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Digital Consumerism Influencing Baby Monitors Market

Published date : Jun-2019

Increased influx of technology on baby care products and the concept of smart parenting is boosting the digital baby monitor market growth.


Arizton’s recent research report on the global digital baby monitor market identifies Dorel Industries, Lorex Technology, Motorola Mobility, Philips Avent, Samsung Electronics, and Summer Infant as key vendors in the market. This research report provides comprehensive industry analysis, trend forecasts, and competitive analysis. The study segments the digital baby monitor market by product (audio only, audio & video monitors, and movement monitors), connectivity (corded and cordless), transmission (analog and digital), distribution (retail and online), and geography (APAC, Europe, Latin America, MEA, and North America). The report offers market share in terms of volume (million units) during the forecast period.

The global digital baby monitor market is likely to reach over $2.5 billion, growing at a CAGR of around 13% during 2018−2024.

A digital baby monitor, which is also known as a baby alarm, is a device used by parents to monitor movements of their babies in their cribs remotely. The increasing demand from developing markets, the introduction of smart baby monitors, the high availability of digital baby monitors, innovation and technological advancements, and enhanced marketing and visibility of baby monitoring products online have contributed to the growth of the digital baby monitor market worldwide.

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The top drivers and trends propelling the growth of the digital baby monitor market are discussed below:

Increasing Influence of Digital Consumerism

The current trend of digital consumerism, which is reshaping the concept of smart parenting, is influencing the baby monitors market. Increased influx of technology on baby care products along with the increase in the dual-income households has created a need for devices that help parents to keep an eye on their babies 24x7. Project Nursery, in October 2016, introduced a smart band Parent + Baby SmartBand, specifically designed for parents. This smart band does tracking functions such as logging important events (for example, breastfeeding and bottle feeding, pre and post-natal vitamins, child weight and naps diaper changes, medications, pumping, and fetal movements) and acts as a tracker for parents’ weight, hydration, exercise, sleep, and diet.

Increasing Number of Newborns

A rise in the number of newborns is a key demographic factor influencing the sale potential of baby monitors as they are used during the first few years of the baby's birth. The birth rate in countries such as China, India, and Nigeria is high, which is influencing growth potential baby monitors in developing markets. The increasing per capita disposable income, coupled with increased access to the internet, and growing awareness about baby monitors is a major factor for rapid market growth.

Growing Popularity of IoT integration and Smart Baby Monitors

Smart homes will make it possible to program a complete and autonomous Wi-Fi-assisted smart baby monitors. In January 2017, Netgear announced its Arlo Baby, which features the company’s well-known indoor security camera, Arlo Q. Arlo Baby features 1080p HD video, night vision, motion and sound detection, 24x7 recording, two-way audio, and free cloud storage, and can be managed through Arlo mobile application.

Dorel Industries, LorexTechnology, Motorola Mobility, Philips Avent, Samsung Electronics, and Summer Infant are identified as key vendors in the global interactive baby monitors market. Angelcare, Blue Spark Technologies, Hisense, Mayborn Group, Snuza International, Ibaby Guard International, Infanttech, Jablotron, MonDevices, Nanit, Owlet Baby Care, Respisense, Rest Devices, and Safetosleep are identified as the other prominent vendors of digital baby monitor market.

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The complete overview of the latest market research report on the global digital baby monitor market by Arizton is now available.

The report offers a detailed study of major trends, drivers, challenges, and provides market sizing and forecast for major geographical regions and key countries.

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