Water Filter Market - Global Outlook & Forecast 2024-2029

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23 countries

31 company

7 segments

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THE GLOBAL WATER FILTER MARKET SIZE IS EXPECTED TO REACH USD 14.97 BILLION BY 2029 FROM USD 10.05 BILLION IN 2023, GROWING AT A CAGR OF 6.86% DURING THE FORECAST PERIOD.

The Water Filter Market Size, Share, & Trends Analysis Report By

  1. Media Type: Single & Dual Stage, Cartridges, and Multimedia
  2. Technology: RO, Sediment, Activated Carbon, Ion Exchange, and Other Technologies
  3. Mount Type: Whole-House, Under-The-Sink, Countertop, Faucet, and Others
  4. Application: Water Dispenser, Home Water Filtration, Washing Machines & Refrigerators, Water Softening, and Other Applications
  5. End-Users: Residential, Commercial, Educational Institutes, Municipal, and Industrial
  6. Distribution Channel: Offline and Online
  7. Geography: North America, Europe, APAC, Latin America, and Middle East & Africa

Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2024–2029.

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WATER FILTER MARKET REPORT SCOPE

REPORT ATTRIBUTEDETAILS
Market Size (2029)USD 14.97 Billion
Market Size (2023)USD 10.05 Billion
CAGR (2023-2029)6.86%
HISTORIC YEAR2020-2022
BASE YEAR2023
FORECAST YEAR2024-2029
SEGMENTS BYMedia Type, Technology Type, Mount Type, Application, End-Users, Distribution Channel, Geography
GEOGRAPHIC ANALYSIS North America, Europe, APAC, Latin America, and Middle East & Africa
KEY PLAYERSCulligan (BDT Capital Partners), Pentair, The 3M Company, and Veolia
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MARKET ANALYSIS

The water filter market size was valued at USD 10.05 billion in 2023 and is expected to reach USD 14.97 billion by 2029, growing at a CAGR of 6.86% during the forecast period. The global market for water filters has been influenced by a rise in waterborne diseases, climate change, dwindling groundwater sources, poor water management, and sewage systems, and campaigns from environmental agencies and drinking water governing bodies. Additionally, increasing awareness about waterborne diseases such as cholera and typhoid has led to greater consumption of safe drinking water. According to UNICEF statistics, 829,000 people die each year from diseases directly linked to unsafe water, inadequate sanitation, and poor hygiene practices. The growing recognition of the potential health risks associated with untreated water has significantly contributed to the worldwide expansion of the water filter market.

Water filters are designed to remove impurities from the water, including sediments, taste, odor, bacteria, herbicides, and pesticides, to improve the quality of residential applications like drinking, cooking, bathing, and other appliances. The filtration methods usually have one or more limitations in what they remove, so vendors in the water filters market offer systems with multi-stage and combined filtration techniques for effective results. Mechanical, absorption, ion exchange, and reverse osmosis (RO) are common filtration methods available in the market. For instance, a simple pitcher will use ion exchange, mechanical, and absorption technology, whereas whole-house water systems require high-end reverse osmosis membrane filters. Though people are unwilling to install expensive point-of-entry systems like whole-house water systems, affordable and eco-friendly pitchers and countertops have ventured into the water filters market.

Additionally, rapid industrialization and deteriorating water quality is an issue of concern. The growing water pollution caused by the discharge of animal and human excreta into rivers, industrial waste, and garbage into water bodies, among others, contaminates natural water resources. Thus, the rising awareness about the importance of water filters and the diseases caused by drinking contaminated water is responsible for the rise in the water filter market value. Water filters are available at cheap prices. This means end-users don’t have to spend much on their investment. This has also resulted in improving the demand for water filters globally. Also, technological advancement and new product development technology will work in favor of expanding the water filter market. For instance, Aquaporin, a Danish cleantech company, has developed a technology based on biomimetic water treatment membranes. The membrane's specialized construction allows water to pass through easily while blocking all other substances. Further, the cells can manipulate their volume and internal pressure under the hydrostatic and osmotic pressure differences.

MARKET TRENDS & DRIVERS

Increasing Demand for Smart Water Filters

Advancements in filter materials, including self-cleaning mechanisms and high-capacity membranes, are improving performance and extending filter lifespans. Incorporating smart features, including automatic filter replacement systems, water quality monitoring capabilities, and integration with home automation systems, is gaining popularity. These smart technologies offer benefits such as remote monitoring and control, leak detection with automatic shut-off, and personalized filtration settings.

Rising Waste Treatment Systems

Water contamination remains a pressing global concern; however, technological innovation is propelling us forward, and we are addressing this issue with inventive solutions. Additionally, innovations in climate-resilient infrastructure, such as smart water management systems and green infrastructure, help address the challenges of changing environmental conditions. The water filter market is driven by an increasing need to reduce contamination and a rising demand for virus-free products. Rising freshwater scarcity, reducing groundwater levels, and various government initiatives about water quality improvements will drive industry growth.

SEGMENTATION INSIGHTS

INSIGHTS BY MEDIA TYPE

The global water filter market by media type is segmented into single & dual-stage, cartridges, and multimedia. The single & dual stage segment held the most prominent share of the market. The single-stage filtration delivers filtered water directly from the faucet. The major goal is to produce water that is fit for specific consumption. Also, single-stage filters are generally less expensive than other filters. Furthermore, dual-stage filters are particularly effective at removing particles from wastewater at high filtration rates, making them a crucial solution for treating contaminated water. As water often contains impurities that can harm human health, animal life, and the environment, it's essential to utilize effective treatment methods. The dual filter technology is widely used in water treatment plants due to its efficient design and two-stage filtration process.

INSIGHTS BY TECHNOLOGY TYPE

The global water filter market by technology type is segmented into RO, sediment, activated carbon, ion exchange, and other technologies. The RO segment accounted for the largest revenue share of the global water filter market. The adoption of RO technology is growing because of the rising awareness of heavy metals, microplastics, and harmful chemicals in tap water. Also, the RO water purifiers employ a multi-stage filtration process, including pre-filters and the RO membrane. This meticulous filtration ensures the removal of impurities, dissolved solids, and contaminants, delivering water of the highest purity.

INSIGHTS BY MOUNT TYPE

The whole-house mount type segment held the most significant share of the global water filter market in 2023. It is the most expensive and efficient water filter system for residences. Consumers also prefer whole-house water systems for their chlorine and odor-free water, softer skin and hair, bottled quality drinking water, scale-free pipes and fixtures, and protection of home appliances like refrigerators. However, the under-the-sink water purifier market is the fastest growing segment because, compared to whole-house systems, they are often more affordable while still providing high-quality drinking and cooking water filtration. 

INSIGHTS BY APPLICATION

The global water filter market by application is segmented into water dispensers, home water filtration, washing machines & refrigerators, water softening, and other applications. The water dispensers segment holds the largest global market share in 2023 and is projected to continue its dominance during the forecast period. A water dispenser is a machine that dispenses hot, cold, or temperature-controlled water with or without filtration. Commercial facilities are the largest end-users of water dispensers, and the momentum for expansion lies in the under-the-sink category. In the residential segment, there is a growing demand for countertop water dispensers due to poor tap water quality during the forecast period.

INSIGHTS BY END-USERS

The global water filter market by end-users is segmented into residential, commercial, educational institutes, municipal, and industrial. In 2023, the residential segment dominated the global water purifier market share because favorable socio-economic and demographic factors such as urbanization, growing population, disposable incomes, and rising standard of living fuel the demand for this segment. The expanding residential sector growth in countries such as China, India, and Singapore is driving the demand for water and wastewater treatment systems. Furthermore, the industrial segment is growing at a high CAGR rate of 7.40%. The expanding industries such as oil & gas, food & beverage, and government regulations mandating the treatment of industrial wastewater are driving the growth of the industrial segment in the water filter market.  

INSIGHTS BY DISTRIBUTION CHANNEL

Water filter systems are primarily distributed through retail channels such as specialty stores, hypermarkets, and select home improvement outlets. The distribution landscape is swiftly evolving, driven by increased competition, rapid digitization, ongoing disintermediation, and evolving consumer expectations. In 2023, the offline distribution channel held the most prominent share of the global water filters market. This segment is expected to grow due to the high demand for customers to experience and evaluate filters before purchasing. Department stores present ample opportunities for vendors in the water purifier market to showcase and sell their products, benefiting from the stores' extensive customer reach.

GEOGRAPHICAL ANALYSIS

The North American region is the largest contributor to the global water filter market, accounting for a global revenue share of over 47% in 2023. Heightened concerns about safe drinking water drive the region's growth. Across the U.S., millions are exposed to water that fails to meet EPA standards, fueling a surge in demand for water filtration systems. EPA made significant progress toward protecting public health by acting in communities facing serious health threats from their taps due to noncompliance in the water system. Furthermore, municipal wastewater treatment methods, usage of chemical fertilizers and pesticides in households, regulatory compliance of mining operations, and release of cadmium and mercury from heavy industries are expected to shape the adoption of water filtration systems in Canada during the forecast period.

The European water filters market holds a significant position in the global market. Germany and the UK were identified as the largest markets in the region, with significant growth potential in Italy, France, and Spain. Despite the EU's efforts, water quality varies widely from country to country. Microplastics have been detected in over 70% of studies on tap water across Europe. Chlorine remains the most widely used disinfectant among European nations' water supply companies, necessitating the use of water filters to eliminate odors for drinking and cooking purposes. Furthermore, APAC is the fastest-growing region in the global water filters market during the forecast period, mainly driven by rising demand for wastewater treatment and consumption of water by key industries such as food & beverage, chemicals, oil & gas, and pharmaceuticals. These industries are witnessing growth because of the rising per capita expenditure and expanding urbanization, supporting the demand for water filters in the APAC region.

VENDORS LANDSCAPE

The global water filter market is highly competitive, with the presence of many vendors. Advanced filtration technologies play a crucial role in meeting consumer expectations for ongoing product innovations and enhancements. Leading players such as Pentair, VEOLIA, The 3M Company, and Culligan dominate the global water filter market. The vendors are refining their unique value propositions to achieve a strong market presence by adopting advanced filtration technologies, as consumers are expecting continuous innovations and upgrades in their products. Therefore, as global players are increasing their footprint in the market, regional vendors will likely find it increasingly difficult to compete with global players.

Key Development in the Global Water Filter Market

  1. In 2023, A.O. Smith developed the Home Connect RO Filtration System with remote monitoring and control abilities.
  2. In 2023, GE Appliances combined Alexa voice control into their filtration systems for hands-free operation.
  3. In 2022, Pentair launched Pentair Rocean Reservoir, a unique and sustainable design-forward water filtration system for providing customers with clearer tap water.

Frequently Asked Questions

How big is the water filter market?

The global water filter market size was valued at USD 10.05 billion in 2023 and is expected to reach USD 14.97 billion by 2029.

Which region dominates the global water filters market share?

North America held the largest global water filters market share, accounting for a share of over 47% in 2023.

What are the significant trends in the water filters market?

Deteriorating water quality, increasing demand for smart water filters, rising wastewater treatment systems, and technological advancements in the water filters market.

What is the growth rate of the global water filters market?

The global water filters market share is expected to grow at a CAGR of 6.86% from 2023 to 2029.

What are the significant Who are the key players in the global water filters market?in the water filters market?

Culligan (BDT Capital Partners), Pentair, The 3M Company, and Veolia are the key players in the global water filters market.

The global water filter market size is expected to grow at a CAGR of approximately 6.86% from 2023 to 2029.

The following factors are likely to contribute to the growth of the global water filters market during the forecast period:

  1. Potential in Aftermarket
  2. Increasing Consumption of Purified & Filter Water
  3. Rising Awareness About Waterborne Diseases
  4. Increasing Demand for Water Dispensers

Base Year: 2023

Forecast Year: 2024-2029

The report considers the present scenario of the global water filter market and its market dynamics for 2024−2029. It covers a detailed overview of several market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes leading companies and several other prominent companies operating in the industry.

Key Company Profiles

  1. Culligan (BDT Capital Partners)Business Overview
  2. Product Offerings
  3. Key Strategies
  4. Key Strengths
  5. Key Opportunities
  6. Pentair
  7. The 3M Company
  8. Veolia

Other Prominent Vendors

  1. A. O. SmithBusiness Overview
  2. Product Offerings
  3. APEC Water Systems
  4. AXEON Water Technologies
  5. AquaHomeGroup
  6. Aquafilter
  7. Big Berkey Water Filters
  8. BRITA (CLOROX CO.)
  9. BWT
  10. Coway
  11. Doulton
  12. EcoWater Systems
  13. GE Appliances (Haier)
  14. GHP Group
  15. Helen of Troy
  16. Ion Exchange
  17. iSpring Water Systems
  18. KENT RO Systems
  19. MANN+HUMMEL (Mutares SE & Co. KGaA)
  20. Meissner Filtration Products
  21. Pall Corporation
  22. Porex (Filtration Group Corporation)
  23. SoftPro Water Systems
  24. SpringWell Water Filtration Systems (Fortune Brands Innovations)
  25. Toray Industries
  26. Watts
  27. Whirlpool
  28. Xylem

Segmentation by Media Type

  1. Single & Dual Stage
  2. Cartridges
  3. Multimedia

Segmentation by Technology Type

  1. RO
  2. Sediment
  3. Activated Carbon
  4. Ion Exchange
  5. Other Technologies

Segmentation by Mount Type

  1. Whole-House
  2. Under-The-Sink
  3. Countertop
  4. Faucet
  5. Others

Segmentation by Application

  1. Water Dispenser
  2. Home Water Filtration
  3. Washing Machine & Refrigerators
  4. Water Softening
  5. Other Application

Segmentation by End-Users

  1. Residential
  2. Commercial
  3. Educational Institutes
  4. Municipal
  5. Industrial

Segmentation by Distribution Channel

  1. Offline
  2. Online

Segmentation by Geography

  1. North AmericaUS
  2. Canada
  3. APACChina
  4. Japan
  5. India
  6. South Korea
  7. Indonesia
  8. Australia
  9. Thailand
  10. EuropeGermany
  11. UK
  12. France
  13. Italy
  14. Spain
  15. Netherlands
  16. Poland
  17. Latin AmericaBrazil
  18. Mexico
  19. Argentina
  20. Middle East and AfricaSaudi Arabia
  21. South Africa
  22. UAE
  23. Turkey

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Frequently Asked Questions

How big is the water filter market?

The global water filter market size was valued at USD 10.05 billion in 2023 and is expected to reach USD 14.97 billion by 2029.

Which region dominates the global water filters market share?

North America held the largest global water filters market share, accounting for a share of over 47% in 2023.

What are the significant trends in the water filters market?

Deteriorating water quality, increasing demand for smart water filters, rising wastewater treatment systems, and technological advancements in the water filters market.

What is the growth rate of the global water filters market?

The global water filters market share is expected to grow at a CAGR of 6.86% from 2023 to 2029.

What are the significant Who are the key players in the global water filters market?in the water filters market?

Culligan (BDT Capital Partners), Pentair, The 3M Company, and Veolia are the key players in the global water filters market.