The global sexual wellness market research report covers market sizing & forecast, market shares, industry trends, growth drivers, and vendor analysis. The study includes insights on segmentation by product types (sex toys, condoms, exotic lingerie, sexual lubricants, and others), distribution types (retail and online), and geography (APAC, North America, Europe, Latin America, and MEA).
The increasing awareness toward sexual health among consumers is fueling the sexual wellness market. From designing innovative condoms to developing varying sizes of vibrators, vendors have persistently strived to attain growth in the market. The growing adaptive approach toward the overall sexual wellbeing across conservative regions such as APAC is fueling the growth of the global market. The change in perception toward sexual products, including condoms, sex toys, sexual lubricants, and exotic lingerie is likely to generate lucrative opportunities for leading vendors in the global market. Increasing conservations and awareness about sexual health and wellbeing will positively affect the development of the market in the next few years. Several countries such as China, the US, Japan, Germany, and India across the world are engaging in hosting sexual wellness health festivals, trade shows, and other relevant expos. Diverse government initiatives for imparting quality sex education are driving the growth of the global market. The rise in per capita discretionary incomes and a rapidly growing number of dual-income households in emerging and developed regions will boost revenues in the global sexual wellness market. The ongoing creation of the new sexual culture, which is devoid of the stigma attached to the concept of sex, is witnessing the exploration of sexual fantasies, thereby driving the change in attitudes and linking sexual wellbeing to lifestyle, which is driving the demand for innovative products in the global market. These products have garnered an extensive media coverage and a supportive environment that is encouraging new players to enter the market and serving customers’ need and requirements. The shift in the consumer’s attitude and interest will positively impact the growth of the global sexual wellness market in the next few years.
The introduction of innovative products such as flavored condoms, warming jelly, and organic oil-based lubricants is developing new business opportunities for leading vendors operating in the global market. The availability of several pleasure-enhancing products and increased marketing and visibility of these products online will propel the sale and revenues in the market. The global sexual wellness market is estimated to reach values of around $39 billion by 2024, growing at a CAGR of more than 7% during 2018−2024.
The development and launch of innovative sexual wellness products is revolutionizing the global sexual wellness market. Condoms are evolving in terms of shape, size, thickness, flavors, structure, and material. Anti-slippage, anti-breakage, fragrance infusion, and ultra-thin are some of the widely-sought qualities that are being pursued by condom manufacturers in the global market. The development of Graphene Condoms, which can provide a high level of protection during intercourse is gaining traction in the global market. Hexagonal condoms became a reality when the company LELO launched them in 2016 under the brand, HEX. LELO HEX Condoms are said to have 350 hexagonal graphene panels that are designed to increase the sexual pleasure of end-users. The leading players are increasingly focusing on launching products that are aesthetically appealing, affordable, and pleasurable. With e-commerce growing, purchasing patterns have even evolved wherein customers are ready to invest time and money to purchase value-added offerings at their leisure and comfort of the place. Luxury condom offerings charge a premium, hence turning out to be revenue generators for many companies. Vendors are offering innovative product variants in a wide range of assortments to attract consumers in the global sexual wellness market.
This market research report includes a detailed segmentation of the market by product, distribution channel, and geography.
Sexual Wellness Market – By Product
Starter kits and product bundles are boosting the demand for sex toys in the global sexual wellness market
The global sexual wellness market by product is segmented into sex toys (vibrators, rubber penises, cock rings, anal beads, rubber vaginas, blindfolds/feathers, harness & strap-on-penises, & bondage gear), condoms (male & female), exotic lingerie, sexual lubricants (water-based, silicone-based, oil-based, & hybrid), and others. Sex toys segment dominated more than half of the total market share in 2018, growing at a CAGR of approximately 6% during the forecast period. The high demand from countries such as the US, China, and Japan is fueling the growth of this segment in the global market. Some of the most prominent sex toys include vibrators or dildos, massagers, rubber penis, Realdolls, sexual games, and bondage gears in the global sexual wellness market. The growing interest is encouraging manufacturers and companies to offer bundled products and “starter kits” for inquisitive customers in the market. The worldwide success of erotic novel and movie “Fifty Shades of Grey” and TV series “Masters of Sex” is fueling the demand for these products in the global market. The bi-annual Adult Novelty Manufacturers Expo (ANME) have helped to connect manufacturers and retailers. These expos are witnessing the launch of innovative sex toys and technology by established vendors such as Lovehoney and new entrants such as OhMiBod every year. The increasing awareness and acceptance among mainstream consumers will boost sales in the global sexual wellness market.
The growing demand for female condoms will lead to the launch of innovative products in the global market. Exotic lingerie such as teddies, baby dolls, corsets, slips, and sensual innerwear is gaining immense popularity in the market. Durex Play and K-Y dominated more than 40% sexual lubricant segment in the global sexual wellness market.
Sexual Wellness Market – By Distribution Channel
Discounted prices and a broad range of products in online stores is driving the growth in the global sexual wellness market
The distribution channel segment in the global sexual wellness market is divided into retail (specialty stores, supermarkets & hypermarkets, drug stores, & grocery stores)and online. The online stores are the fastest growing segment in the global market, at a CAGR of around 20% during the forecast period. Amazon, Adam & Eve online stores, eBay, Ann Summers, Alibaba, and AliExpress are some of the most significant players in the online segment in the global market. The leading vendors are promoting the concept of safe and fun sex and use of sexual lubricants through social media channels and attract new consumers in the global sexual wellness market. The discounted prices and a large variety of products are attracting a large number of consumers online. Online offers also include product bundles at low rates and enable the access of potential consumers to consumer reviews that are lacking in brick-and-mortar distribution formats. Such advantages of this medium are fueling the growth of this segment in the global sexual wellness market.
The top product manufacturers leveraged personalized customer services of sex specialty stores and supermarkets to gain a larger market share. Retail stores help educate customers about new products and assist them in the selection of these lubricants in the global sexual wellness market.
Sexual Wellness Market – By Geography
China and Japan in the APAC region are emerging as the top regions in the growth in the global sexual wellness market
The global sexual wellness market by geography is categorized into APAC, North America, Europe, Latin America, and MEA. APAC occupied the largest market share in 2018, growing at a CAGR of more than 6% during the forecast period. The improving quality of life and increasing openness toward accepting sexual wellbeing products across countries such as Thailand, Vietnam, Malaysia, and Indonesia are fueling the growth of the APAC region. China, Japan, South Korea, Australia, and India are the primary revenue generators in the APAC market. Sex toys are primarily made in China, accounting for nearly 70% of the global manufacturing, and Japan is highly advanced when it comes to sexual well-being products in terms of both technology and experiences in the global sexual wellness market. The increase in per capita disposable income will enhance end-users’ spending sentiments, leading to a rise in expenditure on sexual wellbeing products such as contraceptive and other sexual hygiene products, including sexual lubricants across APAC region, boosting revenues in the global sexual wellness market.
The acceptance and usage in North America are fueling the growth of the global market. The high demand for premium sex toys and condoms along with water-based and silicone-based sexual lubricants across Europe will boost sales in the global sexual wellness market.
Key countries profiled in the report are:
Key Vendor Analysis
The global sexual wellness market is moderately fragmented due to the presence of several international players. The rapidly changing technological environment could adversely affect vendors as customers expect continual innovations and upgrades. The leading companies are focusing on offering sexual lubricants with high functionality and designs to sustain the competition in the global market. The infiltration with low-quality products will encourage the vendors to diversify their product portfolio and launch innovative products in the global sexual wellness market.
The major vendors in the global market are:
Other prominent vendors include Beate Uhse, Beijing Aimer, Bijoux Indiscrets, BILLY BOY, BioFilm, BMS Factory, Bodywise, B. Cumming, CalExotics, Calvin Klein, Convex Latex, Cosmo Lady, Cupid Limited, Doc Johnson, Eau Zone Oils & Fragrances, Embry, Empowered Products, Fuji Latex, Good Clean Love, Guy & O’Neill, Hathor Professional Skincare, HBM Group, HLL Lifecare Ltd., ID Lubricants, Innova Quality, Innovus Pharma, IXu, Karex Berhad, L Brands, La Maison Lejaby, La Perla, LELO, European Lingerie Group AB (ELG), Live Well Brands, Lovehoney Group, Mayor Laboratories, MD Science Lab, MTLC Latex, Orient Industry, PHE, pjur group, Sagami Rubber Industries, Sensuous Beauty, Shandong Ming Yuan Latex Co.,Shanghai Dahua Medical Apparatus/PATH, Silk Parasol, Sliquid, StaySafe Condoms (by AdvaCare Pharma), STRATA Various Product Design, Suki (OhMiBod), Tenga, Thai Nippon Rubber Industry (TNR), The Yes Yes Company, TianjinCondombao Medical Polyurethane Tech. Co., Topco Sales, Trigg Laboratories, Triumph, VeruHealthcare/The Female Health Company, XR, and Kaamastra.
Key market insights include
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