U.S. B2B EXHIBITIONS MARKET SIZE TO REACH USD 14 BILLION BY 2023, GROWING AT A CAGR OF 4% DURING THE FORECAST PERIOD

U.S. B2B Exhibitions Market Size, Share, & Trends Analysis Report By Industry Sector (Consumer Goods and Retail, AFF and Energy, Medical and Healthcare, Business Services, Machinery, IT, Electronics, and Telecommunications, and Others) Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2018-2023

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131 Pages

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6 Tables

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44 Charts

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1 Regions

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1 Countries

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11 Companies

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1 Market Segment

U.S. B2B Exhibitions Market report scope

Report Attribute Details
Market Size (revenue) USD 14 Billion (2023)
Market Size (rented space) 68 Million sq.ft (2023)
CAGR 4% (2018-2023)
BASE YEAR 2017
Forecast Year 2018-2023
Market Segments Industry Sector (Consumer Goods and Retail, AFF and Energy, Medical and Healthcare, Business Services, Machinery, IT, Electronics, and Telecommunications, and Others)
Geographic Analysis North America
Countries Covered United States

INDUSTRY INSIGHTS

The US region is the largest market for trade shows in the global exhibitions market. The size of the US economy and the significant growth in the GDP YoY are contributing to the growth of the B2B exhibitions market in US. The improvements in the corporate profits and the increase in the number of domestic travels are boosting the demand for B2B exhibitions market in the US. Exhibitors are looking to increase their stall sizes, and vendors are increasing pricing of stalls and venue spaces to improve margins and recover from increasing labor costs. The development of the US economy and demand for upgrades and modifications are likely to drive the B2B exhibitions market in US during the forecast period. The increasing implementation of technologies on a substantial scale to keep the relevance of exhibitions is likely to help companies to market and sell their products and services to a wide customer base.

The adoption of technology will create new potentials for vendors in the B2B exhibitions market in US and create an environment conducive to business growth. Expedia's recently launched automated online booking engine for the MICE market resulted in simplifying the RFP process for small-to-medium-sized events. 

 Market Dynamics

The growing prominence of carbon-neutral trade shows is augmenting development in the B2B exhibitions market in US. By organizing carbon neutral trade shows, the exhibitions industry is aiming to do its best in battling climate change and reducing environmental pollution. Organizers and exhibitors in the exhibitions market in US are focusing on reducing the carbon footprint by improving their sustainable sourcing, reducing greenhouse gas emissions, and creating zero waste events. The incorporation of green practices by using recycling and using renewable energy sources will enable organizers to set new business practices in the B2B exhibitions market in US during the forecast period.

US B2B Exhibitions Market Segmentation

This market research report includes a detailed segmentation of the market by industry sectors.

Insights by Industry Sector

Consumer goods and retail industries will occupy the largest market share in the B2B exhibitions market in US during the forecast period

The B2B exhibitions market in US by industry sectors is divided into seven major categories: consumer goods and retail, AFF and energy, medical and healthcare, business services, machinery, IT, electronics, and telecommunications, and others.

The consumer goods and retail industry in the B2B exhibitions market accounted for close to 18% of the total market share in 2017. The consumer goods and retail industry sector rented around 10.32 million sq mtrs in 2017. Cities such as Chicago, New York, Philadelphia and the state of Utah and Las Vegas are most popular places that hold trade shows for consumer goods and the retail industry sector. The vendors in the B2B exhibitions market in the US are focusing on implementing digital technology and offer innovation for further development within the space of the exhibition. Such initiatives to attract new retailers will propel the growth of this market segment in the B2B exhibitions market in the US during the forecast period.

Top 10 destinations for exhibitions in North America 2017

The key cities mentioned in the report:

  • New York, US
  • Toronto, Canada
  • Cupertino/San Jose, US
  • Chicago, US
  • Indianapolis, US
  • San Francisco, US
  • Austin, US
  • Houston, US
  • Orlando, US
  • Las Vegas, US

Insights by Vendors

The B2B exhibitions market in US is highly fragmented with a maximum number of players that hold the major market share is based outside the US.  The prominent players in the market are primarily focusing on improving their core competencies such as exhibition management, marketing, development of new exhibitions, venue management, and technical services to maintain their market share during the forecast period. Organizers are also incorporating technology and adapting with digitalization by identifying solutions that add value to their business and incorporating it in their way of working and offerings. Vendors are focusing on their digital transformation strategy to remain competitive in the B2B exhibition market in US during the forecast period.

The U.S. B2B exhibitions market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

 Market Segmentation by Industry Sector

  • Consumer goods and retail
  • AFF and energy
  • Medical and healthcare
  • Business services
  • Machinery
  • IT, electronic, and telecommunications
  • Others

Frequently Asked Questions

What is the B2B exhibition market size in the US during the forecast period?

U.S. B2B exhibitions market size to reach USD 14 billion by 2023

What are the factors boosting the demand for B2B exhibitions market in the US region?

The improvements in the corporate profits and the increase in the number of domestic travels are boosting the demand for B2B exhibitions market in the US.

What is a carbon-neutral trade show?

The growing prominence of carbon-neutral trade shows is augmenting development in the B2B exhibitions market in US. By organizing carbon-neutral trade shows, the exhibitions industry is aiming to do its best in battling climate change and reducing the environmental pollution.

What are the market share of consumer goods and retail industry in the B2B exhibitions market?

The consumer goods and retail industry in the B2B exhibitions market accounted for close to 18% of the total market share in 2017.

Who are the major vendors in the U.S. B2B exhibitions market?

RELX Group, UBM, Informa Exhibitions, and Emerald Expositions are the major vendors.

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The B2B exhibitions market in US is expected to reach $14 billion by 2023, growing at a CAGR close to 4% during 2017–2023.

The market research report provides an in-depth analysis of the B2B exhibitions market in the US by industry sectors. The market in US is playing a pivotal role in creating opportunities where clients, companies, and potential partners demonstrating products, driving innovations, fine-tuning strategy, and gathering data. The growth of the GDP and increasing investments in businesses will drive the growth of the B2B exhibitions market in US during the forecast period.

Base Year:                  2017

Forecast Year:           2018–2023

The study considers the present scenario of the B2B exhibitions market in US and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The report covers both the demand and supply sides of the market. It also profiles and analyzes the leading four exhibitions companies and nine other prominent companies operating in the market.

Major Vendors in the B2B Exhibitions Market in US

  • RELX Group
    • Business Overview
    • Business Segments
    • Product Offerings
    • Key Strengths
    • Key Strategies
    • Key Opportunities
  • UBM
  • Informa Exhibitions
  • Emerald Expositions

Prominent Players in the B2B Exhibitions Market in the US

  • PennWell Corp.
    • Business Overview
    • Product Offerings
    • Key Strengths
    • Key Strategies
  • Messe Frankfurt
  • ITE Group
  • MCH Group
  • Koelnmesse
  • Tarsus Group
  • Deutsche Messe

Market Segmentation by Industry Sector

  • Consumer goods and retail
  • AFF and energy
  • Medical and healthcare
  • Business services
  • Machinery
  • IT, electronic, and telecommunications
  • Others

1          Research Methodology

2          Research Objectives

3          Research Process

4          Report Coverage

4.1       Market Definition

4.2       Base Year

4.3       Scope of Study

4.3.1   Market Segmentation by Industry Sectors

 

5          Report Assumptions & Caveats

5.1       Key Caveats

5.2       Inclusions

5.3       Exclusions

5.4       Currency Conversion

5.5       Market Derivation

 

6          Market at a Glance

 

7          Introduction

7.1       The State of the Us Economy

7.2       US Exhibitions Space Outlook

7.3       US Marketing Budget Allocations

7.4       Business Travel in the US

7.5       General Profile of Attendees and Exhibitors

7.5.1   Exhibitors and Attendees Span Multiple Sectors

7.5.2   High Percentage of Decision Makers at Trade Shows

7.5.3   Employees from varied organizational sizes

7.5.4   Preferred activity

7.5.5   Attendance Statistics

7.5.6   Buying plans

7.5.7   Business opportunities

7.5.8   Value attached to exhibitions

7.5.9   Value of Education

7.6       The Impact of Demographics

 

8          Market Dynamics

8.1       Market Growth Enablers

8.1.1   Increased Budget Allocations for Brand Experiences

8.1.2   Sustained Popularity in Elusive Industry Sectors

8.1.3   Increasing Number of Venues and Expanding Capacities

8.1.4   Integration of Trade Shows and Digital Technologies

8.1.5   Increased Deal Activity

8.2       Market Growth Restraints

8.2.1   Operational issues

8.2.2   Low Exhibitor Advocacy

8.2.3   Political Turbulences

8.2.4   Lack of Innovation and Diversity

8.2.5   Competition from Proprietary Events

8.2.6   Similar Timeframes of B2B Trade Shows

8.2.7   Rise of Virtual Events

8.3       Market Opportunities & Trends

8.3.1   Redesign of Exhibition Models

8.3.2   Growing Use of Big Data

8.3.3   Increased Focus on Security

8.3.4   Reign of Smaller Trade Shows

8.3.5   Increased Share of Pie for Content Marketing

8.3.6   Growing Prominence of Carbon Neutral Trade Shows

 

9          Global Exhibitions Market

9.1       Global Exhibitions Market By Revenue

9.1.1   Market Size and Forecast

 

10        NORTH AMERICA: Exhibitions Market

10.1    Market Size and Forecast

 

11        B2B Exhibitions Market in US

11.1    US B2b Exhibitions Market By Revenue

11.2    US B2B Exhibitions Market by Space Rented

11.2.1 Market Size and Forecast

11.3    Porter’s five force analysis

11.3.1 Threat of New Entrants

11.3.2 Bargaining Power of Suppliers

11.3.3 Bargaining Power of Buyers

11.3.4 Threat of Substitutes

11.3.5 Competitive Rivalry

 

12        Market By Industry Sectors

12.1    Market Overview

 

13        B2B Exhibitions Market: Consumer Goods and Retail

13.1    Market Size and Forecast

14        B2B Exhibitions Market: AFF and Energy

14.1    Market Size and Forecast

 

15        B2B Exhibitions Market: Medical and Healthcare

15.1    Market Size and Forecast

 

16        B2B Exhibitions Market: Business Services

16.1    Market Size and Forecast

 

17        B2B Exhibitions Market: Machinery

17.1    Market Size and Forecast

 

18        B2B Exhibitions Market IT, Electronics, and Telecommunications

18.1    Market Size and Forecast

 

19        B2B Exhibitions Market: Other

19.1    Market Size and Forecast

 

20        Competitive Landscape

20.1    market overview

20.1.1 The Effects of Digitization

20.2    Market Vendor Analysis

20.3    Market Ranking Analysis

 

21        Key Company Profiles

21.1    RELX Group

21.1.1 Business Overview

21.1.2 Business Segment

21.1.3 Product Offerings

21.1.4 Key Strengths

21.1.5 Key Strategies

21.1.6 Key Opportunities

21.2    UBM

21.2.1 Business Overview

21.2.2 Business Segment

21.2.3 Product Offerings

21.2.4 Key Strengths

21.2.5 Key Strategies

21.2.6 Key Opportunities

21.3    Informa

21.3.1 Business Overview

21.3.2 Business Segments

21.3.3 Product Offerings

21.3.4 Key Strengths

21.3.5 Key Strategies

21.3.6 Key Opportunities

21.4    Emerald Expositions

21.4.1 Business Overview

21.4.2 Business Segment

21.4.3 Product Offerings

21.4.4 Key Strengths

21.4.5 Key Strategies

21.4.6 Key Opportunities

 

22        Other Prominent Companies

22.1    Deutsche Messe

22.1.1 Business Overview

22.1.2 Product Offerings

22.1.3 Key Strengths

22.1.4 Key Strategies

22.2    Tarsus Group

22.2.1 Business Overview

22.2.2 Product Offerings

22.2.3 Key Strengths

22.2.4 Key Strategies

22.3    ITE Group

22.3.1 Business Overview

22.3.2 Product Offerings

22.3.3 Key Strengths

22.3.4 Key Strategies

22.4    KOELNMESSE

22.4.1 Product Offerings

22.4.2 Key Strengths

22.4.3 Key Strategies

22.5    MCH Group

22.5.1 Business Overview

22.5.2 Product Offerings

22.5.3 Key Strengths

22.5.4 Key Strategies 

22.6    Messe Frankfurt

22.6.1 Business Overview

22.6.2 Product Offerings

22.6.3 Key Strengths

22.6.4 Key Strategies

22.7    Pennwell Corporation

22.7.1 Business Overview

22.7.2 Product Offerings

22.7.3 Key Strengths

22.7.4 Key Strategies

 

23        Report Summary

23.1    Key Takeaways

23.2    Qualitative Summary: US B2B Exhibitions Market

23.3    Quantitative Summary: US B2B Exhibitions Market

 

24        Appendix

24.1    Abbreviations

 

List of Exhibits

Exhibit 1         Segmentation of US B2B Exhibition Market

Exhibit 2         Market Size Calculation Approach 2017

Exhibit 3         Market Size Calculation 2017

Exhibit 4         US Exhibitions Market Statistics 2017

Exhibit 5         Change in Real GDP in the US 2017-2023 (%)

Exhibit 6         States with the Largest Exhibition Space 2017 (million sqm)

Exhibit 7         US B2B Marketing Budget Allocations 2017

Exhibit 8         US Revenue of B2B Media Industry by Source 2012 – 2017

Exhibit 9         Trade Show Budget Spent on Various Categories

Exhibit 10       US Business Travel Statistics 2017

Exhibit 11       Media Consumption by Generation in the US (minutes)

Exhibit 12       Statistics on the Perception of Brand Experience amongst Marketers 2017

Exhibit 13       Comparison of Growth of North America Venue Space and Other Regions 2017

Exhibit 14       Degree of implementation of digital technologies 2017

Exhibit 15       Exhibitor Satisfaction in the US 2017

Exhibit 16       Net Protectionist Measures Implemented in the US Compared to Other Countries

Exhibit 17       Most Important Reasons to Use Virtual/Hybrid Event in the US 2017

Exhibit 18       Reasons Marketers Value Smaller Trade Shows 2017

Exhibit 19       Content Marketing Statistics 2017

Exhibit 20       Global Exhibitions Market by Revenue 2017–2023 ($ billion)

Exhibit 21       Exhibitions Market in North America 2017–2023 ($ billion)

Exhibit 22       Comparison of Exhibitions Market in the US with Global 2017–2023 ($ billion)

Exhibit 23       Exhibition Market Size 2017

Exhibit 24       Exhibitions Market in US 2017–2023 ($ billion)

Exhibit 25       B2B Exhibitions Market in US 2017–2023 ($ billion)

Exhibit 26       US B2B Exhibitions Market by Space Rented 2017–2023 (million sqm)

Exhibit 27       Change in Number of Exhibitors at Largest Trade Shows in the US 2012-1017

Exhibit 28       Top 15 Cities for Exhibitions in the US 2017

Exhibit 29       Five Forces Analysis 2017

Exhibit 30       US B2B Exhibitions Market by Industry Segmentation (million sqm)

Exhibit 31       US B2B Exhibitions Market by Industry Sector 2017

Exhibit 32       US B2B Exhibitions Market by Industry Sector 2023

Exhibit 33       Rented Space Growth Comparison by Industry Sector 2017–2023

Exhibit 34       Consumer Goods and Retail B2B Exhibitions Market 2017–2023 (million sqm)

Exhibit 35       AFF and Energy B2B Exhibitions Market 2017–2023 (million sqm)

Exhibit 36       Medical and Healthcare B2B Exhibitions Market 2017–2023 (million sqm)

Exhibit 37       Business Services B2B Exhibitions Market 2017–2023 (million sqm)

Exhibit 38       Machinery B2B Exhibitions Market 2017–2023 (million sqm)

Exhibit 39       IT, Electronics, and Telecommunications B2B Exhibitions Market 2017–2023 (million sqm)

Exhibit 40       Other B2B Exhibitions Market 2017–2023 (million sqm)

Exhibit 41       Strategic Initiatives of Vendors in the US Exhibitions Industry 2017

Exhibit 42       Challenges Facing Vendors in the Market 2017

Exhibit 43       Implementation of Digitization amongst Exhibition Companies 2017

Exhibit 44       Market Ranking Analysis 2017

     

List of Tables          

Table 1            Key Caveats

Table 2            Currency Conversion 2013−2017

Table 3            Top 10 Destinations for Meetings and Events in North America 2017

Table 4            Qualitative Summary of US B2B EXHIBITIONS Market

Table 5            Quantitative Summary of US B2B Exhibitions Market by Industry Sectors (million sqm)

Table 6            Quantitative Summary of US B2B Exhibitions Market by Industry Sectors (%)

       

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