Are E-Strollers the Next Generation Solutions in the Baby Stroller Market?

Nov 20, 2020

The rise in travelling activities with babies and toddlers is fueling the growth of the new segment called the travel system strollers in the baby stroller market.

According to the latest Arizton's market research report, the global baby stroller market size to cross USD 8 billion by 2025, growing at a CAGR of 6% during the forecast period.

Baby Stroller Market Growth

The rise in travelling activities with babies and toddlers is fueling the growth of the new segment called the travel system strollers in the baby stroller market. With the prevailing growth pattern of women employment, the demand for baby strollers is more in the nuclear family segment, the vendors can make use of the demand as an opportunity. Manufacturers are also adding various features for the convenience of consumers to increase the market growth of the stroller market across the globe. The growing preferences of sustainable baby products from millennials and the rise in disposable income can further contribute to the growth over the next five years.

Growing Popularity of E-Strollers

The world is moving towards automation, IoT, and other smart technology, that are gaining traction in the market. The innovation of e-strollers by Emmaljunga and Cybex that are regarded as the game changers in the market. They are mostly designed to enhance the strolling action both uphill and downhill with minimum human efforts. The smart system in the stroller facilitates intuitive handling for the end-user. It can also be used as a normal stroller when operated without the battery, thereby serving as a 2-in-1 model. The e-stroller is powered by two advanced motors from Bosch, which is considered to be a leader in innovation and technology.

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Key Offerings:

  • Market Size & Forecast by Revenue | 2019−2025
  • Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
  • Segmentation – A detailed analysis by product, patient group, end-users, and geography
  • Competitive Landscape – 5 Key Company Profiles and 28 Other Prominent Vendors

Baby Stroller Market – Geographic Analysis

The baby stroller market in APAC region is witnessing fastest growth. The region owing to the rising preferences for convenience goods and high disposable income among parents. The growing population is creating an opportunity for the manufacturers in APAC region to expand their operation in stroller market. The baby stroller market vendors in North America have capitalized on the high stroller penetration to build on a targeted consumer group for the launch of advanced and innovative products. North America can serve as the hotspot for rolling out new innovations like e-strollers during the forecast period due to the consumer interest and existing product awareness.

Competition Overview

The global baby stroller market is highly competitive, and the market consist of 250 recognizable global players across the globe. International players are focusing on increasing their footprint in the stroller market with huge infrastructure and R&D support, technology, and price. The vendors in the baby stroller market will further intensify the competition based on innovation and M&A. Market players must develop innovative strollers and incontinence products with a high focus on safety and convenience. Players like Bugaboo’s main objective is to dominant online presence to alter the consumer experience in a positive manner. Vendors have come up with an optional additional seat for baby strollers at the time of purchase that will help the parents, who do not want to invest in an expensive stroller for the second time.

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