EARLY BIRD OFFER SECOND EDITION

Toys Market - Global Outlook and Forecast 2020-2025

PUBLISHED DATE : Aug 2020 | Pages : 377

GLOBAL TOYS MARKET SIZE TO REACH USD 131 BILLION BY 2025, GROWING AT A CAGR OF 4% DURING THE FORECAST PERIOD

Toys Market Size, Share, & Trends Analysis Report by Age Group (0–3 years, 3–5 years, 5–12 years, 12–18 years, and 18+ years), Category (Infant and Preschool, Dolls, Games and Puzzles, Construction, Outdoor and Sports, and Others), Distribution (Online and Retail (Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, and Others), and Geography (North America, Europe, APAC, Latin America, and Middle East & Africa), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Share & Forecast, 2020-2025

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Most Exhaustive Report

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377 Pages

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258 Tables

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94 Charts

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5 Regions

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20 Countries

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65 Companies

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4 Market Segment

TOYS MARKET REPORT SCOPE

Report Attribute Details
Market Size (REVENUE) USD 131 BILLION (2025)
CAGR 4% (2020-2025)
Base Year 2019
Forecast Year 2020-2025
Market Segments Age Group (0–3 years, 3–5 years, 5–12 years, 12–18 years, and 18+ years), Category (Infant and Preschool, Dolls, Games and Puzzles, Construction, Outdoor and Sports, and Others), Distribution (Online and Retail (Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, and Others)
Geographic Analysis North America, Europe, APAC, Latin America, and Middle East & Africa
Countries Covered US, Canada, UK, Germany, France, Spain, Italy, Russia, Netherlands, China, Japan, South Korea, Australia, India, Thailand, Brazil, Mexico, Saudi Arabia, South Africa, and UAE

INDUSTRY INSIGHTS

The global toys market size will be valued at USD 131 billion by 2025, growing at a CAGR of 4% during 2020-2025 Like the board games market, the global toys market has witnessed a significant growth in the last decade, which is highly driven by the increasing adoption in education, entertainment, interactivity, development, and engagement sectors. Sustainability is an upcoming potential trendsetter in the toys industry. A range of environment-friendly products, including wooden baby toys, plastic-free games for kids, recycled plastic bath games, and organic cotton stuffed animals, is increasingly becoming popularly, thereby promoting sustainability.

The outbreak of COVID-19 in early 2020 has dramatically affected the global toys market. Despite the disruption of the supply chain in most economies, lockdown and curfews have made families spend more time than ever before. Q1 2020 witnessed unexpected growth in certain categories such as games and puzzles, board games, outdoor games, especially in matured markets of the US, Canada, Australia, the UK, and European countries. A majority of sales took place through an online medium with considerable sales in restricted mass retailers and specialty stores with a high degree of regulations and a limited workforce. The closure of major entertainment avenues and theme parks such as Walt Disney has forced parents to shift from pricey entertainment facilities to affordable toys.

SNIPPETS

  • The outdoor and sports segment is likely to observe an incremental growth of over $8.5 billion by 2025 on account of the advent and dominance of online and digital gaming platforms.
  • The 5–12 years segment is projected to grow at the highest CAGR during the forecast period as it is a major end-user of games and puzzles, building blocks, construction, outdoor and sports toys.
  • The online segment is expected to reach over close to $40 billion by 2025 due to the evolving retail environment.
  • The global toys market share in North America is expected to witness traction and greater demand owing to the impact of COVID-19. The lockdown has enforced the sales to surge in categories like games and puzzles, which showed over 225% higher sales in March and arts & crafts supplies, resulting in 70% growth in the U.S. toy market.
  • Latin America is expected to be one of the fastest-growing regions generating over $11 billion by 2025.
  • The toys market in India is expected to grow at a CAGR of over 7% during the period 2019–2025.  

GLOBAL TOYS MARKET SEGMENTATION

This research report includes a detailed segmentation by

  • Age Group
  • Category
  • Distribution
  • Geography

INSIGHTS BY AGE GROUP

The 0-3 years segment is estimated to generate over $39 billion by 2025. The APAC region is expected to be the fastest-growing region. China, along with Malaysia, Thailand, and Singapore, is likely to lead the growth of the segment. The Middle East and Africa are expected to generate $1.15 billion by the end of 2025.

The 3–5 age segment caters to preschoolers and kindergartners owing to the diversity of games and toys available in the market. Being the early stage of education and mental health development, educational and numerical toys are major influencers in the age group. End-users in the segment have a longer attention span than toddlers and are more experimental. While teamwork is a major attribute taught in their preschools, social gaming and coordination skills can be more prioritized by vendors to capitalize on opportunities. Transportation, construction sets, sand toys, climbers, wagons, hide and seek puzzles, and wheelbarrows are the most preferred games in the segment.

The 5–12 segment is considered a major end-user of games and puzzles, building blocks, construction, and outdoor & sports toys. STEM toys generate more than 60% of the revenue in the segment YOY. Educational games based on several disciplines are preferred to clarify and elaborate complex concepts from concrete to abstract that positively supports the education level among school children and teens.

INSIGHTS BY CATEGORY

The outdoor and sports segment accounted for the largest revenue in 2019. The growth in RC controlled drones, vehicles, and toys is expected to drive the segment, especially among boys. Sand and water toys, bat, and ball kits are some of the other preferred games in the outdoor segment. APAC is the fastest-growing region for the segment and is expected to grow at a CAGR of over 5%.

The infant and preschool segment continues to be a major revenue contributor to the global toys industry. The segment focusses on newborn babies, infants, toddlers, and preschoolers. There is an increasing preference for squeeze toys, large rings, teething toys, textured balls, and musical toys among parents as these devices can enhance sensory skills.

Dolls, which are primarily targeted toward girl children, are one of the successful toy categories. The APAC region and Latin America are potentially strong markets for dolls, and their accessories, as these regions have been relatively untapped by high-value doll brands. With the rising household income and favorable demographics, emerging economies of the APAC region and Latin America are attractive markets to launch high-value dolls and accessories made of top-quality raw materials by leading brands. China is one of the largest manufacturers of dolls in the APAC region, with enormous facilities for exporting to other major regions in Asian and European countries.

INSIGHTS BY DISTRIBUTION

The advent of the online sales channel has made the toys market online far more readily available than in the past. Easy access to online platforms has resulted in the decline of store-based retailing. With the help of internet retailing, the popularity of store-based retailing in the gaming industry has increased. Thus, to facilitate online sales, large retailers are investing in developing their websites. Large retailers with a wide presence can build mobile applications, which will cater to the pool of consumers with an active presence on mobile platforms, thereby increasing sales. Game publishers are supporting retailers by giving them the right to sell online.

With increasing internet penetration, several online websites serve end-users that seek convenience and easy accessibility to buy these products. E-retailing of various child products, including toys, is gaining popularity because it is a time-saving and cost-effective process of purchasing products.

INSIGHTS BY GEOGRAPHY

The APAC toys market is expected to reach over $43 billion by 2025. China is responsible for 90% of imported dolls in India; the toy market in China was profoundly affected during the pandemic. Despite facing high demand during the Q1 of 2020 for board games, puzzles, and outdoor toys, the later phase of Q3 in India is expected to decline owing to the supply chain disruption in the country with strict curfew guidelines. However, the market conditions are expected to revive during the latter half of 2020, with the demand higher than normal estimation. In Japan, it is estimated that the programing education market for children is expected to reach over $235 million by 2024. The scope of educational and scientific games is expected to surge, where computer-based subjects have become more significant for all classes. Similarly, TV animation is driving the market for licensed toys in South Korea. However, the fertility rate dropped to a record low of 0.97 in 2019, which is lower than the OCED average can be a significant challenge for the market.

INSIGHTS BY VENDORS

The toys market trends are slowly shifting from being concentrated with LEGO, Hasbro, and Mattel enjoying a larger chunk of the overall share to becoming a fragmented one with several independent vendors barging in. However, the market comprises key vendors such as Ravensburger, Spin Master, MGA Entertainment, and Asmodee Group. Tapping on the high opportunity lying in the sustainability factor can be a gamechanger in the toy industry trends in the coming years. It can act as a major source of differentiation in Europe, North America, and developed economies in APAC regions. Millennial parents are the key target group for the segment, where they are willing to pay higher prices for environment-friendly dolls. Players such as LEGO, Hasbro, and Mattel are making vigorous efforts to achieve 100% sustainability by the end of the decade, reflecting the level of commitment and responsibility towards society.

The global toys market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

Segmentation by Age Group

  • 0­–3 years
  • 3–5 years
  • 5–12 years
  • 12–18 years
  • 18+ years

By Category

  • Infant and Preschool s
  • Dolls
  • Games and Puzzles
  • Construction
  • Outdoor and Sports
  • Others

By Distribution

  • Online
  • Retail
    • Supermarkets and Hypermarkets
    • Departmental Stores
    • Specialty Stores
    • Others

By Geography

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Russia
    • Netherlands
  • APAC
    • China
    • Japan
    • South Korea
    • Australia
    • India
    • Thailand
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa

Frequently Asked Questions

What is the toys market size and growth rate during the forecast period?

The global toys market size will reach USD 131 billion by 2025, growing at a CAGR of 4% during 2020-2025

What are the latest toy trends? Which segment is leading the US toys market?

The sales of toys in North America is expected to witness traction and greater demand owing to the impact of COVID-19. The lockdown has enforced the sales to surge in categories like games and puzzles, which showed over 225% higher sales in March and arts & crafts supplies that resulted in 70% growth in the U.S. toys market.

Who are the leading vendors in the toys market, and what are their market shares?

The leading vendors in the global toys market are LEGO, Mattel, Hasbro, BANDAI NAMCO, and Spin Master

What is the impact of the COVID-19 pandemic on the toys market share?

The outbreak of COVID-19 in early 2020 has greatly affected the global toys market. Despite the disruption of the supply chain in most economies, lockdown and curfews have made families to spend more time than ever before. Q1 2020 witnessed unexpected growth in certain categories such as games and puzzles, board games, outdoor games, especially in matured markets of the US, Canada, Australia, the UK, and European countries.

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The global toys market by revenue is expected to grow at a CAGR of over 4% during the period 2019–2025.

The following factors are likely to contribute to the growth of the toys market during the forecast period:

  • Tapping Omnichannel Opportunities
  • Growth in the STEM Toys Segment
  • Sustainable & Eco-Friendly Toys
  • Growth in Board Game Cafes

Base Year:                  2019

Forecast Year:           2020–2025

The study considers the present scenario of the toys market and its market dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspect of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Prominent Vendors

  • LEGO
    • Business Overview
    • Major Product Offerings
    • Key Strengths
    • Key Strategies
    • Key Opportunities
  • Mattel
  • Hasbro
  • BANDAI NAMCO
  • Spin Master

Other Prominent Vendors 

  • PLAYMOBIL
    • Business Overview
    • Product Offerings
  • Asmodee
  • Ravensburger
  • Funskool
  • Top-Toy
  • K’NEX
  • Playmates
  • Simba Toys
  • CMON
  • Disney
  • Fremont Die
  • Games Workshop
  • Goliath
  • Grey Fox Games
  • IELLO
  • Indie Boards and Cards
  • INI
  • International Playthings
  • Learning Resources
  • Looney Labs
  • Ludo Fact
  • Melissa & Doug
  • Mindware
  • Orchard Toys
  • Panda GM Manufacturing
  • Pegasus Spiele
  • Piatnik
  • Pressman Toys
  • Roosterfin
  • Reaper Miniatures
  • Rio Grande Games
  • Schmidt Spiele
  • Surprised Stare
  • SunsOut
  • Talicor
  • The Haywire
  • The Regency Chess Company
  • ThinkFun
  • TREND Enterprises
  • Ultra PRO International
  • University Games
  • The Op
  • Winning Moves Games
  • WizKids
  • Zobmondo
  • TOMY COMPANY
  • Integrity Toys
  • JAKKS Pacific
  • Hunter Leisure
  • Jazwares
  • Vtech
  • Funko
  • NECA
  • WowWee
  • LeapFrog
  • Konami
  • MGA Entertainment
  • Basic Fun
  • Kenner Products

Segmentation by Age Group

  • 0­–3 years
  • 3–5 years
  • 5–12 years
  • 12–18 years
  • 18+ years

Segmentation by Category

  • Infant and Preschool Toys
  • Dolls
  • Games and Puzzles
  • Construction Toys
  • Outdoor and Sports Toys
  • Other Toys

Segmentation by Distribution

  • Online
  • Retail
    • Supermarkets and Hypermarkets
    • Departmental Stores
    • Specialty Stores
    • Others

Segmentation by Geography

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Russia
    • Netherlands
  • APAC
    • China
    • Japan
    • South Korea
    • Australia
    • India
    • Thailand
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

4.1 Market Definition

4.1.1 Inclusions

4.1.2 Exclusions

4.2 Base Year

4.3 Scope of The Study

4.3.1 Market Segmentation by Category

4.3.2 Market Segmentation by Age Group

4.3.3 Market Segmentation by Distribution

4.3.4 Market Segmentation by Geography

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Currency Conversion

5.3 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

8 Impact of Covid-19

8.1 Covid-19 Impact on The Toys Industry

9 Market Opportunities & Trends

9.1 Tapping Omnichannel Opportunities

9.2 Growth In Stem Toys Segment

9.3 Sustainable And Eco-Friendly Toys

10 Market Growth Enablers

10.1 Growth In Board Game Cafes

10.2 Need For Motor Skills And Brain Development

10.3 Boom In Crowdfunding Platforms

11 Market Restraints

11.1 Availability Of Online And Mobile Gaming Platforms

11.2 Stringent Safety Regulations And Guidelines

11.3 Licensing And Counterfeit Products

12 Value Chain

12.1 Value Chain Analysis

12.1.1 Raw Material Suppliers

12.1.2 Manufacturers

12.1.3 Distributors/Retailers

12.1.4 Retailers

12.1.5 End-Users

13 Market Landscape

13.1 Market Overview

13.2 Market Size & Forecast

13.2.1 Per Child Spending On Toys 2019

13.3 Five Forces Analysis

13.3.1 Threat Of New Entrants

13.3.2 Bargaining Power Of Suppliers

13.3.3 Bargaining Power Of Buyers

13.3.4 Threat Of Substitutes

13.3.5 Competitive Rivalry

14 Toys Market by Category

14.1 Market Snapshot & Growth Engine

14.2 Overview

14.3 Infant And Preschool Toys

14.3.1 Overview

14.3.2 Size & Forecast

14.3.3 By Geography

14.4 DOLLS

14.4.1 Overview

14.4.2 Size & Forecast

14.4.3 By Geography

14.5 Games And Puzzles

14.5.1 Overview

14.5.2 Size & Forecast

14.5.3 By Geography

14.6 Construction Toys

14.6.1 Overview

14.6.2 Size & Forecast

14.6.3 By Geography

14.7 Outdoor And Sports Toys

14.7.1 Overview

14.7.2 Size & Forecast

14.7.3 By Geography

14.8 Others

14.8.1 Overview

14.8.2 Size & Forecast

14.8.3 By Geography

15 Toys Market by Age Group

15.1 Market Snapshot & Growth Engine

15.2 Overview

15.3 0–3 YEARS

15.3.1 Overview

15.3.2 Size & Forecast

15.3.3 By Geography

15.4 3–5 Years

15.4.1 Overview

15.4.2 Size & Forecast

15.4.3 By Geography

15.5 5–12 Years

15.5.1 Overview

15.5.2 Size & Forecast

15.5.3 By Geography

15.6 12–18 Years

15.6.1 Overview

15.6.2 Size & Forecast

15.6.3 By Geography

15.7 18+ Years

15.7.1 Overview

15.7.2 Size & Forecast

15.7.3 By Geography

16 Toys Market by Distribution

16.1 Snapshot & Growth Engine

16.2 Overview

16.3 Specialty Stores

16.3.1 Overview

16.3.2 Size & Forecast

16.3.3 By Geography

16.4 Online

16.4.1 Overview

16.4.2 Size & Forecast

16.4.3 By Geography

16.5 Supermarkets & Hypermarkets

16.5.1 Overview

16.5.2 Size & Forecast

16.5.3 By Geography

16.6 Departmental Stores

16.6.1 Overview

16.6.2 Size & Forecast

16.6.3 By Geography

16.7 Others

16.7.1 Overview

16.7.2 Size & Forecast

16.7.3 By Geography

17 Geography

17.1 Market Snapshot & Growth Engine

17.2 Geographic Overview

18 APAC

18.1 Overview

18.2 Size & Forecast

18.3 Category

18.3.1 Size & Forecast

18.4 Age Group

18.4.1 Size & Forecast

18.5 Distribution

18.5.1 Size & Forecast

18.6 Key Countries

18.7 China

18.7.1 Toys Market Overview

18.7.2 Size & Forecast

18.7.3 Category: Size & Forecast

18.7.4 Age Group: Size & Forecast

18.7.5 Distribution: Size & Forecast

18.8 Japan

18.8.1 Toys Market Overview

18.8.2 Size & Forecast

18.8.3 Category: Size & Forecast

18.8.4 Age Group: Size & Forecast

18.8.5 Distribution: Size & Forecast

18.9 Australia

18.9.1 Toys Market Overview

18.9.2 Size & Forecast

18.9.3 Category: Size & Forecast

18.9.4 Age Group: Size & Forecast

18.9.5 Distribution: Size & Forecast

18.10 South Korea

18.10.1 Toys Market Overview

18.10.2 Size & Forecast

18.10.3 Category: Size & Forecast

18.10.4 Age Group: Size & Forecast

18.10.5 Distribution: Size & Forecast

18.11 India

18.11.1 Toys Market Overview

18.11.2 Size & Forecast

18.11.3 Category: Size & Forecast

18.11.4 Age Group: Size & Forecast

18.11.5 Distribution: Size & Forecast

18.12 Thailand

18.12.1 Toys Market Overview

18.12.2 Size & Forecast

18.12.3 Category: Size & Forecast

18.12.4 Age Group: Size & Forecast

18.12.5 Distribution: Size & Forecast

19 North America

19.1 Toys Market Overview

19.2 Size & Forecast

19.3 Category

19.3.1 Size & Forecast

19.4 Age Group

19.4.1 Size & Forecast

19.5 Distribution

19.5.1 Size & Forecast

19.6 Key Countries

19.7 US

19.7.1 Toys Market Overview

19.7.2 Size & Forecast

19.7.3 Category: Size & Forecast

19.7.4 Age Group: Size & Forecast

19.7.5 Distribution: Size & Forecast

19.8 Canada

19.8.1 Toys Market Overview

19.8.2 Size & Forecast

19.8.3 Category: Size & Forecast

19.8.4 Age Group: Size & Forecast

19.8.5 Distribution: Size & Forecast

20 Europe

20.1 Toys Market Overview

20.2 Size & Forecast

20.3 Category

20.3.1 Size & Forecast

20.4 Age Group

20.4.1 Size & Forecast

20.5 Distribution

20.5.1 Size & Forecast

20.6 Key Countries

20.7 UK

20.7.1 Toys Market Overview

20.7.2 Size & Forecast

20.7.3 Category: Size & Forecast

20.7.4 Age Group: Size & Forecast

20.7.5 Distribution: Size & Forecast

20.8 France

20.8.1 Overview

20.8.2 Size & Forecast

20.8.3 Category: Size & Forecast

20.8.4 Age Group: Size & Forecast

20.8.5 Distribution: Size & Forecast

20.9 Russia

20.9.1 Toys Market Overview

20.9.2 Size & Forecast

20.9.3 Category: Size & Forecast

20.9.4 Age Group: Size & Forecast

20.9.5 Distribution: Size & Forecast

20.10 Germany

20.10.1 Overview

20.10.2 Size & Forecast

20.10.3 Category: Size & Forecast

20.10.4 Age Group: Size & Forecast

20.10.5 Distribution: Size & Forecast

20.11 Italy

20.11.1 Toys Market Overview

20.11.2 Size & Forecast

20.11.3 Category: Size & Forecast

20.11.4 Age Group: Size & Forecast

20.11.5 Distribution: Size & Forecast

20.12 Spain

20.12.1 Overview

20.12.2 Size & Forecast

20.12.3 Category: Size & Forecast

20.12.4 Age Group: Size & Forecast

20.12.5 Distribution: Size & Forecast

20.13 Netherlands

20.13.1 Toys Market Overview

20.13.2 Size & Forecast

20.13.3 Category: Size & Forecast

20.13.4 Age Group: Size & Forecast

20.13.5 Distribution: Size & Forecast

21 Latin America

21.1 Toys Market Overview

21.2 Size & Forecast

21.3 Category

21.3.1 Size & Forecast

21.4 Age Group

21.4.1 Size & Forecast

21.5 Distribution

21.5.1 Size & Forecast

21.6 Key Countries

21.7 Brazil

21.7.1 Overview

21.7.2 Size & Forecast

21.7.3 Category: Size & Forecast

21.7.4 Age Group: Size & Forecast

21.7.5 Distribution: Size & Forecast

21.8 Mexico

21.8.1 Toys Market Overview

21.8.2 Size & Forecast

21.8.3 Category: Size & Forecast

21.8.4 Age Group: Size & Forecast

21.8.5 Distribution: Size & Forecast

22 Middle East & Africa

22.1 Toys Market Overview

22.2 Size & Forecast

22.3 Category

22.3.1 Size & Forecast

22.4 Age Group

22.4.1 Size & Forecast

22.5 Distribution

22.5.1 Size & Forecast

22.6 Key Countries

22.7 UAE

22.7.1 Overview

22.7.2 Size & Forecast

22.7.3 Category: Size & Forecast

22.8 Age Group

22.8.1 Size & Forecast

22.9 Distribution

22.9.1 Size & Forecast

22.10 Saudi Arabia

22.10.1 Toys Market Overview

22.10.2 Size & Forecast

22.10.3 Category: Size & Forecast

22.10.4 Age Group: Size & Forecast

22.10.5 Distribution: Size & Forecast

22.11 South Africa

22.11.1 Toys Market Overview

22.11.2 Size & Forecast

22.11.3 Category: Size & Forecast

22.11.4 Age Group: Size & Forecast

22.11.5 Distribution: Size & Forecast

23 Competitive Landscape

23.1 Competition Overview

24 Key Company Profiles

24.1 Lego in Toys Market

24.1.1 Business Overview

24.1.2 Product Offerings

24.1.3 Key Strategies

24.1.4 Key Strengths

24.1.5 Key Opportunities

24.2 Mattel in Toys Market

24.2.1 Business Overview

24.2.2 Product Offerings

24.2.3 Key Strategies

24.2.4 Key Strengths

24.2.5 Key Opportunities

24.3 Hasbro in Toys Market

24.3.1 Business Overview

24.3.2 Product Offerings

24.3.3 Key Strategies

24.3.4 Key Strengths

24.3.5 Key Opportunities

24.4 Bandai Namco in Toys Market

24.4.1 Business Overview

24.4.2 Product Offerings

24.4.3 Key Strategies

24.4.4 Key Strengths

24.4.5 Key Opportunities

24.5 Spin Master in Toys Market

24.5.1 Business Overview

24.5.2 Product Offerings

24.5.3 Key Strategies

24.5.4 Key Strengths

24.5.5 Key Opportunities

25 Other Prominent Vendors

25.1 Playmobil

25.1.1 Business Overview

25.1.2 Product Offerings

25.2 Asmodee

25.2.1 Business Overview

25.2.2 Product Offerings

25.3 Ravensburger

25.3.1 Business Overview

25.3.2 Product Offerings

25.4 Funskool

25.4.1 Business Overview

25.4.2 Product Offerings

25.5 Top-Toy

25.5.1 Business Overview

25.5.2 Product Offerings

25.6 K’nex

25.6.1 Business Overview

25.6.2 Product Offerings

25.7 Playmates

25.7.1 Business Overview

25.7.2 Product Offerings

25.8 Simba Toys

25.8.1 Business Overview

25.8.2 Product Offerings

25.9 Cmon

25.9.1 Business Overview

25.9.2 Product Offerings

25.10 Disney

25.10.1 Business Overview

25.10.2 Product Offerings

25.11 Fremont Die

25.11.1 Business Overview

25.11.2 Product Offerings

25.12 Games Workshop

25.12.1 Business Overview

25.12.2 Product Offerings

25.13 Goliath

25.13.1 Business Overview

25.13.2 Product Offerings

25.14 Grey Fox Games

25.14.1 Business Overview

25.14.2 Product Offerings

25.15 IELLO

25.15.1 Business Overview

25.15.2 Product Offerings

25.16 Indie Boards And Cards

25.16.1 Business Overview

25.16.2 Product Offerings

25.17 INI

25.17.1 Business Overview

25.17.2 Product Offerings

25.18 International Playthings

25.18.1 Business Overview

25.18.2 Product Offerings

25.19 Learning Resources

25.19.1 Business Overview

25.19.2 Product Offerings

25.20 Looney Labs

25.20.1 Business Overview

25.20.2 Product Offerings

25.21 Ludo Fact

25.21.1 Business Overview

25.21.2 Product Offerings

25.22 Melissa & Doug

25.22.1 Business Overview

25.22.2 Product Offerings

25.23 Mindware

25.23.1 Business Overview

25.23.2 Product Offerings

25.24 Orchard Toys

25.24.1 Business Overview

25.24.2 Product Offerings

25.25 Panda Game Manufacturing

25.25.1 Business Overview

25.25.2 Product Offerings

25.26 Paul Lamond Games

25.26.1 Business Overview

25.26.2 Product Offerings

25.27 Pegasus Spiele

25.27.1 Business Overview

25.27.2 Product Offerings

25.28 Piatnik

25.28.1 Business Overview

25.28.2 Product Offerings

25.29 Pressman Toys

25.29.1 Business Overview

25.29.2 Product Offerings

25.3 Roosterfin

25.30.1 Business Overview

25.30.2 Product Offerings

25.31 Reaper Miniatures

25.31.1 Business Overview

25.31.2 Product Offerings

25.32 Rio Grande Games

25.32.1 Business Overview

25.32.2 Product Offerings

25.33 Schmidt Spiele

25.33.1 Business Overview

25.33.2 Product Offerings

25.34 Surprised Stare

25.34.1 Business Overview

25.34.2 Product Offerings

25.35 Sunsout

25.35.1 Business Overview

25.35.2 Product Offerings

25.36 Talicor

25.36.1 Business Overview

25.36.2 Product Offerings

25.37 The Haywire

25.37.1 Business Overview

25.37.2 Product Offerings

25.38 The Regency Chess Company

25.38.1 Business Overview

25.38.2 Product Offerings

25.39 Thinkfun

25.39.1 Business Overview

25.39.2 Product Offerings

25.4 Trend Enterprises

25.40.1 Business Overview

25.40.2 Product Offerings

25.41 Ultra Pro International

25.41.1 Business Overview

25.41.2 Product Offerings

25.42 University Games

25.42.1 Business Overview

25.42.2 Product Offerings

25.43 THE OP

25.43.1 Business Overview

25.43.2 Product Offerings

25.44 Winning Moves Games

25.44.1 Business Overview

25.44.2 Product Offerings

25.45 Wizkids

25.45.1 Business Overview

25.45.2 Product Offerings

25.46 Zobmondo

25.46.1 Business Overview

25.46.2 Product Offerings

25.47 Tomy Company

25.47.1 Business Overview

25.47.2 Product Offerings

25.48 Integrity Toys

25.48.1 Business Overview

25.48.2 Product Offerings

25.49 Jakks Pacific

25.49.1 Business Overview

25.49.2 Product Offerings

25.50 Hunter Leisure

25.50.1 Business Overview

25.50.2 Product Offerings

25.51 Jazwares

25.51.1 Business Overview

25.51.2 Product Offerings

25.52 Vtech

25.52.1 Business Overview

25.52.2 Product Offerings

25.53 Funko

25.53.1 Business Overview

25.53.2 Product Offerings

25.54 NECA

25.54.1 Business Overview

25.54.2 Product Offerings

25.55 Wowwee

25.55.1 Business Overview

25.55.2 Product Offerings

25.56 Leapfrog

25.56.1 Business Overview

25.56.2 Product Offerings

25.57 Konami

25.57.1 Business Overview

25.57.2 Product Offerings

25.58 MGA Entertainment

25.58.1 Business Overview

25.58.2 Product Offerings

25.59 Basic Fun

25.59.1 Business Overview

25.59.2 Product Offerings

25.60 Kenner Products

25.60.1 Business Overview

25.60.2 Product Offerings

26 Report Summary

26.1 Key Takeaways

26.2 Strategic Recommendations

27 Quantitative Summary

27.1 Toys Market By Geography

27.2 Category

27.2.1 Infant and Preschool Toys

27.2.2 Dolls

27.2.3 Games And Puzzles

27.2.4 Construction Toys

27.2.5 Outdoor And Sports Toys

27.2.6 Other Toys

27.3 Age Group

27.3.1 0–3 Years

27.3.2 3–5 Years

27.3.3 5–12 Years

27.3.4 12–18 Years

27.3.5 18+ Years

27.4 Distribution

27.4.1 Specialty Stores

27.4.2 Online

27.4.3 Supermarkets & Hypermarkets

27.4.4 Departmental Stores

27.4.5 Others

27.5 APAC

27.5.1 Category

27.5.2 Age Group

27.5.3 Distribution

27.6 China

27.6.1 Category

27.6.2 Age Group

27.6.3 Distribution

27.7 Japan

27.7.1 Category

27.7.2 Age Group

27.7.3 Distribution

27.8 Australia

27.8.1 Category

27.8.2 Age Group

27.8.3 Distribution

27.9 South Korea

27.9.1 Category

27.9.2 Age Group

27.9.3 Distribution

27.10 India

27.10.1 Category

27.10.2 Age Group

27.10.3 Distribution

27.11 Thailand

27.11.1 Category

27.11.2 Age Group

27.11.3 Distribution

27.12 North America

27.12.1 Category

27.12.2 Age Group

27.12.3 Distribution

27.13 US

27.13.1 Category

27.13.2 Age Group

27.13.3 Distribution

27.14 Canada

27.14.1 Category

27.14.2 Age Group

27.14.3 Distribution

27.15 EUROPE

27.15.1 Category

27.15.2 Age Group

27.15.3 Distribution

27.16 UK

27.16.1 Category

27.16.2 Age Group

27.16.3 Distribution

27.17 France

27.17.1 Category

27.17.2 Age Group

27.17.3 Distribution

27.18 Russia

27.18.1 Category

27.18.2 Age Group

27.18.3 Distribution

27.19 Germany

27.19.1 Category

27.19.2 Age Group

27.19.3 Distribution

27.20 Italy

27.20.1 Category

27.20.2 Age Group

27.20.3 Distribution

27.21 Spain

27.21.1 Category

27.21.2 Age Group-

27.21.3 Distribution

27.22 Netherlands

27.22.1 Category

27.22.2 Age Group

27.22.3 Distribution

27.23 Latin America

27.23.1 Category

27.23.2 Age Group

27.23.3 Distribution

27.24 Brazil

27.24.1 Category

27.24.2 Age Group

27.24.3 Distribution

27.25 Mexico

27.25.1 Category

27.25.2 Age Group

27.25.3 Distribution

27.26 Middle East & Africa

27.26.1 Category

27.26.2 Age Group

27.26.3 Distribution

27.27 UAE

27.27.1 Category

27.27.2 Age Group

27.27.3 Distribution

27.28 Saudi Arabia

27.28.1 Category

27.28.2 Age Group

27.28.3 Distribution

27.29 South Africa

27.29.1 Category

27.29.2 Age Group

27.29.3 Distribution

28 Appendix

28.1 Abbreviations


List of Exhibits 

Exhibit 1               Segmentation of Global Toys Market

Exhibit 2               Market Size Calculation Approach 2019

Exhibit 3               Lifecycle Placement of Global Toys Market 2019

Exhibit 4               Preference of Parents worldwide Facilitating Growth of Toys Market 2019 (%)

Exhibit 5               Recommended Retail Strategies for Toys Market

Exhibit 6               Consumers Perception on Counterfeit Toy Products 2019 (%)

Exhibit 7               Influence of Eco-friendly and Sustainable Factor on Parents for Children Essentials 2019

Exhibit 8               Spending on Advertising for Toys and Games by Vendors during Q1 2020 ($ million)

Exhibit 9               Impact of Tapping Omnichannel Opportunity

Exhibit 10             Impact of Growth in STEM Toys Segment

Exhibit 11             Impact of Sustainable & Eco-Friendly Toys

Exhibit 12             Impact of Growth in Board Game Cafes

Exhibit 13             Impact of Need for Motor Skills and Brain Development

Exhibit 14             Impact of Boom in Crowdfunding Platforms

Exhibit 15             Impact of Availability Online and Mobile Gaming Platforms

Exhibit 16             Digital Gaming Platform Market Share by Devices 2020(%)

Exhibit 17             Impact of Stringent Safety Regulations and Guidelines

Exhibit 18             Mandatory Label requirement in the European Union Toys Market

Exhibit 19             Impact of Licensing and Counterfeit Products

Exhibit 20             Percentage of Parents purchasing Fake Online Toys in 2019 (%)

Exhibit 21             Global Toys Market Value Chain Analysis

Exhibit 22             Recommended Strategies for Vendors in Global Toys Market

Exhibit 23             Global Toys Market Overview 2020-2025

Exhibit 24             Factors influencing the Global Toys Market Landscape

Exhibit 25             Global Toys Market 2019–2025 ($ billion)

Exhibit 26             Analysis of Per Child Spending on Toys in Key Regions 2019

Exhibit 27             Five Forces Analysis 2019

Exhibit 28             Incremental Growth by Category 2019 & 2025

Exhibit 29             Global Toys Market by Category 2019 & 2025 (%)

Exhibit 30             Incremental Growth of Toys Market by Category 2019–2025 ($ billion)

Exhibit 31             Global Infant and Preschool Market 2019–2025 ($ billion)

Exhibit 32             Global Dolls Market 2019–2025 ($ billion)

Exhibit 33             Global Games and Puzzles Market 2019–2025 ($ billion)

Exhibit 34             Global Construction Market 2019–2025 ($ billion)

Exhibit 35             Global Outdoor and Sports Market 2019–2025 ($ billion)

Exhibit 36             Global Other Market 2019–2025 ($ billion)

Exhibit 37             Incremental Growth by Age Group 2019 & 2025

Exhibit 38             Global Toys Market by Age Group 2019 & 2025 (%)

Exhibit 39             Incremental Growth Contribution of Market by Age Group 2019–2025 ($ billion)

Exhibit 40             Global 0–3 Years Market 2019–2025 ($ billion)

Exhibit 41             Global 3–5 Years Market 2019–2025 ($ billion)

Exhibit 42             Global 5–12 Years Market 2019–2025 ($ billion)

Exhibit 43             Global 12–18 Years Market 2019–2025 ($ billion)

Exhibit 44             Global 18+ Years Market 2019–2025 ($ billion)

Exhibit 45             Incremental Growth by Distribution 2019 & 2025

Exhibit 46             Ideal Business Models for Volatile Toy Supply Chains

Exhibit 47             Global Toys Market by Distribution 2019 (%)

Exhibit 48             Major Determining Factors Buying Toys Online US Vs UK (2019)

Exhibit 49             Global Specialty Toy Stores Market 2019–2025 ($ billion)

Exhibit 50             Global Online Market 2019–2025 ($ billion)

Exhibit 51             Global Market by Supermarkets & Hypermarkets 2019–2025 ($ billion)

Exhibit 52             Global Market by Departmental Stores 2019–2025 ($ billion)

Exhibit 53             Global Market by Other Retail Stores 2019–2025 ($ billion)

Exhibit 54             Incremental Growth by Geography 2019 & 2025

Exhibit 55             Geographical Contribution of Global Toys Market 2019 (%)

Exhibit 56             Incremental Growth Contribution in Toys Market by Geography 2019–2025 ($ billion)

Exhibit 57             Country-wise Contribution in Global Toys Market 2019 (%)

Exhibit 58             Market in APAC 2019–2025 ($ billion)

Exhibit 59             Channel Preference of Thai Consumers Based on Toy Brands 2019 (%)

Exhibit 60             Incremental Growth in APAC 2019 & 2025

Exhibit 61             Market in China 2019–2025 ($ billion)

Exhibit 62             Market in Japan 2019–2025 ($ billion)

Exhibit 63             Market in Australia 2019–2025 ($ billion)

Exhibit 64             Market in South Korea 2019–2025 ($ billion)

Exhibit 65             Market in India 2019–2025 ($ billion)

Exhibit 66             Factors hindering Online Purchase of Toys in Thailand 2019 (%)

Exhibit 67             Market in Thailand 2019–2025 ($ billion)

Exhibit 68             Population Projections of Kids Aged 0-14 years in US 2015–2040 (million)

Exhibit 69             Market in North America 2019–2025 ($ billion)

Exhibit 70             Contribution of Toys Market in Canada by Provinces 2019 (%)

Exhibit 71             Digital Engagement of Children Aged 8-12 Years affecting Toys Market in US 2019 (%)

Exhibit 72             Incremental Growth in North America 2019 & 2025

Exhibit 73             Market in US 2019–2025 ($ billion)

Exhibit 74             Market in Canada 2019–2025 ($ billion)

Exhibit 75             Change in Toys Segment in UK (Jan-May 2020) in Comparison with Jan-May 2019

Exhibit 76             Market in Europe 2019–2025 ($ billion)

Exhibit 77             Incremental Growth in Europe 2019 & 2025

Exhibit 78             Market in UK 2019–2025 ($ billion)

Exhibit 79             Market in France 2019–2025 ($ billion)

Exhibit 80             Market in Russia 2019–2025 ($ billion)

Exhibit 81             Market in Germany 2019–2025 ($ billion)

Exhibit 82             Market in Italy 2019–2025 ($ billion)

Exhibit 83             Market in Spain 2019–2025 ($ billion)

Exhibit 84             Market in Netherlands 2019–2025 ($ billion)

Exhibit 85             Retail E-commerce Sales in Latin America ($ billion)

Exhibit 86             Market in Latin America 2019–2025 ($ billion)

Exhibit 87             Incremental Growth in Latin America 2019 & 2025

Exhibit 88             Market in Brazil 2019–2025 ($ billion)

Exhibit 89             Market in Mexico 2019–2025 ($ billion)

Exhibit 90             Market in Middle East & Africa 2019–2025 ($ billion)

Exhibit 91             Incremental Growth in Middle East & Africa 2019 & 2025

Exhibit 92             Market in UAE 2019–2025 ($ billion)

Exhibit 93             Market in Saudi Arabia 2019–2025 ($ billion)

Exhibit 94             Market in South Africa 2019–2025 ($ billion)

 

List of Tables    

Table 1               Key Caveats

Table 2               Currency Conversion 2013−2019

Table 3               Average Number of Children per Household and Per Capita Spending on Toys in 2019

Table 4               Global Toys Market by Category 2019–2025 ($ billion)

Table 5               Global Infant and Preschool Market by Geography 2019–2025 ($ billion)

Table 6                Global Dolls Market by Geography 2019–2025 ($ billion)

Table 7                Global Games and Puzzles Market by Geography 2019–2025 ($ billion)

Table 8                Global Construction Market by Geography 2019–2025 ($ billion)

Table 9                Global Outdoor and Sports Market by Geography 2019–2025 ($ billion)

Table 10               Global Other Market by Geography 2019–2025 ($ billion)

Table 11               Global Toys Market by Age Group 2019–2025 ($ billion)

Table 12               Global 0–3 Years Market by Geography 2019–2025 ($ billion)

Table 13               Global 3–5 Years Market by Geography 2019–2025 ($ billion)

Table 14               Global 5–12 Years Market by Geography 2019–2025 ($ billion)

Table 15               Global 12-18 Years Market by Geography 2019–2025 ($ billion)

Table 16               Global 18+ Years Market by Geography 2019–2025 ($ million)

Table 17               Global Toys Market by Distribution 2019–2025 ($ billion)

Table 18               Global Specialty Toy Stores Market by Geography 2019–2025 ($ billion)

Table 19               Global Online Toys Market by Geography 2019–2025 ($ billion)

Table 20               Global Supermarkets & Hypermarkets Market by Geography 2019–2025 ($ billion)

Table 21               Global Departmental Stores Market by Geography 2019–2025 ($ billion)

Table 22               Global Other Retail Stores Market by Geography 2019–2025 ($ billion)

Table 23               Global Toys Market by Geography 2019–2025 ($ billion)

Table 24               APAC Market by Category 2019–2025 ($ billion)

Table 25               APAC Market by Age Group 2019–2025 ($ billion)

Table 26               APAC Market by Distribution 2019–2025 ($ billion)

Table 27               Market in China by Category 2019–2025 ($ billion)

Table 28               Market in China by Age Group 2019−2025 ($ billion)

Table 29               Market in China by Distribution 2019–2025 ($ billion)

Table 30               Market in Japan by Category 2019–2025 ($ billion)

Table 31               Market in Japan by Age Group 2019–2025 ($ billion)

Table 32               Market by Distribution in Japan 2019−2025 ($ billion)

Table 33               Market in Australia by Category 2019–2025 ($ billion)

Table 34               Toys Market in Australia by Age Group 2019–2025 ($ billion)

Table 35               Toys Market in Australia by Distribution 2019–2025 ($ billion)

Table 36               Market in South Korea by Category 2019–2025 ($ million)

Table 37               Market in South Korea by Age Group 2019–2025 ($ million)

Table 38               Market in South Korea by Distribution 2019–2025 ($ million)

Table 39               Market in India by Category 2019–2025 ($ million)

Table 40               Market in India by Age Group 2019−2025 ($ million)

Table 41               Market in India by Distribution 2019–2025 ($ million)

Table 42               Toys Market in Thailand by Category 2019–2025 ($ million)

Table 43               Toys Market in Thailand by Age Group 2019–2025 ($ million)

Table 44               Market in Thailand by Distribution 2019–2025 ($ million)

Table 45               Market in North America by Category 2019–2025 ($ billion)

Table 46               Market in North America by Age Group 2019–2025 ($ billion)

Table 47               Market in North America by Distribution 2019–2025 ($ billion)

Table 48               Toys Market in US by Category 2019–2025 ($ billion)

Table 49               Toys Market in US by Age Group 2019–2025 ($ billion)

Table 50               Toys Market in US by Distribution 2019–2025 ($ billion)

Table 51               Market in Canada by Category 2019–2025 ($ million)

Table 52               Market in Canada by Age Group 2019–2025 ($ million)

Table 53               Market in Canada by Distribution 2019–2025 ($ million)

Table 54               Market in Europe by Category 2019–2025 ($ billion)

Table 55               Toys Market in Europe by Age Group 2019–2025 ($ billion)

Table 56               Toys Market in Europe by Distribution 2019–2025 ($ billion)

Table 57               Market in UK by Category 2019–2025 ($ billion)

Table 58               Market in UK by Age Group 2019–2025 ($ billion)

Table 59               Market in UK by Distribution 2019–2025 ($ billion)

Table 60               Market in France by Category 2019–2025 ($ million)

Table 61               Market in France by Age Group 2019–2025 ($ million)

Table 62               Toys Market in France by Distribution 2019–2025 ($ million)

Table 63               Toys Market in Russia by Category 2019–2025 ($ billion)

Table 64               Market in Russia by Age Group 2019–2025 ($ billion)

Table 65               Market in Russia by Distribution 2019–2025 ($ billion)

Table 66               Market in Germany by Category 2019–2025 ($ million)

Table 67               Market in Germany by Age Group 2019–2025 ($ million)

Table 68               Market in Germany by Distribution 2019–2025 ($ million)

Table 69               Market in Italy by Category 2019–2025 ($ million)

Table 70               Toys Market in Italy by Age Group 2019–2025 ($ million)

Table 71               Toys Market in Italy by Distribution 2019–2025 ($ million)

Table 72               Toys Market in Spain by Category 2019–2025 ($ million)

Table 73               Market in Spain by Age Group 2019–2025 ($ million)

Table 74               Market in Spain by Distribution 2019–2025 ($ million)

Table 75               Market in Netherlands by Category 2019–2025 ($ million)

Table 76               Market in Netherlands by Age Group 2019–2025 ($ million)

Table 77               Market in Netherlands by Distribution 2019–2025 ($ million)

Table 78               Toys Market in Latin America by Category 2019–2025 ($ billion)

Table 79               Market in Latin America by Age Group 2019−2025 ($ billion)

Table 80               Market in Latin America by Distribution 2019–2025 ($ billion)

Table 81               Market in Brazil by Category 2019–2025 ($ million)

Table 82               Market in Brazil by Age Group 2019–2025 ($ million)

Table 83               Market in Brazil by Distribution 2019–2025 ($ million)

Table 84               Market in Mexico by Category 2019–2025 ($ million)

Table 85               Market in Mexico by Age Group 2019–2025 ($ million)

Table 86               Toys Market in Mexico by Distribution 2019–2025 ($ million)

Table 87               Market in Middle East & Africa by Category 2019–2025 ($ million)

Table 88               Market in Middle East & Africa by Age Group 2019–2025 ($ million)

Table 89               Market in Middle East & Africa by Distribution 2019–2025 ($ million)

Table 90               Market in UAE by Category 2019–2025 ($ million)

Table 91               Market in UAE by Age Group 2019–2025 ($ million)

Table 92               Market by Distribution in UAE 2019−2025 ($ million)

Table 93               Toys Market in Saudi Arabia by Category 2019–2025 ($ million)

Table 94               Toys Market in Saudi Arabia by Age Group 2019–2025 ($ million)

Table 95               Market in Saudi Arabia by Distribution 2019–2025 ($ million)

Table 96               Market in South Africa by Category 2019–2025 ($ million)

Table 97               Market in South Africa by Age Group 2019–2025 ($ million)

Table 98               Market in South Africa by Distribution 2019–2025 ($ million)

Table 99               LEGO: Major Product Offerings

Table 100             Mattel: Major Product Offerings

Table 101             Hasbro: Major Product Offerings

Table 102             BANDAI NAMCO: Major Product Offerings

Table 103             Spin Master: Major Product Offerings

Table 104             PLAYMOBIL: Major Product Offerings

Table 105             Asmodee: Major Product Offerings

Table 106             Ravensburger: Major Product Offerings

Table 107             Funskool: Major Product Offerings

Table 108             Top-Toy: Major Product Offerings

Table 109             K’NEX: Major Product Offerings

Table 110             Playmates: Major Product Offerings

Table 111             Simba Toys: Major Product Offerings

Table 112             CMON: Major Product Offerings

Table 113             Disney: Major Product Offerings

Table 114             Fremont Die: Major Product Offerings

Table 115             Games Workshop: Major Product Offerings

Table 116             Goliath: Major Product Offerings

Table 117             Grey Fox Games: Major Product Offerings

Table 118             IELLO: Major Product Offerings

Table 119             Indie Boards and Cards: Major Product Offerings

Table 120             INI: Major Product Offerings

Table 121             International Playthings: Major Product Offerings

Table 122             Learning Resources: Major Product Offerings

Table 123             Looney Labs: Major Product Offerings

Table 124             Ludo Fact: Major Product Offerings

Table 125             Melissa & Doug: Major Product Offerings

Table 126             Mindware: Major Product Offerings

Table 127             Orchard Toys: Major Product Offerings

Table 128             Panda Game Manufacturing: Major Product Offerings

Table 129             Paul Lamond Games: Major Product Offerings

Table 130             Pegasus Spiele: Major Product Offerings

Table 131             Piatnik: Major Product Offerings

Table 132             Pressman Toys: Major Product Offerings

Table 133             RoosterFin: Major Product Offerings

Table 134             Reaper Miniatures: Major Product Offerings

Table 135             Rio Grande Games: Major Product Offerings

Table 136             Schmidt Spiele: Major Product Offerings

Table 137             Surprised Stare: Major Product Offerings

Table 138             SunsOut: Major Product Offerings

Table 139             Talicor: Major Product Offerings

Table 140             The Haywire: Major Product Offerings

Table 141             The Regency Chess Company: Major Product Offerings

Table 142             ThinkFun: Major Product Offerings

Table 143             TREND Enterprises: Major Product Offerings

Table 144             Ultra PRO International: Major Product Offerings

Table 145             University Games: Major Product Offerings

Table 146             The Op: Major Product Offerings

Table 147             Winning Moves Games: Major Product Offerings

Table 148             WizKids: Major Product Offerings

Table 149             Zobmondo: Major Product Offerings

Table 150             TOMY COMPANY: Major Product Offerings

Table 151             Integrity Toys: Major Product Offerings

Table 152             Jakks Pacific: Major Product Offerings

Table 153             Hunter Leisure: Major Product Offerings

Table 154             Jazwares: Major Product Offerings

Table 155             VTech: Major Product Offerings

Table 156             Funko: Major Product Offerings

Table 157             NECA: Major Product Offerings

Table 158             WowWee: Major Product Offerings

Table 159             LeapFrog: Major Product Offerings

Table 160             Konami: Major Product Offerings

Table 161             MGA Entertainment: Major Product Offerings

Table 162             Basic Fun: Major Product Offerings

Table 163             Kenner: Major Product Offerings

Table 164             Global Market by Geography 2019–2025 ($ billion)

Table 165             Global Market by Category 2019–2025 ($ billion)

Table 166             Global Infant and Preschool Market by Geography 2019–2025 ($ billion)

Table 167             Global Dolls Market by Geography 2019–2025 ($ billion)

Table 168             Global Games and Puzzles Market by Geography 2019–2025 ($ billion)

Table 169             Global Construction Market by Geography 2019–2025 ($ billion)

Table 170             Global Outdoor and Sports Market by Geography 2019–2025 ($ billion)

Table 171             Global Other Market by Geography 2019–2025 ($ billion)

Table 172             Global Toys Market by Age Group 2019−2025 ($ billion)

Table 173             Global 0–3 Years Market by Geography 2019–2025 ($ billion)

Table 174             Global 3–5 Years Market by Geography 2019−2025 ($ billion)

Table 175             Global 5–12 Years Market by Geography 2019–2025 ($ billion)

Table 176             Global 12–18 Years Market by Geography 2019–2025 ($ billion)

Table 177             Global 18+ Years Market by Geography 2019–2025 ($ billion)

Table 178             Global Toys Market by Distribution 2019–2025 ($ billion)

Table 179             Global Specialty Stores Market by Geography 2019–2025 ($ billion)

Table 180             Global Online Market by Geography 2019−2025 ($ billion)

Table 181             Global Supermarkets & Hypermarkets Market by Geography 2019–2025 ($ billion)

Table 182             Global Departmental Stores Market by Geography 2019–2025 ($ billion)

Table 183             Global Other Retail Stores Market by Geography 2019–2025 ($ billion)

Table 184             Market in APAC by Category 2019–2025 ($ billion)

Table 185             Market in APAC by Age Group 2019–2025 ($ billion)

Table 186             Toys Market in APAC by Distribution 2019–2025 ($ billion)

Table 187             Toys Market in China by Category 2019–2025 ($ billion)

Table 188             Market in China by Age Group 2019–2025 ($ billion)

Table 189             Market in China by Distribution 2019–2025 ($ billion)

Table 190             Market in Japan by Category 2019–2025 ($ billion)

Table 191             Market in Japan by Age Group 2019–2025 ($ billion)

Table 192             Market in Japan by Distribution 2019−2025 ($ billion)

Table 193             Toys Market in Australia by Category 2019–2025 ($ billion)

Table 194             Toys Market in Australia by Age Group 2019−2025 ($ billion)

Table 195             Market in Australia by Distribution 2019−2025 ($ billion)

Table 196             Market in South Korea by Category 2019–2025 ($ million)

Table 197             Market in South Korea by Age Group 2019−2025 ($ million)

Table 198             Toys Market in South Korea by Distribution 2019–2025 ($ million)

Table 199             Toys Market in India by Category 2019–2025 ($ million)

Table 200             Toys Market in India by Age Group 2019−2025 ($ million)

Table 201             Market in India by Distribution 2019–2025 ($ million)

Table 202             Market in Thailand by Category 2019–2025 ($ million)

Table 203             Market in Thailand by Age Group 2019–2025 ($ million)

Table 204             Market in Thailand by Distribution 2019–2025 ($ million)

Table 205             Toys Market in North America by Category 2019–2025 ($ billion)

Table 206             Toys Market in North America by Age Group 2019–2025 ($ billion)

Table 207             Toys Market in North America by Distribution 2019–2025 ($ billion)

Table 208             Market in US by Category 2019–2025 ($ billion)

Table 209             Market in US by Age Group 2019−2025 ($ billion)

Table 210             Market in US by Distribution 2019−2025 ($ billion)

Table 211             Market in Canada by Category 2019–2025 ($ million)

Table 212             Market in Canada by Age Group 2019−2025 ($ million)

Table 213             Toys Market in Canada by Distribution 2019–2025 ($ million)

Table 214             Toys Market in Europe by Category 2019−2025 ($ billion)

Table 215             Toys Market in Europe by Age Group 2019−2025 ($ billion)

Table 216             Toys Market in Europe by Distribution 2019−2025 ($ billion)

Table 217             Toys Market in UK by Category 2019−2025 ($ billion)

Table 218             Market in UK by Age Group 2019–2025 ($ billion)

Table 219             Market in UK by Distribution 2019−2025 ($ billion)

Table 220             Market in France by Category 2019−2025 ($ million)

Table 221             Market in France by Age Group 2019−2025 ($ million)

Table 222             Toys Market in France by Distribution 2019−2025 ($ million)

Table 223             Toys Market in Russia by Category 2019−2025 ($ billion)

Table 224             Toys Market in Russia by Age Group 2019−2025 ($ billion)

Table 225             Market in Russia by Distribution 2019−2025 ($ billion)

Table 226             Market in Germany by Category 2019−2025 ($ million)

Table 227             Market in Germany by Age Group 2019−2025 ($ million)

Table 228             Market in Germany by Distribution 2019−2025 ($ million)

Table 229             Toys Market in Italy by Category 2019−2025 ($ million)

Table 230             Toys Market in Italy by Age Group 2019−2025 ($ million)

Table 231             Toys Market in Italy by Distribution 2019−2025 ($ million)

Table 232             Toys Market in Spain by Category 2019−2025 ($ million)

Table 233             Market in Spain by Age Group 2019−2025 ($ million)

Table 234             Market in Spain by Distribution 2019−2025 ($ million)

Table 235             Market in Netherlands by Category 2019−2025 ($ million)

Table 236             Market in Netherlands by Age Group 2019−2025 ($ million)

Table 237             Market in Netherlands by Distribution 2019−2025 ($ million)

Table 238             Market in Latin America by Category 2019−2025 ($ billion)

Table 239             Toys Market in Latin America by Age Group 2019−2025 ($ billion)

Table 240             Toys Market in Latin America by Distribution 2019−2025 ($ billion)

Table 241             Toys Market in Brazil by Category 2019−2025 ($ million)

Table 242             Toys Market in Brazil by Age Group 2019−2025 ($ million)

Table 243             Market in Brazil by Distribution 2019−2025 ($ million)

Table 244             Market in Mexico by Category 2019−2025 ($ million)

Table 245             Market in Mexico by Age Group 2019−2025 ($ million)

Table 246             Market in Mexico by Distribution 2019−2025 ($ million)

Table 247             Market in Middle East & Africa by Category 2019−2025 ($ million)

Table 248             Market in Middle East & Africa by Age Group 2019−2025 ($ million)

Table 249             Toys Market in Middle East & Africa by Distribution 2019−2025 ($ million)

Table 250             Toys Market in UAE by Category 2019−2025 ($ million)

Table 251             Market in UAE by Age Group 2019−2025 ($ million)

Table 252             Market in UAE by Distribution 2019−2025 ($ million)

Table 253             Market in Saudi Arabia by Category 2019−2025 ($ million)

Table 254             Market in Saudi Arabia by Age Group 2019−2025 ($ million)

Table 255             Market in Saudi Arabia by Distribution 2019−2025 ($ million)

Table 256             Toys Market in South Africa by Category 2019−2025 ($ million)

Table 257             Toys Market in South Africa by Age Group 2019−2025 ($ million)

Table 258             Market in South Africa by Distribution 2019−2025 ($ million)

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