China to lead the East Asia Sexual Wellness Market


Arizton’s recent market research report on the East Asia sexual wellness market provides comprehensive industry analysis, trends forecasts, and competitive analysis. The research study segments the market by product types (sex toys, condoms, exotic lingerie, sexual lubricants, and others), end-users (male and female), distribution types (retail and online), and geography (China, Japan, South Korea, Malaysia, Indonesia, Thailand, Singapore, the Philippines, Vietnam, and Cambodia).

The East Asia sexual wellness market is expected to grow at a CAGR of more than 7% during 2018−2024.

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China is the largest manufacturer of sex toys

China is one of the largest producers of sexual wellness products, especially sex toys, in the East Asia sexual health market. China is leading the global market in sexual wellness products such as sex toys, sexual lubricants, and others. The country manufactures around 72% sex toys in the world and 82% of the total production were sold in China only. With low-cost manufacturing abilities, it has become a manufacturing center for sex toys. The demographic culture of the country is lean toward technology, which, in turn, becomes a guiding force for innovation in this market. The market is witnessing the launch of innovative products such as Artificial Intelligence (AI) sex dolls. With defined expansion strategy, manufacturers have established the growth of the market. Technological innovation such as AI based toys and sexy robots is also driving the sexual health market. It generates the global demand for the manufactures.

Female-centric Sexual Wellness Products are Gaining Traction in the East Asia Sexual Health Market

With the introduction of several female-centric women-centric products, the East Asia sexual health market has witnessed significant growth. Female-centric vibrators, dildos, sex lubes, exotic lingerie, and condoms are gaining traction among female end-users. This growth is also attracting new start-ups to cater to this market. For instance, in 2016, Trina Yeung, founder of online sex toy store Maison Mika started selling sex toys and “curated pleasure boxes” targeted at women in Singapore. Further, Singapore, China, and Japan are expected to gain the attention of vendors due to high the buyer’s purchasing power.

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Online Channel is Expected to Give a Touch Competition to Retail Stores

The retail segment has contributed the highest market revenue in the East Asia sexual health market. The retail segment is gaining traction in the market due to the availability of trained staff and personalized customer services. Further, over 95% of online retailers offer sexual wellness products at discounted prices. The presence of lucrative online offers is expected to give a tough challenge to retail channels in the coming years.

Church & Dwight, Diamond Products, KarexBerhad, LifeStyles, Okamoto, and Reckitt Benckiser are some of the key vendors in the East Asia sexual health market.

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The complete overview of the latest market research report on the East Asia sexual wellness market by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges and provides market sizing and forecast for major geographical regions and key countries.

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