Board Games are the Largest Selling Variant in the Toy Market

Sep 24, 2018

Increasing demand for games such as Yahtzee, Bunco, Shut the Box, and Lair’s Dice and for card games such as Yu-Gi-Oh, Uno, Spades, and Poker,and Taboo will add to the revenues of the global toy market.

Arizton’s recent market research report on the global  toy market identifies Lego Group, Mattel, Hasbro, and Bandai Namcoas the leading vendors that are likely to dominate the market during the forecast period. This research report provides a detailed analysis of market segmentation by category (infant and preschool, dolls, games & puzzles, construction, outdoor & sports, and others), by age group (0-3 years, 3-5 years, 5-12 years, and 12-18 years), by distribution channel (online and retail), and by geography (APAC, Europe, North America, Latin America, and MEA).

The global toy market is expected to reach values of more than $120 billion by 2023, growing at a CAGR of around 4% during 2017-2023.

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The global toy market is divided into four major segments that consist of category, age group, distribution channels, and geography.

Games and puzzle segment to grow at an impressive CAGR in the global toy market during the forecast period

The global toy market by category is classified into infant and preschool, dolls, games & puzzles, construction, outdoor & sports, and others. Games and puzzle segment dominated 1/6th of total market share in 2017, growing at a CAGR of around 9% during the forecast period. The extensive use of this board games and jigsaw puzzles to teach communication skills and language arts to kids as well as adults is fueling the growth of this segment in the global market. Among the games and puzzles, the tabletop games, also known as board games, are the largest selling variants. The growing demand for different variants of tabletop games will encourage the vendors to launch a wide product portfolio in the global toy market. In the market, pre-schools kids are more interested in chance-based tabletop games and puzzles based onanimated characters. The growing popularity of strategy-based games among grade-schoolers, teenagers, and adults will contribute to the growing revenues in the global market. The increasing demand for dice games such as Yahtzee, Bunco, Shut the Box, and Lair’s Dice and for card games such as Yu-Gi-Oh, Uno, Spades, and Poker,and Taboo will add to the revenues in this segment in the global toy market.

5-12 years segment to grow at a considerable CAGR in the global toy market during the forecast period

The age group segment in the global toy market is segmented into 0-3 years, 3-5 years, 5-12 years, and 12-18 years. 5-12 years segment occupied around 1/4th of the market share in 2017, growing at a CAGR of around 5% during the forecast period. The toys designed for 5-12 years age group comprises of games and puzzles, construction toys or building blocks, some outdoor and sports toys, and other toys. The growing popularity of licensed toy properties, remote controlled toys including cars and musical toysis propelling the growth of this segment in the global market. The increasing focus on safety and entertainment requirements will lead manufacturers to launch varied products in the global toy market. Companies such as LEGO are designing built toys and building systems for different age groups with varied functionality to boost skill development and thinking abilities in kids particularly for this age group in the market. APAC, owing to its sheer size of the population and potentially the largest end-user base for toys designed in the age group of 5 to 12 years in the market. These dynamic factors are contributing to the development of this segment in the global toy market.

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Latin America to grow at the fastest CAGR in the global toy market during the forecast period

The global toy market by geography is divided into APAC, Europe, North America, Latin America, and MEA. Latin America is the fastest growing region in the global market, at a CAGR of approximately 8% during the forecast period. The unprecedented popularity of branded, as well as private label toys, is fueling the growth of the Latin American region in the market. The steady increase in the per capita disposable income of people will contribute to the revenues in the region and the global toy market. Various domestic vendors publish the translated version of internationally recognized games and puzzles to gain a large number of consumers in the Latin American market. The increasing awareness about the toys and games through social media will help in the expansion of key vendors in the Latin American market. Also, the increasing number of internet and smartphone users will lead Latin America to occupy a sizeable global toy market share over the next few years.

The other prominent players in the global toy market are Asmodee, Ravensburger, Funskool, Top Toy, K’NEX, Playmates Toys, Simba Toys, Spin Master, CMON, Disney, Fremont Die Consumer Products, Games Workshop, Goliath, Grey Fox, IELLO, Indie Boards and Cards, INI, International Playthings, Learning Resources, Loony Labs, Ludo Fact, Melissa & Doug, Orchard Toys, Panda GM, Paul Lamond Games, Pegasus Spiele, Piatnik, Pressman Toy, Roosterfin, Reaper Miniatures, Rio Grande Games, Schmidt Spiele, Surprised Stare, SunOut, Talicor, The Haywire, The Regency Chess Company, ThinkFun, TREND Enterprises, Ultra PRO International, University Games, USAopoly, Winning Moves Games, WizKids, and Zobmondo.

The complete overview of the latest market research report on the global toy market by Arizton is now available.

The report also offers a detailed study of major trends, drivers, challenges, and also provides the market size and forecast for major geographical regions and key countries.

About Arizton

Arizton – Advisory and Intelligence is an innovation and quality-driven firm, which offers cutting-edge research solutions to clients across the world. We excel in providing comprehensive market intelligence reports and advisory and consulting services.

We offer comprehensive market research reports on industries such as consumer goods & retail technology, automotive and mobility, smart tech, healthcare, and life sciences, industrial machinery, chemicals and materials, IT and media, logistics and packaging. These reports contain detailed industry analysis, market size, share, growth drivers, and trend forecasts.

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