Electric Lawn Mower Market in Europe to Grow at a CAGR of over 7% by 2025

Jan 15, 2021

The electric lawn mower market in Europe has witnessed steady rise in manufacturer-led projects and business growth-oriented initiatives.

According to the latest Arizton's market research report, the electric lawn mower market in Europe size to cross USD 4.7 billion by 2025, growing at a CAGR of over 7% during the forecast period.

Electric Lawn Mower Market in Europe Growth Analysis

The electric lawn mower market in Europe has witnessed steady rise in manufacturer-led projects and business growth-oriented initiatives. Dealerships have a huge effect on consumer service and can make or break the target. Thus, as part of its strategic growth initiatives, vendors aim dealers through business development programs. Labor shortage is weighing down on the growth of the commercial mower market as landscaping companies that serve commercial establishments are witnessing a strong, negative impact on profit margins. Soccer fields across Europe have already started using artificial grass, hindering the growth of professional lawn mowers in the market.

What’s Trending in the Market?

  1. Ferris Mowers conducted a rebate savings event, giving commercial customers a chance to save with a USD 300 mail-in and a USD 100 instant rebate on the purchase of a Ferris IS 600Z Zero-Turn Mower.
  2. It is estimated that the lithium-ion battery market will reach USD 71 billion by 2025, with the consumer electronics market accounting for major share of the growth.
  3. France is expected to witness significant growth because of the development of mixed-use, pedestrian-friendly, and mass-transit oriented spaces, which require lawn mowers.

Most vendors use market research groups to collect input from customers. Such marketing tactics would, in turn, have a positive effect on business growth. It is expected that financial initiatives and other dealer programs will increase affinity toward high-end equipment and boost sales.

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Key Offerings:

  • Market Size & Forecast by Revenue | 2019−2025
  • Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
  • Segmentation – A detailed analysis by product, end-user, blade & drive type, distribution channels, and geography
  • Competitive Landscape – 8 Key Company Profiles and 55 Other Prominent Vendors

Leading Country in the Electric Lawn Mower Market in Europe

The UK is the leading market for lawn and garden care across the world. Landscapers are collaborating with various bodies and are looking at identifying turfgrass species that work well in transitional climates due to issues related to water conservation. The UK households have been a slow adopter of robotic lawn mowers. In the past, robotic lawn mowers were not able to make a significant impact on UK households. However, over time, the UK market witnessed the introduction of cost-effective robotic lawn mowers under the price range of USD 1,000−1,200. The electric lawn mower market in Europe is witnessing demand for self-propelled cord and cordless mowers as well as striping kits due to lawn styling.

What are the Strategies Adopted by Players in the Electric Lawn Mower Market in Europe?

Deere & Co., Husqvarna, Kubota, MTD Goods, STIGA, & The Toro Group are among the major vendors in the electric lawn mower market in Europe. One of the main approaches the industry participants are adopting is the launch of differentiated products and technologies for various application segments. The players in the electric lawn mower market in Europe are focusing on establishing close partnership with retailers and other producers of outdoor power devices. The current situation has pushed vendors to adjust and improve their value proposition to attain business presence. The market is characterized by the presence of diversified international vendors and a few regional vendors.

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