Smart Speaker Market - Global Outlook and Forecast 2018-2023

This market research report on smart speaker market offers analysis on speaker market trends, market size & forecast, market share, growth drivers, and vendor analysis. The market study also includes insights on segmentation by device type (first-party devices and third-party devices), by distribution (retail (specialty store, mass-market store, and electronic stores) and online channels), by end-users (residential users and commercial users), and by geography (APAC, Europe, North America, and ROW).

Key highlights of smart speaker market:

• Emerging use of voice based searches among users has disrupted the traditional communication between user and smart devices and is paving the way for the smart speaker market growth.
• Rising penetration of IoT leads to more digitized and smart household appliances and the investments are expected to increase in the near future.
• APAC records the strongest demand for smart speakers and it has highest growth potential due to factors such as increasing inclination towards gadgets, tech –savvy population, per capita disposable income, and other miscellaneous aspects.
• The most effective way to acquire more market share and improve customer base for leading vendors in smart speaker market are product customization and meeting end user requirements.
• Growing hacking activities and cyber attacks worldwide are the major concerns for smart device manufacturers.

Smart Speaker Market - Overview

The proliferation technology that led to the transformation of customer's experience and human interaction is one of the primary factors driving the growth of the global smart speaker market. The leading vendors are leveraging voice-assistance technology that offers ease and convenience to end-users to gain a larger global market share. Some of the most popular virtual voice assistants such as Siri (Apple), Alexa (Amazon), Google Assistant (Google), and Cortana (Microsoft) are used across various smart appliances in the global smart speakers market. The development of trade and manufacturing units, increasing investment in advanced economies, decreasing deflationary pressures, and increasing import demand from commodity-exporting developing and emerging markets will create a requirement for smart tech in the global smart speaker market. The launch of new product model that is designed to provide ease-of-use along with a taste of innovation will drive the demand for these products in the global smart speakers market. The rise in per capita income, high adoption of smart homes, and growth of dual-income households will result in the increasing spend on smart devices in the global market. The growing awareness about innovations and penetration of connected devices will create a demand for wireless speakers and other such products in the global smart speaker market. The integration of voice-assistance technology in household appliances will augment the evolution of the global smart speaker market.

The exponential presence of online retailers such as Amazon, JD.com, and eBay offering a variety of products will augment the development of the global smart speaker market. The launch of new products developed with ease of usage, connectivity, and skillsets, design, sensor technology, voice-recognition, signal transmission, and battery capacity will create revenue potential for vendors operating in this market. The global smart speaker market is estimated to reach revenues of approximately $19 billion by 2023, growing at an impressive CAGR of around 31% during 2018-2023.

Global Smart Speaker Market at a Glance

Smart Speaker Market - Dynamics

The exponential usage and popularity of broadband and internet connectivity across various countries in the world are augmenting the demand in the global smart speaker market. The rising number of deployment of LTE networks and the government initiatives to push for digital economies is leading to the use of the Internet and other smart devices in the global smart speaker market. The technological advancements in the development of consumer applications have resulted in the integration of smart home or connected home in the global market. The development of smart homes has pushed end-users to adopt fast broadband connections or mobile internet across households in the smart speaker market. For instance, advanced mobile networks such as LTE have reached about 58% of the global population according to the research analysts at Arizton. The rising popularity of connected homes will boost the demand in the global smart speaker market during the forecast period.

Smart Speaker Market - Segmentation

This market research report includes a detailed segmentation of the smart speaker market by devices, end-users, distribution channels, and geography.

Segmentation of Global Smart Speaker Market

Smart Speaker Market – By Devices Type

First-party speakers introduced by Amazon and Google to dominate the global smart speaker market during the forecast period

The devices type segment in the global smart speaker market is divided into first-party devices and third-party devices. First-party devices segment occupied the largestsmart speaker market share in 2017, growing at a CAGR of approximately 24% during the forecast period. The increasing collaborations with smart ecosystem providers is propelling the demand for new systems in the smart speaker market segment. Leading vendors such as Amazon, Google, Apple, and Microsoft are leveraging its smart assistant platforms to introduce innovative products in the global market. The rapid improvement in audio quality and product designs will help manufacturers to gain a larger market share and attract new consumers over the next few years. For instance, Google Home Max by Google is an attempt to focus on sound quality as well as smartness of the device. Apple, living up to its reputation, focused on sound quality and launched HomePod in February 2018. Such innovations will boost the demand in the global smart speaker market.

Smart Speaker Market – By End-Users

The use of multi-room devices to boost sales in the global smart speaker market during the forecast period

The global smart speaker market by end-users is segmented into residential users and commercial users. The residential end-users dominated the majority of the market share in 2017, growing at a CAGR of approximately 31% during the forecast period. These products are used by individuals who buy smart devices for home use or residential purposes in the global market. Some of the household are installing more than one product at home, thereby, boosting the revenues in the smart speaker market segment. The increasing application of these products as multi-room speakers will enable vendors to launch innovative products in the market.  The increasing availability of Bluetooth-only speaker and allowing end-users to avail free calling facility in the US and Canadian region will attribute to the sales in this segment in the global market. Additionally, the improvement in economic conditions and rise in disposable income in emerging countries such as India and China will attribute to the growth of this segment in the global smart speaker market.

Smart Speaker Market – By Distribution Channel

Online retail segment to generate the highest revenues in the global smart speaker market during the forecast period

The distribution channel segment in the global smart speaker market is classified as retail (specialty store, mass-market store, and electronic stores) and online channels. Online channel occupied the largest market share in 2017, growing at a CAGR of over 21% during the forecast period. The growing number of online OEMs’ e-commerce portals and online direct-to-consumer stores such as Amazon, eBay, Best Buy, Alibaba, and JD.com is augmenting the smart speaker market growth. Factors such as ease-of-accessibility and convenience afforded by such channels are boosting the revenues of the online  retail channel in the global smart speaker market. The leading vendors are offering YouTube tutorial videos to help beginners to get knowledge of the working and set-up of voice-assistant devices will ease in the global market. The increasing popularity of online stores in the UK, the US, and Germany will create lucrative opportunities for leading players in the global smart speaker market.

Smart Speaker Market – By Geography

The US leads the market share in North America in the global smart speaker market

The global smart speaker market by geography is segmented into APAC, Europe, North America, and ROW. North America dominated that largest market share in 2017, growing at a CAGR of more than 21% during the forecast period. The benefits of reliability, ease of installation, and convenience offered by these products are propelling the demand in the North American market for smart speakers. The top players are leveraging advanced technology to deliver high performance and user-friendly devices to attract new consumers and gain a larger market share in North America. The increasing purchasing power of millennials, growing adoption of smartphones, inclination toward new technology, and high urbanization are some of the factors boosting the demand for smart devices in the North American market. The smart speaker market in US and Canada to emerge as the largest revenues generators in the global smart speaker market during the forecast period.

Key Countries Profiled in the report are:

• US
• Canada
• China
• South Korea
• UK
• Germany

Key Vendor Analysis

The global smart speaker market is witnessing the emergence of two major players such as Amazon and Google that are leading the competition level. The consumers’ expectations regarding continual innovations and upgrades will encourage vendors to launch new products in the global smart speakers market. The presence of diversified international vendors and a few regional vendors will boost the revenues in the market. The increasing number of product or service extensions, technological innovations, and M&A activities will intensify the competition level in the global smart speaker market over the next few years. The business expansion plans of key companies to fast-developing countries in APAC and Latin America will propel the growth of the global smart speaker market during the forecast period.

The major vendors in the global smart speaker market are:

• Alphabet (Google)
• Amazon.com
• HARMAN International
• Alibaba Group
• Sonos

Other prominent vendors include Anker Innovations, Apple, Avnera, Beijing LingLong (JD.com), Baidu, Deutsche Telekom, Fabriq, Facebook, Invoxia, Jam Audio, KaKao, KT, Lenovo, LG Electronics, Libratone, LINE, Mobvoi, Mycroft AI, Naver, NVIDIA, Onkyo & Pioneer, Orange, Panasonic, Samsung, SK Telecom, Sony, Telefonica, Tencent, Ultimate Ears, Xiaomi, Yandex.

Key market insights include

1. The analysis of global smart speaker market provides market size and growth rate for the forecast period 2018-2023.
2. It offers comprehensive insights on current smart speaker market trends, trend forecast, and growth drivers about the market.
3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
4. It offers a complete overview of market segments and the regional outlook of global smart speaker market.
5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.