The B2B exhibitions market size in US is projected to reach $14 billion by 2023, growing at a CAGR of 3.92%.
Arizton’s recent market research report on the B2B exhibitions market in US provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by industry sectors (consumer goods and retail, AFF and energy, medical and healthcare, business services, machinery, IT, electronics, and telecommunications, and others) and offers detailed competitive analysis.
The B2B exhibitions market in US is projected to reach $14.16 billion by 2023. The spike in corporate marketing budgets and the growth of new companies in emerging markets and developing economies are driving the B2B exhibitions market in US. The vendors in the US are focusing on providing new resources such as lounges and show-floor activations to boost the exhibition attendance in the B2B exhibitions market in US.
The top 3 drivers and trends of the B2B exhibitions market in US are discussed below:
Integration of Trade Shows with Digital Technologies
The development of materials and technologies has helped in the evolution of exhibitions as organizers are increasing using digitally advanced channels for marketing over the next few years. The implementation of digitalization in the B2B exhibitions market in US is offering new horizons by augmenting the value of an exhibition organizer via online, social, technological, and mobile solutions. The adoption of technology will create new and live experiences for consumers and result in enhancing trading and networking opportunities for business owners. Prominent players in the B2B exhibitions market in US are introducing multi-sensory storytelling techniques that increase monetization potential, implement tools to monitor customer behavior, and provide comprehensive brand information with an emotional brand experience. iBeacons, AR, eye tracking, VR, wearables, interactive walls, digital lounges, and gamification are the most commonly used technologies in the B2B exhibitions market in US.
Increased Number of Venues and Expanding Capacities
With the economic progress of the US region, the B2B exhibitions market is witnessing an increase the number of venues and its capacity in the state. The vendors in the B2B exhibitions market in US are focusing on increasing the venue capacity, thereby improving the buyer experience and effectiveness.
The B2B exhibitions market in the US accounts for around 20% of the total global capacity in terms of exhibitions venue space.
The growing demand for large venues with a purpose-built seminar space, better accessibility to the site for loading and unloading bays, and refreshment facilities is creating new opportunities of players in the B2B exhibitions market in US.
Growth in Use of Big Data
The B2B exhibitions market in US is witnessing a growing use of big data analytics. The use of big data tools will allow exhibitors and organizers to understand the metrics of ROIs and drive better logistics planning, increase sponsorships, and boost exhibition participation. Leading analytics companies offer big data solutions centered around populating operational, financial, and customer data into a dashboard to provide actionable insights for business owners. The implementation of technologies such as RFID to track and gather data at exhibitions is likely to improve marketing programs and digital campaigns in the B2B exhibitions market in US.
RELX Group, UBM, Informa Exhibitions, and Emerald Expositions are the leading vendors in the B2B exhibitions market in the US.
The complete overview of the latest market research report on the B2B exhibitions market in the US by Arizton is now available.
The report also offers a detailed study of major trends, drivers, challenges, and provides the market size and forecast for major geographical regions and key countries.
Arizton – Advisory and Intelligence is an innovation and quality-driven firm, which offers cutting-edge research solutions to clients across the world. We excel in providing comprehensive market intelligence reports and advisory and consulting services.
We offer comprehensive market research reports on industries such as consumer goods & retail technology, automotive and mobility, smart tech, healthcare and life sciences, industrial machinery, chemicals and materials, IT and media, logistics and packaging. These reports contain detailed industry analysis, market size, share, growth drivers, and trend forecasts.
Arizton comprises a team of exuberant and well-experienced analysts who have mastered in generating incisive reports. Our specialist analysts possess exemplary skills in market research. We train our team in advanced research practices, techniques, and ethics to outperform in fabricating impregnable research reports.
Jun 25, 2021
What are the Factors Impacting the Growth of the Global Smart Coatings Market?
Sherwin-Williams, AkzoNobel, PPG Industries, 3M, and Axalta Coating Systems are the major players an...
Jun 25, 2021
Is Cloud Based Service the Big Thing in the Data Center Market in US?
South East is the developed data center market in US. Recently, more than 35 data centers were devel...
Jun 24, 2021
Digital Health Technologies are on the Rise During the COVID-19 Pandemic – Arizton
The search volume for COVID-19 related healthcare products has increased by 200% during the pandemic...