment in IoT by leading vendors is augmenting the development of the U.S. smart speaker market over the next few years. The growing efforts to digitalize the economy, rising internet penetration, increasing internet speed and the use of smart home applications will transform the industry during the forecast period. The investments in IoT will help to streamline the manufacturing processes, supply chain management (SPM), and deliver more personalized customer experiences. The data collected from smart devices will help vendors analyze and share real-time data that provides valuable insights into user preferences. The companies leverage this data to advertise smart devices in the United States. The emergence of IoT will have a positive impact on product design, development, manufacturing, marketing, sales, aftersales, and offering seamless and customized consumer experience. Furthermore, the use of IoT for product improvement will boost sales in the U.S. smart speaker market.

U.S. SMART SPEAKER MARKET SHARE & SEGMENTATION

This research report includes a detailed segmentation analysis by device type, end-users, and distribution channel.

INSIGHTS BY DEVICE TYPE

The U.S. smart speaker market by device type is segmented into first-party devices and third-party devices. The first-party device segment dominated majority of the U.S. smart speaker market share in 2017, growing at a CAGR of more than 13% during the forecast period. The leading players are focusing on improving the sound quality and product differentiation to gain a larger U.S. smart speaker market share in this segment. Amazon and Google are the leading manufacturers in this segment in the United States. The increasing in number of collaborations among top companies to provide smart eco-systems and improve their smart-assistant platforms will boost sales in this segment. Hardware vendors are leveraging their audio quality and design expertise to gain a larger share and offer superior first-party devices in US. The focus on expanding product portfolios and technological innovations will drive revenues and sales in the US market.

INSIGHTS BY END-USERS

The end-user segment in the U.S. smart speaker market is classified into residential and commercial end-users. The commercial end-users segment occupied a significant share in 2017, growing at a CAGR of approximately 33% during the forecast period. The commercial segment users use these smart devices across their smart offices, small retail stores, home offices, educational institutions, and among others. The growing popularity of these smart speakers across small home offices and educational institutions will propel the growth of the commercial end-user segment. The introduction of devices such as Echo Plus and Google Home Max are gaining immense popularity in the commercial end-user segment in the US. Furthermore, the launch of Amazon Show that find applications across smart offices in this segment will transform the industry. The launch of new and innovative products will propel the growth of this sector.

INSIGHTS BY DISTRIBUTION CHANNEL

The U.S. smart speaker market by distribution channel is divided into online and retail (specialty stores (mono-brand), mass market players, and electronic stores). Online retail channels dominated the largest industry share in 2017, growing at a CAGR of approximately 14% during the forecast period. The exponential growth of online OEMs’ e-commerce portals and online direct-to-consumer stores such as Amazon.com, eBay.com, and Bestbuy.com is propelling the development of this segment in the US market. The companies are leveraging social media to promote and advertise their products and attract new consumers in the US market. The factors such as ease-of-accessibility and convenience afforded by such channels will boost revenues in the US market.

U.S. smart speaker market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Device Type

  • First-Party Devices
  • Third-party Devices

 End-User Type

  • Residential End-users
  • Commercial End-users

Distribution Channel

  • Retail
    • Specialty Stores (Mono-Brands)
    • Mass Market Players
    • Electronic Stores
  • Online


Frequently Asked Questions

What is the expected value of U.S. smart speaker market size?

U.S. smart speaker market size to cross USD 9 billion by 2023 and will grow at a CAGR of approximately 21% during forecast period

What are the top trends, drivers, restraints, and opportunities in the United States region?

The US smart speaker market is driven by the introduction of speakers with voice technology.

Who are the leading players and what are their strengths and strategies to sustain the competition?

The leading players are Alphabet (Google), Amazon.com, HARMAN International (Samsung), and Sonos

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The US smart speaker market size is expected to reach revenues of around $9 billion by 2023, growing at an impressive CAGR of approximately 21% 2018–2023.

The US smart speaker market is driven by the introduction of speakers with voice technology. The increasing focus on product innovations and growing demand for connected devices will boost sales and revenues in the US market. The market research report provides in-depth market analysis and segmental analysis of the US smart speaker market by device type, distribution channels, and end-users.

Market Size:             

  • Revenue 
  • Unit Shipment 

Base Year:           2017

Forecast Year:     2018–2023

The study considers the present scenario of the US smart speaker market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.

Major Vendors in the US Smart Speaker Market

  • Alphabet (Google)
    • Business Overview
    • Business Segments
    • Geography Segments
    • Alphabet (Google) in the US Market
    • Major Product Offerings
    • Key Strategies
    • Key Strengths
    • Key Opportunities
  • Amazon.com
  • HARMAN International (Samsung)
  • Sonos

Prominent Players in the US Smart Speaker Market

  • Anker Innovations
    • Overview
    • Product Offering
    • Strategies
    • Strengths
  • Apple
  • Avnera
  • Baidu
  • Beijing LingLong (JD.com)
  • Deutsche Telekom
  • Fabriq
  • Facebook
  • JAM Audio
  • KaKao
  • KitSound by Kondor
  • KT Corporation
  • Invoxia
  • Lenovo
  • LG Electronics
  • LIBRATONE
  • LINE Corporation
  • Mobvoi
  • Mycroft AI
  • NAVER Corporation
  • NVIDIA
  • Onkyo & Pioneer
  • Orange
  • Panasonic Corporation
  • Samsung Electronics
  • SK Telecom
  • Sony
  • Telefónica
  • Tencent
  • TIBO
  • Ultimate Ears (Logitech)
  • Xiaomi
  • Yandex

Market Segmentation by Device Type

  • First-Party Devices
  • Third-party Devices

Market Segmentation by End-User Type

  • Residential End-users
  • Commercial End-users

Market Segmentation by Distribution Channel

  • Retail
    • Specialty Stores (Mono-Brands)
    • Mass Market Players
    • Electronic Stores
  • Online

1          Research Methodology

2          Research Objectives

3          Research Process

 

4          Report Coverage

4.1       Market Definition

4.2       Base Year

4.3       Scope of Study

4.3.1   Market Segmentation by Device Type

4.3.2   Market Segmentation by End-user Type

4.3.3   Market Segmentation by Distribution Channel Type

4.3.4   Market Segmentation by Geography

 

5          Report Assumptions & Caveats

5.1       Key Caveats

5.2       Inclusions

5.3       Exclusions

5.4       Currency Conversion

5.5       Market Derivation

 

6          Market at a glance

7          Introduction

7.1       Overview of Virtual Assistants

7.2       MacroEconomic Factors Enabling Market Growth

7.2.1   Economic Development

7.2.2   Increase in Per Capita GDP

7.2.3   Dual-income Households

 

8          U.S. Smart Speaker Market Dynamics

8.1       U.S. Smart Speaker Market Growth Enablers

8.1.1   Voice Searches Gaining Prominence

8.1.2   Increased Adoption of Smart Homes

8.1.3   Growing Online Music Streaming

8.1.4   YOY Impact of Market Growth Enablers

8.2       U.S. Smart Speaker Market Growth Restraints

8.2.1   Volatility in Raw Material Prices and Increasing Labor Costs

8.2.2   Security Issues and Ethical Concerns

8.2.3   YOY Impact of Market Growth Restraints

8.3       U.S. Smart Speaker Market Opportunities & Trends

8.3.1   Increasing Popularity of Voice-first Technology

8.3.2   Increased Investment in IoT by Vendors

8.3.3   Increasing Influence of Internet in Shaping End-users' Purchasing Behavior

8.3.4   YOY Impact of Market Opportunities & Trends

 

9          Value Chain Analysis

9.1       Value Chain overview

9.2       Value Chain Analysis

9.2.1   Raw Material and Component Suppliers

9.2.2   Manufacturers

9.2.3   Distributors/Dealers/Retailers

9.2.4   Retailers

9.2.5   End-user

 

10        Introduction to Smart Home

10.1    Overview

10.2    IoT Specialized Networks

10.2.1 Bluetooth

10.2.2 ZigBee

10.2.3 Z-Wave

10.2.4 Thread

10.2.5 Wi-Fi

10.2.6 Cellular

10.3    Opportunities in Connected Living Market

10.4    Smart Device Ownership

 

11        Market Landscape

11.1    Smart Home Devices market in US

11.1.1 Market Overview

11.1.2 Market Size & Forecast

11.2    U.S. Smart Speaker Market

11.2.1 Historical Data 2014−2016

11.2.2 Market Size & Forecast 2017−2023

11.3    Porter’s Five Forces Analysis

11.3.1 Threat of New Entrants

11.3.2 Bargaining Power of Suppliers

11.3.3 Bargaining Power of Buyers

11.3.4 Threat of Substitutes

11.3.5 Competitive Rivalry

 

12        U.S. Smart Speaker Market by Device Type

12.1    Market Overview

12.2    First-party U.S. Smart Speaker Market

12.2.1 Market Size & Forecast

12.3    Third-party U.S. Smart Speaker Market

12.3.1 Market Size and Forecast

 

13        U.S. Smart Speaker Market by End-Users

13.1    Market Overview

13.2    Market Size & Forecast

13.2.1 Residential U.S. Smart Speaker Market

13.2.2 Commercial U.S. Smart Speaker Market

 

14        U.S. Smart Speaker Market by Distribution Channel

14.1    Market Overview

14.2    Manufacture, Production, and Distribution

14.3    Distribution through Retail Stores

14.4    Distribution through Online Websites

 

15        Competitive Landscape

15.1    Market Overview

15.2    Market Share Analysis

 

16        Key Company Profiles

16.1    Alphabet (Google)

16.1.1 Business Overview

16.1.2 Business Segments

16.1.3 Geography Segments

16.1.4 Alphabet (Google) in U.S. Smart Speaker Market

16.1.5 Major Product Offerings

16.1.6 Key Strategies

16.1.7 Key Strengths

16.1.8 Key Opportunities

16.2    Amazon.com

16.2.1 Business Overview

16.2.2 Business Segments

16.2.3 Amazon.com in U.S. Smart Speaker Market

16.2.4 Major Product Offerings

16.2.5 Key Strategies

16.2.6 Key Strengths

16.2.7 Key Opportunities

16.3    HARMAN International (Samsung)

16.3.1 Business Overview

16.3.2 HARMAN International in U.S. Smart Speaker Market

16.3.3 Major Product Offerings

16.3.4 Key Strategies

16.3.5 Key Strengths

16.3.6 Key Opportunities

16.4    Sonos

16.4.1 Business Overview

16.4.2 Sonos in U.S. Smart Speaker Market

16.4.3 Major Product Offerings

16.4.4 Key Strategies

16.4.5 Key Strengths

16.4.6 Key Opportunities

 

17        Other Prominent Vendors

17.1    Anker Innovations

17.1.1 Overview

17.1.2 Product Offering

17.1.3 Strategy

17.1.4 Strength

17.2    Apple

17.2.1 Overview

17.2.2 Product Offering

17.2.3 Strategies

17.2.4 Strengths

17.3    Avnera

17.3.1 Overview

17.3.2 Product Offering

17.3.3 Strategy

17.3.4 Strength

17.4    Baidu

17.4.1 Overview

17.4.2 Product Offering

17.4.3 Strategy

17.4.4 Strength

17.5    Beijing LingLong (JD.com)

17.5.1 Overview

17.5.2 Product Offering

17.5.3 Strategy

17.5.4 Strength

17.6    Deutsche Telekom

17.6.1 Overview

17.6.2 Product Offering

17.6.3 Strategy

17.6.4 Strength

17.7    Fabriq

17.7.1 Overview

17.7.2 Product Offering

17.7.3 Strategy

17.7.4 Strength

17.8    Facebook

17.8.1 Overview

17.8.2 Product Offering

17.8.3 Strategy

17.8.4 Strength

17.9    JAM Audio

17.9.1 Overview

17.9.2 Product Offering

17.9.3 Strategy

17.9.4 Strength

17.10  KaKao

17.10.1 Overview

17.10.2 Product Offering

17.10.3 Strategy

17.10.4 Strength

17.11  KitSound by Kondor

17.11.1 Overview

17.11.2 Product Offering

17.11.3 Strategy

17.11.4 Strength

17.12  KT

17.12.1 Overview

17.12.2 Product Offering

17.12.3 Strategy

17.12.4 Strength

17.13  Invoxia

17.13.1 Overview

17.13.2 Product Offering

17.13.3 Strategy

17.13.4 Strength

17.14  Lenovo

17.14.1 Overview

17.14.2 Product Offering

17.14.3 Strategy

17.14.4 Strength

17.15  LG Electronics

17.15.1 Overview

17.15.2 Product Offering

17.15.3 Strategy

17.15.4 Strength

17.16  Libratone

17.16.1Overview

17.16.2 Product Offering

17.16.3 Strategy

17.16.4 Strength

17.17  Line

17.17.1 Overview

17.17.2 Product Offering

17.17.3 Strategy

17.17.4 Strength

17.18  Mobvoi

17.18.1 Overview

17.18.2 Product Offering

17.18.3 Strategy

17.18.4 Strength

17.19  Mycroft AI

17.19.1Overview

17.19.2 Product Offering

17.19.3 Strategy

17.19.4 Strength

17.20  Naver

17.20.1Overview

17.20.2 Product Offering

17.20.3 Strategy

17.20.4 Strength

17.21  NVIDIA

17.21.1 Overview

17.21.2 Product Offering

17.21.3 Strategy

17.21.4 Strength    

17.22  Onkyo & Pioneer

17.22.1 Overview

17.22.2 Product Offering

17.22.3 Strategy

17.22.4 Strength

17.23  Orange

17.23.1 Overview

17.23.2 Product Offering

17.23.3 Strategy

17.23.4 Strength

17.24  Panasonic

17.24.1 Overview

17.24.2 Product Offering

17.24.3 Strategy

17.24.4 Strength

17.25  Samsung Electronics

17.25.1 Overview

17.25.2 Product Offering

17.25.3 Strategy

17.25.4 Strength

17.26  SK Telecom

17.26.1 Overview

17.26.2 Product Offering

17.26.3 Strategy

17.26.4 Strength

17.27  Sony

17.27.1 Overview

17.27.2 Product Offering

17.27.3 Strategy

17.27.4 Strength

17.28  Telefónica

17.28.1 Overview

17.28.2 Product Offering

17.28.3 Strategy

17.28.4 Strength

17.29  Tencent

17.29.1 Overview

17.29.2 Product Offering

17.29.3 Strategy

17.29.4 Strength

17.30  TIBO

17.30.1 Overview

17.30.2 Product Offering

17.30.3 Strategy

17.30.4 Strength

17.31  Ultimate Ears (Logitech)

17.31.1 Overview

17.31.2 Product Offering

17.31.3 Strategy

17.31.4 Strength

17.32  Xiaomi

17.32.1 Overview

17.32.2 Product Offering

17.32.3 Strategy

17.32.4  Strength

17.33  Yandex

17.33.1 Overview

17.33.2 Product Offering

17.33.3 Strategy

17.33.4 Strength

 

18        Report Summary

18.1    Key Takeaways

18.2    Strategic Recommendation

18.3    Qualitative Summary of U.S. Smart Speaker Market

18.4    Quantitative Summary: U.S. Smart Speaker Market

18.4.1 Market by Device Type

18.4.2 Market by End-users

 

19        Appendix

19.1    Abbreviations

  

List of Exhibits       

Exhibit 1         Segmentation of U.S. Smart Speaker Market

Exhibit 2         Market Size Calculation Approach 2017

Exhibit 3         Market Size Calculation 2017

Exhibit 4         Change in Real GDP in U.S. 2017−2023 (%)

Exhibit 5         Dual-income Households in U.S. (1970 vs. 2015)

Exhibit 6         Popular Voice Assistants by Market Share on Smartphones in U.S. 2017

Exhibit 7         Primary Reason for Using Voice Assistants and Voice Searches in U.S. 2017

Exhibit 8         Primary Place of Voice Use by U.S. Nationals 2017

Exhibit 9         Voice Query on Hound Application in U.S. by Major Categories

Exhibit 10       Increase in Number of Connected Homes in U.S. (million households)

Exhibit 11       Total Consumer Spending on Music in US: Share of Streaming 2015−2017 ($ billion)

Exhibit 12       Growth in Labor Costs in Various Chinese Cities in 2016

Exhibit 13       Google Trends for Voice Searches June 2008–March 2017

Exhibit 14       Increased Share of Voice Searches: Timeline

Exhibit 15       Economic Impact of IoT in Various Settings by 2025 (impact in $ trillion)

Exhibit 16       Integration of Robotics, Automation, and Intelligent Systems

Exhibit 17       Growing Web-based Offline Retail Sales (%)

Exhibit 18       Speaker Manufacturing: Market Participants

Exhibit 19       Value Chain Analysis of U.S. Smart Speaker Market

Exhibit 20       Smart Home Ecosystem

Exhibit 21       Key Vendors in Smart and Connected Markets

Exhibit 22       Vendor Mapping in Smart and Connected Markets

Exhibit 23       Smart Home Devices: Product Category

Exhibit 24       Smart Home Devices Market in U.S. 2017−2023 (million units)

Exhibit 25       Smart Home Devices Market in U.S. Lucrativeness by Product 2023 ($ billion)

Exhibit 26       U.S. Smart Speaker Market: Historical Data 2014−2016

Exhibit 27       U.S. Smart Speaker Market 2017−2023 (million units)

Exhibit 28       Annual Saving Ratio of US

Exhibit 29       Change in U.S. GDP Growth Rate (Q1 2006−Q2 2016)

Exhibit 30       U.S. Smart Speaker Market 2017−2023 ($ billion)

Exhibit 31       End-user of Voice Search by Age Category in U.S. October 2016–March 2018

Exhibit 32       Voice Commerce Market Value in U.S. 2017 and 2023 ($ billion)

Exhibit 33       Revenue CAGR Comparison: Smart Speaker versus Bluetooth Speaker versus Wireless Speaker Market 2017−2023

Exhibit 34       ASP of Speakers in U.S. 2014−2023 ($)

Exhibit 35       Top Use Case of Speakers in U.S. 2017

Exhibit 36       Top Place to Keep Speaker in U.S. Households 2017

Exhibit 37       U.S. Retail Sales of Consumer Technology Products 2013−2018 ($ billion)

Exhibit 38       Smartphone Penetration in North America, Western Europe, and APAC 2010−2022

Exhibit 39       Connected Home Market in U.S. 2015−2023 ($ billion)

Exhibit 40       Rising Consumer Revolving Credit in U.S. (% change)

Exhibit 41       Aging Population in U.S. 2010–2050 (percentage of overall population)

Exhibit 42       Five Forces Analysis 2017

Exhibit 43       U.S. Smart Speaker Market by Device Type: Overview

Exhibit 44       U.S. Market Share by Device Type 2017 and 2023

Exhibit 45       U.S. Smart Speaker Market: First-party Devices vis-à-vis Third-party Devices CAGR Comparison 2017−2023

Exhibit 46       First-party U.S. Smart Speaker Market 2017−2023 (million units)

Exhibit 47       First-party U.S. Market 2017−2023 ($ billion)

Exhibit 48       Third-party U.S. Smart Speaker Market 2017−2023 (million units)

Exhibit 49       Third-party U.S. Market 2017−2023 ($ billion)

Exhibit 50       U.S. Smart Speaker Market by End-users: Overview

Exhibit 51       U.S. Market by End-users 2017

Exhibit 52       Distribution Channel of Speakers

Exhibit 53       Distribution Channel Flow of Speakers

Exhibit 54       U.S. Smart Speaker Market by Distribution Channels 2017

Exhibit 55       U.S. Market by Vendor Share by Installed Base 2017

Exhibit 56       U.S. Smart Speaker Market by Vendor Share 2017

Exhibit 57       U.S. Market Vendor Share: Changing Competitive Landscape

Exhibit 58       Alphabet: Revenue by Business Segments FY2017

Exhibit 59       Alphabet: Revenue by Geographical Segments FY2017

Exhibit 60       Amazon.com: Revenue by Business Segments FY2017

           

           

List of Tables          

Table 1            Key Caveats

Table 2            Currency Conversion 2013−2017

Table 3            Various Virtual Assistants Present in Market

Table 4            YOY Impact of Market Growth Enablers 2017−2023

Table 5            Average Minimum Wages in Various APAC Countries

Table 6            YOY Impact of Market Growth Restraints 2017−2023

Table 7            Average IoT Expenditure by Various Industries (percentage of overall revenue) 2017

Table 8            YOY Impact of Market Opportunities & Trends 2017−2023

Table 9            Opportunities and Impact for Solution Providers in Connected Living Market

Table 10         Number of Smart Device Ownership in U.S. 2017

Table 11         Product Bundling by Bose

Table 12         Residential U.S. Smart Speaker Market 2017−2023 (million units)

Table 13         Commercial U.S. Smart Speaker Market 2017−2023 ($ billion)

Table 14         Alphabet (Google): Major Product Offerings

Table 15         Amazon.com: Major Product Offerings

Table 16         HARMAN International: Major Product Offerings

Table 17         Sonos: Major Product Offerings

Table 18         Qualitative Summary of U.S. Smart Speaker Market

Table 19         Quantitative Summary of Market by Device Type 2017—2023 (million units)

Table 20         Quantitative Summary of Market by Device Type (unit shipment) 2017−2023 (%)

Table 21         Quantitative Summary of Market by Device Type 2017—2023 ($ billion)

Table 22         Quantitative Summary of Market by Device Type (revenue) 2017−2023 (%)

Table 23         Quantitative Summary of U.S. Smart Speaker Market by End-users 2017—2023 (million units)

Table 24         Quantitative Summary of Market by End-user (unit shipment) 2017−2023 (%)

Table 25         Quantitative Summary of U.S. Smart Speaker Market by End-users 2017—2023 ($ billion)

Table 26         Quantitative Summary of Market by End-user (revenue) 2017−2023 (%)

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