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Board Games Market in Europe Focuses on Online Strategy to Attract Consumers

Published date : Jul-2018

The focus on drawing more younger consumers is augmenting the development of the board games market in Europe.


Arizton’s recent market research report on the board games market in Europe provides comprehensive industry analysis, trend forecasts, and competitive analysis. The research study segments the market by product type (tabletop games, card & dice games, collectible card games, miniature games, and RPG board games), by theme type (strategy & war games, educational games, fantasy games, sport games, and others), by distribution channel (online and retail), by key country (France, Germany, Italy, Spain, UK, Turkey, and others), and offers detailed competitive analysis.

The board games market in Europe is estimated to generate revenues of approximately $4 billion by 2023, growing at a CAGR of around 6% during 2017-2023.

The increasing availability of award-winning games such as Monopoly, Settlers of Catan, and Pandemic is driving the demand in the board games market in Europe. The leading vendors are focusing on introducing new games and the variants of their popular and successful older games to gain a larger market share.

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The top 3 drivers and trends contributing to the revenues in the board games market in Europe are discussed below:

Growing Number of Board Game Cafés

The increasing number and remarkable success of board games bars and cafes are augmenting the growth of the board games market in Europe. The cafes have shelves of popular games that are played by punters who are experts on hand to advise on the game selection and rules that encourage players to hang out all afternoon discovering these products in the European market. These bars and cafes have an ideal setting for social interactions and encourage adults and teenagers to connect for meaningful interactions in the market. The digitalized anonymous, automated age is driving people to look beyond their computer screens and play old-fashioned games to relax and improve their communication skills. Such social factors are one of the primary revenue generating influences in the board games market in Europe. The wide variety of games that are designed for different age groups and the growing popularity of these cafes across Western European countries such as the UK and France will boost the demand in the European market. The Board Game Cupboard, The Games Hub, Draughts, Scenario, and The Library Pot are some of the most popular cafes in the UK. The increasing number of places targeting a specific section of consumers such as kids and young adults will drive the board games market in Europe.

Increased Focus on Online Strategy

The advent of online retail sales channels and the decline of store-based retailing is boosting the sales in the board games market in Europe. The growing popularity of online channels is attributed to the easy availability of a wide range of products and access to platforms from anywhere and anytime is propelling the use of these channels in the gaming industry. The active presence of various large gaming companies on mobile platforms is encouraging vendors to use these distribution channels for sales and marketing products in the European market. The exponential growth of e-commerce platforms such as Amazon, eBay, and Argos are driving the growth of the board games market in Europe. With increasing internet penetration, several online websites have come to serve end-users that seek convenience and easy accessibility to get these products in Europe. E-commerce serves as a time-saving and cost-effective option for purchasing products for large group consumers in the European market. The vendors are leveraging digital and social media to enhance customer experience and boosting their sales in the board games market in Europe. The introduction of smart wearable technologies that enable end-users to gain information about various products and services on-the-go and enhance their purchasing decision in the market.

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Growing Digitization of Board Games

The shift from physical format using boards, cards, dice, and playing tokens to digital forms is one of the primary factors driving the growth of the board games market in Europe. The increasing proliferation of smartphones, computers, video game systems, and tablets is resulting in the digitalization of games in the European market. The digitization of these games can change the gameplay activities and the ways in which they are managed. The focus on drawing more younger consumers is augmenting the development of the board games market in Europe. The increasing demand for digitization of games such as Puerto Rico has encouraged publishers to launch the digitized version of their products in the European market. These products are expected to boost revenues in the board games market in Europe.

The leading vendors in the board games market in Europe are Asmodée Éditions (Group), Hasbro, Mattel, and Ravensburger.

The complete overview of the latest market research report on board games market in Europe by Arizton is now available.

The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.

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