The B2B exhibitions market size in US is projected to reach $14 billion by 2023, growing at a CAGR of 3.92%.
Arizton’s recent market research report on the B2B exhibitions market in US provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by industry sectors (consumer goods and retail, AFF and energy, medical and healthcare, business services, machinery, IT, electronics, and telecommunications, and others) and offers detailed competitive analysis.
The B2B exhibitions market in US is projected to reach $14.16 billion by 2023. The spike in corporate marketing budgets and the growth of new companies in emerging markets and developing economies are driving the B2B exhibitions market in US. The vendors in the US are focusing on providing new resources such as lounges and show-floor activations to boost the exhibition attendance in the B2B exhibitions market in US.
The top 3 drivers and trends of the B2B exhibitions market in US are discussed below:
Integration of Trade Shows with Digital Technologies
The development of materials and technologies has helped in the evolution of exhibitions as organizers are increasing using digitally advanced channels for marketing over the next few years. The implementation of digitalization in the B2B exhibitions market in US is offering new horizons by augmenting the value of an exhibition organizer via online, social, technological, and mobile solutions. The adoption of technology will create new and live experiences for consumers and result in enhancing trading and networking opportunities for business owners. Prominent players in the B2B exhibitions market in US are introducing multi-sensory storytelling techniques that increase monetization potential, implement tools to monitor customer behavior, and provide comprehensive brand information with an emotional brand experience. iBeacons, AR, eye tracking, VR, wearables, interactive walls, digital lounges, and gamification are the most commonly used technologies in the B2B exhibitions market in US.
Increased Number of Venues and Expanding Capacities
With the economic progress of the US region, the B2B exhibitions market is witnessing an increase the number of venues and its capacity in the state. The vendors in the B2B exhibitions market in US are focusing on increasing the venue capacity, thereby improving the buyer experience and effectiveness.
The B2B exhibitions market in the US accounts for around 20% of the total global capacity in terms of exhibitions venue space.
The growing demand for large venues with a purpose-built seminar space, better accessibility to the site for loading and unloading bays, and refreshment facilities is creating new opportunities of players in the B2B exhibitions market in US.
Growth in Use of Big Data
The B2B exhibitions market in US is witnessing a growing use of big data analytics. The use of big data tools will allow exhibitors and organizers to understand the metrics of ROIs and drive better logistics planning, increase sponsorships, and boost exhibition participation. Leading analytics companies offer big data solutions centered around populating operational, financial, and customer data into a dashboard to provide actionable insights for business owners. The implementation of technologies such as RFID to track and gather data at exhibitions is likely to improve marketing programs and digital campaigns in the B2B exhibitions market in US.
RELX Group, UBM, Informa Exhibitions, and Emerald Expositions are the leading vendors in the B2B exhibitions market in the US.
The complete overview of the latest market research report on the B2B exhibitions market in the US by Arizton is now available.
The report also offers a detailed study of major trends, drivers, challenges, and provides the market size and forecast for major geographical regions and key countries.
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