Europe Electric Lawn Mower Market - Comprehensive Study and Strategic Analysis 2020−2025

INDUSTRY INSIGHTS

The European electric lawn mower market size to reach USD 4.7 billion by 2025, growing at a CAGR of 7% during 2020-2025. The market is witnessing the integration of consumer durable products, which is increasing adoption among end-users in the region.

Consumers and businesses are expected to use grounds and garden maintenance services extensively, thereby driving the region's landscaping services market. Since the region has many lifestyle communities and public parks, the need for garden equipment is strong. Meanwhile, new construction is likely to drive further new residences, which are likely to boost electric mowers' demand. In developing European countries, the construction of golf courses, public gardens and parks, and commercial business complexes are likely to drive the market's growth. The demand for electric mowers is likely to be fueled by the residential sector's growth in Europe. The residential construction market in Western, Central, and South European countries is likely to grow at CAGRs between 2% and 5% during the forecast period.

SNIPPETS

• The robotic lawn mower market is expected to grow at the highest CAGR during the forecast period on technological innovations and the growing reliance on commercial-sector automation.
• The residential segment is likely to observe an incremental growth of over $1.46 billion by 2025 due to the increased focus on eco-friendly solutions mower technology.
• The retail segment is projected to account for the highest sales revenue as these retail stores offer personalized customer service experience.
• France is expected to witness significant growth because of the development of mixed-use, pedestrian-friendly, and mass-transit oriented spaces, which require lawn mowers.

EUROPE ELECTRIC LAWN MOWER MARKET SEGMENTATION

This research report includes a detailed segmentation by

• Product
• End-user
• Blade & Drive Type
• Distribution Channels
• Geography

INSIGHTS BY PRODUCT 

Electric walk-behind lawn mowers are witnessing high popularity in the residential segment. Small contractors are serving high traffic areas such as golf clubs and stadiums and approaches with these machines. The increasing adoption of robotic powered lawn mowers in European countries such as Germany, France, Sweden, Austria, and other Nordic countries affects the walk-behind market.

The demand for robotic lawn mowers for small-sized lawns and gardens is high in Europe as most lawns and gardens tend to be small. A large range of existing vendors of robotic lawn mowers caters to this segment. Further, several new entrants in the market are launching their products due to the high market potential and lucrativeness. This segment is expected to witness a shipment of over 999 thousand units by 2025. The increasing reliance on commercial-sector automation to reduce running costs has guided development in the European commercial lawn mower industry's robotic lawn mower segment.

The adoption of electric ride-on lawn mowers is gaining traction among end-users due to the declining cost and economic models' introduction. Changing regulatory compliance and emission norms in developed countries, especially in Europe, is likely to propel electric variants' demand during the forecast period.

INSIGHTS BY END-USER

Electric lawn equipment is gaining traction among several end-users due to their efficient capabilities to perform mowing operations in difficult terrain. The increased preference among professionals for these devices is expected to increase the market share. The rise in sustainability and the stringency in emission norms are anticipated to affect the market during the forecast period significantly. In terms of revenue and volume, the residential end-user segment is expected to lead the market. The segment is likely to observe growth because of increased demand for comfortable, efficient, and high-quality mowers.

The professional segment is growing due to the increased application of electric mowers to perform landscaping services providers. One of the key factors driving the growth of this segment includes innovations. Landscaping firms have increased focus on eco-friendly garden equipment. Increasing innovations such as mobile-based services enable landscapers to perform operations effectively, thereby increasing their profitability. Thus, the popularity of landscaping in the region fuels the growth of the overall electric lawn mower market.

INSIGHTS BY DISTRIBUTION CHANNEL   

Electric lawn mowers are largely sold through retail distribution channels such as specialty stores, dealerships and distributors, supermarkets, and hypermarkets. The distribution environment is rapidly evolving, with systems and processes being upgraded at a rapid pace. Changes are being spurred by expanding competition, accelerating digitization, constant disintermediation, and consumerization of expectations. B2B commerce is witnessing the increase in expectations that are largely associated with B2C, such as transparent pricing and communities and social connections. This is expected to continue further, focusing on lowering costs, improving efficiencies, and opening up to new opportunities.

INSIGHTS BY GEOGRAPHY

The electric mower market in France is likely to reach approx. $700 million by the end of the forecast period on account of initiatives such as the greening of Paris between 2014 and 2020 through the development of 74 acres of public gardens, 200 re-vegetation projects, educational farms, and renovation of parks and gardens. There is also an EU green capital program that honors environment-friendly cities by assessing biodiversity, green urban spaces, and how they deal with waste and pollution, and France has ambitious plans to make a mark. The UK electric mower market is expected to reach $600 million by 2025. Traditionally, UK households have been a strong penchant for gas-powered devices because of their high efficiency and capabilities. UK nationals are usually the early adopters of smart technology devices. They are apprehensive of the performance and efficiency of robotic lawn mowers. However, the recent trend is changing. Further, robotic lawn mowers were unheard of products among British gardeners, although these devices were quite popular among end-users in other European countries.

INSIGHTS BY VENDORS

The European electric lawn mower market is highly fragmented, with several local and global players. Deere & Co., Honda Power Equipment, Husqvarna, MTD Products, Robert Bosch, STIGA, and The Toro Company are key leading vendors in the industry. The competition among these key players is intense. The leading 50 companies account for 90% of the European region. Several players offer a wide range of forest, construction, and garden equipment to achieve economies of scale. Other players also have a sizeable international and a local presence, with prominent leaders in their geographies.

The Europe Electric lawn mower market research report includes in-depth coverage of the industry analysis with revenue and forecast insights for the following segments:

By Product Type

• Walk-behind
  • Self-propelled
  • Push
  • Hover
• Ride-on
  • Standard Ride-on
  • Zero-turn
  • Lawn Tractors
  • Garden Tractors
• Robotic

By End-user

• Residential Users
• Professional Landscaping Services
• Golf Courses
• Government & Others

By Blade Type

• Cylinder
• Standard
• Mulching
• Lifting

By Drive Type

• AWD (All-wheel Drive)
• FWD (Front-wheel Drive)
• RWD (Rear-wheel Drive)

By Distribution Channel

• Retail
  • Specialty Stores
  • Mass Market Players
  • Dealers & Distribution
• Online

By Geography

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Sweden
  • Switzerland
  • Belgium
  • Netherlands